WordPress 5.0 Beta 5 is now available!

This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version.

There are two ways to test this WordPress 5.0 Beta: try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”), or you can download the beta here (zip).

Reminder: the WordPress 5.0 release date has changed. It is now scheduled for release on November 27, and we need your help to get there. Here are some of the big issues that we’ve fixed since Beta 4:

Block Editor

The block editor has been updated to match the Gutenberg 4.4 release, the major changes include:

Additionally, there have been some pesky bugs fixed:

A full list of changes can be found in the Gutenberg 4.4 release post.

PHP 7.3 Support

The final known PHP 7.3 compatibility issue has been fixed. You can brush up on what you need to know about PHP 7.3 and WordPress by checking out the developer note on the Make WordPress Core blog.

Twenty Nineteen

Work on making Twenty Nineteen ready for prime time continues on its GitHub repository. This update includes a host of tweaks and bug fixes, including:

  • Add .button class support.
  • Fix editor font-weights for headings.
  • Improve support for sticky toolbars in the editor.
  • Improve text-selection custom colors for better contrast and legibility.
  • Fix editor to prevent Gutenberg’s meta boxes area from overlapping the content.

How to Help

Do you speak a language other than English? Help us translate WordPress into more than 100 languages! 

If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac, where you can also find a list of known bugs.

We’ve got something new for you! We are very excited to introduce: Yoast subscriptions. Starting today, you can get all Yoast SEO plugins, training courses, or both, for a monthly or annual fee. We’re offering three different subscription plans, so there’ll be one for everyone. And you’ll be saving a lot of money! With these subscriptions, you’ll get everything you need to stay on top of the latest SEO best practices.

Select the plan that fits your needs…

Different people, different needs. That’s why we’re offering three different subscription plans:

1. Yoast plugin subscription

This plan gives you access to all our premium plugins. The Yoast plugin subscription is the complete toolbox for your site. It saves you a lot of time and effort, and helps you to boost your rankings!

2. Yoast training subscription

Get the Yoast training subscription and you’ll get access to every Yoast Academy training course, including any new course we’ll release. This is a great way to learn all about SEO, to keep ahead of your competition.

3. Yoast plugin + training subscription

The best of both worlds. This plan gives you access to all our premium plugins and every Yoast Academy training course. With this subscription plan, you’ll learn how to optimize every SEO aspect of your site, and you’ll be fully equipped to improve your site’s SEO.

… And pay for the time you need!

You can choose to get an annual (best value!) or monthly subscription. We want to offer people products that are tailored to their needs. That’s why you can choose to pay a small fee per month, rather than paying up front for the whole year.

However, if you already know that you want to:

  • stay on top of your SEO game all day every day,
  • access all new courses and want to
  • save a lot of money in the process,

simply pick our annual subscription. By getting one of our annual subscription plans, you’ll save over 60%!

Bonus: exclusive premium insights!

On top of all these new things, we’ve got something extra for you: premium content, exclusively available for subscription members. If you decide to get the Yoast training subscription or the Yoast plugin + training subscription, there’ll be extra premium content available for you in Yoast Academy.

This premium content consists of Q&A sessions, in which our experts answer your SEO questions. Moreover, you’ll get access to exclusive live talks and discussions on the latest SEO developments, by SEO experts like Joost de Valk and Jono Alderson. You don’t want to miss out on this!

Get a Yoast subscription!

Do you want to step up your SEO game? Whether you want to improve your SEO knowledge or to optimize your site with useful SEO tools, a Yoast subscription is what you need. And remember, it’s the only way to get access to exclusive premium content, such as Q&A sessions and live talks! So, don’t wait any longer, go get your Yoast subscription!

The post Introducing: Yoast subscriptions! appeared first on Yoast.

Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can result in wrong conclusions.

In order to guarantee a complete analysis, we’ll have a look at how you should compare direct and indirect results. This will help to make sure that you take the right steps for future campaigns. Google Analytics has a feature called ‘Assisted Conversions’, which can show you this indirect value.

