Here’s the main problem with benefits: they sound hyper-pitchy.

But is pitchy bad? Not necessarily. If my only option to make money was to use pitchy messages then hell … no problem.

However, even though the language of benefits works great for many marketers selling products online, it’s still not perfect for everything.

Some products are just too basic, recognizable, and easy-to-grasp, which means that they don’t need much marketing speech. I mean, what benefit would you mention while trying to sell a standard t-shirt? If the t-shirt is nicely designed then it’s the best marketing message in itself, right?

In the end, there are some products that truly need benefit speech to be sold, but others don’t need it at all. If you want to find out how to identify both groups, feel free to check out my guest post at

1 Reason Why Writing About Features Doesn’t Sell… And 1 Reason Why It Does

And when you’re back, don’t forget to tell me what your story is. Are you using benefits in your marketing materials?

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