Great news: you’ll get a 15% discount on any Yoast Academy training course or bundle if you get it now! Why? Because we have an anniversary to celebrate! Exactly three years ago, we launched Yoast Academy with our first training: Basic SEO. Now, we have a full-fledged Academy with 9 awesome training courses. Thinking about taking an online SEO training course?

Get your 15% discount now, as today is the last day of our Academy sale!

Find out how to optimize all SEO aspects of your site in our All-in-one training bundle!

All-in-one SEO training bundle Info

What products does the discount apply to?

The 15% discount applies to all of our Academy products. Including our course bundles, which are attractively priced to begin with. In total, you’ll save up to a whopping 66% discount on all our courses with the all-in-one training bundle, for example!

But what courses does Yoast Academy offer? Our most popular training is the Yoast SEO for WordPress training, in which you’ll learn everything about our plugin. And our Basic SEO training covers the basics of all aspects of SEO. If you’re looking for a good deal, the all-new SEO training starter pack actually combines these courses at a great price, and includes feedback on your plugin setup to boot!

We’re also there for you if you want to go beyond the basics. Find out how to use the keywords your audience uses with the Keyword research training. Brush up your writing skills with the SEO copywriting training. Or dive into technical optimization with our Technical SEO and Structured data courses. And there’s more! For a complete overview, check out our course catalog.

Why follow an online SEO course at Yoast Academy?

Yoast Academy is a great way to gain practical SEO skills, whether you’re a beginner or already know a lot. Sure, there are free videos on SEO on YouTube, but their quality varies and they often contradict each other. So who should you trust? And how do you translate information into actual SEO efforts? Learning is more than just passing on information. We offer additional reading materials, challenging quizzes, and assignments that allow you to actually practice everything you’ve learned, as you see in the example below.

Robots meta tag gap fill question

This question about robots meta tags allows you to practice writing the actual code itself.

Do I need previous knowledge?

Anyone can follow any Yoast Academy training. There are no prerequisites. We start with the basics, then go into the specifics in small and accessible steps. And when we say specifics, we mean things even experienced SEO experts may not know about.

Will following an Academy course cost a lot of time?

Don’t worry about time! All of our courses are available online and on-demand. We’ve broken up our courses into bite-size lessons. So instead of browsing Facebook for 10 minutes, why not just complete an Academy lesson? Moreover, all course materials will immediately be available to you after purchase. You will get full access to the course for a whole year. You can take the training whenever, wherever you want. Spread it out however you like!

Conclusion

If you want to improve your SEO skills by following an Academy training course, now’s the time to grab one. The 15% discount applies to all of our Academy products, including bundles. But don’t wait too long!

 

Read on: How to become an SEO expert »

The post Don’t miss out! 15% off on all training courses! appeared first on Yoast.

While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the Yoast SEO structured data content blocks! The content blocks automatically add valid structured data code to the content that is added to these blocks. Our initial line-up consists of How-to and FAQ content blocks, plus address and map blocks for our Local SEO plugins, but we’re looking to add more in the future.

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Adding structured data in Gutenberg

Structured data is important but pretty hard to implement. By adding Schema.org structured data to your pages you can tell search engines exactly what’s on there. For most people implementing it comes down to asking their developer to hard-code it into the site. Or learning to master Google Tag Manager so you can inject the necessary code into your pages — this is what we teach you in our Structured data training. This complexity is one of the reasons structured data has been struggling to reach critical mass, even though Google has been pushing it for years. This is now changing with Gutenberg structured data content blocks in Yoast SEO 8.2!

As of today, we’re adding that structured data metadata automatically to the content that’s added to two new Gutenberg blocks inside Yoast SEO, namely How-to and FAQ. Local SEO and WooCommerce SEO have blocks for addresses and maps. So, if you have an FAQ page on your site you can now build these pages inside Gutenberg. Yoast SEO will automatically add the necessary Question Schema.org to that block. The same goes for How-to. Build your how-to article with the How-to content block in Gutenberg, including all the necessary steps and even images, and see a valid piece of structured data appear in the source of your page. It is now easier than ever for Google to find and understand that particular piece of content. Fantastic, right?

Our CEO Joost de Valk and CTO Omar Reiss explain the how and why of Yoast SEO structured data content blocks in this interview »

How-to structured data

How-to structured data is a fairly new addition to the Schema.org vocabulary. You use it to mark up content that teaches you how to do something following a series of steps. This could be how to cat-proof your apartment or how to install Yoast SEO Premium or something else entirely. We published a post a while back on how to add how-to structured data to your how-to articles. Please read that if you need more background information.

