We all want to grow our online businesses or take them to the next level, as some people like to call it. But sometimes it’s easy to get caught up in the process and start doing things that do more harm than good (at least in the long run).

First of all, I should probably explain one thing. The issues listed here are not bad practices per se. The only problem is that it’s really really easy to overdo them and end up with the opposite effect than we were hoping for. Onwards then!


1. Promotion driven email lists

Having an email list is fine. Even sending out occasional promotion is fine. But making your EVERY email a promotion of some sort isn’t fine at all.

And even if you’re focused on providing value and being informative, it’s really easy to fall into the dark side by accident. For example, many online entrepreneurs tend to send emails where the first part (like a couple of paragraphs) provides one specific advice, but the rest of the email promotes some (usually) affiliate offer. Such an email is still promotion-driven because if it wasn’t for the promotion part of the email, it would have never been sent.

If you do too much of it, eventually, your audience will pick up on what you’re trying to do and leave.

2. Buying every crap-product out there

I’m sure you’re on some email lists yourself, so you know how much stuff there is on the market. These are mostly digital products or various online courses or online curses as I like to call them.

Again, it’s quite easy to get tricked into buying some BS just because many marketers promote it at the same time. That’s what the whole idea of a product launch is about – to make the product ultra attractive and almost irresistible.

My rule is this, if I see something that the whole internet promotes at the same day, I never buy it. Real quality products don’t need that over-hype to sell.

3. Thinking your audience is an audience of beginners

This is a popular misconception online. For instance, why would you think that people coming to your site have never been exposed to the beginner topics in your niche and that you are the entry point? The fact is that most beginners find out about some niche or field of interest on one of the major sites. And that’s because they have the most coverage.

Now, I’m probably guilty here too, so you’re not alone.

I mean, you can still talk to beginners but you can be pretty sure that you are not the entry point.

4. Identifying with your site way too much

Don’t you find it funny that whenever you try to talk with some people, when they introduce they say something like “I’m so and so, from somedomain.com”? I mean, really? Is that a part of your identity?

Having some attachment is always cool but being overly attached can prevent you from noticing other possibilities. Like, for example, if someone reaches out to you and offers you a six-figure deal for taking over your business.

I guess the main advice is this: Your online business is a business, where business is the keyword, so don’t treat it too personally.

5. Doing the same shit

We all like to think that we are unique, but are we? Are we really doing something absolutely unique in our niches? Or maybe we’re just yet another look-alike business?

Essentially, finding out for sure is not easy but there are some indicators. For example, consider answering these:

  • Do you need to explain to people why you are unique or is it visible right away?
  • Are you doing business in a certain way because someone told you to do it that way and you’ve been following this advice since then?
  • Are you using these words in your marketing: unique, one of a kind or innovative? (Hint, businesses that really do something innovative don’t need to use these words; at least not all the time.)

I think that’s it for my short list. Initially, I also wanted to include over-twittering (relying way too much on Twitter) but I’ve decided that it’s a whole different ballgame and should probably be left alone for now.

Anyway, feel free to let me know what you think. Do you know of any other overused practices in online business?

5 Most Overused Practices in Online Business | newInternetOrder.com

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency for people to comment on someone else’s thread, saying they have the same issue, when in fact the two are entirely unrelated.

We gave it our best shot though, we used bbPress, combined it with several of Pippin’s fantastic plugins and used the EDD Product Support extension from the great guys at Webdevstudios. While these are all well built and stable plugins, I kept adding more plugins to fix tiny annoyances with bbPress, at some point I had 25 plugins running to make the forums “workable” for us.

Having support forums also meant forcing everyone to create an account at checkout. Something I found very disturbing myself and which lead to support issues on its own, with people not receiving emails or not being able to log in. We didn’t force them to make an account because it was easier for them, we thought it was easier for us. It wasn’t, but the entire premise was wrong there.

