WordPress 3.5.1 is now available. Version 3.5.1 is the first maintenance release of 3.5, fixing 37 bugs. It is also a security release for all previous WordPress versions. For a full list of changes, consult the list of tickets and the changelog, which include:

  • Editor: Prevent certain HTML elements from being unexpectedly removed or modified in rare cases.
  • Media: Fix a collection of minor workflow and compatibility issues in the new media manager.
  • Networks: Suggest proper rewrite rules when creating a new network.
  • Prevent scheduled posts from being stripped of certain HTML, such as video embeds, when they are published.
  • Work around some misconfigurations that may have caused some JavaScript in the WordPress admin area to fail.
  • Suppress some warnings that could occur when a plugin misused the database or user APIs.

Additionally, a bug affecting Windows servers running IIS can prevent updating from 3.5 to 3.5.1. If you receive the error “Destination directory for file streaming does not exist or is not writable,” you will need to follow the steps outlined on the Codex.

WordPress 3.5.1 also addresses the following security issues:

  • A server-side request forgery vulnerability and remote port scanning using pingbacks. This vulnerability, which could potentially be used to expose information and compromise a site, affects all previous WordPress versions. This was fixed by the WordPress security team. We’d like to thank security researchers Gennady Kovshenin and Ryan Dewhurst for reviewing our work.
  • Two instances of cross-site scripting via shortcodes and post content. These issues were discovered by Jon Cave of the WordPress security team.
  • A cross-site scripting vulnerability in the external library Plupload. Thanks to the Moxiecode team for working with us on this, and for releasing Plupload 1.5.5 to address this issue.

Download 3.5.1 or visit Dashboard → Updates in your site admin to update now.

In other words: what to use if you’re an online business owner who wants to get the best online marketing tools and techniques available.


This post is a kind of a resource pack. However, I didn’t want to turn it into a meaningless link list containing multiple alternatives to one task. Instead, I focused on providing just one (best) tool for each individual part of online business related work.

Mind that some of these tools are premium. Unfortunately, not everything can be done for free, especially if we want to be efficient at it.

Website launch and management

Let’s start with this one as it’s actually something you can do on a very tight budget.

Your first expense as an online business owner is signing up to a web host.

Host Gator


(If you want to get more options depending on your location, feel free to visit my other post – complete guide: web hosting for online business.)

It’s my favorite hosting provider, and by favorite I mean one that I’m actually using (newInternetOrder is hosted at Host Gator).

I had some “adventures” with other hosting companies… Adventures involving malware and getting my site banned from Google. Nothing pleasant.

Anyway, Host Gator is working great for me. They have some really affordable plans, starting at $3.96 per month. It’s a shared hosting plan, which is more than enough to get a new online business to take off.

If you’re a more advanced entrepreneur, you can sign up to VPS hosting plans, or get a dedicated server (both available at Host Gator).

Oh, and the live chat they offer is the best support I ever got online!



I know that this one’s obvious, but I wanted to include it here to make the message complete.

WordPress is the most popular website management platform.

It is free.

Really don’t want to spend more time talking about WordPress … everyone knows it’s great.



It’s my WordPress theme store of choice. Their themes are beautiful and functional. And unlike other stores, every theme has a different purpose and caters to a different kind of website. That’s why I’m confident you’ll find something interesting there for your online business too.

The standard license is $49 per theme. There’s also the developer license ($79 per theme), and Club Membership subscription where you get access to all themes with no limits.

Market research and monitoring

I should have probably mentioned this earlier because these are the main tools for your business’s growth and development.

Market Samurai


One of the most popular market research tools out there. I did an extensive review on it a while ago (before you buy Market Samurai), so feel free to check it out.

The tool offers a number of modules, each optimized to help you with a different area of your business. There are modules for:

  • rank tracking,
  • keyword research,
  • SEO competition analysis,
  • domain research,
  • monetization setup,
  • finding content,
  • publishing content,
  • web promotion.

Market Samurai is available as a free trial. When the trial is done you get to keep the keyword research module.

If you decide to get the full version, it’s $97 (one-time payment) provided you act within the first week of your trial (after that it’s $149).



SEO is a vital part of every online business’s existence. Even if you’re trying to deny it and think that your business can manage without SEO … well, I can’t.

SEOmoz is the best SEO and social marketing tool available. It gives you reports on your SEO rankings, suggests improvements, and ultimately helps you get your content to the top of search engines.