The structured data content blocks come with default styling, but we made it easy for you to change these. Our UX designer Luc wrote a post detailing how you can give the How-to content blocks your own styling so they fit right in with the rest of your site. There will be a post about styling your FAQ content blocks later on.

Using the Gutenberg How-to structured data content blocks is incredibly easy.

  1. Choose the Yoast SEO structured data block for How-to
  2. Type the description for the how-to
  3. Enter the time needed to do the how-to
  4. Fill in the first step title
  5. Fill in supporting text for the step
  6. If necessary, add an image using the Add image button
  7. Hit the Add step button to add a new step
  8. Use the Insert step button to insert a new step between existing steps
  9. Done? Save your draft!

Here’s an example how-to on how to install Yoast SEO Premium:How-to content blockAnd here’s what Google’s Structured Data Testing Tool says of that page:the result in the structured data testing toolEpic, right? Remember, due to restrictions by Google it is not possible to add more than one How-to content block on a page.

Want to dive into the mark-up and styling of our HowTo block? Read this post from our UX designer Luc.

FAQ structured data

If you have a section on your site for frequently asked questions — an FAQ— then you’ll enjoy the new FAQ structured data content block. Schema.org/Question is “A specific question – e.g. from a user seeking answers online, or collected in a Frequently Asked Questions (FAQ) document.” You can now easily add the structured data needed for search engines to understand FAQ content. Just fill in the questions, add the answers and maybe an image if needed. Hit publish and your perfectly structured FAQ block is ready!

Local SEO & WooCommerce SEO with Gutenberg blocks

Of course, we had to give some of our other SEO WordPress plugins some Gutenberg love as well. Do you own a local business or are you doing a lot of local SEO? If so, you need our Local SEO or WooCommerce SEO plugins. These plugins help you to improve your site so it can more easily rank in your local search results.

Today, the two local SEO plugins get structured data content blocks for Gutenberg as well: you can now add valid structured data to your site by adding the new address block. The fields will appear automatically if you’ve filled in the fields in the plugin settings. Of course, you can finetune what you do and don’t want to appear. In addition, you can use the new Google Maps structured data content block to easily add a good looking map with structured data to your site.Address content block

More to come

Gutenberg’s block-based design makes it a very interesting platform to design for. These structured data content blocks are our first tools specifically built for the new WordPress editor. We hope to expand our offering of structured data blocks in the near future. We can’t wait to bring you blocks for job postings, events and recipes, among others! And please, do give us your feedback so we can make these blocks even more awesome.

Polish readability analysis

Yoast SEO 8.2 also brings a new supported language: Polish! We can now analyze text written in Polish and make suggestions to improve the readability. In addition, we will now also suggest articles to link to using our internal linking tool in Yoast SEO Premium. The Polish readability analysis was made possible by contributions from the community. We’re thankful for the great support from the people at Macopedia, who sent us word lists which make a vital part of our analysis. We’re always super enthusiastic when people in the community show us their love for our products and also a commitment to the open source spirit by contributing to our code base!

Bug fixes and enhancements

As always, we’ve fixed a couple of annoying bugs. This time we focused on fixing bugs related to slugs, user input incorrectly triggering analyses, zooming issues on iPhones and several others. You can read up on them in the changelog. We do want to thank mt8, who helped us fix a bug related to OpenGraph images that wouldn’t correctly show for the front page in a couple of situations.

Update now!

Yoast SEO 8.2 is a very exciting release. With the launch of the structured data content blocks for Gutenberg, we’re heading into unknown and very exciting territory. We can’t wait to see what you do with the current set of blocks and hope to bring even more blocks to you in the near future. Try it, tell us what you think and enjoy using Yoast SEO 8.2!

Read more: Why you should buy Yoast SEO »

The post Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks appeared first on Yoast.

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. In this interview with our CEO Joost and CTO Omar we explore content blocks: What are they? What do they have to do with SEO? And what are Yoast’s plans with blocks? Let’s go! 

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Q. We’ve heard the term content blocks often lately. Can you explain what those blocks are?

Omar: Blocks are single components that you can use in the Gutenberg editor. You can see them as separate content items. With these items you can structure your content and build a page. A bit like you’re building a page with pieces of LEGO. Every content block can have its own styling and meta data. Because of this, a block becomes more valuable and this opens up lots of opportunities, also in terms of SEO.

gutenberg

Creation of content in blocks with Gutenberg

Q. What opportunities of blocks are you referring to?

Omar: For us, the advantage lies mostly in the meta data you can include in a block. You can add structured data to your content block, for instance. With structured data you tell search engines in a schematic way what your content is about: is it a recipe, a book or a film? Structured data exists for many things (entities): products, but also blog posts, Q&A’s or How to‘s. You can find them all on schema.org.

