Last thursday, I migrated to Synthesis, the managed WordPress hosting platform operated by Copyblogger Media.

Previously this site had been hosted on a Cloud Server, which was rock solid as this site grew to almost a million pageviews per month. is fast, affordable, provides good support, and I continue to recommend them.

But there are features of Synthesis that I realized I could no longer live without.

Optimized WordPress Performance

First, I don’t want to do my own Linux optimization anymore. Now I won’t have to.

The Synthesis team developed its Linux server stack specifically to handle high traffic loads on WordPress websites. They have spent the last several years tweaking and perfecting this setup to provide the outstanding performance, reliability, and security that Synthesis does today.

Simply put, the Synthesis team knows WordPress and they know server performance. I wanted to align with a team that understands WordPress performance better than I do. Now I have.

Theme Support

The second reason for the switch is that Synthesis, as part of Copyblogger, can simultaneously support my hosting and my theme. runs on the Genesis Framework, developed by Copyblogger’s StudioPress design team. Yes, I could host anywhere and still have access to StudioPress support, but no other hosting platform is specifically tuned for Genesis. This further optimizes performance and security, and it makes updates a breeze.

Plus, the Synthesis support staff is proactive about troubleshooting and quickly fixing issues specific to Genesis. A support question that might have taken two or three tickets to answer previously now will take just one because of the Synthesis/Genesis integration.

Cutting Edge Value

Copyblogger Media hosts its own business websites on regular plans from Synthesis. Beyond performance, Synthesis was designed to support the operational needs of the site owner versus that of the hosting company, and thus provides a few features that are unique among hosting providers.


First, Synthesis provides their customers with an uptime checker called Site Sensor.

Beyond normal uptime checks, it can actually perform WordPress-specific checks which ensure RSS feeds and sitemaps are current. A website with broken SEO and content distribution mechanics might as well be down. The sitemap checker even supports the indexed sitemaps produced by our own WordPress SEO plugin, I worked with the Synthesis team to add that functionality.

Second, Synthesis has backups down to a science.

Synthesis already backs up my server on a nightly basis and ships it across the U.S. to a second data center. They also make local WordPress-specific backups that make it easy for their support staff to replace plugins, WP options settings, and more at a moment’s notice. Beyond this, they provide a database snapshot tool that I can use to back up my database before plugin and WP upgrades.

Additionally, they are soon releasing a feature called Personal Backups for S3 that will allow me to send a backup to my own S3 bucket at Amazon. Unlike normal backup plugins, this service is actually driven by robust server-side processes and is not dependent on PHP.

Site Speed

Finally, I switched to Synthesis because I trust their technical aptitude and respect their forward-thinking mindset.

For example, some of you may have heard about SPDY, Google’s initiative to speed up the web by improving HTTP and TCP. I certainly have, and it is a feature I wanted implemented on our HTTPS forums and checkout pages.

With this move to Synthesis, I’ll have it.

SPDY requires server-side and browser support. (For a list of compatible web browsers, click here.) Synthesis is one of the first WordPress-only hosts to offer SPDY compatibility for qualified sites, having already tested it on a few of their own most valuable properties.

This is just the latest example of Synthesis consistently evolving to provide more value for its customers’ hosting dollar.

A True Partner

In Synthesis, I don’t see a hosting provider. I see a hosting partner. This is what I needed as continues to grow and evolve.

I’ll now have more time to spend doing what I love — writing plugins, reviewing websites, even writing Genesis child themes — while the Synthesis team will make sure that the site is up and ready to take advantage of the next development in WordPress hosting.

Why I Switched to Copyblogger’s Synthesis Managed WordPress Hosting is a post by on Yoast - The Art & Science of Website Optimization. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

clockSomething funny I stumbled upon just recently. The guys at published an article on WordPress 5 minute install. The article is actually a 6-part series. Let me say this again, a friggin’ 6-part series! How can you take something called the “5 minute install” and write 6 long articles to describe it?! Ain’t nobody got time fo’ that!

