In our Yoast SEO Premium 9.0 release, we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our premium SEO analysis. But why do YOU need this? Will it help you? What’s in it for you?

We’d like to celebrate the release of Yoast SEO 9.0 with you, so Yoast SEO Premium is on sale!

Only $89 $79 (ex VAT) for 1 site

Google is smart; we need to be smart too!

Google can read texts. It can figure out what a text is about. In the old days, you needed to stuff your text with keywords to make sure people would find you. Google does not like that anymore. It makes your text a terrible read. Google understands that. Content stuffed with keywords do not rank high anymore. You need to use synonyms and related keywords in your content to make it pleasant to read and to make it rank!

For instance, if you search for [shoes for dancing], Google shows you results for [dancing shoes], [ballet shoes] and [hip hop shoes] and other types of dancing shoes. The exact focus keyword is not as important as it used to be. In order to optimize a text, you need next level text optimization. You need to include different word forms (plurals, different word order) synonyms and related keywords.

A [shoes for dancing] search shows these results in Google:

If you scroll down you’ll see these ‘regular’ search results:

And a bit further down, you’ll find these related searches:

Word forms, synonyms and related keyphrases

If you optimize your post in Yoast SEO, you’ll be asked to fill out your focus keyphrase. That’s the search term you want to be found for the most. The focus keyphrase will remain very important. People actually search for that specific term. They expect it to pop up in the search engines and are most likely to click on results with that term.

If you optimize your post in the premium SEO analysis (and you’re writing in English), our plugin will automatically detect whether or not you use different word forms of your focus keyphrase. If you’re optimizing for ‘dancing shoes’ for example, our plugin will recognize ‘dancing shoe’ as well. Above that, you’ll be able to fill out synonyms and related keywords. Our premium SEO analysis will help you to write a text that is optimized for Google in 2019!

And it’s super easy! Just add your synonyms below your focus keyphrase in the Yoast meta box:

And click on the ‘plus add related keyphrase’ to add a related keyphrase you want to optimize your post for:

Why in Premium?

Our free SEO plugin will help you to write an awesome, readable and SEO-friendly text. If you want to go beyond that, you’ll need to go Premium. We’re trying to create software as smart as Google is. That takes a lot of smart and talented people, a lot of effort and resources. We are now able to recognize different word forms in English, and we’re planning on making it available in many more languages.

Taking your SEO copywriting to the next level

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  • Optimize your site for the right keywords
  • Never a dead link in your site again
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High-quality content is more important than ever. The number of online competitors is ever growing. And with Facebook referral traffic going down, organic traffic is more important than ever. In order to outrank your competition, you need a kick-ass website with high-quality content. Take your SEO copywriting to the next level.

If you go Premium now, you’ll get a $10 discount!

Only $89 $79 (ex VAT) for 1 site

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Welcome to the dawn of a new era. For ages, Yoast SEO has helped you optimize your content using a focus keyword. This works well but could be a lot more flexible. The plugin only recognized an exact match of your keyword and didn’t take plural forms into account, for instance. So, sometimes you had to work according to the rules of the plugin rather than the rules of good writing. Today, we’re turning our text recognition in Yoast SEO up to eleven! Yoast SEO 9.0 makes it easier and more enjoyable to write a perfect, SEO-friendly web text.

We’d like to celebrate the release of Yoast SEO 9.0 with you, so Yoast SEO Premium is on sale!

Only $89 $79 (ex VAT) for 1 site

As of today, Yoast SEO does recognize those keyphrases when they are spread out over a sentence. Even if you put some extra words in between. And the words don’t even have to be in the same order! So if your focus keyphrase is [make vegan pancakes] we not only recognize that exact match but a sentence like [How to make the best vegan pancakes in the world] counts as well. Just make sure the content words of your focus keyphrase are inside a sentence and you’re good to go.

What’s more, Yoast SEO Premium now also supports word forms. Currently, this only works for the English language. What does this mean? Well, we recognize all the different word forms — e.g., make, made, makes, making — of your focus keyphrases and synonyms. So if you’d write [making a vegan pancake] somewhere in your article, that would count as well. This way, we can do a much more realistic analysis of your text. Now we can give you the best possible advice to make your text more readable, understandable and findable for both humans and search engines. We know you are going to enjoy this new-found freedom! Other languages will follow soon.

“Should I recheck all my articles?”