Joost: Let’s say you have a Q&A section on your site. If you add structured data to you Q&A block it’s directly clear to Google that this block provides answers to certain questions and what these questions and answers are. Therefore it’s easier for Google to match them up with a certain query. Because of the structured way it’s set up it’s easier to point to an answer directly, which could be an advantage for voice search as well. Voice search typically works well if it can read out loud one singular answer to a question.

Q. If you have content blocks with structured data, does that increase your chance of ranking?

Joost: We can’t say that it will instantly make you rank higher. It will help Google understand your content better, which is always good and might give you an edge. And, of course, structured data is essential, if you’d like to get rich results in the search engines. We also suspect that if you have a page that is schematically divided into blocks with their own – related – keywords, it might be easier to make your page rank for multiple related keywords too.

Q. Ok, sounds great. But how is this connected to Yoast SEO?

Joost: We’re developing Yoast SEO content blocks with schema.org meta data. Shortly, we’ll launch the first blocks: FAQ blocks and How to blocks. This means you’ll be able to select such a block in the Gutenberg content editor. The block will help you fill out all the necessary data for that specific entity. In case of the How to, for instance, it will have fields for the time it’ll take and steps that are required. And, of course, it will add the applicable structured data to those fields. This ensures your content is offered the best way possible to search engines.

Omar: What’s more, it helps content creators and editors to provide the most complete information in a structured way on their site. Some content creators intuitively add all relevant information in their content, but if you use content blocks with structured data you’re sure you’re adding all necessary information to, for instance, your recipe or job posting.

With the introduction of schema blocks, we’re adding content elements to Yoast SEO for the first time. We’ll make sure those elements are well structured and themable. Our front-end developers and UX-designers are currently working on creating tutorials for theming these blocks. Of course we’ve given these elements basic default styles to make sure they can be used out of the box.

Q. What are your plans with them for Yoast SEO? What kind of blocks are you thinking of?

Omar: We have no restrictions, we’ll try to do as many as possible. In addition to the How to and FAQ block, we’re transforming the widgets and shortcodes in our Local SEO plugin to make them available as blocks too. We’ll work first on blocks which we can dogfood on Yoast.com, like Job posting and Event. After that we’ll just go for the popular ones, like Recipe.

Q. It all sounds amazing, aren’t there any drawbacks as well?

Joost: Blocks are very easy to reuse on different pages. But how will Google deal with that? Will search engines see it as duplicate content? With a single banner or buy button they’ll work it out, but what about reusing the same ‘how to’ on multiple locations on your site? Will Google see that as duplicate content? We’re very curious about that, because it’s not possible to canonicalize a single block yet.

6. Does this concept only exists in WordPress or in other CMS’s too? Will we go to a future where there will only be blocks?

Omar: Some other CMS’s are block based already. But most of them are less intuitive than Gutenberg will be. WordPress needs to make this move as well to be able to compete with website builders. It’s nice to see that Drupal is planning to include Gutenberg in their CMS as well, because they see how promising it is.

Joost: The block philosophy of Gutenberg is just very powerful, as the example above shows. So it’s interesting to see where this will go from here. I don’t believe that the future will only be blocks though, pages will still be a thing!

Read more: What is Gutenberg? »

The post Are content blocks the future? And, what’s the benefit for SEO? appeared first on Yoast.

Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview. Also, a much better experience in the content analysis thanks to webworkers!

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Gutenberg, meet the Yoast SEO snippet preview

Yoast SEO 8.0, unfortunately, had to make do without a snippet preview inside Gutenberg. There were still some kinks to iron out before we could add that snippet preview to our WordPress plugin. The code for that new modal — the pop-up screen — had to be written from the ground up, exclusively for Gutenberg. That code has now been added to Gutenberg’s core so every WordPress developer can make use of the modal inside the new editor. How awesome is that!

Here’s what snippet preview pop-up inside Gutenberg looks like:

You see that it looks just like the regular Yoast SEO snippet preview. It has all the features you know and love, like the true-to-life rendering of your snippet on both mobile as well as desktop screens, SEO title field editor with snippet variables, slug editor and meta descriptions, also with snippet variables. To open the snippet preview, you simply click on the Snippet Preview button in the Yoast SEO Gutenberg sidebar.

snippet preview button yoast seo 8.1Another cool thing now available in Gutenberg is the Primary Category picker. This has been a staple for many years in Yoast SEO. It lets you make and set the primary category for a post. This will be automatically selected whenever you make a new post. We will port more features over to Gutenberg shortly.

What’s next

We, of course, have big plans for Gutenberg. There’s still a lot to be done and not everything we’re dreaming up is possible right now. Step by step, we’re turning Yoast SEO and Gutenberg into a dream combination. We’re not just porting over existing features to the new Gutenberg, but actively exploring what we can do and what we need to do that. In some cases that means we have to develop the support inside Gutenberg’s core ourselves, this way loads of developers can benefit from the results as well.