It offers a range of custom tools that aren’t available anywhere else. Like: Open Site Explorer, Keyword Difficulty, SEOmoz Toolbar, and over 30 beta tools which every PRO member can test.

On top of that, there are training resources, webinars, Q&A forums, advanced online marketing guides, and more.

There’s a 30-day trial available, then the service is $99 per month.

Marketing methods and techniques

Let’s look into some tools that can help you do your marketing work.



One of the top email marketing services out there. The best thing about it is that even if you’re not particularly familiar with email marketing, MailChimp offers a truly exceptional range of tutorials and training. Everything is straightforward and easy to grasp.

Of course, the service itself is ultra functional and you can use it no matter if you have just 4 or 400,000 people on your list. MailChimp can handle it.

There are visual newsletter creators and custom templates you can use to make your messages beautiful.

Finally, there’s a free plan available. So if you’re just starting out with a small list, you don’t need to invest any money.

Unique Article Wizard


UAW is a nice piece of article marketing tool. Its main purpose is to make it possible for you to submit your articles to a number of article directories without having to send them all out manually. UAW does this for you.

There’s also spinning functionality included (if you’re into such things) and even the option to order some content written specifically for you (affordable prices).

In the end, UAW can give your link building campaign a head start. There are three subscription models available:

  • 1 year – $670.
  • 6 months – $335.
  • 1 month – $67 (auto-renewing).



For me, MBG was the discovery of the year 2012. It’s a guest blogging community. Which means that you can submit your posts, and then get offers from bloggers willing to publish them.

This speeds up guest blogging a lot. If you’ve ever tried doing guest blogging on a bigger scale then you know that managing all the communication takes massive amounts of time. MBG makes it really really faster.

Also, if you’re interested in guest posts yourself, you can browse the directory and send your own offers.

You can sign up for free, but if you want to submit your guest posts, you’ll have to get the premium package ($30 per month).

Work and time management

The good news is that from now on all the remaining tools on the list are free.

Remember The Milk


This isn’t the first time I’m listing RTM as a must-have tool.

In theory, RTM is just a to-do list management tool. This, however, is a big understatement. RTM provides a range of features and tweaks that make working with your to-do lists much easier and quicker.

There are also mobile apps which allow you to access your lists on the go (iPhone, iPad, Android).

And don’t tell me that you don’t need a to-do list manager … I’m sure there are plenty of tasks on your plate right now that could use some managing … am I right?



Mind mapping is my secret productivity hack. If it wasn’t for mind maps, I wouldn’t be able to get anything done. No, really.

(If you want to find out more about mind mapping, please visit my tutorial on how to make a mind map.)

Luckily, the best mind mapping tool out there is free and available on all platforms (no mobile apps, though). It’s called FreeMind.

It’s easy to use, plus there’s a lot of keyboard shortcuts, which means that it’s possible to use the tool only operating on your keyboard. This really speeds up everything. And speaking of speed, this tool is ultra-fast, and ultra-light.

Data safety

This is the final item on this list. That’s because I want to put some additional emphasis on data safety. From my point of view, making sure that your data is always backed up and safe is the most important technical task in your business.



SugarSync is my data synchronization tool of choice. Basically, it’s a lot like Dropbox, only better.

For example, you get 5GB storage right from the get-go, instead of just 2GB. You can raise your free space up to even 32GB through referrals. You can back up any folder on your computer (not just the one called “Dropbox”). You can upload files via email.

But where SugarSync really excels are its mobile apps. There are apps available for: iPhone, iPad, Android, BlackBerry, Symbian, and Kindle Fire. And these are real apps, ones that actually allow you to create and manage files, not only view them (Dropbox users know what I’m talking about).

Okay, I guess that’s it for the list. There are 11 tools and services here in total. I hope you’ll sign up to some of them and thus make your everyday work easier.

Do you have anything interesting on your own list of online marketing tools and techniques? Feel free to share.

Best Online Marketing Tools and Techniques | newInternetOrder.com

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes.

Some stats on our website reviews

I started doing these website reviews in 2010, finishing 42 of them in that year. In 2011, we finished 99 website reviews, in 2012 it grew to 329. You can see this line is going up, and quite fast. These site reviews weren’t all for the same type of site, 370 of the 500 were WordPress sites, 60 were Magento, and 50 were other eCommerce sites, some of which were WordPress as well. The remainder were other types of sites, including Drupal and Joomla installs.