Then, I realized that I actually haven’t published a tutorial on WordPress installation yet, even though it’s the most essential technical activity online business owners have to go through.

That’s why today I have something much much shorter for you. The simple how-to on the WordPress 5 minute install.

1. Getting WordPress

The first step is to go to and download the latest version of WordPress.

All you have to do next is extract the archive and upload it to your web host via FTP. You can use a tool like FileZilla – free.

The directory to which you have to upload the files is usually called something like public-html, or www. Actually, your web host might send you to the correct directory by default immediately once you establish an FTP connection.

Basically, if you can see a file like index.html or index.php anywhere then it’s most likely the correct directory. Copy your WordPress files there.

2. Starting up the online installer

Fire up your browser and try visiting your website. This is what you’ll see:


Just click the big button and proceed to the next step

WordPress will let you know about all the required details you’ll need to complete the 5 minute install.


They are:

  • Database name
  • Database username
  • Database password
  • Database host

All of them are database details. Now, this is the only difficult part here. Somehow, you need to get your hands on them.

Most hosting providers will gladly set a database for you if you contact them with such a request and tell them to get back to you with the details from the list above.

Simply submit a support ticket or use a live chat feature every respected hosting provider offers these days.

(If you’re confident to do this yourself then you obviously can, through cPanel or any other hosting management tool your provider delivers.)

Once you have these details you can proceed to the next step. Press the Let’s go! button. Here’s what you’ll see:


It’s a form where you can input the details we’ve talked about a minute ago.

Regarding the last field – Table Prefix – feel free to use the default value (wp_).

Once you click the Submit button you’re going to be redirected to a confirmation screen.

3. Run the install


Here, you only need to click the Run the install button and watch the magic happen.

4. Basic blog settings

If all goes well you’ll see this screen:


This is where you can set your basic blog details, such as the title, your admin username and so on. Here’s how to do it:

  • Site Title. You’re free to use whatever you wish. Don’t make it too long though, so it looks naturally.
  • Username. This is the main username for the admin user. The default username is “admin” but I advise you to change it to something else. That way you’re making your site a bit more difficult to hack into.
  • Password, twice. No explanation needed.
  • Your E-mail. It’s the main admin email. Whenever something occurs on your blog, WordPress will use this email to let you know.
  • Privacy. Make sure that the checkbox is checked. Otherwise, you will ban yourself from the search engines.

The only thing left to do here is click the Install WordPress button.


The final screen will let you know that all went well, and that you can now log in to your blog with the admin account you’ve just created.


Nothing more to it.

See? I didn’t need six posts to explain this. Neither do you to go through the installation. I hope it helps.

WordPress 5 Minute Install – Simple How To |

Warning: this isn’t the usual SEO / WordPress related post, but more of a “personal” post about how I’ve gone about building and changing my / our business.

When I started Yoast, then called Altha, it was just me, doing web development for a few clients here and there. It was a side job to my consulting jobs at online marketing agencies. My WordPress plugins were just a hobby and not something I thought I could ever make a living from. In 2010 I decided I was going to go solo, leaving my agency and doing consultancy for less clients, but more intensively.

Doing this freed up time to do more development and do product development. I found myself doing more and more one-off reviews of websites, people just needing a good critique of what they were doing and a list of things they should improve. This evolved into what is now our website review service and a very large chunk of our business. The good thing about that is that it doesn’t require me to go off-site, we can do it all from within our office here and I can spend a lot more time on research & development that way, figuring out how to further optimize people’s websites.

Last year I decided I’d start to sell premium plugins, with our Video SEO plugin being the first premium offering and this has gone amazingly well. So much so that I hired my brother Thijs to assist in support. Last week we launched our second premium plugin, Local SEO, which I built together with Arjan. It’s doing great so far and we’re happy with the feedback we’re getting, which is pretty exciting.