Speeding up the content analysis with webworkers

Speed = user experience. To keep Yoast SEO performing great, we added a dedicated webworker to our content analysis. Webworkers let you run a script in the background without affecting the performance of the page. Because it runs independently of the user interface, it can focus on one task and does that brilliantly. Webworkers are very powerful and help us to keep Yoast SEO stable, responsive and fast even when analyzing pages with thousands of words of content. Try it!

The update is available now

Yoast SEO 8.1 has a lot of improvements behind the scenes that should drastically improve how the plugin functions. We are dedicated to giving you the best possible user experience, while also improving our current features and laying the groundwork for new ones. And not to forget that new WordPress editor, right? Update and let us know what you think!

Read more: Why you should buy Yoast SEO Premium »

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As of today, there’s finally an online Yoast Academy training course on a crucial aspect of SEO: keyword research! We’re so excited! And judging by the comments we got when we announced the training course, so are you. And you should be! In the Keyword research training, you’ll find out what keywords are most effective for your site. And how you can rank for those words!

You can get the course for $129, but only in the first week, so don’t wait too long!

Find out how to rank for your most important keywords with our Keyword research training »

Keyword research training Info

Get the new Keyword research training Now$149 $129 (ex VAT) for course, certificate and badge

Why should I be excited about the Keyword research training?

Doing keyword research is not an option, it’s essential. It forms the basis of everything SEO. Without keywords, Google can’t make sense of your copy. Without keywords, there is nothing to build a site structure around. Without keywords, technical optimization is basically pointless. Do you want to know which words your audience uses to find you? Are you frustrated with competing with sites you just can’t seem to beat? Are you ranking for keywords, but not getting any traffic? The keyword research training will solve these problems for you.

What will I learn in the Keyword research training?

The Keyword research training course is an online training you’ll get access to for a full year. You’ll go through every step of the actual keyword research process. In each module, world-renowned SEO experts like Joost de Valk and Jono Alderson provide you with theory, best practices and tips. Then, you can apply your new knowledge immediately, by building your own keyword list step by step.

First, you’ll make a business profile with your mission and unique selling points (USPs). After that, you’ll draft your first list of keywords. Then, you’ll assess the potential traffic, potential conversion and potential to rank top 3 for your keywords.

At the end of the course, you’ll end up with a keyword list to start creating pages and copy for your most effective keywords immediately! And no worries if you’re short on time, you can also just focus on the theory. By the way, you don’t need any previous knowledge to take this training course. We start with the very basics. Nor do you need to use any paid tools: all of the tools we discuss are free.

Get feedback on your strategy!

When you’ve completed your keyword list, you may want to confirm you’re on the right track. That’s why we offer feedback on your work if you want it. If you choose the feedback package, a Yoast expert will check your keyword list within two weeks, and provide feedback on your keywords and their potential. This way, you can make sure your keyword list will help you rank for your most efficient keywords!

Get the Keyword research training with feedback Now$199 $179 (ex VAT) for training and feedback

Conclusion

The Keyword research training provides you with all the tools you need to get the first step in SEO right. In fact, the Keyword research training even goes beyond SEO. You’ll also learn a lot about content marketing in general. It’s a great way to kickstart or recharge your SEO strategy, whether you maintain a blog, an e-commerce site, or any other type of website. Make sure your content gets the attention it deserves by taking the Yoast Academy Keyword research training! You can get it by simply clicking the button below. It is currently available for $129, so get it before the offer expires!

Get the new Keyword research training NowOnly $149 $129 (ex VAT) to master the essential first step of SEO

The post Out now: Keyword research training! appeared first on Yoast.

Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll learn in this training. So, mark your calendar: in exactly one week, you’ll be able to get access to the Keyword research training!

Why is keyword research important?

Proper keyword research is important because it will make clear which search terms your audience uses. You could be optimizing your website content for one set of words, while your target audience uses a completely different set of words. This means your site won’t be found by your potential customers. Or you could be optimizing for keywords that have competition from sites you can’t beat in the search results at this stage. Keyword research will help you find out what keywords work best for your site, so you can start ranking for the terms that help grow your site!

What will I learn?

In this course, you’ll learn exactly how to execute your own in-depth keyword research. It tackles the process of keyword research from start to finish. You’ll learn how to stand out from your competition with a clear mission and unique selling points (USPs). Additionally, you’ll learn how to take the perspective of your audience and use tools to find out what terms your audience uses. Once you’ve come up with keywords, you’ll learn how to discover which of your keywords have the most potential traffic, are most likely to lead to sales, and have the best chance of ranking high in the search results. We’ll even teach you how to create awesome landing pages, and how to analyze your website’s data to make sure your SEO strategy is paying off.