The alternative

At the same time, we also used HelpScout. Now if you’ve been following me on Twitter for a while, you might have seen me sing their praises. They have really changed the way I look at doing customer support and their blog continuously induces Thijs, who handles most of our support, and myself to, well, just do support better.

When comparing threads in the forums with threads in HelpScout, we found that people were happier when they got personalized email and we actually spent significantly less time answering questions through HelpScout than on the forums. And then came an even bigger improvement.

HelpScout Custom AppI’d been emailing with Nick Francis, the CEO there, from the very beginning since we started using HelpScout. He had mentioned they were going to do custom apps and I decided to chase them a bit on that. We got into the beta and within about an hour I had build a custom app that connects to Easy Digital Downloads and shows us, within the HelpScout interface, all the transactions for a user, their license keys, payment methods etc. It also has a button to check the payment at the payment provider and to re-send the purchase email for a purchase.

Where our average time per question had been 5 to 7 minutes, having all of our clients info easily at hand right in the HelpScout sidebar dropped that to 1.5 minutes. Forum threads were now taking more than 7 times longer and our client response times were much better on HelpScout. So we shut down the forums. We went through every thread and emailed every user with an answer, deleting threads one by one. Took us a couple of hours, but we’re very glad we did it.

You see, for us, HelpScout is an interface, for the client, it’s just email. No need for them to make an account to get support from us. That’s how it should be and that’s why we’re sticking with all email support. Would love to know what you all think!

Why we moved to all email support is a post by on Yoast - The Art & Science of Website Optimization. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!


Here’s the thing, there are very few successful online businesses that don’t focus on actively creating and publishing content on their sites. Content is probably THE success factor on the internet these days. If you want to get popular, build your brand, and so on, blah blah, you need content.

And it’s not like I’m discovering a secret here, everybody who’s been around for more than a couple of months knows this.

Also not surprisingly, there’s an awful amount of advice available for people who want to learn about creating content. However, is “advice” really what we need to get off the ground and build our online presence?

In my opinion, single pieces of advice can only help us once we have some pillar or structured knowledge in this area in which we can always include additional information here and there. But when we’re just starting out, there’s not much we can actually do with a cool piece of advice on how to achieve X with our content.

For example, content creation is never as simple as just preparing coffee, sitting in front of your computer, jotting down some lines of text just like that and then hitting the publish button and hoping for the best. I mean, I tried it and it didn’t work. What you need is a lot more thought put into the whole process.

For instance, consider answering the following questions:

  • Why do you even want to publish content?
  • What’s your strategy?
  • Do you have any work methodology?
  • What’s your take on the niche you’re in?
  • Why do you think people would choose tuning in to your content over others?

I know that these questions seem basic. Wherever you look, there’s always someone who tries to tell you that knowing all these is crucial for some reason. And let me tell you that I had my doubts too. So when I first got started with websites and blogs, I decided to simply write about the things I knew without giving it any actual thought regarding the “reason why” and “how” I want to do this. The result was simple: nothing.

Some of my posts got popular, others didn’t, but it never led to anything. Only when I began paying attention to the overall picture is when things started happening.

Not to bore you anymore with my story, let’s get straight down to business.

Currently, I’m creating a number of resource/hub pages on this site – hubs that take one specific skill (or area of expertise) and explain it from start to bottom in an easy-to-grasp way. Today, I’m happy to announce that a new hub for content creation has just been released:

It describes all of the above and takes you through the whole process in a structured manner. Yep, it’s from start to finish. Additionally, just like any other hub on this site, it’s kept up-to-date so you’re free to come back and check for new info.

I welcome you to check it out and let me know what you think. If you have any questions, feel free to ask them here.

Content Creation – Probably the Most Underrated Skill in Online Business | newInternetOrder.com

What’s on May 27, you ask?

May 27, 2013 is the 10th anniversary of the first WordPress release!