Firing clients

The combination of website reviews and premium plugins means I have less and less time to actually spend on consulting face-to-face with clients. I kept telling myself that my consulting clients were where I got new ideas for products and I thus needed to keeping doing that consulting. But that’s not true, I was just looking for an excuse. My consulting clients are all big online companies whereas our products are aimed at publishers, SME’s and their online marketing agencies mostly… In fact, the truly good new ideas for products are coming from our website reviews, because we’re selling those to exactly the SME’s we’re targeting our other products at.

What I will keep doing is training people, in our Dutch office, because in talking with them and in finding problems that people have when they make their first SEO steps or when they “grow” in their SEO expertise, that’s where I learn too. That’s a good “breeding ground” for other stuff. SEO strategy consulting for large online brands… Not so much.

Because of this, in the last few days, I’ve gone through a very weird process: I’ve been “firing” some of my remaining clients. I’ll keep a few consulting clients around because they’re too interesting, I’m doing an awesome project at the Guardian for instance, which really is teaching me new things about publishing, the web in general and SEO specifically. But most of my other clients will have to find another “home”. Luckily I’ve got a lot of good friends in the industry who can pick up where I’m leaving in a great way and with more time and enthusiasm than I can at this point.

I’ll keep some room in my agenda for 3 – 4 consulting clients a year, those will be reserved for major online publishers specifically as that’s where I feel I can make a difference and learn a lot at the same time (you can apply here, though there’s only 1 spot left for this year). People that approach me for other work I’ll start saying no to and, if possible, refer them to industry friends.

What’s next?

With that behind me, I’ve got more time to focus on our existing site review and premium plugin business and on new products. We’ve got more cool stuff lined up: two more premium add-ons to WordPress SEO are slowly being specced and developed and we’re also going to go in a “new” direction, by releasing our first child-theme in a month or two. It’s going to be aimed at a very specific market and I’m very curious how it’ll pan out. It’ll be a Genesis child-theme, because I don’t really see a need to develop a new framework when there’s something as good as that out there already and I love working with the Copyblogger family.

The direction is clear though: we develop products aimed at SME’s, publishers and their SEO / online marketing agencies to help them build & optimize their websites.

On focus, and how we’re slowly changing our business model is a post by on Yoast - The Art & Science of Website Optimization. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Fibifitness, a startup offering competition and lifestyle training, has launched.

The site is powered by WordPress, to allow the owners to edit content, and the WooCommerce engine, allowing for onsite orders. It uses a highly customised version of the AutofocusPro theme to showcase post images, and features a front-page slider to highlight competitors trained by the company.

The design is by Urban Legend web.

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much higher that GoogleBot might come for a visit and be confronted with a website that’s down. So how do we prevent Google from deranking your website?

Become a technical SEO expert with our Technical SEO 1 training! »

Technical SEO 1 training Info

HTTP status codes and you

For those not familiar with HTTP status codes, here’s a brief summary of the ones that apply to you when dealing with site maintenance:

  • 200 OK. This status code dictates that the server was successful in returning a response.
  • 301 Moved permanently. This tells the browser that this page is no longer valid and will redirect to the correct page.
  • 302 / 307 Moved temporarily. There’s some history behind these two HTTP status codes, but what this dictates to the browser is that you’ll temporarily be redirecting the browser to a different page and that the current URL will eventually be back to its former state.
  • 404 Not Found. This status code means that the page you were trying to navigate to, couldn’t be found.
  • 410 Content Deleted. Use this if you deleted your content on purpose and there will be no replacement. Find out more about how to delete pages properly.
  • 503 Service unavailable. This is the one you want to be returning to Google when you’re dealing with site maintenance. It tells Google that you are in fact working on this page or that something else went wrong. Google knows that when this status code is returned, to check the page again later on. This is what we’ll be discussing a bit more.

Please note that Google will consider pages returning the 200 HTTP status code, despite there being an error (or very little content) on the page, as a “soft 404” in Google Search Console.

