online business models subscriptions

This series is slowly coming to its final episode, however this isn’t the one yet.

So far we’ve been talking about things like: services and consulting, products, affiliate income, and advertising. These are all valid online business models. Today let’s focus on something that is not that obvious, but has been fairly popular lately nevertheless – subscriptions and membership programs.

What a membership program is

A membership program is commonly known as a premium area to which you can gain access by paying an ongoing fee of any kind (monthly or yearly). The premium area can contain almost anything … software, text content, and any kind of digital products.

Essentially, a membership program is a product, but what’s interesting about it is the way it’s delivered to customers. They don’t get the actual product, only gain access to it. They can interact with the product by logging in to their membership accounts.

What the steps of creating a membership program are

The actual part of “creating” is not very different from creating any other kind of product.

First of all, you have to decide what type of a membership program you want to offer. Is it going to be a piece of software, or just some text content on a given topic? Or maybe something entirely different?

As I’m sure you know very well by now, creating an app (software) is usually very expensive and consumes a big amount of time. In most cases, you have to hire a team of developers, designers, and testers (if you want to do it right).

This can be a topic for an entirely different series, so here I’m only going to talk about some basic text-based membership programs to explain the whole idea.

Once you know what it is exactly that you want to create you should compile a complete outline of the whole program for at least 3 months worth of subscription time.

This is very important. If you’re planning on providing text-based content (premium articles, tutorials, etc.) then you need an outline for the next 3 months. You never want to wake up one day with absolutely no idea what you’re going to share with your subscribers.

Once you have the outline ready you should create one month worth of the actual content. You need this startup package, so to speak, to show your initial subscribers that there’s indeed something going on in your membership section.

Now the section itself. How to get it done technically? No surprise here – WordPress. Only this time you’re going to have to make a small investment, and buy the WishList Member plugin. The basic version will cost you $97 (there’s a 30-day money back guarantee). The plugin offers an easy way of setting up your membership program with content you already have, and also adding more content later on. It also supports all major payment processors.

Once you have everything set up you can start marketing and launching your membership site.

Why membership sites work

This is something we can tackle from two angles.

First of all, why do they work for online businesses? Usually, membership programs are not that expensive to set up and maintain. Everything is kept together by a system designed specifically for this purpose (the WishList plugin), so in case of any problems you can contact the support.

The profits are also somewhat predictable. At least if the program has been around for a while. Once you know for how long people remain subscribed to your program (on average) you can predict the amount of money that will appear in your bank account the next month.

Finally, you only need to sell your program to a customer once, and then they can possibly be a member for years to come … paying their monthly subscription fees. So the lifetime value of a customer can go through the roof.

Now, why do membership programs work for customers? They feel safe. Customers are only committing to being a member for one month. They know that they can unsubscribe at any point. Essentially, there’s no risk if you put a money back guarantee on top of this whole thing.

A well set up membership program also delivers the content in the right order and in well thought through packages that can be easily digested. So the customer doesn’t have to decide how many pages should they read this day, the program does this for them.

Popular price ranges


Membership programs are sold for a variety of different prices.

Some people go as far as charging their customers $5,000 a month. Honestly, I can’t imagine a package of content that is that valuable. In most cases this is only a practice used by “guru” marketers trying to sell the “next big thing.”

In the normal world, on the other hand, membership programs are usually sold for around $30-$200 a month. This sounds both honest and reasonable.

At first, $30 might sound a little small, but remember that you’re selling multiple times to the same customer. So if they remain subscribed for, let’s say, 6 months you are still making $180 off of that customer.

The price shouldn’t be too high either because it can easily go over people’s level of “can’t live with that.” For instance, if you charge someone $10 a month for something they rarely use then they might still decide to remain subscribed regardless of this minor expense.

Marketing membership programs

The rules are not different from marketing other digital products. You still need to create some promotional material, decide on a marketing strategy, and choose a way to reach your target audience.

As I said in one of the previous episodes, we’ll focus on marketing in a separate post. However, I still want to point out one approach that works rather well for many membership-based business models.

I’m talking about an affiliate program.

Affiliates like to promote all kinds of membership programs because they know that they get their commission every time a customer pays the monthly fee.

For an affiliate, this is an obvious opportunity … sell once, get paid multiple times. But you, as the manager of the membership program, need to make sure to pay your affiliates regularly.