We think this is worth celebrating, and we want WordPress fans all over the world to celebrate with us by throwing their own parties. We’re using Meetup Everywhere to coordinate, and will be putting up a website just for the 10th Anniversary so that we can collect photos, videos, tweets, and posts from all the parties.

The rules are very simple:

  1. Pick a place to go where a bunch of people can be merry — a park, a bar, a backyard, whatever
  2. Spread the word to local meetups, tech groups, press, etc and get people to say they’ll come to your party
  3. If 50 or more people RSVP to your party, we’ll try to send you some WordPress stickers and buttons
  4. Have party attendees post photos, videos, and the like with the #wp10 hashtag

We’ll be using Meetup Everywhere to coordinate parties all over the world, so get your city on the map and register your party now !

We’ll follow up with registered organizers  over the next few weeks with some tips for how to publicize your party and to get addresses for swag packages. To that end, make sure you check the option that lets WordPress 10th Anniversary know your email, or we won’t be able to get in touch with you for these things or to give you access to the WP10 blog.

Whose party will be the biggest? The most fun? The most inventive? Will it be yours?

Note: If you already run a group on meetup.com, making your party an event in your group is great, but you still need to post it and have people RSVP at the special party page, because regular groups and Meetup Everywhere groups aren’t connected yet. 

Portrait of a styled professional model. Theme: teens, education, sport.Today I want to talk about something a bit different. If you know me then you’re aware that I’m a big fan of healthy living and being in shape in general. And by healthy living I don’t actually mean being a vegetarian or any of that BS. My rules are simple, (1) exercise, (2) drink yerba mate, (3) eat a lot of dead animals, and (4) enjoy your life.

But why am I even telling you this? The thing is that being an entrepreneur is not the healthiest profession out there. Most business people are usually stressed out and think that they don’t have time to be healthy (as silly as this might sound).

That’s why today I want to take a break from the usual business-advice-driven post and focus on something that’s probably even more important than our businesses themselves – our health. Yes, I really think that way. If I had to choose between my health and my business, I would go for my health with no hesitation.

The following is a guest post by Matthew.

Enter Matthew

Entrepreneurs are known for their challenging and innovative approaches not only when they launch a business venture but also when they want to solve an everyday problem. Once they perceive an opportunity, they position themselves in a way that brings them big results from small efforts – a condition called “leverage.”

Obesity in the US has reached 30%. That means, 1 out of 3 entrepreneurs is obese. When it comes to losing unnecessary weight, knowledge is the biggest leverage. One of the biggest problems most people have with weight loss plans is that they are difficult and confusing to follow. And for this reason, many people get frustrated and give up which only leads to further weight gain.

But entrepreneurs look for simple, easy everyday things anyone can do to lose weight. They will stay way from unpractical, unproven, difficult to follow diet programs that have little leverage. Instead, they have identified methods that have been scientifically proven to work; methods that give big results for small efforts. This gives them the motivation and incentive to achieve their weight loss goal.

Here are five of the easiest ways to lose weight that appeal to the entrepreneurial mind:

1. Put The Right Images in Front of You

Images are not only for blog posts. Entrepreneurs believe in the power of images. They use images to help their mind focus on what they want to achieve because images can direct our thoughts. And since our life moves towards the direction of our predominant thoughts, entrepreneurs use the right images to get to where they want to go.

Have you ever noticed how hungry you become after looking at a picture of food or watching a food commercial on television? Well, there is a good reason for this. The blood levels of hormone ghrelin, which affects appetite and the physical process of food metabolism, increase when you look at images of food.

Researchers at the Max Planck Institute of Psychiatry observed that when people were exposed to images of food, the amount of ghrelin increased in their blood. The hormone did not increase when people were exposed to images of non-edible objects. The bottom line-turn off the television and avoid magazines or periodicals that are heavy on the food articles and advertisements if you are trying to lose or maintain your weight.

Get the right images in front of you! Put a picture of a lean, muscular guy on your refrigerator and visualize you are this person, and your life will start moving there effortlessly.