The Yoast Website Review team, from left to right: Michiel, Joost and ThijsThese numbers, to me, are mind blowing. I’d never have thought I’d sell so many of these reviews and that I’d need a team around me, as I do today, to do them. The “funny” thing: I’m absolutely certain that the quality of our site reviews has gone up just as much over time. We’ve become better and faster at analyzing problems and proposing simple and to the point solutions. Also, every site gets seen by at least two people now, almost always three, which makes sure that we don’t miss important things.

SEO: Penguin & Panda

Google is good for our business in many ways. We often get called upon to help people understand why they’d suffer from Penguin or Panda type drops of traffic. I can honestly say that sites almost invariably deserved the “slap” they got from either of these updates, and I say that knowing that we’ve seen more than 200 now. Sometimes it’s tough, as the sites that “win” because of a site losing might be even worse, but I’ll stand by what I said: the sites I have reviewed that got hit, deserved it.

There were two exceptions I can remember were instead of reviewing the site, I forwarded people on to Google and asked Google to fix the false positive. Of course there have been some minor errors, but overall, forcing these people to improve their sites is “a good thing”.

Some of the other things most sites get wrong

I thought it’d be fun to dive in a bit and see what kind of issues we talk about the most, as every word in a review is decided upon by the reviewer, this isn’t as easy as it may seem as it meant I had to do some textual analysis here and there. But, I’ve compiled a small list of topics that we often address in these reviews. These were not, in most cases the most important things to fix in those sites, it’s just that a lot of people seem to be doing them wrong.

  1. 404 pages
    It baffles me in how many reviews this came up, so few people spend time making a proper 404 page… I’ve written about this quite extensively, this post about 404s for WordPress is probably the best / most interesting, even when you’re not on WordPress.
  2. Subscription options
    This is probably due to us reviewing a lot of WordPress sites / blogs, but we very often find that people are missing out on lots of subscribers by not having good subscribe widgets or even altogether lacking an email newsletter.
  3. Responsive websites
    If you’re serious about being on the web, whether to make money or to inform, you need to think about the different devices people will use to access your site, your content, your products. Rarely over the last few years did we find a site that had done this really well. Which is funny, especially for WordPress sites, because with good themes like a lot of the Genesis based themes around, having a responsive site doesn’t need to be expensive.
  4. Internal Search
    Internal search often left a lot to be desired on the websites we reviewed. In a way, this isn’t that surprising: WordPress internal search just plain sucks (this old article from me on making it suck less is still relevant) and most other CMSes, including Magento, don’t exactly shine in that area. On the other hand: setting up a Google Custom Search Engine is not that hard…
  5. Keyword usage and internal linking
    The last thing that I find we often make remarks about is the usage of keywords. Now these remarks go in all directions, but one thing is clear: simple principles like the Cornerstone Content principle are often misunderstood. Quite a number of the sites we made remarks about in this area had the keyword they wanted to rank for in the title of over a dozen pages. Think to yourself: how would Google decide which of these pages to show as the top result? Are you making that clear?
  6. Call to Action
    Very often we find sites that do, in fact, rank rather well for certain terms, but make hardly any money from that fact. This is often true because they lack a clear call to action. Michiel’s article about the call to action on your homepage is a good example of the kind of advice we tend to give.

As you can see, the range of topics we discuss is quite broad, covering UX, design, SEO, conversion rate optimization and more. Over time, we’ve been spending more time on these reviews – even though our analysis of individual issues became faster – just because the breadth and depth of our reviews increased. Which is why I’m announcing the following:

Website Review price going up Feb 1st

We’ve decided to raise the price of our website review service to €749, up €154 from our current €595 price point, effective February 1st. The reason for this is simple: we’re spending more and more time on these reviews and the follow-up questions, and feel the price isn’t justifying that anymore. Because we know that a lot of people plan on these, we wanted to give you a bit of notice.

I realize this might mean that we sell quite a few reviews in the coming week and a half. As these reviews are a very manual process, this means we’ll need a bit more time than usual to get through them. Currently we take 3 to 4 weeks, this might become a bit longer even if we sell a lot, as I’m sure you’ll understand.

500 Website Reviews, what we’ve learned! is a post by on Yoast - Website Optimization. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

plungerThis one made me laugh the other day. Here’s the story. If you’re on one of Mike Filsaime’s lists (like I am) then you’ve maybe noticed the slight diversity he presents in the “from” field of his emails.

Here are some of the recent variations:

  • Mike F
  • Mike Fil saime
  • Mike Filsaime (the standard one)

… Now, why would he do that? Doesn’t this make his email more difficult to recognize for his audience?