Read more: ‘HTTP status codes’ »

Telling Google you’re busy

If Google runs into a 404 while crawling your site, it’ll usually toss out that page from the search results until it comes back the next time to verify the page is back. However, if Google repeatedly runs into a 404 on that specific page, it’ll eventually postpone re-crawling which means that more time will pass before the page returns in the search results.

To overcome this potential longer loss of rankings, you need to return a 503 status code whenever working on a particular page. The original definition of the 503 status code, according to this RFC, is:

The server is currently unable to handle the request due to a temporary overloading or maintenance of the server. The implication is that this is a temporary condition which will be alleviated after some delay. If known, the length of the delay MAY be indicated in a Retry-After header. If no Retry-After is given, the client SHOULD handle the response as it would for a 500 response.

What this means is that returning a 503 in combination with a Retry-After header, which will tell Google how many minutes to wait before coming back. This does not mean Google will crawl again in exactly X minutes, but it’ll ensure Google doesn’t come back around to take a look anytime before then.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Adding the header

If you want to implement the header, there are a few options you can choose from.

Using the WordPress defaults

By default, WordPress already returns a 503 when updating plugins or WordPress core. WordPress allows you to override the default maintenance page by adding a maintenance.php to your wp-content/ directory. Please note that you’ll then be responsible for properly returning the 503 header. Plan on doing database maintenance? You’ll have to take care of that as well. Add a db-error.php file to your wp-content/ and make sure that you also properly return a 503 header here as well.

If you’re looking to add something fancier to your WordPress website, check out WP Maintenance Mode. This plugin also adds a lot of extra features, besides what we mentioned in the previous section.

If you’re just writing your own code and want a solution that’s easy to implement, you can add the following snippet to your codebase and call it in the code that determines if you’re in maintenance mode:

function set_503_header() {
    $protocol = 'HTTP/1.0';

    if ( $_SERVER['SERVER_PROTOCOL'] === 'HTTP/1.1' ) {
        $protocol = 'HTTP/1.1';

    header( $protocol . '503 Service Unavailable', true, 503 );
    header( 'Retry-After: 3600' );

Note that the 3600 in the code snippet dictates the delay time in seconds. That means that the above sample will tell GoogleBot to return after an hour. It’s also possible to add a specific date and time in Retry-After, but you need to be careful with what you add here, as adding a faulty date might result in unexpected results.



There are a few things you need to take into consideration when working with maintenance pages and returning 503 status codes. If you actively use caching, you might run into a situation where the cache isn’t properly passing on the 503 status, so please make sure you test this properly, before actively using this on the live version of your website.


Did you know it’s also possible to return a 503 status code for your robots.txt? Pierre Far from Google explains in this article that Google will halt crawling your website if you return a 503 status code on your robots.txt file. The biggest advantage to this is less server load during maintenance periods.

Handle your maintenance well!

As we have seen, you can avoid losing rankings by adding a 503 when you’re doing site maintenance, to let Google know it can come back to crawl your site later. There are several ways to do this. Pick what works best for you, and you’ll have a well-maintained site with no danger of losing rankings. Good luck!

Keep reading: ‘Which redirect should I use?’ »

The post HTTP 503: Handling site maintenance correctly for SEO appeared first on Yoast.

asset-buildingIn short, for all of you who don’t want to read the whole thing, yes it can.

However, it’s not actually that simple. The good thing is that your blog can, indeed, become a great resource for some niche audience and make you recognizable, that’s a fact. But the bad thing is that the content on every blog is very chaotic (by definition).

Here’s what I mean, and let me use an example. If you want to get some structured info on a specific topic, you go to Barnes and Noble and get a book. You don’t get 24 monthly archive issues of a popular magazine. Even though the articles in that magazine will surely be of good quality, you know that the lack of structure will make it very difficult to treat them as a handy resource.

This is exactly the problem with blogging. Even though some popular niche blogs have built thousands of subscribers, and continue to publish spot-on content regularly, it’s still hard to treat them as a resource. In other words, if you’re new to the topic and you visit one of those blogs, there’s always the question “okay, where do I start?” With books, it’s clear, you start on the first page and proceed forward.