What’s a typical commission for an online membership program? Anything between 50% and 80% of the shelf price.

Sounds high, I know. But remember that affiliates bring you sales that you wouldn’t have gotten without them.

What’s your opinion on membership programs? Are you a member of any? Or planning on launching your own?

There’s at least one more part coming out in the series, so don’t forget to come back to get it. Feel free to subscribe to my RSS feed or email updates to get the posts delivered to you the minute they are created.

Related Posts:

Online Business Models Explained: Subscriptions and Membership Programs |

Are you ready to bring a gun to a knife fight? Because, essentially, that’s what upselling is.

For some people upselling is like generating free money, others don’t believe in the whole idea that much.

My opinion is somewhere in between. I know that upselling can bring you some serious profits, but only if you set your offers with upselling in mind from the get-go. It’s hard to upsell if you don’t have anything to offer, right?

However, if you do have an interesting range of products that your audience will surely enjoy then you can start crafting your sales messages in a way that it hits the 6 triggers of upselling.

If you want to know what these triggers are check out my guest post at

The Art of Pulling the Trigger: Upselling Done Right

Is upselling something you’re doing in your business? If so, how’s it going? If not, why?

Related Posts:

Upselling Like a BOSS – How to Pull the Trigger |

WordPress 3.3.2 is available now and is a security update for all previous versions.

Three external libraries included in WordPress received security updates:

  • Plupload (version 1.5.4), which WordPress uses for uploading media.
  • SWFUpload, which WordPress previously used for uploading media, and may still be in use by plugins.
  • SWFObject, which WordPress previously used to embed Flash content, and may still be in use by plugins and themes.

Thanks to Neal Poole and Nathan Partlan for responsibly disclosing the bugs in Plupload and SWFUpload, and Szymon Gruszecki for a separate bug in SWFUpload.

WordPress 3.3.2 also addresses:

  • Limited privilege escalation where a site administrator could deactivate network-wide plugins when running a WordPress network under particular circumstances, disclosed by Jon Cave of our WordPress core security team, and Adam Backstrom.
  • Cross-site scripting vulnerability when making URLs clickable, by Jon Cave.
  • Cross-site scripting vulnerabilities in redirects after posting comments in older browsers, and when filtering URLs. Thanks to Mauro Gentile for responsibly disclosing these issues to the security team.

These issues were fixed by the WordPress core security team. Five other bugs were also fixed in version 3.3.2. Consult the change log for more details.

Download WordPress 3.3.2 or update now from the Dashboard → Updates menu in your site’s admin area.

WordPress 3.4 Beta 3 also available

Our development of WordPress 3.4 development continues. Today we are proud to release Beta 3 for testing. Nearly 90 changes have been made since Beta 2, released 9 days ago. (We are aiming for a beta every week.)

This is still beta software, so we don’t recommend that you use it on production sites. But if you’re a plugin developer, a theme developer, or a site administrator, you should be running this on your test environments and reporting any bugs you find. (See the known issues here.) If you’re a WordPress user who wants to open your presents early, take advantage of WordPress’s famous 5-minute install and spin up a secondary test site. Let us know what you think!

Version 3.4 Beta 3 includes all of the fixes included in version 3.3.2. Download WordPress 3.4 Beta 3 or use the WordPress Beta Tester plugin.

This is just a quick post to let you know about my new commenting policy for

I’ve been getting some manual spam comments lately, so I think it’s about time to make my policy public.

In this entry you’ll find which comments have the most chance of getting approved and which go straight to the trash or the spam folder. In essence, if you want your comment to get approved read this.

§ 1

Use your actual name in the name field (image below).

Just to make this clear, your name is not “web design San Diego,” or “stock photography.” Your name is what your mother calls you when the dinner’s ready. :)

§ 2

If you have a Gravatar image connected with your email address then you can use your brand name along with your personal name in the name field.



§ 3

No keywords are acceptable inside the name field. The only exception is if they are part of your brand name (and if you have a Gravatar – see § 2).

§ 4

Every link to a gambling site, porn site, lame sales page, or any other site that can be considered not appropriate will be edited out.

§ 5

If you want to have a nice live link to one of your recent posts simply use the CommentLuv plugin enabled on this site.

I think that’s it.

Feel free to let me know what you think about this, and also what ways of dealing with strange comments have you developed on your blog?

