If you’ve been interested in making money online for any amount of time then you’ve probably seen one of those sales videos where the narrating voice tells you to shut down all distractions so you can “receive the most value” when watching the video.
The instruction usually tells you to shut down Facebook, Skype, Twitter, close your other browser tabs, and even (believe it or not) turn off your phone and lock the door of the room you’re in right now.
… And it’s all so you can “receive more value” … yeah, right.
It’s actually a marketing technique I like to call the Douchebag Ninja.
By the way, have you noticed that I’m using the word douchebag an awful lot lately? Anyways.
The rules of the Douchebag Ninja
First of all, why the name… It’s all because the technique is kind of stealth in nature, and because it’s about deceiving the visitor that there’s something special waiting for them, only to make them more receptive to the marketing message.
The main goal of the Douchebag Ninja is simply to maximize the conversions that the offer is getting. And one of the things that work quite well in doing so is convincing the viewer to shut down all possible distractions around them.
It’s actually very easy to lose a sale when you’re an online marketer. All it takes is one single distraction and your prospective customer is no longer paying attention to anything you’re saying.
Therefore, if a marketer manages to convince the viewer to lock themselves in a room and throw away the key, they have much better chance to close the sale.
The problem with the Douchebag Ninja
The problem isn’t the technique itself but the deceptive instructions used by people trying to apply it.
The thing is that you don’t need to shut down distractions to “receive value” from anything, and if someone tells your otherwise, they just want to sell you something.
Picture this, can you imagine yourself in a crowded bus, standing, yet holding a great book and reading it with complete dedication despite the overall noisy environment? It’s probably no problem for you… The fact is that we can always tune ourselves for receiving value, no matter the scenery we’re in. And we certainly don’t need anyone to tell us what to do with our phone, Facebook, or other “distractions.”
Basically, there are two lessons to take away from this post.
- Don’t believe anyone who tells you that you “need to shut down all distractions because what you’re about to see will change your life forever” – it’s just the Douchebag Ninja technique in practice.
- If you’re trying to sell something yourself, don’t try to trick people into paying attention to you. Instead, make your message interesting enough so people will shut down distractions on their own.
I guess that’s it about the technique itself. Have you come across anything like this in the online marketing space recently?