Therefore, the actual important mystery to focus on is whether a blog can really become a long-term asset and a recognizable resource in its niche.

And personally, I’m not that convinced that you can consider a blog being a popular resource if its most popular page is always the latest post. In such a case, it’s only a popular online newspaper, not resource.

Blogs and their structure

As it turns out, one of the main elements that keep a blog from becoming a resource is its structure – the default layout of posts presented in a reverse chronological order.

This default structure is the main reason why posts have a very short lifespan on any blog – a lifespan that can then only be bumped up by SEO.

In result, if you want to make a blog part of your online business then you should consider some major changes to its content structure. These changes will help you to make every article more visible, no matter if it’s brand new or not.

1. Create hubs

Hubs or resource pages have one purpose, and it is to gather all content around a single idea and then present it in an attractive form.

A hub should be structured like a table of contents in a book.

Essentially, it’s a list of links with some explanations on why each link is placed in a certain location.

The layout of links itself should present a step-by-step approach so that every visitor can obtain some specific knowledge.

Such hubs can then become the main content elements on your blog and serve your audience for finding relevant information quickly.

Notice that this doesn’t require any heavy changes to the source code structure of the blog itself. You’re just introducing new pages containing well thought through lists of links pointing to other posts.

2. “Getting started” page

Even though this still isn’t the most popular page on blogs these days, I do believe that it just might be the most important one you’ll ever create (and sorry … I’m still working on mine, but I do understand the power it brings).

Some popular bloggers have already introduced their “getting started” pages and they all agree that it was a great decision. (I’m talking mainly about Pat Flynn and Corbett Barr.)

Instead of me explaining what should appear on a “getting started” page, it’s better if you simply hop over to the two examples above and check for yourself.

The idea itself is really REALLY simple. A “getting started” page should provide an easy-to-grasp roadmap for everyone who’s new to your blog.

3. Have a custom homepage

Going with the standard “latest posts” listing is so 2010.

If you want to continue growing your blog, you must build something custom.

I’ve talked about some elements you can place on a homepage in my other post – How to Create the Worst Homepage Ever, so feel free to check it out.

Essentially, that’s it. WordPress is already pretty well-optimized for hosting all kinds of content, and creating new elements like described above doesn’t require any modifications to the source code.

Only the homepage might require some tweaks to your current theme, but apart from that, everything can be done inside the admin panel.

What do you think about the whole idea of turning a blog into a resource and building your online business on top of it, as opposed to going the other way around?

Can Blogging Be a Long-Term Asset-Building Strategy for Online Business? |

Local SEO by YoastWe’ve been hard at work here at, together with our good friend Arjan Snaterse, to complete the delivery of our next baby: the Local SEO plugin, which is, just like our Video SEO plugin, an extension to the WordPress SEO plugin. The Local SEO makes creating geo sitemaps and KML files a breeze, while also allowing easy embedding of annotated info into your pages.

Just yesterday, during SMX West, Duane Forrester of Bing said:

He’s right. We found out the hard way: is tough to implement right. That’s why you should have us do it for you, as this plugin takes all the pain away and makes it as easy as embedding a shortcode.

In fact, I’ll tell you how we learned the hard way. We were ready to start selling this plugin almost a month ago, and then, without any notice, was updated. It added in another 80+ tags for local business… Sending us back to development.

To see all the powerful widgets and shortcodes this plugin has, check out the how-to. It allows you to easily set up a custom post type for locations too, and because we know you might have a lot of locations, we’ve also added a CSV import capability for those locations.

We’re very proud of this plugin, we hope you like it too! Go check it out now.

Local SEO made easy! is a post by on Yoast - The Art & Science of Website Optimization. A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

I’m not a fan of the color orange. Dunno why. I prefer soothing and relaxing colors, like blues and greens.

But the new Twenty Thirteen theme for the next version of WordPress is very, very orange.

Since I like to run the default themes over on my other site, this clearly could not stand.