So, this course really covers it all. It not only teaches you the basics of SEO, but also the basics of marketing in general! We believe this is really important to help you get the most out of your blog or e-commerce site.Screenshot Keyword Research Jono

We’ll teach you the theory…

The course consists of six modules, which are divided into lessons. Each lesson contains interesting videos, in which SEO experts – like Joost de Valk and Jono Alderson – explain everything you should know about keyword research. To improve learning retention, we’ve also created reading materials. In these PDF files, we explore topics more broadly and we use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test if you understand the theory and if you’re able to apply this new knowledge to realistic example cases.

And help you put it to practice!

We’ve also created four extra assignments, which really focus on putting your knowledge into practice. These assignments help you execute your own keyword research, step by step. They focus on formulating your mission and USPs, drafting your keyword list, researching the potential of your keywords, and gauging your competition. You’ll end up with a full-fledged keyword research list!

Every assignment is introduced by a Q&A video. In these videos, Joost de Valk himself will answer some practical questions that many people have when getting started with keyword research.

Get feedback from a Yoast SEO expert

If you want to make sure your keyword list is fully optimized, we even offer to have a Yoast expert provide feedback on your keyword research list. In this add-on, you’ll be able to hand in your assignment for feedback. Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

Get ready for the launch!

If you want to stop wasting time and start optimizing for the right keywords, the new Keyword research training is for you. This online course allows you to learn about keyword research anytime and anywhere you like. So, get ready for the launch next week. We hope you’ll join us!

Read more: Keyword research for SEO: The ultimate guide »

The post Get ready for our new Keyword research training! appeared first on Yoast.

Please welcome the Yoast SEO Gutenberg sidebar! Update to Yoast SEO 8.0 and you’ll see our first steps to the – Gutenberg – future. If you’ve activated the Gutenberg plugin you’ll find a brand new version of the Yoast SEO meta box, in the sidebar! Not on Gutenberg yet? We’ve got good news for you too: we gave the existing Yoast SEO meta box a more intuitive design and a cleaner appearance so it’s easier to use for everyone. Here, we’ll explain everything: what you’ll encounter in this update if you’re on Gutenberg and what if you’re not. On top of that, we’ll share a glimpse of what you can expect from us shortly! 

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Why a Gutenberg sidebar?

Gutenberg is coming. Step one of Gutenberg is a new WordPress editor. This new editor gives you a brand new writing and editing experience;  you’ll be editing your content in blocks, instead of the one big field you’re used to. In the classic editor you’ve always found the Yoast SEO meta box below the post editor. But because of the block design in Gutenberg, most meta boxes will fit best in the sidebar. To make our meta box fit and work in the sidebar, we had to completely rethink and redesign it. The result of that we’re presenting you today!

While we were at it, we applied some of the changes required for the move to the sidebar onto the existing Yoast SEO meta box as well. These changes improve the usability and accessibility of our meta box and give it a cleaner and more organized look.

What happens if you run the Gutenberg plugin?

Are you using the Gutenberg plugin already? If you update to Yoast SEO 8.0 you’ll see two meta boxes: one below your post and one in the sidebar. This is not a bug, but our first move to a future where you can choose between showing one of the two. For now, we’re showing you the sidebar and the meta box below your post, as not all optimization options are available in both yet.

What happens if you don’t run the Gutenberg plugin?

You won’t see Yoast SEO in the sidebar if you don’t activate the Gutenberg plugin on your website. What you will see is a revamped, collapsible meta box below your post. We’ll get back to you on the revamped meta box further down this post. First, Yoast SEO in the Gutenberg sidebar!

So let’s dive in! If you run Yoast SEO and Gutenberg, you’ll now see collapsible Yoast SEO items in the sidebar. It’ll show a selection of the optimization areas you’re used to, nicely arranged next to your post. This will give you a convenient overview, in which the green smileys for Readability and Focus keyword will confirm if you’ve done a good job optimizing:

gutenberg sidebar yoast seo premium

The Gutenberg sidebar with collapsible sections. Please note that Add additional focus keywords, Internal linking suggestions and Insights are premium features.

Let’s go through the sections one by one!

Readability

As you probably know, Yoast SEO assesses the readability of your copy by checking your text for use of passive voice, sentence length, paragraph length and more. If you click on Readability in the sidebar, this section will unfold and you’ll see the assessments you’re used to, right there, next to the copy you’re creating. This prevents you from scrolling up and down a lot and makes reading and implementing the feedback on your writing much easier.

