When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brandname.vip? Does it matter for SEO? We’ll help you make that choice in this Ask Yoast.

We received a question from Rob:

“Is there any benefit to having multiple extensions of a .com domain name? Like .net, .biz, .co.uk, etc.?
If so, how can you use these to an SEO advantage?”

Check out the video or read the answer below!

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TLD influence on SEO?

In the video, I’ll explain what to consider when selecting additional Top Level Domains:

“Well, for SEO value it doesn’t really matter, because for SEO you probably want to use one domain and one domain only, in particular a more generic one, like .net, .biz, etc. I would really recommend using just one and if you can, use the .com. But on the other hand I would buy all of them. Why?

Well, because you don’t want anyone else using them for their business. Your domain name probably relates to your business in some way and you don’t want anyone else using that for something else. So I would preregister or register a lot of them or at least the common ones, especially the easy ones like .net, .biz. You don’t have to do all the new fancy ones, like .agency… or whatever they come up with, but I would do the .net, .biz, etc. for your business.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Domain names and their influence on SEO’ »

Today, we’re releasing new versions of all our plugins, including Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Read on if you want to know more.

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Fixing bugs and enhancing flows

Yoast SEO received the most attention this time around. In Yoast SEO 4.9, we fixed a bug that caused certain assessments to go missing after the switch to cornerstone content. There was also an instance where certain users without sufficient rights to access the configuration wizard could see the configuration wizard button. In addition to that, we also fixed a bug with an ambiguous column ID that caused an SQL error. The last one was a bug where the category URL in the sitemap was encoded twice.  As of today, we only load the translations when the configuration wizard endpoint is called, instead of every time rest_api_init is called.

Removing noodp

Some time ago, DMOZ ceased to exist. And with it, the noodp tag died. This tag was necessary to block search engines from using the description for a page in DMOZ as the snippet for your page in the search results. Recently, Google announced that it would stop using the tag as a source for search snippet information. This prompted us to remove the deprecated advanced robots meta value.

More fixes for other plugins

Several other plugins also received bug fixes, like Yoast SEO News for example. In this plugin, we fixed a bug where sticky posts show up in the editors’ pick RSS feed without marking it as an editors’ pick and one where the date format was invalid in the editors’ pick RSS feed. In Yoast SEO for WooCommerce, we added a filter to set the primary category in the permalink and fallbacks for several deprecated warnings. We also fixed a bug where not all Yoast SEO columns were hidden when the columns output by Yoast were removed. As usual, you can find all the changes to the plugins in their respective changelog files.

Hit that update button!

The new releases of all the plugins are now live and waiting for you to download. So, please update as soon as possible and enjoy the latest and greatest of Yoast SEO. As always, thanks for your support and we hope this release makes your work a little more streamlined.

Read more: ‘Why every website needs Yoast SEO’ »

Writing blog posts can be big fun. For some of you, blogging can be quite a challenge as well. What should you write about? What to do if you’re out of inspiration? How do you get engagement on your blog posts? And how do you market and monetize your blog? This ultimate guide covers all important aspects of blogging. 

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Why blog?

If you have a website, you should blog. At least every now and then. Blogging is great for SEO and it’s a valuable marketing tool. On top of that, it can be great fun!

Blogging for SEO

Adding content on a regular basis should be part of every sustainable SEO strategy. It allows you to rank for new keywords and to keep ranking for those you’re already found for. If you blog regularly, Google will regard your site as active, alive and relevant. This will definitely help your rankings.

Blogging as a marketing tool

A blog is a great marketing tool for every website. In your blog, you can tell readers about your brand, your products and perhaps even about yourself. Maintaining a blog also allows your readers to get more acquainted with your brand and your products.

Read more: ‘To blog or not to blog’ »

Setting up a new blog

If you’re just starting a new blog, it pays off to think a little bit before you start. Just take some time to contemplate about your niche and to do some proper keyword research. And don’t forget to structure your blog in a smart way. It will save you a lot of work later on, if you first think through how you want to set up your blog.

Keep reading: ‘How to start a blog’ »

What to blog about?