Related Posts:

New Commenting Policy at |

Howdy, folks! Another week, another beta. Since we released Beta 1 last week, we’ve committed more than 60 bug fixes and feature adjustments based on testing and feedback. If you’ve been testing Beta 1, please update to Beta 2 to make sure things are still working for you. If you are a theme or plugin author and have not yet started testing your code against the 3.4 beta, now’s the perfect time to start. And as always, if you find any bugs, let us know! Full details on testing and bug reporting can be found in last week’s Beta 1 post.

Download WordPress 3.4 Beta 2

If you’re like me you like tools; online tools, offline tools, iPhone tools, widgets, apps, and whatevs. Actually, if you’re any type of an online business designer I’m sure you like tools. Tools are what makes our lives easier. Both professionally and personally.

Now, just so we’re on the same page … this isn’t simply yet another lame list post. The tools that follow really are my 12 favorite ones EVER. I use them every day, sometimes even multiple times a day.

Let’s just go straight down to business.

1. FreeMind

Visit: FreeMind

This is where all my masterplans are born. FreeMind is a great mind mapping tool (I’ve been talking about mind mapping not so long ago so don’t forget to check it out).

The tool is free, easy to use, and doesn’t use much of your computer’s resources. Mind mapping is the superior way of planning. This is #1 on this list not without a reason. I truly don’t know what my work would look like without this one single tool.

2. Remember The Milk

Visit: Remember The Milk

Playful name, isn’t it? But the tool is actually really valuable. Basically, it’s an online to-do list. However, it does have some cool features, like: multiple lists, tags, scheduling, priorities, mobile apps support, and more.

Most importantly, it is exceptionally easy to use. Creating and then working with a RTM to-do list is actually pretty enjoyable, and you can do it from anywhere. Plus of course, the tool is free. You just need to sign up for an account.

3. Google Reader

Visit: Google Reader

Google Reader is where I get my news. It’s my news stand and my TV combined in one place, accessible from anywhere. Well, basically, it’s just an RSS reader, but it’s all about how you use a tool not what it actually is.

I’m subscribed to 448 different feeds at the time of writing this. Of course, I don’t keep track of all of them at once because I’d have to do nothing else in a day, but you can be sure that if an important piece of news pops out I’ll notice it.

Actually, I don’t believe that there’s any other way of keeping up with different blogs than by subscribing to their RSS feeds. Who has the time to visit each blog individually?

4. Google Calendar

Visit: Google Calendar

Google is quite good at creating great tools. Calendar is yet another great project of theirs. The idea is simple. It’s basically just an online calendar where you can put some notes and set them to given dates and hours. You can also subscribe to some existing calendars not to miss any important events. Like the NFL calendar, for example.

Even though the idea is simple Google did a great job at implementing it. That’s why it’s one of the most important tools for me and thousands of other people worldwide.

5. Synchronize It!

Visit: Synchronize It!

I’m pretty positive you didn’t see this one coming. Synchronize It! is a tool for synchronizing files on different drives, or to put it in plain English – it’s a backing-up tool.

It’s very easy to use. You just have to choose two directories you want to synchronize and hit the play button.

If you don’t see the value yet, let me just say that backing up is one of the most important activities you have to do in your online business. Yes … I mean it!

The day your hard drive fails can be the day your business ends. But if you’re serious about backing up your data that day will never come.

6. Read it Later

Visit: Read it Later

I don’t always have the time to read whatever interesting pops up in my Google Reader, and that is why I use Read it Later.

At this point it’s no longer surprising that the simplest tools often turn out to be the most useful. It’s the same story with Read it Later. Whenever you stumble upon something worth reading later you just press the Read it Later button and it puts this thing on your reading list. When you have some time you can go to your reading list and catch up on the things waiting there.

The tool works as a web browser plugin, but you can also get versions for iPhone, Kindle Fire, Android, and other devices.

7. WordPress

Visit: WordPress

This one is obvious, but I needed to include it here anyway. WordPress is the easiest and cheapest solution for anyone who wants to launch any kind of website. Period.

Low budget solutions is what online business designers are looking for round the clock. And WordPress is not only the cheapest solution, it’s the best.

There are myriads of plugins and themes available to adjust your site to fit your needs 100%. No matter what online business you’re building, you can be sure that WordPress will be able to handle it.

