What to Do if You Get Banned From Google AdWords

banned-from-adwords

So you’ve just been banned from AdWords … now what?

If that’s the question on your mind, you’re in the right place.

On a personal note, I didn’t really mention this until now, but one day, I too got banned from AdWords.

 

As a matter of fact, I can even do you one better. I got banned from AdWords twice!
 

It happened a couple of years ago, at a time when I was making some nice monies with the AdWords-to-affiliate business model. Everything was going well, until this email appeared in my inbox (actual email):

 

 
Hello AdWords Advertiser,

Your AdWords account has been suspended because it doesn’t comply with our Advertising Policies and our AdWords Terms and Conditions. Please note that this means your account and any related accounts have been suspended, you can’t create any new accounts, and your ads will no longer run on Google, our search partners, or on Display Network placements.

Let me translate this into plain English:

 

 
We, Google, don’t want to have anything to do with you. And although you are ready to throw a lot of money at us, we won’t accept it because f*** you, that’s why.

So how did I manage to get banned twice? I don’t know why exactly (I can only imagine that it’s because there’s a big mess at Google), but a stunning 2 years after the initial ban notice, I got another one saying the exact same thing.

I don’t know, maybe Google feels that once in a while, they need to remind me I am banned.

Anyway, onwards.

 
 

The not-effective way of handling an AdWords ban

 

A standard human reflex is to just send an email back asking about the issues, trying to negotiate, saying that you will improve, promising to be a good boy, etc.

 

But with Google, none of that works.

 

Google AdWords is notoriously known for not responding to any email, so you’re just hitting a wall with every attempt to experience any form of actual human interaction with anyone at Google.

 
 

The alpha-male way of handling an AdWords ban

 

Note. Sorry, but if you’re looking for classic “nice guy” advice, this is not it. I won’t be talking about how you should fix your site, reach out to Google, apologize, and so on. None of this has made its way to this tutorial.

Before I go into the nitty-gritty, let’s take a look at the two possible scenarios that you might be in at the moment:

 

Scenario #1:

AdWords was the only traffic source for your site. A fairly common thing in the online business space, especially if your business model is affiliate marketing or advertising.
Scenario #2:

AdWords was just one of the traffic sources.
Now, this might sound counterintuitive, but the first scenario is a lot easier to deal with, even though you are losing 100% of your traffic after the ban.

Here’s what you do:

 

only

Things to do if AdWords was your only traffic source

 

Step #1.

Start by buying a completely new domain, new hosting account (at a new IP address; you can do this with IXWebHosting, by the way – they offer unique IPs to every customer).

 

Step #2.

Install WordPress, pick a new theme, and create a new structure on your new site.

The structure should be a bit different than that of the original site, but it should provide a somewhat similar experience.

 

Step #3.

Copy your old content to the new site. At this point, your new site is very similar to the old one, content-wise. But it does have a new design and a new structure. Not to mention the new name and web address.

 

Step #4.

Now the best part. Create a new AdWords account with another credit card number.

Yeah, I know, Google tells you that you can’t do that, but the fact is that it’s not so much that you can’t … you’re just not allowed.

Kind of like your mom saying “don’t touch the pie until it cools down.” You know you’re not allowed to, but you will do it anyway…

With Google, the worst that could happen is them banning you again. In which case, you will just repeat the process.

 

Step #5.

Launch new campaigns on your new account.

Done.

not-only

Things to do if AdWords was one of your traffic sources

 

This is a bit tougher.

You can’t just scrap the site because you don’t want to lose those other traffic sources, but you still want to get your advertising traffic flowing.

 

The simplest solution, although I will be sounding a bit obvious, is to start testing new advertising networks. Often, it’s also the best solution.
 

These days, there really are many possibilities. And I’m not only talking about other PPC networks, like Yahoo Advertising, 7search. You can also try media buys, direct blog ads, sponsored posts, newsletter ads, and so on.

 
 

Let me emphasize the point here. This really is the first thing I would try after being banned from AdWords.
 

However, if you do want to somehow get back in the system, you can do the following.

Note. High risk method.

 

Step #1.

Create a gateway site. This site is just a one-page site – a landing page. It should play a role of a middleman between your ad and the target page on your main site.

This means the gateway needs to feature some strong copy to convince the visitor to click through to your main site. This will obviously lower your overall CTR, but that’s another story.

The technical side of this gateway is similar to the approach described a couple of paragraphs above – you need to get a new domain and a new host.
 

Step #2.

Cheat your way into AdWords one more time with a new email and a new credit card. Just like described above.

 

Step #3.

Set your campaigns and point them to your gateway.

I’ve labeled this method high risk because it’s a lot easier for Google to get a grasp on what’s going on, so the lifespan of your new site will be even shorter.

 

What about “the right thing to do?”

There’s no right thing to do here.