No. All published posts will still have their old score until you open them. Feel free to check out how they work with the new analysis, though! The new analysis does offer you a great opportunity to improve your most important blog posts or pages. The new tools will give you more nuanced advice to improve your article naturally. If you have Yoast SEO Premium, you can also start using synonyms to make your posts the best possible piece of content about your focus keyphrase!

Brand-new SEO analysis

Yoast SEO 9.0 comes with a much improved SEO analysis. We drastically changed how we check the use of keywords — or keyphrases as we now call them — in texts to make it much more realistic and flexible. For most checks, it doesn’t matter anymore if the words in the keyphrase are put in the text in the same order and whether other words separate the words in the text.

This change concerns the checks that search for the keyphrase in the text, in the subheadings, in the meta description, the image alt text and in the slug. The title assessment uses the exact match as users will probably look for content that fits their search query.

We have improved the feedback we provide as well. You get much more actionable advice to make your post awesome. On our site, you’ll also find new content explaining the assessments and how to improve your scores.new feedback yoast seo 9.0

Filtering function words

Search engines read texts to find meaning, but generally, ignore so-called function words while doing that. Function words — e.g., the and who — have generic meaning, which does not help to determine what the text is about and by which search request they should be found. As of Yoast SEO 9.0, we’re no longer looking at the function words in a focus keyphrase. These words only get in the way of the content analysis, so this makes it easier for us to detect the words that matter most, regardless in which order they appear. If you want, you can override this — and all other new checks — by adding your focus keyphrase in quotes. So, if you run a fan site about the English rock band The Who, you can force an exact match result by making your focus keyphrase “The Who.”

Currently, we can only filter function words from languages which we support: English, German, Dutch, French, Spanish, Italian, Portuguese, Russian, and Polish. More languages are on the way.

Yoast SEO Premium: Word form support — English only for now

In addition to all that general awesomeness in Yoast SEO 9.0, the Premium version gets awesomeness times two: word form support! We now recognize all word forms – e.g., singulars, plurals, comparatives or past-tense variants — of your focus keyphrase.

Sound abstract? Well, let’s take the vegan pancakes mentioned above as an example. With your focus keyphrase being [making vegan pancakes], the plugin would now look at different word forms to see if there are alternative matches within the content. [Yesterday, I made the tastiest vegan pancake.] This sentence would now count as a hit because Yoast SEO Premium knows that [made] is a word form of [making].

In practice, it means that we will now recognize your keyphrase (or a synonym) in the text even if the words appear in a different form. This gives you much freedom, as now you do not have to use the same keyphrase in your text to make it findable by the plugin.

For now, this only works for English, but we’re going to expand that.

Yoast SEO Premium: A better synonyms check

Search engines increasingly use the context surrounding terms to build a complete picture of what that term means. Previously, you had to add those terms into your content without any guidance from us. Today, with Yoast SEO 9.0 Premium, we can help you optimize your text with synonyms and related terms. This way, you can make sure that you’re doing everything in your power to improve the search engines’ recognition of your content.

Some other familiar checks now rely equally on your keyphrase and its synonyms when calculating the score. No more need to repeatedly use your keyphrase in the introduction, meta description, subheadings, and image alt text. You can use a synonym there, and the relevant check will still give you a green bullet. Just like with normal keyphrases, the plugin will also warn you if you’re linking to another article with a synonym.

Last but not least, we have the related keyphrase feature. You can use this to build up context around your main focus keyphrase. In this field, you can add concepts that are not direct synonyms of your focus keyphrase, but that are important to broaden and deepen the understanding of a topic. For related keyphrases, we now show checks that are specific for the keyphrase, and we only show you things you should improve with regards to that keyphrase.

The synonym and related keyphrase features offer a much better and more flexible way of optimizing your text for a broader context. Once you start using it, you’ll immediately see how brilliant it is!

Focus keyphrases, synonyms, word forms, related keyphrases — huh?

With Yoast SEO 9.0, we’re introducing a lot of new terms and concepts. To make those terms come alive, we’ve created an infographic that shows what this is all about and how everything ties together. In addition, we have a page explaining all the terms in-depth: Yoast SEO assessments glossary of terms.Yoast SEO word forms infographics

Update to Yoast SEO 9.0 and let us know what you think!

This is a major release of Yoast SEO, and we’re extremely proud of what the team built. Text analysis is notoriously hard to do, and it takes a lot of work to make it into an actionable product. But we’ve done it! Yoast SEO is now a lot smarter, more helpful, easier to use and, above all, more flexible. This new text recognition engine lets you optimize your content naturally, without using tricks and workarounds to get the plugin to show that coveted green bullet.