Be as specific as possible

When you’re setting up a new marketing campaign, you’ll probably use a few different channels. You might write a newsletter, create a Facebook post and/or a guest post on a relevant blog to promote your campaign. To make sure that you can accurately measure how many sessions, transactions and revenue come oout of every specific link, you need to use UTM tags. If you’re not sure on how to set up the right UTM tags, you might find this article about custom campaigns useful to get started.  

What channel was responsible for your conversions?

When you’ve added specific UTM tags to your links, you can track every link within Google Analytics. You’ll see exactly what channel and what source or medium has brought in the most revenue and what channel had the highest conversion rate. Besides that, you can track every specific link within for instance a newsletter or a Facebook post. Keep in mind that you should never add UTM tags to internal links.

An example: we released our renewed Site structure course a few weeks ago. To measure all our efforts in promoting this course, we made sure that everything was tagged correctly. We sent out several newsletters and we wrote posts on Facebook and Twitter. After a week, we we’re able to analyze the campaign in Google Analytics:

Campaigns in Google Analytics

When you click on the specific campaign, you can see the data of all sources and mediums that were relevant for this campaign. As you can see below, the sales email was clearly responsible for most transactions. However, the conversion rate for the Academy emails was much higher. This is probably a result of the fact that we send our Academy emails to a group that is already familiar with our Yoast Academy.

Source/Medium of the campaign

We wanted to dive deeper into the data of the emails to see what elements were most valuable and to see which landing pages had the highest conversion rate. When you add a secondary dimension, e.g. Ad content or Landing page to the table, you’ll get the following results:

Campaign and ad content in Google Analytics

Ad Content as secondary dimension

Campaign and landing page in Google Analytics

Landing page as a secondary dimension

As you can see, the links pointing directly to the cart have a higher conversion rate compared to links pointing to the product page of this new course. Therefore we can conclude that the link to the cart works better in terms of conversion, so maybe in future releases or sales, we’ll only add those kinds of links to the newsletter. But be careful when drawing this conclusion, it’s possible that the other link might have more value than you see here in direct value.

Assisted Conversions 

Assisted Conversions tab Google Analytics

You can use the ‘Assisted Conversions’ tab in Google Analytics to check the indirect value of a certain channel, a specific element with UTM tags or a landing page you’ve linked. You can find this feature within the overall Conversion tab:

First, we’ll give a short description of the main elements of this Assisted Conversions feature:

Assisted Conversions

“The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction.”

This means that visitors have come to your website through this channel, but didn’t convert. They came back later through another channel and converted.

Assisted Conversion value

“The value of the conversions assisted by this channel.”

Last Click or Direct Conversions

“The number of conversions for which this channel was the final conversion interaction.”

This means that visitors actually converted coming through this channel.

Last Click or Direct Conversion Value

“The value of the conversions for which this channel was the final conversion interaction.”

Assisted / Last Click or Direct Conversions

“A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction. The more this value exceeds 1, the more this channel functioned in an assist role.”

Checking the indirect value

Within the Assisted Conversions tab, you can pick a primary and a secondary dimension as well. For example, you could choose the landing page URL as a primary dimension and the campaign as a secondary dimension. When you do this, you can see exactly on what pages visitors landed after clicking on your UTM tagged link.

When we look at the same two URLs that we mentioned before – the link pointing to the cart and the link pointing to the product page – we need to change our first conclusion. The image below shows you the direct and the indirect value of both links/landing pages.


As you can see, the direct value (Last Click or Direct Conversion Value) is higher when the landing page is the cart page. However, looking at the indirect value (Assisted Conversions Value) of both landing pages, we see that the product page has way more value. In total, the product page was responsible for over 50% more revenue in the first week than the cart page.

This means that people who visited the product page, didn’t convert the first time but they often came back later to convert. So the product page might be a good trigger in the decision process of our customers.

Always combine the direct and indirect value

For your overall conclusion, we recommend combining the two metrics before you make any decisions for future campaigns. Some efforts might result in lots of direct value, but as you can see, some other efforts can make that right with indirect value. Did you already know this feature and do you use this in your own analysis? Let us know!

Read more: eCommerce usability: the ultimate guide »

The post Assisted Conversions in Google Analytics appeared first on Yoast.

Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO.

Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for content to appear, being unable to interact with a page, and even noticing delays creates friction.

That friction costs not only time, but also money. Research from as far back as 2016 showed that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. And those kinds of bad experiences can leave a lasting negative impression of a brand.

In fact, research shows that the level of stress from waiting for slow mobile results can be more stressful than watching a horror movie.

So it’s no surprise that Google has been measuring the speed of your site, and using that in their ranking algorithms, since 2010. More recently, in 2018, the speed of your site on/for mobile devices became a much more important signal, too. They understand that a good user experience is a fast user experience.

Frustration hurts your users, and hurts your rankings

And it’s not just Google – research from every corner of the web, on all aspects of consumer behavior, shows that speed has a huge impact on outcomes.

  • 47% of people expect a site to load in less than 2 seconds (wired.com)
  • 20% of users abandon their cart if the transaction process is too slow (radware.com)
  • Amazon found every 100ms of latency cost them 1% in sales
  • The BBC found they lost an additional 10% of users for every additional second their site took to load

These costs and this type of site abandonment happen because users don’t like to be frustrated. Poor experiences mean that they go elsewhere, visit other websites, and convert with competitors.

Those behaviors are easily tracked by Google (through bounces back to search engine results pages, short visits, and other signals), and are a strong signal that the page shouldn’t be ranking where it was.

Google wants a faster web

Speed isn’t only good for users – it’s good for Google, too. Slow websites are often slow because they’re inefficient. They may load too many large files, haven’t optimized their media, or don’t make use of modern technologies to serve their pages.

That means that Google has to consume more bandwidth, allocate more resources, and spend more money.

Across the whole web, every millisecond they can save, and every byte they don’t have to process, adds up quickly. And quite often, simple changes to configuration, processes or code can make websites much faster, with no drawbacks.

That may be one reason why Google is so heavily invested in the AMP Project, and why they’re so vocal in their education on performance.

A faster web is better for users, and reduces Google’s operating costs significantly. Either way, that means that they’re going to continue rewarding fast(er) sites.

Getting started

Unsurprisingly, some of the best resources on optimizing your website are from Google themselves.

We recommend that you explore their Web Fundamentals documentation to get an understanding of the techniques, tools, and approaches to building faster websites.

There are also a variety of tools available for measuring and monitoring the speed of your site. Here are a few which we recommend trying out:

  • Lighthouse, for Google Chrome – one of the most sophisticated performance measurement tools available, and great for benchmarking.
  • WebPageTest – provides a waterfall diagram of how all of the assets load on your website. Great for spotting slow resources and bottlenecks.
  • Our posts – we have a bunch of great blog posts which explore tools, techniques, and terminology!

Any questions? Let us know in the comments!

The post How site speed influences SEO appeared first on Yoast.

WordPress 5.0 Beta 4 is now available!

This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site to play with the new version.

There are two ways to test the WordPress 5.0 Beta: try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”), or you can download the beta here (zip).

The WordPress 5.0 release date has changed, it is now scheduled for release on November 27, and we need your help to get there. Here are some of the big issues that we’ve fixed since Beta 3:

Block Editor

The block editor has been updated to match the Gutenberg 4.3 release, the major changes include:

  • An Annotations API, allowing plugins to add contextual data as you write.
  • More consistent keyboard navigation between blocks, as well as back-and-forth between different areas of the interface.
  • Improved accessibility, with additional labelling and speech announcements.

Additionally, there have been some bugs fixed that popped up in beta 3:

  • Better support for plugins that have more advanced meta box usage.
  • Script concatenation is now supported.
  • Ajax calls could occasionally cause PHP errors.


We’ve added an API for translating your plugin and theme strings in JavaScript files! The block editor is now using this, and you can start using it, too. Check out the developer note to get started.

Twenty Nineteen

Twenty Nineteen is being polished over on its GitHub repository. This update includes a host of tweaks and bug fixes, including:

  • Menus now properly support keyboard and touch interactions.
  • A footer menu has been added for secondary page links.
  • Improved backwards compatibility with older versions of WordPress.