You can’t blog without ideas. And you’ll need a lot of ideas to maintain a successful blog. But how do you come up with all these ideas?

Keyword research

You’ll have to decide what terms you want to be found for before you start writing content. To decide that, you’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in SEO copywriting and an essential part of any SEO strategy.

Read on: ‘Keyword research: the Ultimate Guide’ »

If you’ve done your keyword research properly, you’ll end up with a long list of keywords you’ll be writing content about. A word is not yet a topic though. Besides a keyword you’ll need an angle or a specific story around a keyword to write a blog post.

Inspiration for your post?

Current events, your own work, and comments of your readers can give you inspiration for new blog posts. Reading a lot is also a good idea to find inspiration. Read magazines, newspapers, and other blogs. Tip: keep a list of ideas for new blog posts on your mobile phone. Inspiration comes when you least expect it.

Read more: ‘5 tips to get inspiration for your blog’ »

How to write a high-quality blog post?

Writing requires some skills. For some people, writing is really hard, while for others it just comes naturally. Below we’ll provide some tips to make the writing process easier. But first, we’ll describe two important aspects of high-quality blog post, originality and readability:

Original content

Your blog post should always contain original content. It should be fresh, new and original. Your post should be different from all the other blog posts and articles about the same topic that are already on the internet. It should be something that people will want to read.

Keep reading: ‘The importance of original content for SEO’ »

 

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Readable content

After you’ve written a post with original content, you should make sure it’s readable too: your article should be easy to read. Readability is important for your audience. If your text is well structured and clearly written, people will understand the message of your text. On top of that, readability is also important for SEO. People read your text, but Google reads texts too. If your text has the characteristics of a text that is easy to read, like a clear structure with subheadings and logical paragraphs, it’ll have a higher chance to rank in the search engines.

Read on: ‘Does readability rank?’ »

Practical tips on how to write awesome blog posts

Think before you write

Before you start writing, take a little time to think about what you want to write. Who is your audience? What do you want to tell your audience? What do you want them to know, to understand or to do after they read your blog post? Which topics do you want to cover in your blog post? And in what order? Answering these questions will help you to write better articles.

Read more: ‘How to start writing a blog post’ »

Write clear paragraphs

We would advise you always to start your paragraph with the most important sentence. Then explain or elaborate on that sentence. This way a reader will be able to grasp the most relevant content from your article, just by reading the first sentences of your paragraphs. Don’t make your paragraphs too long; 7 or 8 sentences is quite long already. Think about the order of your paragraphs, they should follow each other logically.

Keep reading: ‘Practical tips to set up a clear text structure’ »

Get help and ask feedback

Our Yoast SEO plugin helps you to write readable posts. Our readability analysis checks, for instance, whether you’re using too many long sentences and whether you’re using transition words. This can be a great help in writing readable blog posts.

In addition to using a writing tool like our readability analysis, you should always make sure that someone proofreads your blog post. A fresh pair of eyes will at least help getting typos corrected and you’ll know if someone else understood everything you wanted to say in your article.

Read on: ‘5 tips to write readable blogposts’ »

Optimize blog posts for the search engines

After you’ve written a blog post that’s both original as well as readable, you should make sure your content is optimized for the search engines. You should maximize the likelihood Google picks up your content. It’s important that you take this final step after you’ve written an original and readable post. SEO should never compromise the originality of your idea nor the readability of your text though.

content analysis yoast seo

Yoast SEO can help you tweak your text. The red and orange bullets will indicate which aspects of your findability need some more attention. Our plugin perhaps suggests using your focus keyword a little bit more often. Maybe, you should put it in the first paragraph or in one of the headings. Yoast SEO will help you to optimize your snippet preview as well.

Read more: ‘Use Yoast SEO to make your content findable’ »

Blog engagement

Blog engagement is an important factor for SEO. If your audience leaves comments on your blog (and you respond to these comments), Google will notice that your blog is very much alive and active. And of course, mentions on social media will also help with your blog’s ranking. If people share your post on social media, or talk about it online, this will definitely lead to more traffic.