SALE: Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords
  • Never a dead link in your site again
  • Previews for Twitter and Facebook
  • Get suggestions for links as you write
More info

A final note, as this is such a big release, we’re looking for feedback on the new analysis. Is it too strict? Does it make your work easier? Did you find bugs? Have suggestions to improve it? Please help us make it even better by submitting your input on the Yoast SEO GitHub page. You are welcome to comment on this article as well.

The post Yoast SEO 9.0: A much improved SEO analysis appeared first on Yoast.

Most releases are all about incredible new features or fixing a gazillion bugs with the help of the community. But sometimes, there’s a small release that is unfortunately timed just before a big one. There may not be any new game-changers in Yoast SEO 8.4, but does that mean it shouldn’t get its own release post? Of course not! So, my dear Yoast SEO 8.4, here we are!

Keeping up with our two week release schedule, we’re releasing Yoast SEO 8.4 today. While we’re gearing up for something pretty awesome in the next couple of weeks, we wouldn’t want to leave you hanging for too long.

New in Yoast SEO Premium: Synonyms in taxonomies

In Yoast SEO 8.4, we’re expanding a feature for our Premium users. It is now possible to optimize your taxonomies for multiple focus keywords and synonyms. We’ve also added the keyword distribution assessment to help you check and improve your focus keyword use in taxonomies. To make this happen, we have introduced a new wpseo_taxonomy_content_fields filter so we can add the additional fields to the taxonomy metabox.

Don’t have Premium yet? What are you waiting for? You get a redirect manager, internal linking suggestions, synonym support and much more. Go get Yoast SEO Premium!

Enhancements

In this release, we improved compatibility with Gutenberg so the latest changes in the new WordPress editor won’t break Yoast SEO. In addition, we now only support Gutenberg versions 3.9 and up. A community contribution by Emily Leffler Schulman this time. She suggested we add a margin below select fields to create space for breadcrumbs between taxonomy settings. Thanks, Emily!

Bug fixes

This time, we had time to fix a small number of pesky bugs. In one case, we fixed a bug that showed the cornerstone content toggle for attachment pages. We’ve also fixed a bug from the future. Sometimes, the Search Console page displayed ‘first detected’ and ‘last crawled’ dates that were in the future.

Update now!

Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords
  • Never a dead link in your site again
  • Previews for Twitter and Facebook
  • Get suggestions for links as you write
More info
Yoast SEO 8.4 is out now. It’s not a very big release, but we’re putting just as much love into small releases as we do in big releases. That being said, there’s something brewing at Yoast HQ, but it’s all very hush-hush. Keep an eye on our SEO blog or subscribe to our newsletter to keep up with the latest!

Read more: Why  you should buy Yoast SEO Premium »

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After introducing a slew of new features, an improved meta box, and fully supporting Gutenberg in the previous three releases, it’s time to take a little breather with Yoast SEO 8.3. That’s not to say that this release is nothing but fluff — one look at the changelog will make you think twice. This release is all about fixes and enhancements, a lot of them suggested by our loyal users. Let’s get going!

Community help

A big part of Yoast SEO 8.3 is about improvements as suggested by our users on GitHub. As you know, our plugin is open source, and we encourage everyone to add their fixes or enhancements to GitHub so we can do something with them. So, if you have a good idea for a feature, please add it! Encounter a bug? Please add it! While we find and fix a lot of stuff ourselves, we can’t fix something we don’t know about it, right?

In Yoast SEO 8.3, no less than five user contributions made the cut. These range from fixing the link to a particular article (thank you Nikhil Barar!), to the introduction of a new API function to get all the Yoast SEO-related capabilities (thanks Jory Hogeveen!). Today, we also like to thank Aminul Islam for fixing a bug related to the unwanted localization of the article:published_time and article:modified_time meta properties. Mathieu Aubin helped us remove the executable bits on SVN assets, which makes checking for malware/viruses and/or other types of unwanted files a lot easier and faster. Last but not least, Marco Lipparini found some inconsistent code. He changed the second argument of the wpseo_sitemap_exclude_empty_terms filter call to the correct type. This is used when determining which taxonomies should have a sitemap.

Thanks, everyone!