I said it multiple times in the past and I’ll say it again; I’m not here to teach the right thing to do. I’m here to list the possibilities and leave it up to you to decide whether it’s a path worth taking in your specific situation.

I’m not judging. If you are okay with the methods described here, it’s your call. If not, that’s cool too.

Looking for some online business advice for normal people
and more resources just like this one? Jump in.

What to Do if You Get Banned From Google AdWords | newInternetOrder.com

Online Entrepreneur on Vacation? What to Do to Keep Your Finger on the Pulse

The topic of doing this or that while on vacation is quite popular among online business people of today, otherwise known as online entrepreneurs. I guess the main reason is that many people find it hard to detach completely during their vacation time and to forget about all forms of work altogether. And, to be honest, I’m somewhat that type of a person too.

vacation

I mean, it’s not that I will do consistent work on a daily basis no matter what, just because I’m a workaholic or something. On the contrary, workaholism is probably the last thing that could ever hit me… Right after vegetarianism.

That being said, I still like to keep my finger on the pulse and just be able to check things up every couple of days and make sure that business is going well. After all, even when we are on vacation, our businesses aren’t. And our ability to keep them profitable even for a week or two of our inactivity is crucial.

Therefore, here’s what I do (to some extent) and what I also encourage you to look into if you want to have a peaceful vacation time, during which, you can be sure that your business is going just like you’ve never left your desk.

1. Be on it, not in it

Let’s start by setting one thing straight, and that is the fact that vacation is not meant for worrying about how things are going with the thing we call our business. We really deserve better than this.

Actually, in my opinion, if we can’t be comfortable about not working for a while then it’s probably a good moment to re-evaluate our life goals and such. I know that for many people their businesses mean everything, but missing out on important parts of life because of work isn’t healthy at all.

So the main guideline is just like the heading suggests – be on top of things, and don’t worry about every single detail that’s going on while you are absent.

It really is okay to let some things slide…

2. Have access to the most important tools

Even though you won’t be actually using any of these tools in 99% of the cases, it’s still good to have access in case anything happens that really really requires your input.

The tools I’m talking about here are the ones that are the core of your business. Maybe it’s the admin account on your WordPress site, maybe it’s your AdWords account, your Teambox or Basecamp, etc.

I don’t want to tell you that tool A is more important than tool B specifically, and that’s because the situation’s different for every entrepreneur out there. So, it’s up to you to compile your own list of such tools.

When you have them, gather your usernames and passwords for those tools and put them in either KeePass or LastPass (whichever fits you best). They will keep your passwords secured and give you access to them whenever you wish through one “master password.”

3. Have access to your data

data

Data is by far the most important asset of an existing online business. In fact, whatever we do on our computers is some form of operation on data. Maintaining access to our data while on vacation is therefore crucial. (Again, not to actually be able to continue working, but as a “just in case” thing.)

Now, the problem here is that you won’t have your data “with you” if it’s sitting only on your local computer in your home office. The only possible answer is cloud-based backup or data synchronization services.

Long story short, when it comes to syncing, I recommend SugarSync. It will take care of your files and directories, store them securely in the cloud and synchronize them across all your devices and computers.

Also, there are various mobile apps available for SugarSync so you’ll be able to have a look into your hard drive from anywhere.

The simplest 5GB plan is available for free.

4. Have access to your email

Yeah, I know, it does sound basic, but hear me out. What I mean is placing your email in the cloud too (just like your data) instead of tying it with just one computer.

If you’ve been using Gmail since forever then you can simply skip this point because you have this taken care of. If not, then I highly encourage you to start using it.

For me, the best thing about Gmail is that you don’t have to settle for a stupid @gmail.com email address. You can just take your existing email that’s hooked up to your custom domain and link it with Gmail.

Once you do that, Gmail will take over the management of your account and display your emails inside a clear Gmail interface. Personally speaking, the day when I switched to Gmail was the day I enabled myself to be on top of things no matter where I am.

5. Powerful devices

The only sad (or maybe not even sad) fact about all of the above is that you can’t enjoy any of this if you don’t have access to a powerful device, i.e. if you don’t have such a device with you on vacation.

These days this is pretty much taken care of by any smartphone or tablet you can put your hands on. And for some tasks, there are way better mobile apps available than their desktop alternatives.

I guess the only reason I’m mentioning this here is just to ensure you that you don’t need a fully functioning computer (like a laptop) to take care of your business when you’re abroad. So just relax, grab your phone and you’re going to be okay.

6. Working with a virtual assistant

Finally, there’s one more thing that can be helpful and make your vacation more enjoyable, but is not mandatory, so no sweat.

If you’re working with a virtual assistant then put them in charge of the standard stuff that goes on in your business when you are absent. And most important of all, make them the gatekeeper against everything that tries to reach you.

In other words, if someone sends you an email, it should go to your VA. And if the thing is important enough to bother you, it is only then that it should be sent to you personally.

Also, giving your VA some decision power is a great way to test how well they can manage to handle those tasks without you. Then, in the future, you can decide to delegate these tasks to them altogether.

