ThisnThat

A linguistic approach to creating content that ranks

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]

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The Month in WordPress: June 2020

June was an exciting month for WordPress! Major changes are coming to the Gutenberg plugin, and WordCamp Europe brought the WordPress community closer together. Read on to learn more and to get all the latest updates.  WordPress 5.4.2 released We said hello to WordPress 5.4.2 on June 10. This security and maintenance release features 17 […]

Learn about the three Core Web Vitals: LCP, FID & CLS

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]

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What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]

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Yoast SEO 14.4: An improved publishing flow

Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]

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Checking mobile site speed and SEO with Google Lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]

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WordPress 5.4.2 Security and Maintenance Release

WordPress 5.4.2 is now available! This security and maintenance release features 23 fixes and enhancements. Plus, it adds a number of security fixes—see the list below. These bugs affect WordPress versions 5.4.1 and earlier; version 5.4.2 fixes them, so you’ll want to upgrade. If you haven’t yet updated to 5.4, there are also updated versions […]

Yoast SEO 14.3: Italian word forms in beta

The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]

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Equity and the Power of Community

Over the past week, I’ve been thinking a lot about George Floyd, Breonna Taylor, and Ahmaud Arbery. I have been thinking about white supremacy, the injustice that Black women and men are standing up against across the world, and all the injustices I can’t know, and don’t see.  The WordPress mission is to democratize publishing, […]

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]

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Page experience: a new Google ranking factor

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. […]

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Searching without result: Insights from zero result searches

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website […]

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The Month in WordPress: May 2020

May was an action-packed month for WordPress! WordPress organizers are increasingly moving WordCamps online, and contributors are taking big steps towards Full Site Editing with Gutenberg. To learn more and get all the latest updates, read on.  Gutenberg 8.1 and 8.2 Gutenberg 8.1 was released on May 13, followed quickly by Gutenberg 8.2 on May […]

Yoast SEO 14.2: Russian word forms in beta

Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, […]

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What is keyword cannibalization?

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize […]

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