Well, the only reason why someone would want to do that (change the name they usually use to some variation of it) is because the old one has a permanent spam flag on it.

This is kind of what people used to do back in the day to save their messages from being flagged as spam. Some of the more popular examples:

  • “fr.ee” instead of “free”
  • “p0rn” instead of “porn”
  • “vi.agra” instead of “viagra”

I don’t know if he explained this to his subscribers or what he said, but this is truly the ONLY POSSIBLE reason. You’re always better off being consistent and using the same name every time.

Fun stuff. Anyway, don’t you think that the fact that YOUR NAME has been flagged as spam is a good enough indication that you suck as an email marketer?

I think it is.

But let me list some more leads, just for fun.

  • Sending promotional messages only. I know that you can’t make money unless you promote something, but sending no content-rich emails will make the lifespan of your email list much shorter. By the way, an email talking about some new cool (opt-in based) training program is not a content-rich email!
  • Using spammy subject lines. “Bad news!” is an example of a spammy subject line. Marketers like to use it because it creates some curiosity (people just can’t resist checking what’s inside). You know what I do when I get such an email? I delete it immediately. I don’t like any bad news (even though I know there isn’t any actual bad news in the email).
  • Using the “Re:” trick in the subject line. This one’s really simple to pull off. If you want to improve the chances of your email being read, you can just use a “Re:” as the first word of the subject line. This way your recipient gets the impression that there was some initial communication, and that you’re in fact responding to their email. (Note. Whenever you see such an email please report it as spam immediately.)
  • Sending email too often. Come on, why do some people have to send 2 or 3 emails a day? And they’re all promotional emails!
  • Too many call to action links. Call to action is a mandatory element in every promotional email. However, if you place a call to action link every two paragraphs then you’re just trying too hard.
  • Using lies as a marketing method. For instance, if you say that something is a completely free download, and then I see an opt-in page then that was a lie. If you say that “the page will go down soon” and after two weeks it’s still online then that was a lie too. And so on.

Modern email marketing has many bad sides to it. Those “clever” marketers are just messing the game up for all of us.

Anyway, the core message I have for you here is this: Email marketing is not a quick fix. It’s a marketing approach like any other. It requires dedicated work to make it profitable in the long run. There are no shortcuts.

What’s your take? Have you noticed any interesting developments in email marketing lately?

What’s a Pretty Clear Indication That Your Reputation as an Email Marketer SUCKS | newInternetOrder.com

contentA couple of days ago I talked about launching a blog as part of your online business.

In short, blogs are the reason why people decide to visit business websites more than once. Simply because most of the time, your visitors don’t care about the products all that much … they are a lot more receptive to content.

This is where blogs come into play. Good blog = good content.

And this is where one specific problem comes into play as well. How to find time for content creation, and what type of content is the best in your situation?

Of course, nothing beats experience and some actual research, so you won’t be able to know for sure until your blog is online for a couple of months, but you can still make some assumptions even today.

The first thing you need to realize that in 90% of the cases you’ll have to get used to writing (producing written content). The other 10% is when you hire someone to do this for you.

To be honest, I was kind of surprised when I realized how much writing running an online business involves. Setting all the promotional copy aside, you also have to write posts, guest posts, articles, PRs, and myriads of other things. This makes writing one of the crucial activities for an online entrepreneur.


That is why, I encourage you to take care of it in the morning … better yet, first thing in the morning.

Here’s my guest post at Daily Blog Tips explaining the concept:

Writing First Thing in the Morning

Now, apart from writing, you can also create other types of content, or even create your blog around a whole different concept completely.

Your business blog doesn’t have to be text-based, you can use different templates and schemes for a blog.

However, be careful about it. The safest approach is still to start with a text blog, and then try launching something different if your audience is more receptive to other types of content. Here are the possible kinds of blogs:

7 Most Common Kinds of Blogs

Finally, I want to show you one more cool idea. You can (and should) recycle your content.

Okay, maybe recycle doesn’t send the right message … re-purpose is a better word.

In short, re-purposing is a practice where you take a standard blog post, and then turn it into other different types of content. Like, for example, creating a video out of it, or an audio file.

I describe the whole process here (step-by-step tutorial):

The Art of Recycling Your Content

I hope that this set of techniques and methods will help you to get your business blog going. I know that it looks like a lot of work, but everybody needs to start one day, right? Besides, I’m somewhere in the middle of the process myself.