Changes to structured data content blocks

In Yoast SEO 8.2, we introduced an awesome new feature: structured data content blocks for WordPress’ new Gutenberg editor. These blocks make it incredibly easy to add structured data to your FAQs and how-to articles. Since these blocks are built from the ground up, they still need some fine-tuning. In Yoast SEO 8.3, we’re improving the way the plugin handles the structured data and fix some bugs in the process.

The most significant changes happen inside the FAQ structured data content block. We’ve reformatted the rendered code a bit to follow Google’s guidelines better. Here are the changes:

  • Changed the @context property from http://schema.org to https://schema.org structured data output.
  • Renamed the associatedMedia property to image.
  • Moved the @type and name properties to the root of the FAQ block’s output.
  • Nested the Question objects in the newly introduced mainEntity property in the FAQ block’s structured data output.
  • Removed the superfluous position property from the How-To block’s output.

Other fixes and enhancements

The long list of changes continues. We fixed several other bugs including one where snippet variables would not be replaced in the og:description of taxonomies after being added to the Facebook Description input field. You can see the rest of the bug fixes in the changelog of Yoast SEO 8.3.

Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords
  • Never a dead link in your site again
  • Previews for Twitter and Facebook
  • Get suggestions for links as you write
More info
Enhancements include a new option to add a colon as a title separator and you can find a new help text in the readability analysis. We’ve also added a setting and a filter (wpseo_duration_text) to the How-to structured data content block. Users can now edit the text that describes the time needed to perform the task you’re explaining.

Ready to update?

Yoast SEO 8.3 is not about new features, but it is chock-full of bug fixes and enhancements that improve how the plugin functions. We’d like to thank everyone how has contributed to this release. If you feel the need to help improve Yoast SEO, please check out our GitHub. Thanks for using Yoast SEO and happy updating!

Read more: Why you should buy Yoast SEO Premium »

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Great news: you’ll get a 15% discount on any Yoast Academy training course or bundle if you get it now! Why? Because we have an anniversary to celebrate! Exactly three years ago, we launched Yoast Academy with our first training: Basic SEO. Now, we have a full-fledged Academy with 9 awesome training courses. Thinking about taking an online SEO training course?

Get your 15% discount now, as today is the last day of our Academy sale!

Find out how to optimize all SEO aspects of your site in our All-in-one training bundle!

All-in-one SEO training bundle Info

What products does the discount apply to?

The 15% discount applies to all of our Academy products. Including our course bundles, which are attractively priced to begin with. In total, you’ll save up to a whopping 66% discount on all our courses with the all-in-one training bundle, for example!

But what courses does Yoast Academy offer? Our most popular training is the Yoast SEO for WordPress training, in which you’ll learn everything about our plugin. And our Basic SEO training covers the basics of all aspects of SEO. If you’re looking for a good deal, the all-new SEO training starter pack actually combines these courses at a great price, and includes feedback on your plugin setup to boot!

We’re also there for you if you want to go beyond the basics. Find out how to use the keywords your audience uses with the Keyword research training. Brush up your writing skills with the SEO copywriting training. Or dive into technical optimization with our Technical SEO and Structured data courses. And there’s more! For a complete overview, check out our course catalog.

Why follow an online SEO course at Yoast Academy?

Yoast Academy is a great way to gain practical SEO skills, whether you’re a beginner or already know a lot. Sure, there are free videos on SEO on YouTube, but their quality varies and they often contradict each other. So who should you trust? And how do you translate information into actual SEO efforts? Learning is more than just passing on information. We offer additional reading materials, challenging quizzes, and assignments that allow you to actually practice everything you’ve learned, as you see in the example below.

Robots meta tag gap fill question

This question about robots meta tags allows you to practice writing the actual code itself.

Do I need previous knowledge?

Anyone can follow any Yoast Academy training. There are no prerequisites. We start with the basics, then go into the specifics in small and accessible steps. And when we say specifics, we mean things even experienced SEO experts may not know about.

Will following an Academy course cost a lot of time?

Don’t worry about time! All of our courses are available online and on-demand. We’ve broken up our courses into bite-size lessons. So instead of browsing Facebook for 10 minutes, why not just complete an Academy lesson? Moreover, all course materials will immediately be available to you after purchase. You will get full access to the course for a whole year. You can take the training whenever, wherever you want. Spread it out however you like!

Conclusion

If you want to improve your SEO skills by following an Academy training course, now’s the time to grab one. The 15% discount applies to all of our Academy products, including bundles. But don’t wait too long!