So, I did a palette swap. Basically, I took the three header images, and swapped the Red and Blue channels, leaving the Green channel alone. Easy enough to do in Photoshop.

Then, I made a child theme, and put some minimalist code in the functions.php file to fiddle with the default header images to use the ones from my child theme instead of the normal ones. Finally, I did a search and replace for all the color references in the style.css file, swapped the R and B values in them, then put them in my new style.css file.

The result you can see over on my other blog. Yes, I know I don’t write often enough. Hell, I’ve been busy.

Child themes are fun to mess with. Here’s a copy if you want it for anything.

Twenty Thirteen – Blue

Enjoy! :)

scamHere’s how the technique works. If you want to write an affiliate review of a product named, say, Online Business Wizard Blueprint (just made that up), and you want to make it as eye-grabbing as possible then all you have to do is go with a headline like:

Online Business Wizard Blueprint Scam

This is sure to get a lot of people interested. Now, the cool part is that you still get to keep the review pretty standard. You go through the pros and cons, describe some features, provide a bonus and display your affiliate link. The only thing you have to say at the end is:

Is Online Business Wizard Blueprint a scam? Surely not.

And you’re “clean,” so to speak. Only you’re not.

The above scenario personifies exactly everything that’s wrong with internet marketing these days… Deceptive headline. The copy has nothing to do with the headline. And probably a shitty product being promoted in the first place.

That being said, it surely works. Whenever a new product gets released, there’s always at least one review like this occupying one of the top spots on Google.

It has a lot to do with human nature. Whenever we’re thinking about buying something, and all of a sudden we see a headline like [Product Name] Scam, we feel this irresistible urge to check it out, purely because we don’t want to get scammed, which is 100% normal.

But the person on the other side who’s just trying to lure us in, is not normal at all.

Therefore, here’s a quick cut-out-’n-keep guide on what to do when you encounter a review like this, and also when you can write one yourself.

What to do if you see a [Product Name] Scam review

Just a quick procedure, actually.

Before you even start reading it, scroll down to find any affiliate links.

If the headline says “scam” yet the person still tries to spin it and promote the thing then they’re obviously a douchebag. Don’t even bother reading such a review.

If there are no affiliate links, however, then the review can actually be the real deal, in which case by all means read it.

When to write a [Product Name] Scam review yourself

Quite simply, when it really is a scam and you want to tell the world about it.

In this case, however, using an affiliate link at the end is not the most fortunate thing, to say the least.

This also means that, on the other hand, if you like a given product, please don’t act like a “smart marketer” and create a [Product Name] Scam review for it. You might get some sales here and there, but your brand will suffer along the way.

Fighting spam reviews

Those problematic [Product Name] Scam reviews are nothing more than spam. I encourage you to fight pages like this by reporting them to Google. This can be done here.

If Google gets a number of spam reports for the same page, they are sure to do something about it.

Word for today: mercy. As in “no mercy for spam reviews.”

[Product Name] Scam – The Most Overused Eye-Grabbing Review Technique |

secretWell, you don’t have to know me for that long to know that I’m not the biggest fan of all these “next big thing” internet marketing products.

The thing that has gotten my attention lately is called “Tube Kaboom.” It’s said to be the holy grail of YouTube Marketing.

Disclaimer. I am in no way affiliated with that product. Nor do I recommend you to buy it. In fact, I strongly recommend against buying it. That being said, I don’t have any actual first-hand experience with it, so I may be completely wrong with my short assessment here. I guess my lawyer would advise me to label this post as: “For Entertainment Purposes Only.”

First of all, what’s the deal with YouTube marketing and what benefits it can bring to the average online business.

Benefits of YouTube marketing

YouTube is one of the most popular sites on the web. Currently, 490,000,000 people visit it every day (that’s 490 million). This translates to 5,671 visits every second. (Stats by WolframAlpha.)