Focus keyword

If you click on Focus keyword in the sidebar the SEO analysis of your text will unfold. Here you can enter your focus keyword and Yoast SEO will analyze your content for those terms:

Are you using your keyword often enough and in the right places? Like your title, alt text and a heading? Have you added internal links? You can find these assessment here, conveniently placed next to the text you’re writing. 

Are you using Yoast SEO Premium? Then you can add possible synonyms and up to 5 related keywords! Just click on + Add synonyms or + Add another keyword, if you’d like to add them.

Cornerstone content

The next section of the Gutenberg sidebar is Cornerstone content. Here you can indicate if the post you’re working on is one of your most important articles. Marking your content as cornerstone content will help you create the best content for these posts and link often enough to them. Just move the toggle to the right if your post is cornerstone content.

If you use Yoast SEO premium, you’ll find two more sections in the sidebar: Internal linking and Insights. 

Internal linking

Internal linking can help you create an awesome site structure, which is indispensable if you want to rank high. Yoast SEO premium’s internal linking tool makes linking to your (best) posts as easy as pie! This internal linking tool used to be in the sidebar already, but now it’s integrated into a collapsable section of the Gutenberg sidebar. So all your post optimization to do’s are in one place!

gutenberg sidebar internal linking

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Insights

Our insights tool runs through your copy and finds the most prominent words. If you’ve written a text and you want to make sure it stays on topic, you can check that with this tool. Do you see a lot of words that you don’t want to rank for with this post? Take another look at your post, because you might have lost focus somewhere along the way!

Insights in Yoast SEO Premium in the Gutenberg sidebar

The snippet preview and social previews

We hear you think: “So where can I find the snippet preview and my social previews now?” Well, those you can still find in the Yoast SEO meta box below your post, just like the advanced and video settings of Yoast SEO. Integrating those functionalities in the Gutenberg editor will require some more development work and will therefore be a second step.

The revamped Yoast SEO meta box

If you’re not using the Gutenberg plugin you’ll notice some significant changes too. While redesigning various sections of our meta box to fit into the sidebar, we realized the usability of the existing meta box would benefit from some of these changes too. So we applied some of the sidebar principles to the meta box as well. This resulted in a meta box with organized, collapsible sections where you can find the Yoast SEO tools you’re used to. When collapsed, they’ll provide a clear overview of the various optimization functionalities we provide for a post. Plus, the green smileys show you at a glance if you’ve done a good job optimizing:

collapsible yoast seo meta box

When you unfold one, it’s easier to stay focused on the optimization area you’re working on.

So, let’s unfold them one by one:

The snippet preview

The section on top is the snippet preview, where you can see what your post might look like in the search results. Not much changed here! You can still edit the SEO title, meta description and slug. It’s unfolded by default, so when you scroll down from your post you’ll directly see its most likely appearance in the search results:

snippet preview collapsible

Readability

Instead of finding the readability analysis in a separate tab, you’ll now encounter it as the second collapsible section. Check whether you’ve written a post that’s easy to read here:

collapsible readability meta box

Focus keyword

Where to add your focus keyword? In the third collapsible section you’ll find the field to enter the term you’d like your post to rank for. You’ll find your scores in the analysis results below the field, the way you’re used to.

focus keyword collapsible meta box

The next collapsible section is Add additional focus keyword. This is a feature that is only available to premium users. You can add up to five related keywords in this section. In addition to this, premium will enable you to add synonyms of your focus keyword too.

Cornerstone content

Have you written a post on your most essential topic, covering the core elements of your business? Make it your best post with our cornerstone analysis and don’t forget to link to it. Marking it as cornerstone content in the fifth collapsible section of the meta box will help you do so. Move the toggle to the right and give it a little extra!

cornerstone content collapsible

Insights

The last section we’d like to mention is Insights. Unfold it and find the most prominent words that you used in your copy. Check if you’ve staid on topic or digressed!

If you want to read more about the design choices we made check this post by our UX designer Tim.

What’s ahead?

Modals

As explained above we haven’t been able to move all sections of the Yoast SEO meta box to the sidebar yet. Some elements, like the snippet and social previews, require some additional development work. At the moment we’re, for instance, working on modals to be able to display accurate previews for snippets and social posts directly from the sidebar.

A sidebar for everyone!

Once all optimization functionalities are available in both the sidebar and current meta box, it’s up to you! Choose where you’d like to find Yoast SEO: below your post or in the sidebar? With a toggle you can select which interface you prefer. And by everyone we mean everyone, it doesn’t matter if you’re on Gutenberg, or not.