8. Windows Live Writer

Visit: Windows Live Writer

Writing content is a mandatory element when running a website. Your opinion may be different, but don’t ever think that people will visit your site just to see what you’re offering. If you want to attract anybody you need content. Content that will give the readers a reason to visit.

Windows Live Writer is what makes publishing content on WordPress sites exceptionally simple. Basically, it’s a remote publishing software. It connects to your WordPress site and publishes a post. But it’s a lot faster, and a lot friendlier environment. Also, you can use it to post to multiple blogs, and you can write your posts offline, and only connect to the internet when sending the posts.

Lastly, unlike most Microsoft tools it is free.

9. Penzu

Visit: Penzu

Since we’re talking about writing I have to mention Penzu. It is an online journal tool. I said it many times and I’m going to say it again: writing a journal is a superior way of improving your writing skills.

Penzu is an easy to use tool that provides you with a friendly environment to write your journal entries and have them organized into a neat catalog. If you decide to sign up for a pro account you can customize your entries even further and include things like photos and other rich media.

10. Market Samurai

Visit: Market Samurai

This is the ultimate online marketer’s tool. There, I said it. Even though I had to pay $97 to get it I still think that it was one of the best spend $97 ever. Some of the things it can help you with: market research, keyword research, competition analysis, content searching, finding backlink opportunities, and more.

Actually, I already did an extensive Market Samurai review a while ago, so feel free to check it out.

11. Google Analytics

Visit: Google Analytics

One final Google tool on the list. I’m sure it’s not surprising for you to see it here. Google Analytics is free, powerful, and easy to use.

If you have a website, and if you’re an online business designer then there’s no other more cost effective solution for you to know what’s going on on your site, in terms of traffic and raw data.

I’m sure I don’t need to pitch Google Analytics to you because you already know what it is. The only reason why you might not be using it already is that you think that it’s too difficult to set up. Actually, it isn’t. It just takes a couple of minutes, and various tutorials provided by Google themselves guide you through the whole process.

12. Buffer

Visit: Buffer

This is the final tool on this list, and first Twitter tool at the same time. Twitter itself can be a little time consuming and difficult to follow at some times. There’s a lot going on there especially if you’re following a lot of people.

On the other hand, going to Twitter to publish a tweet is not the most time effective approach either. This is where Buffer comes into play.

The main idea behind the tool is simple. It’s basically a buffer for tweets. It lets you schedule your tweets to be posted in the future. This makes sense if you like to take care of your tweets all at once and have them scheduled for the whole week, for example.

What Buffer also provides are some analytics tools. You can monitor things like: your reach, number of clicks your tweets receive, number of re-tweets, mentions, and favorites.

This concludes the list of my 12 favorite tools ever. I’m curious to know what your favorite tools are. What’s on your list of can’t-live-without tools in terms of online business?

Related Posts:

My Top 12 Favorite Tools Ever |

First of all, what is networking? There are many definitions … some make sense and some don’t, but for me, networking is simply the art of reaching out to people.

I’m sure you can agree that making this very first contact is not always easy. There’s a lot of things that can go wrong … you can sound aggressive, for example, or desperate, or simply not clear.

Also, anyone who says that you should simply “be yourself” needs to get a grasp on reality(!) … sorry for saying this :)

Now, to blogging.

There are many important tasks for a blogger to take care of every day. Apart from the obvious task of publishing content, one also has to do some SEO, link building, guest posting, advertising (at some times), and … wait for it … networking.

The fact is that no website on the internet has become popular on its own. Every popular website is popular because at some point some other popular website mentioned it to their readers, and the whole thing started. (How many times can you say “popular” in one sentence?)

In fact, if you have a nice network of contacts you will do just about fine in the blogging world. That’s how important it is.

During the past couple of months I’ve been working on a Networking Guide for Bloggers together with Hongkiat. There are 7 chapters inside the guide. Each part/chapter has been published as a guest post at Feel free to check it out:

By the way, the e-book version of the guide is coming soon. I’ll keep you posted.

P.S. The e-book will be available as a free download. No strings attached.

Related Posts:

How About a Networking Guide for Bloggers? |

WordPress 3.4 is ready for beta testers!

As always, this is software still in development and we don’t recommend that you run it on a production site — set up a test site just to play with the new version. If you break it (find a bug), please report it, and if you’re a developer, try to help us fix it.

