If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when a product goes out of stock.

Brad Griffin out of Texas USA emailed us:

“When a WooCommerce product is out of stock, I’ve got a couple of options: a redirect; a fallback URL; a waiting list; or delete it and do nothing. Let’s assume that the product is a one-time sale, it’s not coming back. What should I do with that URL?

Check out the video or read the answer below!

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Best practice product out of stock

In the video, we explain which options you have when a product goes out of stock and what would be the best decision:

” Well, Brad, simply delete it and do nothing is not an option, because people might have linked to that URL, so you want to send them somewhere decent. And a waiting list would be weird, because the product is not coming back.

So, I think you’ve got two options:

1. Redirect them to the category that the original product was in and make sure that they land on something that feels somewhat close to what they were looking for if they wanted to get to that URL.

2. Show them a page saying: Hey, we had this product. We’ve sold it, but we’ve got these other options:…, …, …,  (show alternatives).

Those are really your only two real options.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘eCommerce usability: the ultimate guide’ »

If you’re creating content for a website, you might want to, occasionally, publish an article in a language different from the language of your other content. However, it’s difficult to rank with one specific article that’s written in a language that differs from the rest. So what should you do to improve the SEO of that article? In this Ask Yoast, I’ll help you out and explain when to optimize your metadata in another language, when to use hreflang and what more to do to help that article rank!

Justin from VPNgids.nl (VPNguide.nl) emailed us with this question:

“I’ve got a Dutch blog but I want to publish an article in English. What should I do? Should I just add an hreflang tag or something else?”

Check out the video or read the answer below!

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English article on a Dutch blog

In the video, we explain what options you have to improve the SEO of an article in a language that’s different from your other content:

“In this case, the hreflang tag isn’t even really necessary. The only reason you would use an hreflang is if you had a Dutch version and an English version of the same article. If that’s the case, then you should use hreflang on both articles. In case of a separate article in English, what you should make sure of is that on the English article all the metadata shows that that is an English article and not a Dutch article. Unfortunately this is quite hard to do in WordPress, if you’re not running a multilingual plug-in.

But to be honest, if you’re going to publish in English, maybe you should just make a separate section of your site for it that is completely in English. Adding some more content to it would give you a lot more chance for ranking, than just having one article in English. Of course you have to start somewhere. So by all means create that English section, start with that one article and then slowly add on to it.

It’s always a good idea, if you’re Dutch and your English is good enough, to switch to English. The Dutch language area is only very small and the world is a lot bigger, with a lot of English speakers. So I would really encourage you to start doing stuff in English. Just like we did! I started blogging in English eight years ago, which is why Yoast is so popular now.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘hreflang: the ultimate guide’ »

Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the chance of these articles ranking in the search engines. Build your site as the ancient Egyptians built pyramids. Block by block on a solid foundation. Yoast SEO 4.6 adds another new feature to help you create your site structure.

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Cornerstone content in Yoast SEO 4.6

As you know, cornerstone content is the most important content on your site, but until now we didn’t have an option to mark these as such. In today’s release of Yoast SEO 4.6, you’ll find an option to indicate that the selected article should be treated as a cornerstone article. This way, the article receives priority over a regular article. These articles are analyzed more thoroughly to increase the chance of them popping up as must-link articles.

You can now mark your articles as cornerstone content.

We’ve also included a visual aid in determining whether an article is cornerstone content. These links will appear above the list of regular suggestions the internal linking tool in Yoast SEO Premium makes. Now, you only have to start marking your cornerstone articles as such, and they will rise to the top of the suggestion list so you can easily link to them. Working on your site structure has never been easier.

cornerstone content internal linking

The internal linking tools highlights cornerstone articles.

There’s a lot more to say about cornerstone content, so Marieke took the opportunity to dive deeper into the subject. Read her article and start working on your cornerstone content!

cornerstone post overview

It’s also possible to see your cornerstone articles in the post overview.

What else is new

Besides the new cornerstone content feature, we’ve mostly fixed some bugs. In addition to that, we’ve improved some language strings, enhanced compatibility with WooCommerce 3.0 and made some changes in the configuration wizard, so it’s easier to understand for everyone.

As always, happy updating! And if you want to see all the changes we made in this release, you can find the complete changelog over on WordPress.org.

Read on: ‘Why every website needs Yoast SEO’ »

Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use of it. So sensibly adding videos to your site – at the right spots – is something we recommend! You might wonder though, if it’s better to upload the video to your own server, or to use a platform like YouTube and embed it. Learn what’s best!

Tony Devine emailed Ask Yoast with this question:

“I’m going to add a third party video, which I have permission to use, to my website. It’s already hosted on YouTube. Should I put the files on my own server or should I leave them on YouTube instead?”

Check out the video or read the answer below!

