A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design.

Initially, AMP was mainly relevant for static content, like blogposts or news articles, that didn’t need interaction from the user. But these days, it’s also useful for dynamic types of pages that site owners of (small) businesses might want to use. Implementing AMP on your site can be a bit daunting if you’re new to technical SEO. But if you manage to get it right, you may even end up preferring the clean, focused look of your AMP pages.

That was definitely the case for William Anderson, who emailed us on the subject:

I’m thinking of redirecting all my responsive pages to my AMP pages because I prefer their look. The AMP pages click through rate is astounding but I’m wondering what the SEO implications will be.

Watch the video or read the transcript further down the page for my answer!

Redirecting responsive pages to AMP pages

“Well, to be honest, what do you call a responsive page? If you have separate mobile pages that you can redirect to your AMP pages: perfectly fine, go for it. If you have a responsive version of your website, then doing that is actually technically very hard and not something I’d recommend.

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Google is pushing the idea of what they call canonical AMP, so the idea that AMP is the only version of your page. If that fits your business, by all means go for it. Because I think it’s a very good idea for your click-through rate and a lot of other things in terms of rankings. I hope that helps. Good luck.”

Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Perhaps we can help you out! Send an email to ask@yoast.com, and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: ‘Setting up WordPress for AMP’ »

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