So You Don’t Think You’re Going to Be Able to Create Content for Your Online Business Blog? | newInternetOrder.com

inceptionOkay, I’m sure you’ve seen the movie Inception – the one where the main characters fall asleep and then travel between various states of dreaming. Having dreams within other dreams and so on (how’s that for a crappy plot summary?).

The thing they were trying to do was to implant an idea into the main target’s mind. And this goal required them to go into a dream within a dream, within one more dream. Confusing, to say the least, but still a great movie.

Surprisingly, in real world, this is kind of what some marketers do with their offerings.

Instead of starting with a definition, let me just give you an example of what I mean. Actually, a prime example in inception marketing:

“Making money by teaching others how you make money.”

And I don’t mean some legitimate advice that covers various aspects of business and can be applied to a number of different markets. I mean self-replicating inception bullshit that’s only applicable to one specific scenario.

For instance, when someone is selling a make money online educational product that’s delivered as an e-book, and then inside the e-book they teach the exact same thing they just did (launch an e-book and teach others how to make money) then sorry, but the is just the ultimate douchebag marketer business model.

Inception marketing is a name I came up with a minute ago, but I think the practice is more commonly known as product-less marketing – a situation where your marketing itself becomes the product. Like my “make money” example.

Why this is bad

First of all, it creates no credibility at all and only makes the marketer look like a jackass. Just because someone can make money by teaching others how to make money doesn’t make them the expert … and here’s why.

The biggest problem with such products is that they don’t give you useful advice regarding some cool marketing approach. They just describe one single scenario – selling your marketing as the product. But what if you’re selling designer handbags, for example, how will you be able to apply the advice to that? You won’t be! That’s why inception marketing products are shit.

Even though there are many successful people still doing it (hey, money is a hell of a motivator, right?) the practice can never be a reliable business model that can provide income for years to come.

In a nutshell, it’s just like a modern day online Amway, so to speak. In case you don’t know, Amway is a direct-selling MLM company. Their main business model involves convincing people that they can become marketing partners/representatives, join the structure and start making money themselves. That they can even find new people to join the team (the multi-level structure) and make money off what those people bring.

That’s the theory… In practice, the only entity making money is Amway itself. That’s because usually no one is able to sell anything and the representatives just end up buying stuff themselves and keeping it, instead of reselling it.

In essence, this is just like inception marketing…

Basically, when someone creates a product on how to make money selling stuff on how to make money, and actually hopes to make money purely because of selling that product then something is not right.

(I know that the sentence above sounds ridiculous, but it’s actually how things get done in inception marketing.)

How not to end up doing inception marketing

This is the big question … because, as it turns out, not everyone doing inception marketing realizes it.

Actually, you could even accuse me of doing it … after all, I have a blog on how to start and run an online business, and the blog is kind of a business itself…

Well, not exactly.

The rule of thumb, and the thing I’ve mentioned once in this post already is “making your marketing the product.”

Therefore, until your marketing becomes the product, you don’t have to worry about becoming an inception marketer.

But be wary. The first time you send an email to your subscribers, titled “Bad News” and then you go on explaining how “Bad News” is the best email subject ever, you’ve become an inception marketer.

Also, just look around you, there are so many inception marketers out there that it’s more than surprising.

  • People selling products on Clickbank about how to make money selling products on Clickbank.
  • People conducting webinars only to sell a product on how to make money by conducting webinars.
  • People telling you a (fake) story about their life struggles only to sell you a product teaching how to make money by creating an emotional connection with your audience and then monetizing it.
  • ??? any more examples? Feel free to share yours.

The goal

Why am I even writing this post?

To warn you against buying any of such products. Even despite the fact that some of them sound very attractive. I mean, who wouldn’t want to learn how to make money by doing _________. However, the marketing promise doesn’t always deliver.

Most of the people tricked into buying inception marketing products don’t realize this right away. It usually happens once they’ve consumed half of the product or so, and at that point they feel embarrassed to ask for a refund or call the marketer out on their bullshit.

I published a post about a similar idea a couple of weeks ago, titled: The Olympics Rule to Recognize a Scam. I encourage you to check it out for more in-depth advice on how to recognize a scam when you encounter one.

In the meantime, I hope this post will make you more cautious when shopping for the next big thing on the internet.

Inception Marketing – The Most Common Way of Being a Douchebag Marketer | newInternetOrder.com

powerSo the concept of blogs is a pretty well-known thing on the internet. We all read blogs every week, if not every day. However, not everyone knows what’s the main benefit of launching a blog as a promotional tool for an online business.