 

Read on: How to become an SEO expert »

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While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the Yoast SEO structured data content blocks! The content blocks automatically add valid structured data code to the content that is added to these blocks. Our initial line-up consists of How-to and FAQ content blocks, plus address and map blocks for our Local SEO plugins, but we’re looking to add more in the future.

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Adding structured data in Gutenberg

Structured data is important but pretty hard to implement. By adding Schema.org structured data to your pages you can tell search engines exactly what’s on there. For most people implementing it comes down to asking their developer to hard-code it into the site. Or learning to master Google Tag Manager so you can inject the necessary code into your pages — this is what we teach you in our Structured data training. This complexity is one of the reasons structured data has been struggling to reach critical mass, even though Google has been pushing it for years. This is now changing with Gutenberg structured data content blocks in Yoast SEO 8.2!

As of today, we’re adding that structured data metadata automatically to the content that’s added to two new Gutenberg blocks inside Yoast SEO, namely How-to and FAQ. Local SEO and WooCommerce SEO have blocks for addresses and maps. So, if you have an FAQ page on your site you can now build these pages inside Gutenberg. Yoast SEO will automatically add the necessary Question Schema.org to that block. The same goes for How-to. Build your how-to article with the How-to content block in Gutenberg, including all the necessary steps and even images, and see a valid piece of structured data appear in the source of your page. It is now easier than ever for Google to find and understand that particular piece of content. Fantastic, right?

Our CEO Joost de Valk and CTO Omar Reiss explain the how and why of Yoast SEO structured data content blocks in this interview »

How-to structured data

How-to structured data is a fairly new addition to the Schema.org vocabulary. You use it to mark up content that teaches you how to do something following a series of steps. This could be how to cat-proof your apartment or how to install Yoast SEO Premium or something else entirely. We published a post a while back on how to add how-to structured data to your how-to articles. Please read that if you need more background information.

The structured data content blocks come with default styling, but we made it easy for you to change these. Our UX designer Luc wrote a post detailing how you can give the How-to content blocks your own styling so they fit right in with the rest of your site. There will be a post about styling your FAQ content blocks later on.

Using the Gutenberg How-to structured data content blocks is incredibly easy.

  1. Choose the Yoast SEO structured data block for How-to
  2. Type the description for the how-to
  3. Enter the time needed to do the how-to
  4. Fill in the first step title
  5. Fill in supporting text for the step
  6. If necessary, add an image using the Add image button
  7. Hit the Add step button to add a new step
  8. Use the Insert step button to insert a new step between existing steps
  9. Done? Save your draft!

Here’s an example how-to on how to install Yoast SEO Premium:How-to content blockAnd here’s what Google’s Structured Data Testing Tool says of that page:the result in the structured data testing toolEpic, right? Remember, due to restrictions by Google it is not possible to add more than one How-to content block on a page.

Want to dive into the mark-up and styling of our HowTo block? Read this post from our UX designer Luc.

FAQ structured data

If you have a section on your site for frequently asked questions — an FAQ— then you’ll enjoy the new FAQ structured data content block. Schema.org/Question is “A specific question – e.g. from a user seeking answers online, or collected in a Frequently Asked Questions (FAQ) document.” You can now easily add the structured data needed for search engines to understand FAQ content. Just fill in the questions, add the answers and maybe an image if needed. Hit publish and your perfectly structured FAQ block is ready!

Local SEO & WooCommerce SEO with Gutenberg blocks

Of course, we had to give some of our other SEO WordPress plugins some Gutenberg love as well. Do you own a local business or are you doing a lot of local SEO? If so, you need our Local SEO or WooCommerce SEO plugins. These plugins help you to improve your site so it can more easily rank in your local search results.

Today, the two local SEO plugins get structured data content blocks for Gutenberg as well: you can now add valid structured data to your site by adding the new address block. The fields will appear automatically if you’ve filled in the fields in the plugin settings. Of course, you can finetune what you do and don’t want to appear. In addition, you can use the new Google Maps structured data content block to easily add a good looking map with structured data to your site.Address content block

More to come

Gutenberg’s block-based design makes it a very interesting platform to design for. These structured data content blocks are our first tools specifically built for the new WordPress editor. We hope to expand our offering of structured data blocks in the near future. We can’t wait to bring you blocks for job postings, events and recipes, among others! And please, do give us your feedback so we can make these blocks even more awesome.