Gutenblocks

Now this is exciting! We’re working on our own Gutenblocks, something you’ll definitely hear more about soon. As we’ve explained Gutenberg uses blocks to build pages. A block can have its own styling, but also its own meta data, like structured data. So how awesome would it be if you could create a block with the correct structured data attached to it automatically? So Google will know instantly if your block is about a book, a recipe or a certain product?  You won’t need a developer anymore to add your schema.org data. If you think about this, the possibilities seem endless and opportunities are omnipresent. You can expect more from us on this soon. So keep a keen eye on our updates!

But first, update! Or check the changelog here.

Read on: Why you should buy Yoast SEO Premium »

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At Yoast we’re convinced readability is essential if you want to rank high and give users a pleasant experience on your website. That’s why we’re so happy we’re now capable of fully analyzing content in yet another language: Dutch! Plus, if you write in a language with diacritics, i.e. marks on a letter that indicate the pronunciation, like in mot-clé in French, we have some good news for you:  Yoast SEO is now able to identify those keywords too.

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Leesbare teksten in het Nederlands

In Yoast SEO 7.9.1 we’ve completed all Yoast SEO content checks for Dutch. By adding the final assessment: the passive voice check, we’re now able to fully check all assessments that belong to the readability and SEO analysis. We’ve added Dutch to the list of completed languages, as we’ve already did for English, Spanish, French, Russian, German an Italian. Dutch might not be the most-used language on the planet, but it’s dear to our heart being the native language of most Yoasters. We’re so glad we can now ban passiveness from our mother tongue too!

Improved keyword recognition

In addition to the above language enhancement, we’ve smashed some linguistic bugs. Our content analysis sometimes had trouble recognizing the keyword while it was there, leading to some frustration among users. For instance, if it was present in possessive form (e.g. `Natalia` in `Natalia’s fix`) or if it had special diacritics in the URL (e.g. mañana in Spanish) Yoast SEO would fail to recognize it. Also, it would have difficulties to find the keyword if it was flanked by a Spanish inverted exclamation and question mark. All these issues are solved now: ¡Con mucho gusto!

Contributions

Together with some skilled developers of our beloved WordPress community we’ve also took on some performance issues and other bugs to make our plugin run smoother. We humbly thank Piero Bellomo and Jaska120 for contributing to the quality of Yoast SEO.

What’s ahead?

As we’ve already mentioned, exciting times are coming. Soon you’ll see how Yoast SEO will evolve thanks to Gutenberg. On top of that, we’re working hard to make Yoast SEO analyze your text the way Google does. Not something you’d want to miss. Stay tuned!

But for now, go update! Want to check the details first? Go read our changelog.

P.s. Did you know claiming your website on Pinterest is super easy with Yoast SEO?

Pinterest is one of the bigger – visual – search engines in the world. So as a blogger or online shop owner, promoting your imagery on Pinterest can bear fruit. If you prove to Pinterest that your website is yours by claiming it, this will give you added benefits. Pinterest will show your profile picture on your Pins and, most importantly, you’ll get access to Pinterest Analytics. This will give you lots of insights and ways to use this tool more effectively.

It can be a hassle to verify your website on Pinterest if you’re not a developer though, because you’d need to add the verification code to the <head> section of your site. But with Yoast SEO everyone can do it! We’ve updated the link to Pinterest’s guidelines on the Pinterest tab in the social section of Yoast SEO. Just follow those and you’re all set!

Read more: Why you should buy Yoast SEO Premium »

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Want to learn how to make your site rank high? Get better at SEO and practice your skills in a fun way? We think our Yoast Academy SEO courses are exactly what you need, but maybe you’re not so sure yet. You can now try them out, for free! You can get free access to some of our lessons now to test if our SEO courses fit your needs. What are you waiting for? Get your free trial now!

How do I get a free trial?

Just go to my.yoast.com and create an account, if you don’t have one yet. Log in and go to courses. You’ll see an overview of all the SEO courses we offer. You’ll notice a purple label saying that a free trial is available:

free trials of yoast academy SEO courses

Click on ‘Start free trial’ and get a taste of the SEO training you’re interested in. Not sure which training you’d like to take? You can check out a lesson of all courses with the ‘Free trial available’ label.

Which lessons can I try?

All of them! For instance, you can try a sampling of our Basic SEO training, the Yoast SEO for WordPress training or Structured data training. Basic SEO is a must-take training if you want to learn about all aspects that influence your site’s rankings. The Yoast SEO for WordPress training focuses on how to configure Yoast SEO to get the best out of it for your website. Our Structured Data training is what you need if you want to get those coveted rich results that make your page stand out in the search results.

Is it for me?

Everyone can try out these SEO lessons from Yoast Academy. Even if you’ve already bought a course or if you did the free Yoast SEO for beginners training you can try out another one. Just log in to MyYoast and see if that other SEO training meets your expectations.

Why should I try an SEO training at Yoast Academy?

