If you’ve been on the internet for a while, I’m sure you’ve seen hundreds of different business opportunities that promise instant riches and whatnots.
Don’t get me wrong, not every “make money on the internet” product is bad or deceptive. There are people out there who sell truly quality products that can really help you expand your online presence and make you some money.
Not everyone is that honest. This is why I’m writing this post – to list some of the most common mistakes people make that cause them to fall for a work at home (work on the internet) scam.
1. Believing in overnight riches
Since overnight riches is what we all want, it’s quite easy to trick us into believing that it’s indeed possible. And I’m not saying it’s not, what I am saying, though, is that I don’t see a reason for someone to share such information through a $47 e-book…
There are people who became rich overnight, but it wasn’t about luck, wasn’t about finding a loophole, and surely wasn’t about buying a cheap e-book and then implementing the advice from it.
Everyone who seems as an overnight success has gotten there through dedicated work (sometimes for years) and persistence, until they could finally reap the benefits.
There’s a book called “279 Days to Overnight Success.” Think you should give it a look.
2. Believing you don’t need any skills
This is one of the most common things marketers mention in their promotional materials.
For example: “This product has been created for a complete beginner. You don’t need any skills, and if you start today, you’ll see results as soon as tomorrow.”
Sorry, but this is B.S.
Making money does not require many skills, but it surely requires some. Whether you have them already or have to acquire them over time, some skills will be needed. If someone says that you don’t need any, they’re lying.
3. Believing in autopilot riches
This is the most ridiculous thing out there people end up believing in. Does this sound familiar: “just start our software, press play and you’ll get tens of campaigns built instantly, each making you money on autopilot” …?
There’s no such thing as autopilot riches. If you believe in it, then you’re setting yourself up for failure and disappointment.
Picture this, if autopilot profits were possible then why would anyone be willing to share it, instead of just firing up their own piece of software 100 times simultaneously and making 100x more money? Why do they decide to make the software available for $47 instead?
4. Falling for stock testimonials
Testimonials are a great marketing method, I have to admit. If you can get some real testimonials for your product or service then you can use them as part of your marketing materials. Testimonials create some instant proof that what you’re selling works, and that other people enjoy using it.
However, some marketers on the dark side of the force have decided to use fake testimonials. To put it simply, they fabricate the testimonials and then put a stock photo next to them.
Just in case you don’t know, stock photography is a service where everyone can buy certain pictures and then use them for whatever purpose they wish. The most popular stock photography site is iStockPhoto. If you want to find out what stock photos look like, feel free to have a quick look.
And most importantly, whenever you see a testimonial with a picture of the author that looks like a stock pic, don’t believe in it. Almost next to no people have stock photos of themselves.
5. Falling for videos that “will go down in a minute”
This really angers me. Here’s the story (tell me if it sounds familiar): when you visit a video sales page for some product you’re likely to hear something like this:
“Thank you for visiting this page, but I have to be honest with you … you have to take action fast because this video can go down very soon, maybe even the next time you visit this page.”
Oh puh-lease… You know how often such videos really get taken down soon…? Never.
Here’s the advice I have for you, and it’s actually what I do every time I hear this dreadful sentence … simply leave the page right away and don’t even wait for the rest of the message.
Everyone who uses this sort of marketing pitch is full of you-know-what. Don’t fall for it.
6. Falling for pop-exit offers
Using pop-exit offers is an interesting trick in today’s internet marketing. The idea is that when a visitor tries to leave the page, a new message pops up announcing a special reduced price (a one-time offer).
This is ultra deceptive. Why all of a sudden the product can be sold for 20% off? Isn’t the price supposed to be connected to development costs, marketing costs, etc.? Apparently not.
The idea, in the marketer’s head is that since someone is trying to leave then they should see a better offer, so some of those people can still be converted into buyers. And it does work, but it’s not okay with everyone else who bough the thing for a higher price.
To conclude this semi-rant let me just say that deceptive marketers are all around the internet, and sometimes it’s difficult to identify them at first sight. But if you just keep in mind the 6 mistakes listed in this post, you will have a much better chance at not falling for some scams.
And most importantly, use your own judgment. Quite simply, if something sounds too good to be true, it most likely is.Related Posts:
- 4 Common Mistakes People Make While Managing Their AdWords Campaigns
- Do You Make These Mistakes While Writing Blog Posts?
- Google AdWords Tips 101: How Does This Little Money-Sucking Machine Work?