What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience. But it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what […]
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Everybody knows the colored bullets in Yoast SEO. Two parts of the plugin use this traffic light system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, as readable content is […]
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Release history tells us that the releases in the months of July and August are usually very quiet. Due to vacations from team members, the focus usually lies on fixing bugs and cleaning up. Not for Yoast SEO 11.8! This new release gives you an enhanced meta box, an improved Schema output and bug fixes, […]
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After a short break, we’ve returned with a new WordPress Watch. In today’s edition, let’s check out a cool new way to share your code in the block editor. We’ll also look at some nice updates to the Gutenberg project – which includes new features for the block editor in the next major release of […]
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It can be a great strategy to focus on long-tail keywords. But don’t go overboard! If you make your keyphrase too long and use it often in your copy, the quality of your copy might suffer. That’s why Yoast SEO checks if your focus keyword isn’t too long. How does that work? And, what should […]
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This month has been characterized by exciting plans and big announcements – read on to find out what they are and what it all means for the future of the WordPress project. WordCamp Asia Announced The inaugural WordCamp Asia will be in Bangkok, Thailand, on February 21-23, 2020. This will be the first regional WordCamp […]
The last couple of months a true change has been noticeable within the Yoast HQ. That’s why the marketing team is so excited for the newest release of Yoast SEO: 11.7! Every week we share our favorite podcasts with each other. Or we come in earlier and stay in longer to finish a podcast episode […]
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SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and over again? Why should you use synonyms and related keywords? […]
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Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google, Bing, and Yandex. So you install the Yoast SEO plugin or the Yoast SEO extension and follow the instructions. What’s next? While it’s unlikely […]
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It was another full week with lots of WordPress news. Today, we’re highlighting a cool WordPress newsletter plugin that had a big update. We’ll also see that Gutenberg got yet another polish and we’ll have a bunch of bonus links for you. Let’s check it out! More Gutenberg refinement The latest release of Gutenberg, version […]
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You’ve probably heard that WordPress is open source software, and may know that it’s created and run by volunteers. WordPress enthusiasts share many examples of how WordPress changed people’s lives for the better. This monthly series shares some of those lesser-known, amazing stories. Meet Ugyen Dorji from Bhutan Ugyen lives in Bhutan, a landlocked country […]
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively […]
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Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things entirely on your own, but luckily, Yoast is here to help. In this post, we’ll […]
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Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier to use tabbed interface for the meta box and an updated HowTo structured data content block for WordPress. Find out all about Yoast SEO 11.6! Looking for […]
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Last week was a busy week, with lots of things happening in the WordPress Community. Which means several different news items to cover today! We’ve got an awesome webinar and two cool plugins to discuss and that’s not all… Let’s get started! WP-CLI webinar WP-CLI is the command line interface for common WordPress tasks and […]
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Have you ever done a fresh install of Yoast SEO for WordPress on your WordPress website? Or perhaps you haven’t installed Yoast SEO yet, and you’re wondering what to expect? Perhaps the better question would be: have you ever tried our Yoast SEO configuration wizard? Our wizard takes care of all the little things that […]
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People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors […]
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When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you […]
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WordPress 5.2.2 launched last week, but of course, that wasn’t the only news happening. There was a lot going on in the world of WordPress as it was the week of the largest WordCamp Europe (over 2800 attended!). Let’s see what happened this last week! Gutenberg 6.0 The Gutenberg project kept publishing improvement after improvement […]
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June has certainly been a busy month in the WordPress community — aside from holding the largest WordPress event ever, the project has hit a number of significant milestones and published some big announcements this past month. A Wrap for WordCamp Europe 2019 WordCamp Europe 2019 took place on June 20-22. It was the largest […]