Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a […]
Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and said: “Well, there are a lot of mentions of this particular word, so this page must be about that!” She sent out orders to the mothership to […]
Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see […]
Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast […]
Today I’d like to highlight two plugins that supercharge the new Block Editor experience. They’re very different in nature, but I find them both equally impressive. There’s some news about the upcoming WordPress 5.2 release, and there might be mention of a bonus link. Come and find out. Gutenberg on steroids We’re four, five months […]
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WordPress 5.2 Beta 3 is now available! This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version. There are two ways to test the latest WordPress 5.2 beta: try the WordPress Beta Tester plugin (you’ll want […]
Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most […]
When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism […]
Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-). SEO […]
WordPress 5.2 Beta 2 is now available! This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version. There are two ways to test the WordPress 5.2 beta: try the WordPress Beta Tester plugin (you’ll want to […]
Today’s roundup is all about various upcoming updates across the WordPress ecosphere. From WordPress itself to Gutenberg, PHP, and WooCommerce. Let’s get started! WordPress wants you to update your PHP If you’ve been following my roundups, you may recall that WordPress is finally bumping its minimum PHP requirement in the upcoming WordPress 5.2 release. I usually […]
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Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’ is basically the same thing as babies. Optimizing your text for an exact match keyword isn’t a very smart thing to do. That’s why we introduced word form […]
A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e. breaking words down to their smallest form to do complex analysis on, we can now detect word forms. Since then, improving your content has become a much […]
WordPress 5.2 is targeted for release at the end of this month, and with it comes an update to the minimum required version of PHP. WordPress will now require a minimum of PHP 5.6.20. Beginning in WordPress 5.1, users running PHP versions below 5.6 have had a notification in their dashboard that includes information to […]
Today’s roundup highlights some useful WordPress plugins. They’re either new, or have recently been updated with interesting features. From A/B testing to profiling and more… And of course, I have some bonus links for you as well! A/B testing made easy Testing between two versions, to see which one works best, is called A/B testing. […]
WordPress reached a significant milestone this month. With some exciting developments in Core, an interesting new proposal, and the return of a valuable global event, March was certainly an interesting time. WordPress Now Powers One-Third of the Web WordPress’ market share has been steadily increasing, and as of halfway through this month, it powers over […]
WordPress 5.2 Beta 1 is now available! This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version. You can test the WordPress 5.2 Beta two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge […]
You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between […]
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We’re getting ready for another big improvement for our favorite CMS. Today, I’d like to share with you the release of Gutenberg version 5.3 as well as the first Beta for WordPress 5.2. And, some exciting news on the minimum PHP version requirement for WordPress. Gutenberg 5.3 We’ve seen the release of Gutenberg 5.3 this […]
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