2. Start Big

If you have read Dr. David J. Schwartz’s all-time best seller book “The magic of thinking big” you know that in order to attain great success you need to start with a big thinking. Expect success. Set unrealistic goals. Realistic goals are not that motivating. When I started my online venture I set my first goal at $5,000/month. That was way more than my 9-5 job was paying me at that time. I achieved my goal and moved beyond that.

How does this relate to your diet? Should you start your day “thinking big” about food? Yes, you can eat cake, cookies or a doughnut for breakfast and still lose weight. How is this possible? Researchers from Tel Aviv University discovered that starting your day with a big breakfast, that includes dessert, a healthy serving of protein, and carbohydrates, can help people lose weight.

The study divided 193 obese people into two diet groups. Both groups were given the same amount of calories each day. However, one group was given a low-carb 300-calorie breakfast while the other group ate a big 600-calorie breakfast high in protein and carbs, which always included a dessert (cookies, cake, or chocolate). Participants who ate the big breakfast with the dessert lost on average 40 lbs more than the low-calorie breakfast group over the course of the 8-month study.

By indulging in the morning when your metabolism is most active, you have the rest of the day to work off these extra calories, explains Prof. Jakubowicz. One of the biggest problems people face when trying to lose weight is that they crave carbs and big meals. If you start your day with a big breakfast you do not have to worry about that.


3. The Chocolate Business

There is no business like the chocolate business” says report Jeanette Hurt of SecondAct.com describing the inspiring stories of 3 chocolate-entrepreneurs. And some of you may have heard of Katrina Markoff, Vosges Haut-Chocolat’s founder, known as the most avant-garde chocolate entrepreneur, who started her company when she realized the need to innovate in chocolate.

Well, when it comes to weight loss, do you know of any diet that would allow you to eat chocolate? Probably not. Sounds outrageous huh? (Think: “Announcing The Chocolate Pie Diet“). After all, chocolate is full of sugar and fat, and will make you fat, correct? Well, quite the opposite. Scientists from the University of California at San Diego asked 1017 people how often they consume chocolate. They discovered that those who ate chocolate at least twice a week had a lower BMI (Body Mass Index, a metric that shows how overweight you are) than the non-chocolate eaters.

Interestingly, it was the frequency rather than the amount of chocolate consumed that predicted a lower BMI. Other studies have linked chocolate to lower cardiovascular mortality. Researchers believe that the antioxidant effect of a polyphenol called epicatechin contained in chocolate helps you burn fat and increase muscle mass. This is good news for chocolate lovers all over the world.

4. Lean Thinking

When it comes to building businesses, entrepreneurs understand the concept of “lean thinking described in Womack’s and Tones’ book. It is the application of value-based strategies that aim to create more value for customers while minimizing waste.

It’s the implementation of Pareto’s Law of 80/20. Eliminate 80% of your activities, which produce only 20% of the desired results. Similarly, strengthen and multiply the 20% of your activities, which are responsible for 80% of the desired results. When it comes to losing weight, “lean” means eating more protein. You have undoubtedly heard many times how important eating protein is-especially after a workout.

But there is much scientific proof as to why eating more protein is a great way to lose weight. Several recent studies have shown that a high protein diet (one that provides up to 35% of calories from protein) leads to lower energy intake. While researchers do not have a definitive answer as to why this happens, there is evidence that replacing fat with protein has a satiating effect and therefore decreases the risk of weight gain.

5. Green Coffee – an Emerging Weight Loss Business

It’s fascinating to watch a business idea unfolding before your eyes. A few months ago (Spring 2012), Dr. Joe Vinson discovered that unroasted green coffee beans reduce body fat, an effect he attributed to a substance called chlorogenic acid.

When coffee is roasted, the acid breaks down so it has no weight loss effect. But consuming coffee beans in their natural state results in weight loss even if there is no change in one’s eating or exercise habits.