Default Themes

All of the older default themes—from Twenty Ten through to Twenty Seventeen—have polished styling in the block editor.

How to Help

Do you speak a language other than English? Help us translate WordPress into more than 100 languages! 

If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac, where you can also find a list of known bugs.

isation is a word with
many syllables.

Meta boxes are
the original style block.
Old is new again.

It’s been a busy week! With the focus fully on getting WordPress 5.0 ready, we’ve seen a lot of news around the Gutenberg integration in the past few days. So let’s dive right in!

Release date concerns

There’s isn’t much time left until the planned release of WordPress 5.0. With the WordPress 5.0 beta 3 still not being stable enough with the inclusion of Gutenberg, there has been a lot of concern about the release date.

Of most note, our CEO, Joost de Valk raised some hefty concerns in a personal blog post where he calls for WordPress 5.0 needing a different timeline. Now, this may seem odd to you given the fact that we as a company have invested so heavily into Gutenberg this past year. Ten people, including the only real accessibility developer for most of the time, to be exact. However, Joost raises two really good reasons for not sticking to the current timeline:

For the full reasoning, do check out his post in full.

Similar concerns are voiced by, for instance, Mark Root-Wiley where he states WordPress 5.0 isn’t ready. Additionally, there are folks like Ned Zimmerman over at Pressbooks, for instance, that don’t see enough parity in Gutenberg features for them to integrate into yet.

Matt Mullenweg, the WordPress 5.0 release lead said after yesterday’s Core chat:

I am luke-warm on the 19th, but not because of the number of open issues (which isn’t a good measure or target) — more that we’ve been a day or two behind a few times now.

Matt Mullenweg

There is another reason why releasing WordPress 5.0 next Friday is not favorable and that’s Black Friday. There have been many voices arguing that releasing such an impactful WordPress upgrade right before, arguably, the busiest weekend for is bringing too much risk. Especially e-commerce sites.

WordPress 5.0 is postponed!

So, ultimately all the issues outlined above have made the Core team make the decision to postpone the 5.0 release. The new release date is set at the 27th of November. Matias Venture says the following:

After listening to a lot of feedback — as well as looking at current issues, ongoing pull requests, and general progress — we’re going to take an extra week to make sure everything is fully dialed in and the release date is now targeted for November 27th.

More information can be found on the Make WordPress Core blog.

WordPress 5.0 beta 3 has been released

WordPress 5.0 Beta 3 has been officially released, and it includes an updated version of the Twenty Nineteen theme. Of course, it also includes the latest version of Gutenberg, 4.2. The previous default themes were updated as well.

Building sites with Gutenberg

Yes, there may be reasons to postpone WordPress 5.0, but that doesn’t mean you can’t already build great things with Gutenberg. Bill Erickson published an interesting post yesterday. In it, he explains how he’s already built sites integrating with Gutenberg. From simple to more complex sites, Bill has some solid advice for those of you building websites.

What if you’re not ready for Gutenberg?

So, you don’t think your site(s) are ready for Gutenberg yet yourself? Well, then it’s good to know that the WordPress Core team has committed itself to officially supporting The Classic Editor plugin until the 31st of December, 2021. You can read more about that in Gary Pendergast post over at Make WordPress Core.

JavaScript Language packs have landed in WordPress

Fresh off the press: JavaScript Language packs have finally been merged into WordPress. Our CTO, Omar Reiss explains on the Make WordPress Core blog:

We can now translate strings in JavaScript files and distribute them via https://translate.wordpress.org. This functionality will soon be expanded to also work for plugins and themes. This is a major milestone for JavaScript development in WordPress and completes the JavaScript package inclusion focus.

– Omar Reiss

One more step into making sure WordPress is as inclusive as possible when it comes to translations. And a great one at that!


If using one of the available WordPress hosting companies isn’t hardcore enough for you, then maybe SpinupWP is! It’s a new service released by Delicious Brains Inc. and it looks like a very neat solution for self-managed WordPress servers.

The post WordPress 5.0 is postponed, Gutenberg site building tips and more! appeared first on Yoast.