Polish readability analysis

Yoast SEO 8.2 also brings a new supported language: Polish! We can now analyze text written in Polish and make suggestions to improve the readability. In addition, we will now also suggest articles to link to using our internal linking tool in Yoast SEO Premium. The Polish readability analysis was made possible by contributions from the community. We’re thankful for the great support from the people at Macopedia, who sent us word lists which make a vital part of our analysis. We’re always super enthusiastic when people in the community show us their love for our products and also a commitment to the open source spirit by contributing to our code base!

Bug fixes and enhancements

As always, we’ve fixed a couple of annoying bugs. This time we focused on fixing bugs related to slugs, user input incorrectly triggering analyses, zooming issues on iPhones and several others. You can read up on them in the changelog. We do want to thank mt8, who helped us fix a bug related to OpenGraph images that wouldn’t correctly show for the front page in a couple of situations.

Update now!

Yoast SEO 8.2 is a very exciting release. With the launch of the structured data content blocks for Gutenberg, we’re heading into unknown and very exciting territory. We can’t wait to see what you do with the current set of blocks and hope to bring even more blocks to you in the near future. Try it, tell us what you think and enjoy using Yoast SEO 8.2!

Read more: Why you should buy Yoast SEO »

The post Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks appeared first on Yoast.

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. In this interview with our CEO Joost and CTO Omar we explore content blocks: What are they? What do they have to do with SEO? And what are Yoast’s plans with blocks? Let’s go! 

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Q. We’ve heard the term content blocks often lately. Can you explain what those blocks are?

Omar: Blocks are single components that you can use in the Gutenberg editor. You can see them as separate content items. With these items you can structure your content and build a page. A bit like you’re building a page with pieces of LEGO. Every content block can have its own styling and meta data. Because of this, a block becomes more valuable and this opens up lots of opportunities, also in terms of SEO.

gutenberg

Creation of content in blocks with Gutenberg

Q. What opportunities of blocks are you referring to?

Omar: For us, the advantage lies mostly in the meta data you can include in a block. You can add structured data to your content block, for instance. With structured data you tell search engines in a schematic way what your content is about: is it a recipe, a book or a film? Structured data exists for many things (entities): products, but also blog posts, Q&A’s or How to‘s. You can find them all on schema.org.

Joost: Let’s say you have a Q&A section on your site. If you add structured data to you Q&A block it’s directly clear to Google that this block provides answers to certain questions and what these questions and answers are. Therefore it’s easier for Google to match them up with a certain query. Because of the structured way it’s set up it’s easier to point to an answer directly, which could be an advantage for voice search as well. Voice search typically works well if it can read out loud one singular answer to a question.

Q. If you have content blocks with structured data, does that increase your chance of ranking?

Joost: We can’t say that it will instantly make you rank higher. It will help Google understand your content better, which is always good and might give you an edge. And, of course, structured data is essential, if you’d like to get rich results in the search engines. We also suspect that if you have a page that is schematically divided into blocks with their own – related – keywords, it might be easier to make your page rank for multiple related keywords too.

Q. Ok, sounds great. But how is this connected to Yoast SEO?

Joost: We’re developing Yoast SEO content blocks with schema.org meta data. Shortly, we’ll launch the first blocks: FAQ blocks and How to blocks. This means you’ll be able to select such a block in the Gutenberg content editor. The block will help you fill out all the necessary data for that specific entity. In case of the How to, for instance, it will have fields for the time it’ll take and steps that are required. And, of course, it will add the applicable structured data to those fields. This ensures your content is offered the best way possible to search engines.

Omar: What’s more, it helps content creators and editors to provide the most complete information in a structured way on their site. Some content creators intuitively add all relevant information in their content, but if you use content blocks with structured data you’re sure you’re adding all necessary information to, for instance, your recipe or job posting.

With the introduction of schema blocks, we’re adding content elements to Yoast SEO for the first time. We’ll make sure those elements are well structured and themable. Our front-end developers and UX-designers are currently working on creating tutorials for theming these blocks. Of course we’ve given these elements basic default styles to make sure they can be used out of the box.

Q. What are your plans with them for Yoast SEO? What kind of blocks are you thinking of?

Omar: We have no restrictions, we’ll try to do as many as possible. In addition to the How to and FAQ block, we’re transforming the widgets and shortcodes in our Local SEO plugin to make them available as blocks too. We’ll work first on blocks which we can dogfood on Yoast.com, like Job posting and Event. After that we’ll just go for the popular ones, like Recipe.