The study participants lost nearly 10% of their body weight and 16% of their body fat during the twenty-two week study period. The interesting part is that today two companies are selling green coffee capsules under their label already. And while more research on the exciting weight loss effect of green beans is still pending, the “green coffee” business idea is facing a promising future as it is perfectly positioned to offer the highly desired inexpensive, safe and easy weight loss that 30% of the population is craving for.

About the author: Matthew Denos blogs at WeightLossTriumph.com. An entrepreneur passionate for online ventures, Matthew started his affiliate marketing website promoting weight loss products in 2008. Creating a successful online business requires a set of values-the entrepreneurial values. These values and principles can also be used by an overweight person to lose weight permanently and live a healthier life.

5 Diet Methods That Appeal to the Entrepreneurial Mind | newInternetOrder.com

I find myself becoming more and more defensive of WordPress SEO plugins, my own in particular. When people make jokes about them I tend to get angry, which is perhaps a stupid reaction, but it made me think: why would people make jokes about them, are they that stupid? What does the future hold for those plugins and what do they really do?

So I went and installed and played with a ton of SEO plugins. My conclusion: hardly any of the new ones are original or truly add value, but they all promise heaven. The more well known free SEO plugins, including my own, have mostly overlapping feature sets, with some of them having features that others lack completely, and code quality varying highly. Some WordPress hosting companies complain about SEO plugins in general, having seen quite a few of them now I understand at least where they got the idea that SEO plugins are slow. I guess the burden is on me to show that my WordPress SEO plugin doesn’t suffer from that slowness.

Luckily, I know some hosts make people move over from other plugins to mine, and I know for a fact that this migration guide on my blog is highly visited because people get complaints from their host about All in One SEO using too much resources and wanting them to move to my WordPress SEO plugin. Some other people still swear by AIOSEO though, which is, of course, fine: to each his own.


I was truly in shock when I saw some of the newer kids on the block though. Squirrly, notably, posted about the best WordPress SEO plugins two days back and wrote:

It should, first of all, be all white-hat and be up to date with the updates that came up post Panda and Penguin (Yoast and SeoPressor for example, are outdated from this point of view).

That’s quite a bold statement to make. When I asked them on Twitter to back up their statement, as it’s close to libel in my opinion, they didn’t really come up with a suitable answer, instead referring to my page analysis functionality recommending 300 words whereas “only 80 where necessary for Google News”.

It’s obvious what the difference is between me and them, just from that statement alone: I don’t just read Google’s guidelines, I actually optimize content and I know that you need a certain bit of content in a post to be able to rank well, even in Google news. How I know? Well I’ve worked with some of the biggest newspapers in the world to optimize their content, in fact, I’m currently working on a project for the Guardian involving a lot of Google news optimization. When asked, they couldn’t tell me what they are basing their analytics on, instead answering me with this:

But… Of course, I had to look at their plugin. Seems they’ve built a snippet preview (how original, it’s not like I didn’t add that to my SEO plugin like 2 years ago):

Squirrly snippet preview screenshot

It doesn’t even match the look of Google’s search results even in how it looks, second, it doesn’t highlight the target keyword, which they make you put in. Funnily enough, they then do a kind of analysis on your content that looks remarkably similar to what my WordPress SEO plugin does:

Squirrly SEO assistant

The difference between that plugin and mine is that they do this “live”, which is something I’ve been pondering for a while, but the way they do it is by sending all of your data to their server all the time. Now, if they did something on their server that added value, that’d be cool, but they don’t. And after 14 days of doing this for you, they make you pay for the pleasure of doing this. Now you can get the same kind of analysis, for free, by using my WordPress SEO plugin. As far as I know, only Copyblogger’s Scribe actually adds value in what they do by sending stuff to their server, this, on the other hand, is pure nonsense.