Here’s what I mean. One of the main problems for online businesses is that there’s no apparent reason why prospective customers might want to keep returning to your business website. If the only thing that’s being published is the offer and some promotional information then no one (I repeat, no one) will ever want to visit such a site more than twice.

This is where a blog comes into play. A blog is exactly this missing reason for repeat visits. If you manage to launch an interesting blog and arouse some interest in the community, you will be able to use it as an additional promotion tool.

Of course, the idea is not to promote your products or services directly inside your posts, but to make your blog’s content go alongside your offerings and strengthen your expertise in the niche.

Essentially, the blog is your resume. The proof that you indeed know what you’re doing.

So, what I have for you today are three guest posts of mine. All talking about blogging and its value for almost every online business.


If you’re still not convinced to blogging then I hope the first article will make everything clear to you. It’s titled simply:

Does Your Business Need a Blog?

To be honest, it’s actually a list of six very good reasons why a blog is a must-have for every online business.

The second guest post I want to show you is titled:

How Not To Name Your New Website

Quite surprisingly, naming a blog or a website is not as simple as it might seem. We have to remember that the name should say a thing or two about our blogs and that going with some random stuff is never a good idea.

This article presents five things you should never do, along with some how-to advice on the proper ways of handling this.

The final guest post is about something not particularly nice… It’s titled:

Reason Why Your Blog Readers Hate You

Frankly, just launching a blog won’t make it a valuable asset for you business. Actually, you can even make things worse if you’re not careful about what you’re doing.

The most challenging part of realizing that you’re managing your blog all wrong is that most of the time you won’t even get any direct clue that there’s something bad going on. Your readers will not always take the time to send you a private message… That’s why it’s important to have your finger on the pulse at all times.

The post presents six blog-killing practices you should never do.

This concludes my package of resources for today. I hope they’ll come helpful for you and your new business blog. Feel free to ask me anything, and see you next time.

The Power of Blogging for an Online Business | newInternetOrder.com

As of last night, a license for our Video SEO plugin has become $20 cheaper for what’s probably about 90% of our customers. While doing an analysis over the holidays of what we’d sold and how much time we spent supporting people, we found that people using the plugin on multiple sites were bound to ask more questions (I know, it’s not exactly rocket science). The vast majority of people only use the plugin on one site, so reducing it in price for those people made sense, while charging more for people using it on more sites seemed reasonable.

So we now offer 3 licenses to the plugin, much in the same way as Gravity Forms and Easy Digital Downloads extensions work:

  • personal, for a single site at $69;
  • professional, for up to 5 sites at $129;
  • agency, for unlimited sites at $249.

Yoast_avatar_Thijs_defEveryone who has bought the plugin at the old price of $89 is in luck: your license is and will remain unlimited. We will use the same pricing model for our upcoming Local SEO module.

By the way, if you’ve emailed our support email address, you might have “met” the new addition to our team: my little brother Thijs. He handles most basic support questions, while bugs and other stuff get assigned to me. All of our support is handled through email for now, for which we use, and absolutely love, HelpScout, if you handle a lot of email you should really check them out. We’re currently working on opening a support forum as well, if you’ve bought the plugin you’ll get more details on that as we roll it out.

We’re planning more improvements to our infrastructure as well as ramping up big time for the launch of a few more plugins, so make sure you subscribe to the newsletter and stay up to date!

Change of pricing / licensing for Video SEO plugin is a post by on Yoast - Tweaking Websites. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

errorYou’re not on an error page.

Just wanted to say this up front since the headline says “page not found.”

Anyway, the concept of error page selling is something I’ve stumbled upon a couple of weeks ago when looking at a product called Wishlist Error Page Booster (WEPB).

I didn’t actually buy it because I don’t have a membership site, but the idea itself is brilliant.

In short, it’s all about turning your error pages into sales pages.

In a minute, I will show you how to make this possible on any WordPress site for free, but first, let me give you a WEPB example:

If you have a membership site then naturally, some of your content is not available to the public. This means that whenever someone who’s not a member tries to visit it, they will only see an error message (an error page).

However, most of the situations where visitors actually see those pages happen when a non-member tries to view some premium content, or a low-plan member tries to view your upper-plan content (in case you have more than one membership level).

WEPB lets you capitalize on that by taking the error pages and using them to display a custom sales message along with a buy button, which effectively turns your error pages into sales pages.

This kind of selling can be very effective because the visitor is already interested in the content (since they’re viewing the page), so they should be much more likely to buy from you.