If all goes well, we hope to release WordPress 3.4 in May. The more help we get with testing and fixing bugs, the sooner we will be able to release the final version. If you want to be a beta tester, you should check out the Codex article on how to report bugs.

Here’s some of what’s new:

  • Theme Customizer with Previewer
  • Flexible Custom Header Sizes
  • Selecting Custom Header and Background Images from Media Library
  • Better experience searching for and choosing a theme

And some of the under-the-hood changes:

  • New XML-RPC API for external and mobile applications
  • New API for registering theme support for custom headers and backgrounds
  • Performance improvements to WP_Query by splitting the query (Please test!)
  • Internationalization improvements (improved performance and locale support)
  • Performance and API improvements when working with lists of installed themes
  • Support for installing child themes from the WordPress Themes Directory

Remember, if you find something you think is a bug, report it! You can bring it up in the alpha/beta forum, you can email it to the wp-testers list, or if you’ve confirmed that other people are experiencing the same bug, you can report it on the WordPress Core Trac. (We recommend starting in the forum or on the mailing list.)

Theme and plugin authors, if you haven’t been following the 3.4 development cycle, please start now so that you can update your themes and plugins to be compatible with the newest version of WordPress.

Download WordPress 3.4 Beta 1

So far in this series we’ve talked about many different ways of getting backlinks to your site … the backbone of SEO. Depending on your personal preferences and your backend you can end up using some of them more than the others, and that’s okay.

The task for you is to always select the ones that give the best results with the least amount of work (a classic 80/20 case). And in order for you to be able to do this you have to be aware of as many link building techniques as possible. That’s why I’m publishing this series.

Just to recap, as we are slowly approaching the end of the series, so far we’ve discussed:

Today we’re taking on one of the most obvious sources of links possible – blog comments and forum posts.

This practice doesn’t have the best publicity nowadays. Many people believe that building links on blogs and forums doesn’t work anymore, but I don’t really see any point why it should be the case.

First of all, Google knows how blogs work, and that whenever someone writes a comment they get a link pointing back to their site. Just because Google has this knowledge doesn’t mean that comments don’t work for SEO. You see, what Google also knows is that all comments are moderated, so if anything goes through it most likely means that it’s worth of being published, and therefore maybe the link is worth noticing as well … just a thought.

Okay, enough with the talk, let’s switch to the how-to part.

How to use comments and forums to get backlinks

The most important rule is not to submit spam. Spam is really REALLY easy to detect, and every blogger with a month’s of experience can point out a spam comment a mile away. Not even mentioning forum moderators – they are really sensitive about this.

When it comes to blogs there are a couple of guidelines to follow when you want to write a truly valuable comment. In a nutshell: be natural, join the discussion, don’t promote your stuff, don’t thank anybody for anything.

Forums are a different story. Basically, you never know if your post is going to be considered as spam or not. Especially when you include a link to one of your sites. Forums are more difficult to handle than blogs in terms of getting backlinks.

When you’re commenting on blogs you need to make your comment relevant to the post, but your link doesn’t have to be relevant. For instance, you can comment on a post about guitar playing and link to a site on dog training.

When you’re posting on forums, however, and the post is about guitar playing then there are not many contexts in which you can shift the discussion and link to some dog training content. Actually, it’s impossible.

That’s why forums are most often used a little differently. What you do is don’t actually link to your content from inside your posts, but instead you create a signature box – this is where you put a link to your site. Whenever you post a response to someone else’s thread, your links will be automatically displayed in your signature.

Link building tutorial for blog comments

Simply start by going to a blog and writing a comment, but don’t submit it yet.

First, do a quick research on what type of anchor texts get approved on that given blog. Some blogs are very strict regarding what you can and can’t use as your name in the comment.

There are blogs that will let you use a fully anchored name (a keyword name, e.g.: “learn guitar chords”). Others will only allow you to use your actual name. And there’s the final group that uses plugins like CommentLuv, or KeywordLuv, in which case you can get both your actual name and an anchored link name.

The only thing you have to do is take a look at other comments published on the blog, and take notice of the general trend of the names used. Then craft your name accordingly.

Link building tutorial for forums

Online forums run on different platforms and have different rules of taking part in the discussions. Before you post anything you have to go through the basic rules to make sure what’s allowed and what is not.