An essential aspect of blog engagement is handling the comments on your blog. You should reserve some time to handle those comments. Answering questions and providing correct responses in a discussion can take a lot of time. Handling positive feedback and answering questions is relatively easy, while negative feedback can be a bit harder. Read our post about how to handle comments for more information and practical tips.

Marketing your blog

If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more.

Social media and newsletters

Social media are important marketing instruments for your blog. Definitely set up a Facebook page and create a Twitter account. If you’re focussing on a young audience, you’ll need Instagram and Snapchat as well.

Also, think about newsletters. Try to collect an audience that wants to stay informed and email them regularly.

Keep reading: ‘Marketing your blog’ »

Monetizing your blog

If your audience is growing due to great SEO and marketing strategies, this doesn’t necessarily mean that profit (if you’re making money with your blog) from your blog is also growing. For many bloggers, making money is not the primary goal. Still, you can make money with a blog. Advertising, affiliate marketing, and writing promoted posts are the most well-known strategies to make money with a blog. But you could also think about selling your own stuff.

Read on: ‘Monetizing your blog’ »

Maintaining a blog

Starting a blog is easier than maintaining a blog. It can be a lot of work to write blog posts on a regular basis. You don’t have to blog every day, but you should decide on a frequency and stick to it. That way, your audience will know what to expect from you. Blogging requires some discipline.

As your blog starts to grow, you’ll probably face new SEO problems. How do you keep coming up with new content?  How do you manage different authors? And how will you keep the structure of your blog in shape? 

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Site structure of a growing blog

When your blog is growing, you have to analyze the structure of your blog on a very regular basis. Organize your categories, subcategories and tags well. As your blog is growing, the structure will change and evolve. As long as you stay on top of that, your structure will remain SEO-friendly!

Content planning of a growing blog

As your blog gets bigger and attracts a larger audience, content writing becomes content planning and content managing. On larger blogs, a team of authors usually works together. Blogs are written by individual authors, but these authors still have to work together. Otherwise, a post with the exact same topic could appear twice. Or, authors could use a totally different style and tone of voice.

Read more: ‘Managing a growing blog: content planning’ »

Conclusion

Blogging is great. It can boost your rankings in Google, especially when you combine it with an in-depth keyword research strategy. Blogging is also an important and effective marketing tool. Use our tips to get started and to maintain your blog effectively. Happy blogging!

We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt doesn’t actually do the latter, even though it does prevents indexing of your site. Let me explain how this works in this post.

For more on robots.txt, please read robots.txt: the ultimate guide.

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There is a difference between being indexed and being listed in Google

Before we explain things any further, we need to go over some terms here first:

  • Indexed / Indexing
    The process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”.
  • Ranking / Listing / Showing
    Showing a site in the search result pages (aka SERPs).

So, while the most common process goes from Indexing to Listing, a site doesn’t have to be indexed to be listed. If a link points to a page, domain or wherever, Google follows that link. If the robots.txt on that domain prevents indexing of that page by a search engine, it’ll still show the URL in the results if it can gather from other variables that it might be worth looking at. In the old days, that could have been DMOZ or the Yahoo directory, but I can imagine Google using, for instance, your My Business details these days, or the old data from these projects. There are more sites that summarize your website, right.

Now if the explanation above doesn’t make sense, have a look at this 2009 Matt Cutts video explanation:

If you have reasons to prevent indexing of your website, adding that request to the specific page you want to block like Matt is talking about, is still the right way to go. But you’ll need to inform Google about that meta robots tag.  So, if you want to effectively hide pages from the search engines you need them to index those pages. Even though that might seem contradictory. There are two ways of doing that.

Prevent listing of your page by adding a meta robots tag

The first option to prevent listing of your page is by using robots meta tags. We’ve got an ultimate guide on robots meta tags that’s more extensive, but it basically comes down to adding this tag to your page:

<meta name="robots" content="noindex,nofollow>

The issue with a tag like that is that you have to add it to each and every page.