Vacation time!

Okay, I guess that’s it. Points 1-5 is what I’ve been doing for a while now and I’ve never had to face any problems that were beyond anything I could handle. Of course, in the end, some things didn’t get done, but it was only because of my conscious decision not to bother with them and just go to the beach instead.


Online Entrepreneur on Vacation? What to Do to Keep Your Finger on the Pulse | newInternetOrder.com

How to Create a Custom WordPress SEO Landing Page [Template Download]

SEO-landing-pagesFirst of all, I should probably explain why I’m publishing a post talking in detail about some aspect of WordPress as a publishing platform. It’s because landing pages are often one of the main marketing tools for many online businesses, and since WordPress is the most popular website management platform then it all kind of works together…

The keyword there being “kind of.” That’s because landing pages are not a native functionality in WordPress and you have to do a little digging around in order to enable them for your blog business.

By the way, if you take a look in the archives here, you’ll find a post about custom WordPress archive pages, where I offer my archives template (the exact one I’m using on this blog). Don’t forget to check it out.

What is a landing page?

Some time ago, I published a guest post on Six Revisions about good landing page design. If you’re not interested in the design part then just check out the first couple of paragraphs of the article, where I explain the purpose and construction of a standard landing page.

In short, a landing page is a page that your visitors see after clicking on a specific link on another site. For instance, if you advertise your site through AdWords then the URL you link the ad to becomes the landing page.

The purpose of a landing page is to convince the visitor to take a specific kind of action. Usually, it’s to buy something or to subscribe to your mailing list.

Landing pages have been online for a long time now, and for a very simple reason – they work. You are always more likely to succeed if you try to sell a given product through a landing page rather than through a standard blog page.

Now, the exact topic here is SEO landing pages. What differs them from traditional landing pages is that, most importantly, they are meant to rank well in the search engines.

Problems with standard blog pages

The main problem with standard blog pages is that there are too many things that can distract your visitor from taking action, and also too many elements that are not relevant from an SEO point of view.

For example, things like:

  • sidebars,
  • headers,
  • menus,
  • Twitter links,
  • Twitter and other social media buttons,
  • other links to external sites,
  • big footers,
  • comments, and so on.

Even though these elements are often a must for a blog business in general, they are not that great for landing pages. The main trait of a quality landing page is simplicity.

How to get yourself a nice landing page (the expensive approach)

Here’s the expensive approach of getting yourself a nice landing page (in the next section I’m presenting a free counter-approach).

You can get a nice landing page along with a completely new theme. I know that changing the theme of your site might not sound like the most attractive thing to do, but just hear me out.

Updating your theme to something modern is often the only way to get the possibility to use the newest features in WordPress (which every next version introduces).

The thing I can recommend here is the Genesis framework. It’s made by a company called Studio Press, and it’s become one of the most popular frameworks for WordPress.

There are many child themes available that offer various landing page templates. For instance, the one called Focus. Here’s what the standard design looks like:

focus1

Fairly blog-like designs and layout, right? And here’s what the landing page looks like:

focus2

As you can see, there is a big difference. The landing page features no header, no footer, no sidebars, nothing. There’s only the main content block. Even though this might not seem like the most attractive thin visually, it does work business-wise, and can generate a lot better conversions than standard blog pages.

The main benefit of opting for this method is that it requires no effort to create new landing pages … you pay money, but you save time.

How to get yourself a nice landing page (the free approach)

This approach won’t cost you a penny, but it will require some work (you can always ask someone for help if needed).

I want to give you my landing page template. It’s the one I’m using here, and here (image below).

lp-scrn

As you can see, there’s a handful of different elements it features:

  • the headline,
  • the main content block,
  • a list of related posts; displayed as (1) excerpts, then as (2) excerpts + images, then as (3) excerpts again, then as (4) standard text links; this is meant to introduce some variety instead of showcasing a long list of links,
  • an email subscription block.

The reason why there’s so much content is to make the page relevant to the keyword you’re targeting with it.

To make the landing page work for your current theme, you have to take the code I’m providing below and create a custom page template with it. (The code includes a number of hints to make the integration process easier.)

The template uses one custom field to display a list of related posts (for SEO). The field is called custom_field_tags, it stores the post tags that correspond to the landing page.

For instance, if you want to display all posts tagged with “blogging” then simply set the custom field (when editing your landing page in the WP admin panel) to “blogging” (image below).

custom

If you don’t want to display any related posts then don’t set the custom field.

This is actually it. Once you create a custom page template featuring the code I’m providing here, you can launch new SEO landing pages with ease. Of course, it’s still up to you to make the content optimized, but I hope that this template will make things easier for you on the technical side.

Download here.

Do you plan on launching any SEO landing pages on your online business blog in the near future?


How to Create a Custom WordPress SEO Landing Page [Template Download] | newInternetOrder.com