The plugin also adds an XML sitemap. Funnily enough, you’d think that if they want to sell something they’d at least have feature parity with what the free plugins do. But their XML sitemap doesn’t even contain custom post types, nor does it support images in the XML sitemap, both standard features in my plugin.

Lastly, they offer the option to add a favicon and apple icon (remember this free plugin? you might not, it’s 5 years old).

All in all, they’re trying to use a funny looking squirrel to sell something that not just my SEO plugin but several other free WordPress SEO plugins can do for you and do better. The most shocking thing? They’ve actually gotten funding, which shows you that some people will fund anything without doing research.

This is obviously not the future, so what is?

I have a whole lot of features planned for my SEO plugin, some of which I plan to add to the free core plugin, some of which will probably be more niche and I will therefore make into premium extensions, like my Video SEO and Local SEO plugins.

Scribe has been taking great steps and been adding more and more features that actually help people optimize their content properly. SEO Ultimate has some features I think people will like a lot, and though I’d implement them differently, I very much welcome competition like that: it forces all of us to move forward.

I’m looking forward to making it easier to optimize websites technically and to optimize content, as well as keep up with all the new things Google, Bing and other search engines put out there. The future of SEO is in integrating it more into all the other stuff we do, that’s exactly what my plugin aims to do.

Would love to hear what you think should be in the future of SEO plugins!

The future of SEO plugins for WordPress is a post by on Yoast - The Art & Science of Website Optimization. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

WordPress 3.6 Beta 1 is now available!

This is software still in development and we really don’t recommend that you run it on a production site — set up a test site just to play with the new version. To test WordPress 3.6, try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”). Or you can download the beta here (zip).

We’ve been working for nearly three months and have completed all the features that are slated for this release. This is a bit of a change from the betas of previous release cycles. I felt very strongly that we shouldn’t release a beta if we were still working on completing the main features. This beta is actually a beta, not an alpha that we’re calling a beta. If you are a WordPress plugin or theme developer, or a WordPress hosting provider, you should absolutely start testing your code against this new version now. More bugs will be fixed, and some of the features will get polished, but we’re not going to shove in some big new feature. We’re ready for you to test it, so jump in there! The more you test the beta, the more stable our release candidates and our final release will be.

As always, if you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. Or, if you’re comfortable writing a reproducible bug report, file one on the WordPress Trac. There, you can also find a list of known bugs and everything we’ve fixed so far.

Here’s what’s new in 3.6:

  • Post Formats:  Post Formats now have their own UI, and theme authors have access to templating functions to access the structured data.
  • Twenty Thirteen: We’re shipping this year’s default theme in our first release of the year. Twenty Thirteen is an opinionated, color-rich, blog-centric theme that makes full use of the new Post Formats support.
  • Audio/Video: You can embed audio and video files into your posts without relying on a plugin or a third party media hosting service.
  • Autosave:  Posts are now autosaved locally. If your browser crashes, your computer dies, or the server goes offline as you’re saving, you won’t lose the your post.
  • Post Locking:  See when someone is currently editing a post, and kick them out of it if they fall asleep at the keyboard.
  • Nav Menus:  Nav menus have been simplified with an accordion-based UI, and a separate tab for bulk-assigning menus to locations.
  • Revisions: The all-new revisions UI features avatars, a slider that “scrubs” through history, and two-slider range comparisons.

Developers:  You make WordPress awesome(er). One of the things we strive to do with every release is be compatible with existing plugins and themes. But we need your help. Please test your plugins and themes against 3.6. If something isn’t quite right, please let us know. (Chances are, it wasn’t intentional.) If you’re a forward-thinking theme developer, you should be looking at implementing the new Post Format support in some of your themes (look to Twenty Thirteen for inspiration).

We’re looking forward to your feedback. If you break it (i.e. find a bug), please report it, and if you’re a developer, try to help us fix it. We’ve already had more than 150 contributors to version 3.6 — it’s not too late to join the party!

tabletWell, actually, I just did.