Or by adding a X-Robots-Tag HTTP header

To make the process of adding the meta robots tag to every single page of your site a bit easier, the search engines came up with the X-Robots-Tag HTTP header. This allows you to specify an HTTP header called X-Robots-Tag and set the value as you would the meta robots tags value. The cool thing about this is that you can do it for an entire site. If your site is running on Apache, and mod_headers is enabled (it usually is), you could add the following single line to your .htaccess file:

Header set X-Robots-Tag "noindex, nofollow"

And this would have the effect that that entire site can be indexed. But would never be shown in the search results.

So, get rid of that robots.txt file with Disallow: / in it. Use the X-Robots-Tag or that meta robots tag instead!

Read more: ‘The ultimate guide to the meta robots tag’ »

“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most important message should be above the fold. However, the Twenty Seventeen theme just allows for a large image, and we received a question about that at Ask Yoast:

Ruth Maude emailed us about the Twenty Seventeen theme – the new default theme for WordPress:

“We’ve always told our customers that their main message and call-to-action should be above the fold. The new WordPress Twenty Seventeen is all image above the fold. Isn’t the fold important anymore?”

Check out the video or read the answer below!

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Not much action above the fold?

In the video, I’ll share how I feel about “above the fold” nowadays:

Well, Ruth, you’ve hit my single most important issue with the Twenty Seventeen theme. It’s just too big. I think something should be above the fold too. At the same time, what’s really most important is that you show people that there’s a way to scroll. If people see that there’s a way to scroll on your site, they will scroll and they will find that other stuff, if you’ve made it interesting enough for them. So really good imagery is what Twenty Seventeen is all about. That can really help. And it can give a sort of interaction with a user that can be pretty good. But I wish there was a bit more action above the fold on 2017 too. We agree.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘How to find the perfect WordPress theme’ »

The second release candidate for WordPress 4.8 is now available.

To test WordPress 4.8, you can use the WordPress Beta Tester plugin or you can download the release candidate here (zip).

We’ve made a handful of changes since releasing RC 1 last week. For more details about what’s new in version 4.8, check out the Beta 1, Beta 2, and RC1 blog posts.

Think you’ve found a bug? Please post to the Alpha/Beta support forum. If any known issues come up, you’ll be able to find them here.

Happy testing!

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process. If you take some time and prepare your blog post adequately, your writing will be so much better! 

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Preparing takes time

The writing process can be divided into three phases. The actual writing is the second phase of your writing process and only takes up about 20% of the time. That is, if you’ve done the preparing phase properly.

Process of good writing explained in a picture: 40% prepaparation, 20% writing, 40% correcting

In my opinion, the preparing phase is the most fun! You can brainstorm, try out things and be creative in this phase. So, although it may seem like this preparing-stuff is just holding you back from the actual writing, you should think of it as the most creative and fun phase. And the most important phase!

Brainstorm

Always start a blog post with a brainstorm. Once you’ve decided on the topic of your post, you should make a list of all the things you would like to address in your post. Don’t be critical in this phase. Just write down anything you come up with. You always can cross off the ‘not so good ideas’ later on.

What is your message?

What is the one thing you want your readers to remember after they’ve read your post? What’s the most important thing you want to say? The answer to these questions is the message of your post. You should write that message down. This is the key information of your blog post. That message should eventually come in the first paragraph of your blog post.

Write a little bit

Although the actual writing comes in the second phase of the writing process, you should definitely write some sentences. Try to find the right words for your topic and for your audience. Try to write some beautiful sentences. I wouldn’t advise you to try to write the first sentence of a blog post in this phase, but you could write a few sentences of an important paragraph. Playing around with words will help you to find the tone of your blog post.

Structure, structure, structure

The most important thing you should do in the preparing phase of writing a blog post is to come up with the structure of your text. At the end of the preparing phase, you should end up with the skeleton of your blog post. What subjects will you address in what order?

After you’ve brainstormed about the topic, you’ll probably end up with a long list of things you would like to address in your blog post. Read through your list, cross of the things you’re not totally sure about and try to see whether or not topics resemble each other. Bundle similar topics. After that, you should think about the order you want to discuss your topics. Make sure you discuss things in a way people understand. Subjects and paragraphs should follow each other in a logical order.

Before I start the actual writing process, I usually have a list with paragraphs. For every paragraph I also have a short description of the things I would like to discuss and the examples I would like to use. In some cases, I already formulated some nice sentences for every paragraph as well.

