Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]
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June was an exciting month for WordPress! Major changes are coming to the Gutenberg plugin, and WordCamp Europe brought the WordPress community closer together. Read on to learn more and to get all the latest updates. WordPress 5.4.2 released We said hello to WordPress 5.4.2 on June 10. This security and maintenance release features 17 […]
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]
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Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]
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Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
The post What are sponsored, nofollow and ugc links, and why use them? appeared first on Yoast.
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]
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“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around it. These people are […]
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Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as […]
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Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]
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WordPress 5.4.2 is now available! This security and maintenance release features 23 fixes and enhancements. Plus, it adds a number of security fixes—see the list below. These bugs affect WordPress versions 5.4.1 and earlier; version 5.4.2 fixes them, so you’ll want to upgrade. If you haven’t yet updated to 5.4, there are also updated versions […]
The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]
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Over the past week, I’ve been thinking a lot about George Floyd, Breonna Taylor, and Ahmaud Arbery. I have been thinking about white supremacy, the injustice that Black women and men are standing up against across the world, and all the injustices I can’t know, and don’t see. The WordPress mission is to democratize publishing, […]
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]
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A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. […]
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When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website […]
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May was an action-packed month for WordPress! WordPress organizers are increasingly moving WordCamps online, and contributors are taking big steps towards Full Site Editing with Gutenberg. To learn more and get all the latest updates, read on. Gutenberg 8.1 and 8.2 Gutenberg 8.1 was released on May 13, followed quickly by Gutenberg 8.2 on May […]
Woohoo! Yoast’s 10th birthday is coming up on the 28th of May 2020! You might have seen our celebration calendar over the last month, where we’ve taken a trip down memory lane. And we’re so happy that you’re along for the ride. As a thank you, we’d love to give you a gift: for the […]
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Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, […]
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If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize […]
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Google has loads of interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus to keep an eye on any errors to fix and improvements […]
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