If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance to share with you what all kinds of experts from the world of SEO have to say!

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After going through the trouble of interviewing someone, you’ll want the resulting article to rank, whether it’s the first or the hundredth interview you’ve published. Depending on your niche, interview-based articles can even make up a significant part of the content. If that’s the case, you should still keep the rules for creating quality content in mind. But, are there any specific tips for optimizing interview-based content?

Ben emailed us this question on optimizing interview-based content:

“If we publish an interview-based article, is it a good thing or a bad thing SEO-wise to use header tags as the interview questions? If it’s a good thing would you recommend a particular header tag? At the moment we are using <h2>.

Watch the video or read the transcript further down the page for my answer!

Which heading tag should you use for interview questions?

“You know what I think, Ben? That you should think less. This is honestly overthinking SEO. The h2 tag you’re using now is perfectly fine.

Think about the quality of your content more than about the tags that you’re using on that page. If the quality of that content goes up, that does a whole lot more for your SEO than thinking about the specific tags. Good luck.”

Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Maybe we can help you out! Send an email to ask@yoast.com.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: ‘How to use headings on your site’ »

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