Hit that keyboard!

Preparing your blog post can be real fun. I really enjoy this phase the most. If you’ve thought your post through it’s time to turn to the next phase and hit that keyboard. Go write your post!

After writing your post, you’re inevitable going to end up in the correcting phase. Very important. Totally hate that phase.

Read more: ‘SEO copywriting: the ultimate guide’ »

If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that.

In my previous post about contact pages, I already mentioned that the right content on this page can improve both user experience and SEO. In the comments on that post, Simon asked: “What do you think are the 5 most common mistakes on a website contact page?” What I think are the most common mistakes makes it my personal list, so I decided to dedicate this post to what I find the most annoying :)

Let’s dive straight in with number one. 

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#1 Just a form

If your contact page consists of a form and nothing but a form, you are not serving all of your visitors. Naturally, there will always be people that don’t understand the form. Provide a fallback option, like an email address or a phone number. Here are some reasons why people might dislike / do not understand your form:

  • Your form is too long. People get lost or simply don’t take the time to fill out all the things you want to know. Keep forms short and clear.
  • Your form isn’t responsive. This ruins the mobile experience on your contact page. Labels might get lost, as a mobile browser will focus on the form fields.
  • Your form can get broken. Perhaps you missed an update of your favorite contact plugin, just to name one reason.

#2 Fancy names for your contact page

Don’t you just hate it when you have to do an internal search on a website just to find their contact page? In my opinion, there are two options:

  1. Add the menu item “Contact” to your main and/or footer menu.
  2. Add your contact page at example.com/contact/.

I won’t look in any other spots. It’s straight to your search or back to Google to find the next company that’s going to answer my question. Preferably, you want that link to your contact page to be above the fold. But I have to say that a footer link is common as well, both as an extra and as the main link.

Just like the link in the URL, I’d like the title of that page to be “Contact” or a variation of that, like “Contact us” or “Get in touch”. Don’t use “Let’s talk business” or whatever strange sentence that won’t cover the immediate goal of the page. It will confuse people, even in Google already. Make it clear that this is the page where they can get in contact with you.

#3 Outdated information

C’mon people. Like all your other pages, your contact page needs some tender love and care from time to time. Moving offices? Adjust your website. New sales rep? Change profile picture and email address. Make sure your information is accurate at all times.

Don’t take this lightly, I think outdated information is one of those contact page mistakes that we choose to ignore sometimes. “I’ll get to that one of these days”. “It’s on my to do list”. No, update it when it changes. And if your address changes, let Google know in the process.

#4 Make sure people can contact you privately

That means “Reach out to me on the WordPress Slack”, “Talk to me on Twitter”, or even “Drop a comment below” isn’t enough. And yes, contact pages that use a comment form as a contact form do exist. People that want to talk to you probably just want to talk to you. Make sure they can.

Is it wise to display links to social profiles on a contact page? I believe that only makes sense if you want people to contact you on, for instance, Twitter and you monitor these social profiles for questions. If you mention Instagram on your contact page and don’t check Instagram at least every other day, it’s probably not the preferred way to contact you. In that case, that link shouldn’t be on your contact page.

Best case scenario: two options to contact you privately (form and email address or phone number would be a nice start), so if one fails, visitors can use the other.

#5 Not having a contact page at all

If only I got a penny for every website I came across that lacks a (clear) contact page… I’ve said it before and I’ll say it again: every website should have a contact page. Most websites are set up to interact with the visitor, get them to buy products or provide information. But they can always have extra questions or interesting business opportunities for you. Make sure it’s clear how they can get in touch.

It’s probably the most obvious of all the contact page mistakes listed here, but I just felt the need to mention it.

Are there any more contact page mistakes you can think of?

For sure. And if you’d ask me the same question on another day, I could probably come up with more. The above ones are the ones I find most annoying, but what about:

  • No clear confirmation that a form is sent. So I’ll send it again. Just in case.
  • Crappy captchas. The horror! Need I say more?
  • Contact pages that are flooded with distractions. I just want to contact you!