The most common setup for forums is to enable users to have a signature once they publish 5-10 posts, so don’t be surprised if you don’t see any possibility of setting a signature right after registration.

When you get access to the feature you can pretty much do whatever you like. However, try to play it safe – don’t include more than two links in your signature. Of course, make them fully anchored – use your main keyword phrase for the anchor text.

The value of getting links on blogs and forums

There are two main benefits here:

1. Obvious SEO “juice”

Google and other search engines see your links, so they become a part of your backlinking profile.

Even though comment links are not that valuable on their own (they are mostly no-followed), they can boost your rankings once you’re really active building a large number of them every week.

2. Traffic

Yes, both blog comment links and forum links can bring you serious traffic.

Whether you believe it or not people actually click through on comments they find interesting just to check what’s going on on someone’s site.

Actually, I’m getting quite a noticeable amount of traffic every month from sites where I’ve never guest posted. This traffic comes solely through the comments I submitted.

The story is similar with forums. This time, though, you’ll be receiving traffic from returning visitors. That’s because forums are usually closed communities with just a small number of new users joining on a regular basis.

How to find blogs and forums in your niche

I’m sure you already know a couple of those, but anyway.

For blogs, Technorati seems to provide the best results. You can browse by category or search with a keyword. The results are mostly popularity ranked, so the most valuable places to have a link at will be displayed at the top.

For forums, try using Google. The best way is searching for a phrase like this:

“your-keyword-phrase forum”

Every niche and topic has at least a couple of popular forums. As a matter of fact, there are many more ways you can benefit from being a member of a forum. Link building is just one of them.

There you have it. The task for you today is to find 5-10 blogs and 1-2 forums in your niche or topic, and start commenting. Try to make it a habit. Whenever you read something interesting write a short comment to express your opinion about the piece.

Are you an active commenter or forum member? How often do you read blogs or participate in forum discussions?

Related Posts:

Where to Get Backlinks to Your Site – Part 7 – Blog Comments and Forums |

The South by Southwest Interactive Festival (SXSW) holds a special place in the history and heart of WordPress. Though the conference has changed in the years since I first met Matt in the hallway in 2003 — before WordPress even had a name — it’s still arguably one of the most influential events in our industry, and we’ll be there again this year. Will we see you there?


There will be a WordPress booth at the SXSW trade show March 12-15. Our booth was packed to overflowing last year as we helped people with their blogs and gave away WordPress swag, so this year we’ll have more space to meet as many of you as possible. Stop by if you need a helping hand with your site, or just to say hi. We’ll also have buttons, stickers, and t-shirts again this year.


This year’s WordPress party will be hosted by the WordPress Foundation on Monday, March 12 from 6-9pm. Space is limited, so make sure you RSVP (no SXSW badge is required). The party this year will be at the Buzzmedia Pure Volume House, and the story of how we hooked up with them is pretty cool.

Once upon a time, David Wang had a business called Buzzmedia in Malaysia, with the twitter username @buzzmedia. When David changed gears and started ClickWP, a WordPress support business, he stopped going by the Buzzmedia name. In the U.S., a company also called Buzzmedia wished it had that Twitter username, and asked if they could have it since David wasn’t going to use it anymore.

David, feeling the WordPress community love, said he would give them the name, and suggested they do something in return for the WordPress Foundation. So, everyone talked to everyone else and it worked out that Buzzmedia was willing to donate a fantastic venue for this year’s party as well as covering the bar.

In the end, the Foundation got a great SXSW party, Buzzmedia got their twitter username, and David got the warm glow of having used his power for the good of the WordPress community, and they all lived happily ever after.

Seriously, though, the PureVolume House is always a great SXSW venue, so thank you David and Buzzmedia for your generosity! We’ll have drinks and snacks and a few hundred WordPress-loving partygoers, so you know it will be a good time. Kind of like a WordCamp afterparty without all the work of a WordCamp. :)

The venue can hold 500 people, and based on last year, we’ll hit that pretty quickly. The one requirement is that you use WordPress. On the RSVP form, you will be asked to enter the URL of your WordPress-powered site (if you have more than one, just pick your main site). If you fill in this field with something other than what’s requested (such as “N/A” or putting in a fake url) your RSVP may be deleted, so please make sure to enter your real site.