Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent […]
Two members of the WordPress leadership team were nominated for excellent work in their field in the first ever Community Industry Awards. Andrea Middleton is nominated for Executive Leader of a Community Team and Josepha Haden Chomphosy is nominated for Community Professional of the Year. CMX is one of the largest professional organizations dedicated to […]
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the […]
You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your own site in Google you can’t seem to find it anywhere. You throw your hands […]
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There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use […]
It can happen to anyone: You’re working on your site, fiddling on some posts here and there, and hit update when you’re done. After a while, you check back on how a post is doing and, to your dismay, it disappeared completely from the search engines! It turns out you’ve accidentally set a post or […]
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Welcome to another year of helping you achieve your goals with your site! Today, it’s time for the first in a long line of releases planned for 2020: Yoast SEO 12.8. In this release, you’ll find a number of bug fixes and performance enhancements. Let’s get to it! Enhancements A while ago, a developer called […]
As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even when you’ve always categorized it well, your content might be competing with itself: You’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date. To […]
As 2019 draws to a close and we look ahead to another exciting year let’s take a moment to review what the WordPress community achieved in December. WordPress 5.3.1 and 5.3.2 Releases The WordPress 5.3.1 security and maintenance release was announced on December 13. It features 46 fixes and enhancements. This version corrects four security […]
It’s almost 2020 and a brand-new decade is right around the corner! A decade ago, Yoast didn’t even exist yet. A lot has changed in the past 10 years. In this blog post, I would like to look back at (almost) 10 years of Yoast. And, I’ll look at our plans for next year! 2020 […]
WordPress 5.3.2 is now available! This maintenance release features 5 fixes and enhancements. WordPress 5.3.2 is a short-cycle maintenance release. The next major release will be version 5.4. You can download WordPress 5.3.2 by clicking the button at the top of this page, or visit your Dashboard → Updates and click Update Now. If you have sites that support […]
Curious about the Gutenberg powered slides used during State of the Word? This post uncovers some technical and design aspects of the project!
We write a lot of blog posts. Like, a LOT. And, not only about SEO topics, but also about our mission, company culture, and our broader vision. We hope that by writing those kinds of posts we can give you a glimpse into who we are as a company, and who we are as people. […]
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WordPress 5.3.1 is now available! This security and maintenance release features 46 fixes and enhancements. Plus, it adds a number of security fixes—see the list below. WordPress 5.3.1 is a short-cycle maintenance release. The next major release will be version 5.4. You can download WordPress 5.3.1 by clicking the button at the top of this page, […]
Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data […]
The post What’s powering conversational search? Featured snippets, structured data and actions appeared first on Yoast.
Yoast SEO 12.7 is out today — signaling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast […]
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You’ve probably heard that WordPress is open-source software, and may know that it’s created and run by volunteers. WordPress enthusiasts share many examples of how WordPress changed people’s lives for the better. This monthly series shares some of those lesser-known, amazing stories. Meet Jill Binder Jill Binder never meant to become an activist. She insists […]
Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. Not too long ago it was a couple of new structured data reports and today we’re talking about an enhancement report dedicated to site speed. It’s important to have a fast site and Google’s new tool helps you monitor […]
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November has been a big month in the WordPress community. New releases, big events, and a push for more contributors have characterized the work being done across the project — read on to find out more! The release of WordPress 5.3 “Kirk” WordPress 5.3 was released on November 12, and is available for download or […]
Wow! You’ve probably been shopping since Friday and FedEx and UPS have been scheduling your deliveries all weekend. Busy times. But I’m sure you saved an additional 301 US dollars just in case. If you’d buy the Apple AirPods Pro for the regular $249, that would leave you enough bucks for a Yoast SEO Premium […]