There are two downsides to this plugin (oh, WEPB is a plugin, did I mention that? … anyway):

  • WEPB is $47,
  • and it needs another plugin to work – WishList Member, which is either $97 (single site license), or $297 (multi-site license).

As you can see … you need $150 just to get started. And if you don’t have a membership site launch in plan then buying WishList Member is kind of pointless (by the way, it’s one of the best membership site solutions available, but that’s a whole other story).

Free WordPress Error Sales Pages

Of course, there’s always a way to create a similar sales page, only for free.

Every WordPress theme has a custom file meant to display error pages. It’s usually called 404.php and can be found in your main theme folder.

If you’re savvy enough, you can edit the file by hand, create some widget areas, and then place a sales message inside one of the areas.

If you’re not, you can use some free plugins:

The first plugin worth mentioning is called 404-error-monitor. This one doesn’t create any custom error pages, but it logs 404 errors that visitors encounter on your site.

This means that whenever someone gets a 404 error, it goes in the log. By taking a look into such a log, you can find some frequently occurring errors and then maybe create custom pages to take their place (pages with manually placed sales messages).

Another approach is to use a plugin called Custom 404 Error Page. This one will probably be a little more handy because it doesn’t require any research work. You just create a custom page, click save, and you’re good to go.

Basically, this plugin gives you the possibility to control your error page through the WP Dashboard (almost like any other standard page). You can tweak the content, the background, the images, etc.

This functionality allows you to turn your error page into a sales page with ease (like I’m describing here), or …

You can use your error page to helping find missing children

Yeah, how did I go from “selling” to “helping find missing children,” right?

Anyway, the thing I’d like to mention here is a website called notfound.org. It’s a place that lets you help find missing children by including an additional box on your 404 error page. The box displays a picture of a missing child along with some additional contact info.

There’s a plugin that makes the whole thing hassle-free: NotFound.org 404 Page.

So you know … it’s up to you. Either (1) do nothing with your 404 page, (2) turn it into a sales page, (3) turn it into a page for helping others, or (4) turn it into a sales page along with a notfound.org box (because why not do both?).

Lastly, I still consider Wishlist Error Page Booster and WishList Member great plugins (for membership sites), and that’s why I’m linking to them here.

Page Not Found; But Wait There’s More! – The Art Of Error Page Selling | newInternetOrder.com

web-hostingI wanted to write this post for a long time. But never got to do it until today because I had the impression it would require much effort and time … and be kind of boring.

But when I finally started writing I was surprised to learn a thing or two about web hosting myself. So I guess we can all benefit.

This guide is about every aspect of web hosting that might be important to an online business owner (at least every aspect I know of). You can follow the advice step by step or just pick the elements that seem to be the most significant for your current situation.

Starting with:

Free hosts vs. standard hosts

Where “standard” means ones you have to pay for.

The concept of free hosting was kind of big in the mid 90s’. There were free sites sprouting up everywhere. But what everyone realized soon after was that free hosts are not very quality ones.

The main problems were the frequent downtimes and ads being displayed everywhere (ads you had no control over, and couldn’t profit from).

Thankfully, this is in the past and now we have some quality free hosting platforms to choose from. I’m going to recommend only one, though. So if you want more, you’re going to have to do some researching on your own.

The platform is WordPress.com.

WordPress.com is the cloud hosted version of WordPress – the platform I’m using to run this blog.

The main benefit of using .com is that you don’t have to worry about any technical issues or take care of some mundane tasks like setting everything up and managing the backend of the site.

WordPress.com allows you to hook up your own domain (more on that in a minute), so your visitors won’t even know where you’re hosting the site. And if you don’t want to buy a domain, you can get a free subdomain at .wordpress.com.

If you choose this path you can actually stop reading here. There are no other steps you need to take…


There are some downsides to using services like this. Unless you’re a big publisher who’s really powerful.

The main downside is that you never actually own your blog.

I know that the guys at WordPress.com say that you do, but it’s not true.

That’s because if they decide that your blog is no longer “cool,” they will delete it just like that.

To give you a counterexample. If you’re hosting your blog yourself then even the government will find it difficult to shut you down.

So, moving on to, in my opinion, a better solution – standard web hosts.


If you’re going to sign up to a standard web host, the first thing you’ll have to do is get yourself a shiny new domain.

The best place to do it depends on your geographical location. If you live in the U.S. I think the best choice is GoDaddy. If you’re in Europe or Australia, do some research of your own or ask your friends about who they are using.