Now over to you

Feel free to spill your guts in the comments. Let me know what annoys you the most about contact pages!

Read more: ‘What makes a great contact page? With lots of examples!’ »

The release candidate for WordPress 4.8 is now available.

RC means we think we’re done, but with millions of users and thousands of plugins and themes, it’s possible we’ve missed something. We hope to ship WordPress 4.8 on Thursday, June 8, but we need your help to get there. If you haven’t tested 4.8 yet, now is the time!

To test WordPress 4.8, you can use the WordPress Beta Tester plugin or you can download the release candidate here (zip).

We’ve made a handful of changes since releasing Beta 2 earlier this week. For more details about what’s new in version 4.8, check out the Beta 1 and Beta 2 blog posts.

Think you’ve found a bug? Please post to the Alpha/Beta support forum. If any known issues come up, you’ll be able to find them here.

Developers, please test your plugins and themes against WordPress 4.8 and update your plugin’s Tested up to version in the readme to 4.8. If you find compatibility problems please be sure to post to the support forums so we can figure those out before the final release – we work hard to avoid breaking things. An in-depth field guide to developer-focused changes is coming soon on the core development blog.

Do you speak a language other than English? Help us translate WordPress into more than 100 languages!

This release’s haiku is courtesy of @matveb:

Érrese uno
Cien veces y más
Erre ce dos

Thanks for your continued help testing out the latest versions of WordPress.

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. 

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Why do you need a separate analysis?

Of course, our default SEO and readability analysis already helps you to write awesome articles. So why do you need a separate analysis for cornerstones? The answer to this question is that for cornerstone articles you should raise the bar. Your cornerstones should be the best. They should be better than your other articles and the demands on your writing should be higher. Our cornerstone analysis will help you to raise your standards (and stick to it). It will be harder to score that green bullet. You have to do all important things right!

What does the cornerstone analysis do?

You know our green bullets, right? In our default analysis, we check whether or not your post is readable and SEO-friendly. The cornerstone analysis is an adaptation of the default SEO analysis. In the cornerstone analysis we’ve set higher standards. A number of checks in both the readability analysis as well as the SEO analysis has been adapted in Yoast SEO 4.8.

How does it work?

If you’re working on a cornerstone, you should indicate so by checking the cornerstone box. If you checked the box, the default analysis will automatically change into the cornerstone analysis.

cornerstone analysis yoast seo

Which checks are adapted?

We adapted 2 readability checks and 8 SEO checks to come to the cornerstone analysis. You’ll need to use enough subheadings and make sure to write in rather short sentences to receive a green bullet in the readability analysis. Cornerstone articles are usually long and therefore a bit harder to read. Subheadings and short sentences will help people to read all the way through the end.

Most important adaptation in the SEO checks is the demand for a lengthy article. Cornerstones should be informative and complete. They just need to be long. In order to score a green bullet on text length, you’ll need to write an article of at least 900 words.

The other checks we adapted for cornerstone articles are:

  • keyword in subheading;
  • meta description length;
  • title width;
  • images;
  • links;
  • URL keyword;
  • URL links.

We’re just a bit stricter concerning these checks. To score a green bullet, you need get all of these right: use keywords in the subheadings, write an awesome meta description, use your keyword in the URL and make sure your images are optimized properly. For cornerstones you just need to go all the way. These are the articles you would like to rank with, so make sure you give them the very best chances.

Check out the internal linking tool

Cornerstone articles are an essential aspect of your SEO strategy. You should make sure to embed these articles correctly into your site structure to get the most out of a cornerstone approach. The Yoast SEO premium plugin can help you do this. Our internal linking tool suggests which articles you should be linking to when you’re writing a new post. Cornerstone articles actually get a priority in the internal linking tool as these are the articles you want to be linking to:

Priority cornerstone articles yoast seo premium

Optimize your cornerstones!

So go ahead and start optimizing your cornerstone articles to make them rank higher. Use the new free cornerstone analysis in Yoast SEO as a guide to find out which aspects of the article you could improve. And if you want to take it a step further, get Premium to help you do some sophisticated internal linking. Good luck!

Read more: ‘Site structure: the ultimate guide’ »