Q. It all sounds amazing, aren’t there any drawbacks as well?

Joost: Blocks are very easy to reuse on different pages. But how will Google deal with that? Will search engines see it as duplicate content? With a single banner or buy button they’ll work it out, but what about reusing the same ‘how to’ on multiple locations on your site? Will Google see that as duplicate content? We’re very curious about that, because it’s not possible to canonicalize a single block yet.

6. Does this concept only exists in WordPress or in other CMS’s too? Will we go to a future where there will only be blocks?

Omar: Some other CMS’s are block based already. But most of them are less intuitive than Gutenberg will be. WordPress needs to make this move as well to be able to compete with website builders. It’s nice to see that Drupal is planning to include Gutenberg in their CMS as well, because they see how promising it is.

Joost: The block philosophy of Gutenberg is just very powerful, as the example above shows. So it’s interesting to see where this will go from here. I don’t believe that the future will only be blocks though, pages will still be a thing!

Read more: What is Gutenberg? »

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Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview. Also, a much better experience in the content analysis thanks to webworkers!

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Gutenberg, meet the Yoast SEO snippet preview

Yoast SEO 8.0, unfortunately, had to make do without a snippet preview inside Gutenberg. There were still some kinks to iron out before we could add that snippet preview to our WordPress plugin. The code for that new modal — the pop-up screen — had to be written from the ground up, exclusively for Gutenberg. That code has now been added to Gutenberg’s core so every WordPress developer can make use of the modal inside the new editor. How awesome is that!

Here’s what snippet preview pop-up inside Gutenberg looks like:

You see that it looks just like the regular Yoast SEO snippet preview. It has all the features you know and love, like the true-to-life rendering of your snippet on both mobile as well as desktop screens, SEO title field editor with snippet variables, slug editor and meta descriptions, also with snippet variables. To open the snippet preview, you simply click on the Snippet Preview button in the Yoast SEO Gutenberg sidebar.

snippet preview button yoast seo 8.1Another cool thing now available in Gutenberg is the Primary Category picker. This has been a staple for many years in Yoast SEO. It lets you make and set the primary category for a post. This will be automatically selected whenever you make a new post. We will port more features over to Gutenberg shortly.

What’s next

We, of course, have big plans for Gutenberg. There’s still a lot to be done and not everything we’re dreaming up is possible right now. Step by step, we’re turning Yoast SEO and Gutenberg into a dream combination. We’re not just porting over existing features to the new Gutenberg, but actively exploring what we can do and what we need to do that. In some cases that means we have to develop the support inside Gutenberg’s core ourselves, this way loads of developers can benefit from the results as well.

Speeding up the content analysis with webworkers

Speed = user experience. To keep Yoast SEO performing great, we added a dedicated webworker to our content analysis. Webworkers let you run a script in the background without affecting the performance of the page. Because it runs independently of the user interface, it can focus on one task and does that brilliantly. Webworkers are very powerful and help us to keep Yoast SEO stable, responsive and fast even when analyzing pages with thousands of words of content. Try it!

The update is available now

Yoast SEO 8.1 has a lot of improvements behind the scenes that should drastically improve how the plugin functions. We are dedicated to giving you the best possible user experience, while also improving our current features and laying the groundwork for new ones. And not to forget that new WordPress editor, right? Update and let us know what you think!

Read more: Why you should buy Yoast SEO Premium »

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As of today, there’s finally an online Yoast Academy training course on a crucial aspect of SEO: keyword research! We’re so excited! And judging by the comments we got when we announced the training course, so are you. And you should be! In the Keyword research training, you’ll find out what keywords are most effective for your site. And how you can rank for those words!

You can get the course for $129, but only in the first week, so don’t wait too long!

Find out how to rank for your most important keywords with our Keyword research training »

Keyword research training Info

Get the new Keyword research training Now$149 $129 (ex VAT) for course, certificate and badge

Why should I be excited about the Keyword research training?

Doing keyword research is not an option, it’s essential. It forms the basis of everything SEO. Without keywords, Google can’t make sense of your copy. Without keywords, there is nothing to build a site structure around. Without keywords, technical optimization is basically pointless. Do you want to know which words your audience uses to find you? Are you frustrated with competing with sites you just can’t seem to beat? Are you ranking for keywords, but not getting any traffic? The keyword research training will solve these problems for you.

What will I learn in the Keyword research training?