Essentially, the place where you get your domain doesn’t matter. So find the cheapest registrar in your area.

In the end, a domain is about $10 yearly.

If you want to learn more about how to choose the right domain, I send you over to one of my guest posts at ProBlogger: Which Domain Is Right for You?.

Choosing a web host

Once you have a domain you can start looking for a hosting provider.

These days, most of the popular providers are quality ones. Although sometimes you can have some bad luck and run into some trouble. Like I did with WPWebHost (the malware thing).

However, the first rule of finding a hosting provider is to get a server that’s near your target market’s location.

For instance, most of my audience is US-based, which means that I can safely use HostGator. However, for my other sites, ones that are targeting audiences in Poland, I’m using a Polish-based provider. This is a crucial rule.

Therefore, if your audience is based in the U.S. you won’t have any problems at all selecting a webhost. Same thing for Australia, UK, and Europe. If you want to target audiences in Russia or Asia then sorry but there’s not much I can recommend as I have no experience there.

Here’s my list of hosting providers you should check out first (we’ll talk about the different types of plans in a minute.)


  • HostGator. My web host of choice. Great service, low prices. It’s actually where I’m hosting newInternetOrder right now.
  • Blue Host.
  • Site5.
  • IX Web Hosting.
  • FatCow.
  • Rackspace.
  • Verio.
  • ServInt.
  • Codero.
  • SoftLayer.
  • FireHost.



  • IX Web Hosting.
  • FatCow.
  • City Cloud.
  • One.com.
  • Speednames.
  • Surftown.
  • GratisDNS.
  • Binero.
  • Nazwa.pl.


  • Hetzner.
  • Web Africa.
  • Afrihost.
  • 5ITE.
  • Synergy Hosting.

Selecting a plan

Before you can choose a specific hosting provider, you should first compare the prices across the market for a specific type of plan. Just because some company says that you can start at $2 a month, doesn’t mean that you’re going to end up paying this little.

There are several basic types of hosting plans (feel free to go to Wikipedia to get the full story):

  • Shared web hosting. It’s the cheapest plan and usually the most suitable for new sites. The idea is that your site gets placed on the same server as many other sites – hence sharing the hosting space.
  • VPS – Virtual Private Server. This is still shared hosting, but your server is configured separately as a virtual machine. Which means that you get some control over the setup and get some of the benefits of having a fully dedicated server.
  • Dedicated servers. You get your own machine and have full control over it. Well, you don’t actually own the machine, per se, but that’s not important here.
  • Cloud hosting. This is one of the more scalable models. Setting all the boring details aside, cloud hosting is about placing your site on multiple servers in a data center and then delivering the contents depending on the volume. This means that your site is less likely to go down due to whatever difficulties.

If you’re starting a standard online business site, which means that you don’t have a massive launch campaign supporting you (mentions in media, heavy advertising, and so on), you can confidently go with a standard shared hosting plan.

In most cases, this is only going to cost you $5 or so per month. So go ahead, pick your provider (make sure to check online reviews and overall reputation of the provider you’re about to pick), click the buy button and complete the purchase.

The setup process

This is the final piece of the puzzle. Once you’ve signed up for a plan, the only thing you have to do now is point your domain to your hosting account.

Of course, later on you also have to install WordPress and eventually launch your site, but that’s a whole other story.

Three steps you have to take here:

  1. Get the nameservers from your hosting provider. GoDaddy says that nameservers are the internet’s equivalent to phone books. What this means is that a nameserver is the internet’s way of finding out where your domain is hosted. The thing you have to do here is simply contact the support at your web host and ask about the addresses of the nameservers. This is a pretty basic piece of information so you should have no problems getting it.
  2. Go to your domain registrar and set the nameservers for your domain. This is where you have to tell your registrar to point your domain to your web host’s nameservers. If your domain is at GoDaddy, just go to Account Manager > Domains > Launch and Select “Set Nameservers.” Then select “I have specific nameservers for my domains” and click “OK.”
  3. Set the domain in your hosting account. Now it’s time to notify your web host about your domain. Depending on your web host, this can be done in many ways. Probably the best approach is to chat with the support team and get them to do this for you.

At this point your domain and hosting account are ready to host your new website, so there’s nothing more for me to explain.

I hope the information here will help you to get through the process of selecting and setting up your hosting account. With some experience, this whole thing can be done in less than an hour, so there’s surely nothing to be afraid of.

Web Hosting for Online Business – Complete Guide | newInternetOrder.com