In short, no wonder that so many online entrepreneurs desire to get a piece of this traffic for themselves…

And it’s not only entrepreneurs. YouTube is responsible for promoting people in many areas, so to speak. For instance, remember the young pop-singer girl by the name of Justin Bieber? YouTube created her. Or Ken Block – the rally car drifting sensation? Essentially, YouTube again. Or the epic cooking show – Epic Meal Time?

Long story short, huge careers can be made at YouTube, so figuring the platform out is surely a great skill to posses. But how to actually do it?


Why Tube Kaboom is NOT the solution

Tube Kaboom is a YouTube marketing service. Some of the things on offer include:

  • Link building to YouTube videos directly.
  • Social bookmarking.
  • Video embeds onto a “quality” network of sites – syndication partners.
  • Actual views of your videos – viewer buying.
  • Fool the “time watched” parameter service (not actually called that; more on this below).

Right off the bat, the first major drawback is that it’s promoted by Mike Fil.saime (yes, with a dot right in the middle – it’s his new name according to the “from” line in my inbox). But that’s not all.

Even more importantly, I don’t believe that the product can actually match the potential of another well-known YouTube marketing technique … creating great videos.

Sorry for using the cliché, I really feel terribly bad about it, but the best approach at YouTube actually is to create quality content. (I really hate when anyone says “quality content,” as it’s the most useless piece of advice online, but in this case it really makes sense.)

If you take a look at who succeeds at YouTube, you’ll see that it’s almost exclusively people who have figured out how to create great videos that are very entertaining to watch. They didn’t build links, build embeds, social bookmarked anything, etc. The only thing they’ve focused on was recording great videos.

YouTube viewers these days are much smarter than a couple of years ago. Right now, everyone expects a well-produced show, and if you can’t adhere to the standards of quality then no one will watch you no matter how well your “Kaboom” is performing in the background.

The main difficulty for new youtubers isn’t the lack of links or embeds, it’s the fact that it’s no longer easy to produce a great video. There are essentially four elements of a quality YouTube video from what I can see:

  1. The idea/topic quality.
  2. The execution quality (how well you can present the idea).
  3. The video quality (technical production).
  4. The audio quality (technical production).

And you need all of them to get noticed on YouTube. Yet Tube Kaboom helps you with none.

In essence, the approach presented by Tube Kaboom simply isn’t how YouTube marketing should be done. Getting big on YouTube doesn’t involve building a network of syndicated embeds and thousands of links. It involves focusing on the content itself.

YouTube has made a lot to recognize which videos are the quality ones in their collection. That’s why they’ve introduced the “time watched” parameter. Basically, if a big percentage of viewers watch your video all the way through then it’s certainly a quality one. But if everyone stops after two seconds then it’s not.

What Tube Kaboom offers as part of their service are video views longer than 30 seconds each. In plain English, this is a way to fool the “time watched” parameter. Well, if you think that YouTube won’t get a grasp on what’s going on at some point and ban you completely for doing such a thing then you have a surprise heading your way…

The actual client base for Tube Kaboom

As you can see, this isn’t any cleverly disguised promotion, I’m really being genuine and advise you not to buy this. However, as I’m sitting here and writing this post, I’m starting to realize that there actually is one group of people who can benefit from Tube Kaboom after all.

Basically, if you have a set of crappy videos that you want to promote anyway then this product is tailor made just for you. And I mean it. I’m not being sarcastic or witty.

Think about it, since this product provides various promotional mechanisms based on fake views, embeds, and so on, only to create YouTube presence and improve rankings (both on YouTube and Google) then it’s actually the only possible way to get by for anyone with crappy videos.

If you have good videos then there are many other options to promote your content, and you can even go the 100% organic way (focusing on content exclusively), but for crappy ones, Tube Kaboom is basically the only solution…

Just like I said in the beginning, I don’t really know for sure what this product is, so if you bought it and it turned out to work great for you then feel free to correct me in the comments or send me an email and I shall update this post or even take it down. But for now, stay away from Tube Kaboom.

Behold! The Great Huge Secret of YouTube Traffic Finally Revealed by Internet Marketing Gods |