The Keyword research training course is an online training you’ll get access to for a full year. You’ll go through every step of the actual keyword research process. In each module, world-renowned SEO experts like Joost de Valk and Jono Alderson provide you with theory, best practices and tips. Then, you can apply your new knowledge immediately, by building your own keyword list step by step.

First, you’ll make a business profile with your mission and unique selling points (USPs). After that, you’ll draft your first list of keywords. Then, you’ll assess the potential traffic, potential conversion and potential to rank top 3 for your keywords.

At the end of the course, you’ll end up with a keyword list to start creating pages and copy for your most effective keywords immediately! And no worries if you’re short on time, you can also just focus on the theory. By the way, you don’t need any previous knowledge to take this training course. We start with the very basics. Nor do you need to use any paid tools: all of the tools we discuss are free.

Get feedback on your strategy!

When you’ve completed your keyword list, you may want to confirm you’re on the right track. That’s why we offer feedback on your work if you want it. If you choose the feedback package, a Yoast expert will check your keyword list within two weeks, and provide feedback on your keywords and their potential. This way, you can make sure your keyword list will help you rank for your most efficient keywords!

Get the Keyword research training with feedback Now$199 $179 (ex VAT) for training and feedback

Conclusion

The Keyword research training provides you with all the tools you need to get the first step in SEO right. In fact, the Keyword research training even goes beyond SEO. You’ll also learn a lot about content marketing in general. It’s a great way to kickstart or recharge your SEO strategy, whether you maintain a blog, an e-commerce site, or any other type of website. Make sure your content gets the attention it deserves by taking the Yoast Academy Keyword research training! You can get it by simply clicking the button below. It is currently available for $129, so get it before the offer expires!

Get the new Keyword research training NowOnly $149 $129 (ex VAT) to master the essential first step of SEO

The post Out now: Keyword research training! appeared first on Yoast.

Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll learn in this training. So, mark your calendar: in exactly one week, you’ll be able to get access to the Keyword research training!

Why is keyword research important?

Proper keyword research is important because it will make clear which search terms your audience uses. You could be optimizing your website content for one set of words, while your target audience uses a completely different set of words. This means your site won’t be found by your potential customers. Or you could be optimizing for keywords that have competition from sites you can’t beat in the search results at this stage. Keyword research will help you find out what keywords work best for your site, so you can start ranking for the terms that help grow your site!

What will I learn?

In this course, you’ll learn exactly how to execute your own in-depth keyword research. It tackles the process of keyword research from start to finish. You’ll learn how to stand out from your competition with a clear mission and unique selling points (USPs). Additionally, you’ll learn how to take the perspective of your audience and use tools to find out what terms your audience uses. Once you’ve come up with keywords, you’ll learn how to discover which of your keywords have the most potential traffic, are most likely to lead to sales, and have the best chance of ranking high in the search results. We’ll even teach you how to create awesome landing pages, and how to analyze your website’s data to make sure your SEO strategy is paying off.

So, this course really covers it all. It not only teaches you the basics of SEO, but also the basics of marketing in general! We believe this is really important to help you get the most out of your blog or e-commerce site.Screenshot Keyword Research Jono

We’ll teach you the theory…

The course consists of six modules, which are divided into lessons. Each lesson contains interesting videos, in which SEO experts – like Joost de Valk and Jono Alderson – explain everything you should know about keyword research. To improve learning retention, we’ve also created reading materials. In these PDF files, we explore topics more broadly and we use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test if you understand the theory and if you’re able to apply this new knowledge to realistic example cases.

And help you put it to practice!

We’ve also created four extra assignments, which really focus on putting your knowledge into practice. These assignments help you execute your own keyword research, step by step. They focus on formulating your mission and USPs, drafting your keyword list, researching the potential of your keywords, and gauging your competition. You’ll end up with a full-fledged keyword research list!

Every assignment is introduced by a Q&A video. In these videos, Joost de Valk himself will answer some practical questions that many people have when getting started with keyword research.

Get feedback from a Yoast SEO expert

If you want to make sure your keyword list is fully optimized, we even offer to have a Yoast expert provide feedback on your keyword research list. In this add-on, you’ll be able to hand in your assignment for feedback. Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

Get ready for the launch!

If you want to stop wasting time and start optimizing for the right keywords, the new Keyword research training is for you. This online course allows you to learn about keyword research anytime and anywhere you like. So, get ready for the launch next week. We hope you’ll join us!

Read more: Keyword research for SEO: The ultimate guide »

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