“I love that WordPress allows you to raise your voice, no matter who you are, and where you are located.” That’s just one of the many inspiring quotes of Carole Olinger, our third interviewee in this series on open source. Carole is Community Manager at Plesk, and a true WordPress Community junkie. Learn why she feels every single contribution matters!

Q. Why is open source so important to you?

So far, I’ve only been in touch with the WordPress project and its inspiring community. The contribution of all the fellow open source contributors allows to grow and to maintain projects like WordPress which today covers one third of the internet.

I love that WordPress allows you to raise your voice, no matter who you are, and where you are located. This is true when it comes to spread a message that is important to you, but also, it gives everybody incredible opportunities to run their own businesses, get hired remotely by companies all around the globe and make a living. Open source projects help to reduce boundaries like the local economy, limited travel opportunities and disabilities, to name only a few.

I’m convinced that open source communities, in general, share values that I would consider important to myself, as the WordPress community does.

Carole Olinger at WordCamp Utrecht

Q. In what way do you contribute to open source projects?

Since I joined my very first WordCamp two years ago, I consider myself a WordPress community junkie. I wanted to get more involved with the inspiring people that make WordPress so I started to volunteer at WordCamps very soon. In the meantime, I’m a triple WordCamp organizer myself, I continue to volunteer and I speak at multiple conferences. Since August 2017, I am the WordPress Community Manager for (WebOps and hosting platform) Plesk, which allows me to contribute a considerable amount of my work time to the open source project. Also, I arrange sponsorships for WordCamps, which allows me to act as an enabler, always on the lookout for win-win situations.

WordCamps would not be as affordable as they are right now (average is 20€ per conference day), without the help of all the sponsors. On the other hand, getting involved with the community in person during an event allows sponsors to find out about the needs of actual and potential customers and to collect valuable feedback about their own product.

Q. Who is your open source hero?

There are for sure some people that come to my mind, but I think it would be unfair to name only a few, just because it happens that I know more about them and their individual contributions.

I’m deeply convinced that every single contribution matters, independent of the amount of time (or money) they spend or the impact they might have. I’m aware that I’m in a very privileged situation as I can partly contribute to open source projects during paid work time. Other people have to make choices, because contributing time equals unpaid hours and/or less time with their families. I see people getting into trouble, because they are so passionate about open source, that they don’t put themselves first anymore. And I think, it’s also our duty as a community to have an eye on these people.

Therefore, everybody who manages to contribute to an open source project in a healthy way is my open source super hero.

Q. Does your company encourage people to be involved with open source?

The company I work with allows me to contribute a considerable amount of my work time to the organization of WordCamps. Also, some of my colleagues are regularly contributing to WordPress and other open source projects inside and outside their work time. In my opinion, it’s important to understand that it is necessary to give something back to open source projects, if your business is mainly or partly running on these. I’m happy to be able to work with a company who shares these values.

Carole Olinger presenting

Q. When and what was your first open source contribution?

I remember that pretty well. I volunteered in autumn 2016 at 2 German WordCamps. During the second one, WordCamp Cologne, people convinced me to attend the Contributor Day. I was totally scared, that it wouldn’t be the right place for me, as a non-technical person. I joined the Polyglots team. At the end of the day, I had localized a theme into German, which got committed the same day. This made me very proud and empowered me to get more involved into the community. Only a few days later, I got involved into the organization of a WordCamp.

Q. Do you have to be a developer to be involved with open source? How about diversity within the open source community?

That’s what probably most people think and that’s what I thought as well. But from my own experience in the WordPress project, I can tell that it’s not true. You can get involved in many ways. You can translate plugins or themes, write documentation, help to organize events or the community itself, to name only a few possibilities.

The community I belong to has strong values, also when it comes to strive for more diversity. As a non-technical woman, I totally appreciate the efforts and the Code of Conduct, which in my eyes is the reason why WordCamps are mostly welcoming, inclusive and safe events.

But there are still things that can be improved. Representation matters and I personally don’t see enough women and other underrepresented minorities as team leads, part of event organizer teams or speakers. I’m convinced that this has an impact on the repartition of people. Whether they’re willing to contribute to the different teams of open source projects, to speak up in general and to attend events. And diversity does not just increase because we call for it. Proactive initiatives are the way to go!