This concept of structured resource pages is really taking off here at newInternetOrder so I’ve decided to keep up the paste and publish another page today. This time, as you can see in the headline, it’s about building and launching a new online business site.

First or all, it focuses on the technical side of things. So no niche research, no keyword research, no advertising, no partnership building or anything like it. Just straightforward technical how-to for everyone who wants to launch a new site quickly, and then use it as a base of a new online business.

Here’s the link to the page:

And here’s what you can find there:

  1. Choosing a domain name for your online business – tools, how to select a domain name, what TLD to get (.com, .net, ?), where to make the purchase.
  2. How to handle web hosting for your online business – why you need a web host, free vs. paid hosting, choosing a web host and a hosting plan, where to buy hosting, connecting your domain and hosting together.
  3. How to build and install your website – getting started with a website, why you don’t need expensive designers and developers, what is WordPress and what it can do for you, installing WordPress in 5 minutes, selecting a theme (and where to get a quality one), understanding plugins (and which ones to get), SEO, site security (important).
  4. Blogging for online business; how to blog effectively – does your online business need a blog, how to blog, how to turn your blog into a valuable asset for your business.
  5. Getting an edge in online business – advanced WordPress tactics – what steps to take next in order to make your WordPress site hyper-optimized and highly reader-friendly.

There’s truly a lot of content. But you can consume it in one of three alternative ways. You can either (1) read the whole thing from start to finish, (2) go directly to the parts that interest you the most (there’s a cool navigation provided on the page), or you can (3) display the content as a list of links for future reference.

I hope you enjoy it and that it’ll help you get going with your new site. If you have any questions, feel free to ask them here.

What if I Took the COMPLETE How-To on Building a New Online Business Site and Published It IN ONE PLACE? | newInternetOrder.com

plugThere’s a lot going on in the WordPress plugins space. And I do mean a lot. For instance, currently there are more than 24,000 plugins available in the official directory, and this doesn’t include any paid plugins.

However, you obviously don’t need all of them at once to run a successful online business website. Probably just a handful, right?

That’s why I’ve created a new page on this blog that lists 15 essential WordPress plugins for online business. I didn’t want to list those plugins here because I’m planning to keep the list updated, so I figured that a page is likely a better idea for this.

In short, feel free to visit this page to get the most up-to-date list of plugins worth having on your online business website.

Also, the list features only the plugins that I’ve tested myself, so there’s no disguised promotion going underneath. Besides, all of the plugins there are free anyway.

Here’s the link, I hope it’ll make your work easier:

Did I forget to include anything? Feel free to share in the comments.

Here’s an Updated List of Essential Plugins for Online Business | newInternetOrder.com

Lately we’ve been inundated, literally, with support requests for WordPress SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title yet and of course they blame their SEO plugin (sigh).

Well, this time, it’s not our fault… Google does all sorts of things to your title. It sometimes replaces it with parts of your URL, but it’s also known to add the brand to the end of your title, or just completely rewrite it when it feels like it.

In its help doc about titles and descriptions, Google says the following:

If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. Once we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.

So… Basically, Google says: we know better, you can try and write a title we like, but we reserve to do whatever to make people click on your result.

There is no way to prevent this from happening right now. Which is annoying in many ways, but not something we can help, sorry. If you’re mad about it, or find it annoying, tweet to @mattcutts, maybe he’ll do something about it. In the past Google sometimes used the open directory projects title for a page instead of the page title, and there was a <meta name="robots" content="noodp"/> tag to prevent this from happening. I’d love to see something similar for this, but it’s not there yet.

But…. What we do learn from this.

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. It’s not hard, just do it. And for your homepage your title should probably start with your brand name, 50% of the emails we get is about homepages where people have ridiculously optimized titles instead of just the name of their company.

Which is probably also why we won’t get something similar to NOODP anymore. We’ve broken the usability of the web, Google is trying to fix it for its users.

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