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Video on YouTube or own site

In the video we explain what could be the advantages of both options:

Well, to be honest it doesn’t really matter, because getting the video snippet in the search results – which was quite easy in the old days – is quite hard now. So instead of allowing every site in the search results to have video snippets, Google has switched to a system with white listing sites that are allowed to have video snippets. And the chances of your site being among them are zero, to be honest.

So you’re not going to get a video snippet. The boost that you would get from that particular SEO benefit is gone. This means the biggest boost that you’ll get from adding a video, is that people will interact with your page more, if that video is on there. So it might still be a very good idea to have that video on that page. However, it doesn’t really matter at that point where you have posted it.

The only thing that I would consider – if you have permission to use and do some stuff to the video – is republishing the video somewhere. Either on YouTube or somewhere else, and optimize the metadata, because then you could be found on YouTube. And YouTube is actually the second biggest search engine in the world after Google. So maybe think of that. If you’re not allowed to do that, just include the YouTube URL and you’re fine.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Structured data with Schema.org: the ultimate guide’ »

Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, for example by having lots of links in your navigation? That’s what this Ask Yoast is about!

Jeroen Custers of Agrifirm emailed us with a question regarding navigation links:

“We have a top menu with a sub menu on every page of our online shop and in Google Search Console I see that some pages are linked more than 15,000 times. And our homepage is linked 25,000 times. Is this a problem?”

Check out the video or read the answer below!

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Navigation links and SEO

Well yes and no. If your menu structure, overall, is so big and it’s loaded in the top of your page, then that might not always be the best idea for your SEO. One of the things that we used to do in the old days – that I still like to do sometimes now – is load the menu at the bottom of the page. Why?

Because that means that you’re showing the content first and you’re showing the links in the content to Google first, and then you’re showing them the entire menu. Not even thinking about page rank, this order of things makes slightly more sense to Google. And it might also make more sense to blind people and other people that visit your website. So, if you can do that, then that would be beneficial.

Also, if your menu is too big, I don’t always really appreciate that as a customer. But that’s something that you have to test with your customers and visitors. Investigate what works best and whether your navigation menu isn’t too big and cumbersome to work with. But that’s more of a UX question, than really an SEO question.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Site structure: the ultimate guide’ »

Do you want to set up a brand new website or move your website to a new host? Choosing a web host can be hard, because there are thousands of hosting companies out there. So it’s a tough decision to make, but a very important one too. When you’re comparing various hosting aspects, should you consider the location of the web host too? Is the geographic location of their web server important for SEO? Hear what we have to say about this, in this Ask Yoast.

Gerardo Garcia emailed us, asking:

“Do you consider the location of the web server as something important for SEO?”

Check out the video or read the answer below!

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Impact of server location on SEO

“Gerardo Garcia is from Spain and he has found web servers in Germany and England that are cheaper than the ones in Spain. He’s wondering if the location of a web server is important for SEO.

First of all, no, not really. But that’s not the entire truth. Because for your visitors you want the most speed, and you’ll get the most speed by hosting as close as possible to them. And you can achieve that by hosting your site in the country where your visitors are coming from.

We’re Dutch, but our main servers are in the US. Why? Well, because the majority of our visitors are from the US. We also have a server in Europe, because we get many visitors from Europe too. So think about that. Of course, we are on a slightly more expensive set up than you would probably be, and need to be. So focus on the country you think is the most valuable.

To be honest, if you’re looking at price too much for you hosting, you probably not doing yourself any service anyway. Don’t go for the cheapest hosting, go for the best hosting. Paying a couple of bucks more per month, really is worth it, When your site is down otherwise, stuff is just not working.

So, I would suggest going with a host that has servers in Spain or at the very least have people that can service you in Spanish in Spain. And then, whether these servers are located in Barcelona or in London, the technical existence of these servers doesn’t make too much of a difference.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Yoast’s WordPress hosting list’ »

This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent version. To move the web forward, we need to take a stand against old, slow and unsafe software. Updating to PHP 7 will give your site an enormous speed boost. In this post, you’ll find out why we’re showing this notice in WordPress and what you can do to upgrade PHP.

Please read this post to get the complete picture of this move »

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Why this move?

WordPress is built on PHP. This programming language takes care of the heavy lifting for the CMS. WordPress was always built with backward compatibility in mind, but we’ve reached a point where that’s just not feasible anymore. WordPress needs a minimum of PHP5.2 to function, but that version will not get updates, fixes or patches. This makes it inherently insecure. If you are on an old version, Yoast SEO 4.5 will show you a message in the backend. Please update to at least 5.6, but rather PHP 7 to take advantage of all the awesomeness of this new version. Not just for you as a user, but for developers as well.

The why is three-pronged: security, speed, and future-proofing. PHP 5.2 hasn’t been updated for years and has serious issues. PHP 7 is lightning fast, up to 400% faster than 5.2. You might even regard this as a green move; you can use 50% fewer servers to get the same results from PHP 7. Last but not least, developers can finally use all the modern technologies to bring WordPress to the next level.