Q. I want to contribute to open source! Where do I start?

Get involved with the community, online and in person. Attend meetups, conferences, online meetings. Talk about what you like about your open source project but also about what you want to see improved. Find out, how you can help with your own skills. In the end, you could be the one to initiate the change that you need to move forward.

Read more: 3 reasons why open source is awesome »

The post Open source: reducing boundaries and creating opportunities appeared first on Yoast.

Mark your calendar! On November 20, we’re broadcasting our first ever Yoast Academy webinar: SEO in 2019. What’s going to happen in search next year? And, what does this mean for your website? In this webinar,  Joost de Valk, Marieke van de Rakt and Jono Alderson shed their light on SEO in 2019. This is your opportunity to hear from these experts what to expect and how to prepare yourself! Best of all, it’s completely free and easy to attend. Oh, and by the way, we’ll announce an exciting new product in this webinar as well.

What am I going to watch?

The webinar is a one-hour show in which we’ll talk about SEO in 2019. Joost de Valk will kick off with a talk on the most important trends in SEO. After that, Marieke van de Rakt and Jono Alderson will join Joost in a round table discussion on one of these big developments: context and related search entities. We’ll cap things off with a live Q&A session in which you can ask questions to our panel of experts. Already have a burning question about the future of SEO? Leave it in the comments and we may answer it in the webinar!

How can I attend the webinar?

The webinar will be streamed on YouTube live on November 20. Visit https://yoa.st/yoastwebinar to attend the stream. You can also subscribe to the Yoast channel on YouTube and you’ll be notified when the stream starts. There will be no login or other requirements. Simply visit the page and enjoy! In the table below, you’ll see when the webinar starts for a number of common time zones.

PST (Pacific Time) 11 AM
MT (Mountain Time) Noon
CT (Central Time) 1 PM
ET (Eastern Time) 2 PM
GMT (Greenwich Mean Time) 7 PM
CET (Central European Time) 8 PM
IST (India Standard Time) 0:30 AM (November 21st)
AET (Australia Eastern Time) 6 AM (November 21st)

If you can’t make it and want to watch the webinar at a later time, no problem. It’ll be freely available in our Yoast Academy afterwards.

Product launch

You’re probably pretty curious about the new product we’re announcing. We can’t give away too much, of course. All we can say, is if you’re a true Yoast-fan and want the full Yoast experience, you’ll probably be pretty stoked. I know we are!

Don’t miss out!

The first ever Yoast webinar will be broadcasted on November 20. Attend it for free at https://yoa.st/yoastwebinar or subscribe to the Yoast channel on YouTube. See you there!

The post Join our free webinar: SEO in 2019 appeared first on Yoast.

The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that.

What is a landing page?

A landing page is the first page of a session. Let’s say Sarah is visiting your site. She starts her session on your site on blog post X and then reads blog post Y. In this case, blog post X is the landing page. You can translate that to the first page people land on when visiting your site. Google Analytics offers you a landing page report. You can find it in the Behavior section, Site Content, Landing Pages:

Landing pages report in Google Analytics

What do landing pages tell you?

A landing page is the first page people land on from a particular source. It’s the page they start their session with. Now let that sink in for a minute. What can landing pages tell you about people who come from a search engine (organic)? It tells you something about how your SEO is doing. What can landing pages tell you about people who come from your newsletter? It tells you something about what they’re interested in. And what to think of people who come from Facebook or any other kind of social medium? The landing page says something about what made them click. How awesome is that? In that sense, landing pages give you insight in your audience. Think about that, think about it in the shower. And think about what it means for each and every one of your sources.

Landing page metrics

Sessions tell you more about how many sessions started with page X. You can use this metric to see how popular and important the landing page is. But it gets more interesting. Bounce Rate which in this case also means Exit page because this is the percentage of people that didn’t do anything after landing on page X.

Landing pages vs. pages

Landing pages and pages aren’t the same. In fact, they’re measured differently. Ever noticed that the data table you see in the ‘All pages’ report differs from the data table you see in the ‘Landing pages’ report?