SEO experts and educational professionals develop our courses. This means we know all about creating websites that rank and how to teach you how to achieve that. We know what kind of issues you encounter as a website owner, and we love to help you develop the skills to overcome these. On top of that, our quizzes are just plain fun. Even SEO experts can enjoy our courses. So what’s stopping you? Try a free trial lesson now!

Let us know!

Did you check out one of our lessons? We’d like to hear what you think. Enjoyed it? Or left with some questions? Drop them in the comments below!

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The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof and to update it with new features, we needed to rebuild it. In Yoast SEO 7.7, you’ll find the result of that. Plus, a new and incredibly easy way of working with snippet variables.

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The new snippet editor in Yoast SEO

The new snippet editor offers a much better user experience. Editing your meta descriptions and titles is a breeze and checking how it all looks a joy. It’s robust and easier to use. You’ll notice it right away when you open a post. Heading over to the Search Appearance settings (Content Types, Archives or Taxonomies), you will also see the editor pop up. There, you can now visually edit the appearance of your snippet variables. More on that later.

new snippet editor yoast seo 7.7

While preparing for Gutenberg, we are steadily rebuilding all parts of the Yoast SEO interface in the JavaScript library React. This makes it easier for us to port different parts to Gutenberg and to do awesome new things with those parts.

Improved mobile snippet preview

Improving the snippet editor also made it possible for us to enhance the mobile snippet preview. It’s much more accurate and closely matches what Google shows. We now default to the mobile snippet preview. In addition, we take a critical look at how long the title that we show can be. For this, we use the longest possible character count available on all platforms.

Revamped snippet variables

You can automate some of your SEO work by using variable templates for your titles and meta descriptions. This way, you can use some existing content, for instance, an excerpt, or a focus keyword and have these filled automatically. What’s more, if you have a WooCommerce store and run Yoast SEO for WooCommerce, you can automatically fill in the product’s sku, brand and price. You can find the list of all supported template variables in our Knowledge Base.

The snippet variables in Yoast SEO are very powerful. While you can do awesome stuff with it, most sites will probably be fine using the well-thought-out default settings we provide. Previously, these variables looked kind of scary with those %% signs and lack of visual feedback. Testing various snippet variable setups meant a lot of switching between browser tabs to see the rendered end result. We’re now changing that!

Introducing the new snippet variables in the Search Appearance settings

As I said, the new snippet editor lets us do cool stuff. It made it possible for us to revamp how we use variables for titles and meta descriptions to make it instantly understandable for non-experts. This leads to huge usability benefits and a truly enjoyable user experience.

search appearance snippet variables yoast seo 7.7We’ve opted for sensible defaults fit most sites fine — for instance, for the SEO title: Title, Page number, Separator and Site title —, but you can change these if you really want. We’ve made a handy button called Insert Snippet Variable to quickly add the requested variable. You can simply pick the variable from the dropdown menu. The same goes for the Meta description field where you can automatically generate — parts of — your snippet’s meta description by adding variables. You can set sitewide variables for meta descriptions and titles in the Search Appearance settings, but you can always override them on a per post basis in the post editor.

The last thing we’ve opted for in the new snippet editor is to change how the meta description preview functions when there is no handwritten meta description. We no longer mimic Google by showing a part of your content, but explain what Google does instead. Hopefully this will remind you to write those killer meta descriptions.

Check your Search Appearance settings

It’s always a good thing to dive into the settings of Yoast SEO regularly to see if everything is still perfectly set up for your site. Definitely take a look at the new Search Appearance settings page and check the different tabs to see if there’s anything to improve. While doing that, you probably discover a new setting or feature from time to time, like setting template using the new snippet editor.

Cool community contributions

For Yoast SEO 7.7, we reviewed several community contributions. There were a couple that made the cut this time. First, Laurent helped us improve the lists of French transition words, stop words, and function words for use in the readability analyses. Thanks to Matteo, we have now added support for JSON-LD breadcrumbs. You can switch on the breadcrumbs setting and see the necessary code for it generated in the source code.

Last but not east, we’ve added a wpseo_attachment_redirect_url filter to allow changing of the target redirection URL for attachments. This may be necessary to restore the redirect to the parent post. Thanks to Alex Kozack for this one. If you also have a bug, patch or feature request, please raise an issue over on the Yoast GitHub account.

Update now to Yoast SEO 7.7

There you have it: Yoast SEO 7.7 is available to all. It’s a great release with lots of new stuff to discover. The new snippet editor makes for a great user experience and the revamped template variables can give your productivity a big boost. Check out the new and improved tools and update to Yoast SEO 7.7 now! Or check the changelog here.

Read more: ‘Why you should buy Yoast SEO Premium’ »

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