We understand this move might be annoying for some, but it is necessary to speed up the development of the web and to bring it some must needed security. That being said, updating your PHP version is rather easy.

How can I update my PHP version?

How to update your PHP version depends on your host. Most hosts have an article on their site explaining how to update PHP yourself. Here’s the one from SiteGround, or WP Engine. Go to your hosts’ website to find out more on how to go about this. If you can’t find the information you need, please contact your web host. We have made an example email that you can edit and send to your hosting company.

Don’t forget to backup your site before doing any major changes!

And how do I choose a different hosting company?

It might be entirely possible that your host is not willing to work with you. Maybe you just don’t feel valued at your current host or it could be that their future plans don’t fit yours. If so, think about moving web hosts. A web host provides the engine your site runs on and that better be a damn good engine. To help you with your quest for a well-regarded and forward-thinking web host, we’ve compiled a list of hosting services that got the Yoast stamp of approval.

Read more: ‘Whipping your hosting into shape’ »

You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO when you want to run a new campaign? Set up a new domain for each site? Or add it as a subdomain to an existing site? Joost helps you out with these questions in this Ask Yoast.

We received a question for this Ask Yoast from Roger da Costa out of New York City:

“We run various sites focusing on public health issues. And we now want to bundle campaign sites that get little traffic under the organizations’ domain to improve SEO. Is this a good idea?”

Check out the video or read the answer below!

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One domain or multiple domains?

What to do when you run multiple campaigns? Choose one main domain or use a single one for every campaign? Check out the video or read the answer below!

Yes. Usually when you have a lot of small sites, consolidating them into one bare one is a good idea. Because it actually makes it easier for people to click around, to get more engagement with your site and you’ll have more links pointing at one domain, instead of a lot of links pointing at all the separate domains.

So, yes, I would do that. And if you build new campaign sites, try to build them as a sub-directory on your main site, instead of setting up a new domain for everything. Because a new domain for everything, really means that you’re starting fresh with Google all the time and that’s just a waste of your efforts on SEO.

Good luck!

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘What to do if the traffic on your blog is decreasing?’ »

On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better rankings or results. Be there!

At YoastCon, you’ll get practical with SEO. At the end of the day, you’ll be full of inspiration and ready to start improving your site. You’ll leave with a list of actionable advice that you can use immediately. Choose your favorite workshop and dive deeper into a subject. You can learn more about technical SEO, writing for the web or the deepest secrets of Yoast SEO. At YoastCon, everything is possible.

It will be an unmissable event for anyone wanting to improve the rankings of their sites. The second edition of YoastCon takes place in the beautiful concert hall De Vereeniging in Nijmegen, The Netherlands. The regular price for this one-day conference will be €299, but starting March 14, we will offer a limited number (50) of early bird tickets for €249.

Tickets

de vereeniging

YoastCon will take place in concert hall De Vereeniging in Nijmegen, The Netherlands.

 

YoastCon 2017 – Practical SEO

YoastCon is a must-visit conference if you want to learn SEO hands-on and want to hear renowned experts speak about the latest developments in our industry. We will announce the full speaker roster and workshop schedule in the coming weeks. Keep an eye out on our special conference page or subscribe to our newsletter to keep up to date on YoastCon news.

If you want to join us on November 2, be sure to order a ticket as soon as possible. An extremely limited number of early bird tickets is available for €249 from March 14. When they are gone, the price will jump to €299. If you buy an early bird ticket, you’ll get an exclusive goodie, and you’ll be the first to choose your workshops. What are you waiting for?

Tickets

Read more: ‘YoastCon 2017 conference page’ »

If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you don’t want Google to add to the index temporarily. If you don’t want Google to show certain posts or pages in the search results, you can use the robots meta tag. That’s what this Ask Yoast is about!

Frédérique Lavios emailed us this question:

“We have a lot of old blog posts that need to be optimized. For overall website health, should I set these posts to noindex in the robots.txt file?”

Check out the video or read the answer below!

How to noindex a post or page

In the video we explain whether you should use noindex for posts that need an update.

I honestly think you’re mixing up a couple of things here. Noindex is something that you should do on the page and in the robots.txt file you forbid the crawler to come to the page entirely (using the Disallow directive).

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So what you should probably do, if you really think that something is low-quality content, is noindex the page itself for now. So not in the robots.txt, but with a meta tag that you can set in the advanced tab of Yoast SEO and then, you should rework them. But if it’s reasonably quality content and you just want to make it better, I wouldn’t add noindex; I would just go through them and optimize them as you go along.

If you set a blog post to noindex, Google will start crawling it slower. So after you’ve fixed it, it might take a couple of weeks for Google to come back and see the new content. So don’t do that, if it’s not absolutely necessary and just keep the blog post indexed and rewrite them as you go along.

Good luck!

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Website maintenance: clean up old posts & pages’ »