All pages metrics in Google Analytics

All pages report

Landing pages metrics in Google Analytics

Landing pages report

The all pages report contains information about page views, time on page, metrics that contain information about the page itself. It’s about interactions with the page itself, this data is collected at ‘hit’ level. If you compare the All pages metrics with the metrics in the landing pages report, you notice that the metrics in the landing page report are session based.

Perhaps you’ve added Source or Campaign as a second dimension in the All pages report. But you might be looking at data that’s not what you think the data is. You see, if you add a session based dimension, like source, it sees Page as a landing page because that’s the first page of the session.

Source as secondary dimension in all pages report in Google Analytics

So you might as well add Source as a secondary dimension in the Landing pages report.


The landing page report is an audience insights report if you ask me. It contains information about what kind of pages make people click. Information about what made them decide to visit your website. And if you discover differences per source, you can adjust your marketing campaigns per source. Customizing the content of the newsletter based on what worked before. Optimizing your SEO because you know what kind of keywords your page fits best in search results. Awesome stuff!

Read more: How to create and use dashboards in Google Analytics »

The post Annelieke’s Analytics: The power of the landing page in Google Analytics appeared first on Yoast.

October is Hacktoberfest month! Hacktoberfest is all about contributing to open source projects together. This year, we welcomed a nice crowd at Yoast HQ to help us improve our own and other peoples open source projects. Some of these fixes and enhancements made by this fine group of people made it into Yoast SEO 9.1. But that’s not all!

Building open source projects together

At Yoast, we believe in the open source model. We’ve been saying it again and again: open source is the way to go. By joining hands, we can genuinely make better products — and even change the world for the better. Here are a couple of posts to prove that we mean it:

Not only are our plugins open source, but members of our team often contribute to other open source projects like WordPress. But the open source community can still use some help. One of the projects created to get people to contribute to open source projects is Hacktoberfest. Hacktoberfest is open to everyone — you don’t have to be a seasoned contributor. If you are looking to contribute to open source for the first time, this is an excellent place to start. For this edition of Hacktoberfest, we hosted a special edition of the NMGN.tech meetup at Yoast HQ.

Bug fixes and enhancements

Yoast SEO 9.1 brings loads of fixes and improvements. As Yoast SEO 9.0 was such a big release with the improved SEO analysis, there was bound to be some stuff to fine-tune. As of now, we’re better at recognizing keyphrases in the first paragraph on texts which start with images and captions. Yoast SEO can now properly identify a featured image when you are using the SEO analysis in Gutenberg. We’ve also removed the non-functioning eye-markers from the link keyphrase assessment. We’ve fixed a couple of other bugs like one where we were showing notices when quick editing a post and no post type object could be found. Find the rest of the fixes in our changelog.


As mentioned earlier, we had quite some help this month. Not everything has made it into the plugin yet, but we’re very proud of every single contribution by our beloved community. The list is quite long for this release, so let’s get to it!

We’ll start with two language-based improvements. Marko Kronenfeld improved the content of the date archives help text, while Pedro Mendonça corrected the inconsistent spelling of the words “plug-in” and “set-up”, resulting in less text needing translations. Pedro also added an additional string in the sidebar to the translatable strings.

Next up is Felipe Valtl de Mello, who suggested we should add a warning notification to the permalink settings page, linking to an article that provides more information. Thanks to Pete Nelson, we added a filter called wpseo_opengraph_is_valid_image_url. This filter allows custom image url validation. Last but not least, we have updated the font size of the snippet title measure element to mimic Google’s desktop snippet title correctly. That one was courtesy of Volker Killesreiter. Thanks for your contributions, everyone!

Update now!

That’s it for Yoast SEO 9.1! October was a very busy month for us and November is shaping up to be just as busy, with Gutenberg arriving. For this release, we’d like to thank the Hacktoberfest crew. We had some nice contributions to our plugin, and we could return the favor for other plugins. See you at Hacktoberfest 2019! Can’t wait that long? There are thousands of open source projects in need of help, so get to it!

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