Two weeks ago, we released one of our most significant updates yet: Yoast SEO 7.0. This release featured some much-needed spring-cleaning and a wholly revamped XML sitemap experience. In it, the focus is much less on the sitemap as it is on easily getting indexed what you want to get indexed. Yoast SEO 7.1 — out today — builds on that release with fixes and enhancements.

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Yoast SEO: the #1 WordPress SEO plugin Info

First up: support for Portuguese

As you know, Yoast SEO understands quite a few languages. While most of the content checks work for every language, there are instances where the checks are language-specific. The list is pretty impressive right now and keeps growing. We support English, German, Dutch, French, Italian and Spanish in various degrees. Today, we’re adding a brand-new language: Portuguese.

More than 200 million people speak Portuguese natively, making it the sixth most popular language in the world. Thanks to our friend Dilmar Ames, we have now taken the first steps towards full support for Portuguese. While it’s still early days for the content analyses, the insights and internal linking suggestions features in Portuguese are fully developed. Users of Yoast SEO Premium can enjoy these two great features to enhance their posts and improve their site structure.

Also, we fixed a couple of other language-related issues. For instance, we added a filter to mark Spanish sentences as non-passive when certain exception words occur between the auxiliary and the participle. The list of exception words includes all forms of the copula ‘estar’.


Besides expanding our knowledge of the world’s languages, we’ve also improved the plugin in various regards.

Importing from other SEO plugins

Yoast SEO 7.1 now detects if you can import data from other SEO plugins data. It allows you to import this data on the Import from other plugins page. After importing, you can check whether the import was successfull and then delete the data. To help you set up your titles and descriptions correctly, we decided we should not import title & description templates from other plugins. You can run the configuration wizard to set up your templates properly.

Filters and variables

Thanks to Akinori Musha, we’ve added support for a new template variable %%archive_title%%. This gives access to the utility function called get_the_archive_title() which gives a nicely localized title for the current archive page.

We’re now providing developers extra context if they want to replace posts and taxonomies. To do this, we’ve added an additional argument to wpseo_replacements filter. This makes it possible to access post, taxonomy or term instances when applying the filter.

To top it off, we’ve removed the Facebook Insights functionality as it’s no longer supported. Plus, we’ve increased the height of the meta description box so it matches the maximum amount of characters without needing a scrollbar.

Fixing bugs

Coming from such a big release like Yoast SEO 7.0 there are always a few bugs to fix. Thanks to our awesome GitHub community, we were able to track and fix quite a few of them. Let’s go over a couple of them. For instance, we fixed a bug where the rewrite rules weren’t correctly removed after stripping the category base. This resulted in 404s. Now, you can safely remove /category/ from your URLs again and it should correctly update itself.

There was also a weird issue where you enabled the Show blog page in the breadcrumb settings, it’d be disabled and vice versa. Previously, it showed the wrong breadcrumb path when using a static blog page and Show Blog page is set to hide.

There were some performance issues reported with the release of Yoast SEO 7.0.2 which we fixed by improving WPSEO_Options::get. This is the main function we use throughout the plugin to fetch settings. This is only a small sampling of the work that went into Yoast SEO 7.1. For a complete list of all the fixed bugs, please check the changelog.

Update to Yoast SEO 7.1 now

Coming hot on the heels of Yoast SEO 7.0, 7.1 packs quite a few enhancements and bug fixes. These fixes improve the way the plugins function and increases stability. We’re still actively cleaning up our plugins to make sure they are lean and mean. So, don’t forget to update!

Read more: ‘Why every website needs Yoast SEO’ »

The post Yoast SEO 7.1: A língua Portuguesa appeared first on Yoast.

Today, MaxServ and Yoast proudly present Yoast SEO for TYPO3 Premium! With this premium version you can take your TYPO3 website to the next level. Create redirects effortlessly, make your content rank for multiple focus keywords and find out which pages should get more links.
In addition to that, we’re also releasing Yoast SEO for TYPO3 2.1, today. This updated version provides you with tools to make your best content even better.

Get it with a 25% introductory discount now: it’s only $374.25! End of next week it will go up to the regular price of $499. 

Get Yoast SEO for TYPO3 Premium Now$499 $374.25 1 year free access to 24/7 support

Yoast SEO for TYPO3 Premium

Really want to create a TYPO3 website that your visitors and Google love? Then get this premium SEO extension for TYPO3. It’s features will make your live as a website owner so much easier. Preventing your visitors from landing on a 404 error page and creating and maintaining awesome content that ranks will be easy as pie!

Redirect manager

Every time you delete a page you should do something with the old URL. Otherwise, as there are still links to it, people will still land on it. Creating a redirect is the best way to go. Unfortunately creating redirects isn’t easy if you’re not a developer. That’s why this feature is so awesome. If you delete a page it will automatically ask you what to do with the old URL. Just enter a new URL which you like visitors to go to, and you’re done. It will also give you an overview of all the redirects you have on your site and will provide options to create different kinds of redirects. It will even warn you if you’re creating a redirect that doesn’t work.

Multiple focus keywords

Sometimes you’d like your page to rank for multiple keywords. That could be synonyms, or a related search term, for instance. In Yoast SEO for TYPO3 you can set one focus keyword and optimize your copy for it. With our premium version you can set up to 5 focus keywords and create copy that could rank for all these words.

Yoast SEO Insights

You’ve done your keyword research and know what to write about, so you start writing. When writing, you might find out it’s hard to keep your text focused though. This feature tells you what your actual writing is about! It shows you the prominent words of your text. That way, you can check if you’re still writing about what you’d like to be found for.

Orphaned content

If you want your page to appear in the search engines it needs backlinks. Links from other websites, but also internal links, from your own site. Content without any links, also known as orphaned content, won’t be found by the search engines. This functionality helps you retrieve this content on your site. It will give you a simple overview of all pages that lack links from your site. So go ahead and create those links!

Get Yoast SEO for TYPO3 Premium Now$499 $374.25 1 year free access to 24/7 support

Yoast SEO for TYPO3 2.1

In the mean time, we’ve also improved the free extension Yoast SEO for TYPO3. In Yoast SEO for TYPO3 version 2.1, you’ll be able to mark your best articles as cornerstone content. Cornerstone content are the pages on your site that contain the best and most complete information about a topic you’d like to rank for. Marking your most important pages as cornerstone content will have a couple of advantages.

Firstly it will allow you to get an overview of those articles. By creating a simple list for you, we’ll help you determine which articles you should start working on first. Secondly, to help you create those awesome pages, we’ve set the standards for readability and SEO higher. Our content analysis will be a little stricter, for example on the amount of words you should at least have on a page, to help you make the most of those articles.

So get the latest version and start creating content that ranks!

The post Yoast SEO for TYPO3 Premium available now! appeared first on Yoast.

In this post, I’ll explain why we’ve created the Yoast Diversity Fund. This fund pledges a minimum of €25,000 each year. It aims to cover the cost of travel and accommodation for speakers that increase the diversity of speakers at a given conference.

Why do we need a Diversity Fund?

To make a conference inclusive and have it feature a diverse set of speakers is hard. Women, but certainly also other minorities, tend to speak less, and they do so for all sorts of reasons.

We believe that encouraging diversity among conference speakers and attendees is incredibly important. These types of events are where we go to learn, get inspired, meet life-long friends, and make significant career or life decisions. The people on the stage influence those outcomes, and the people around us shape that experience.

For a long time, especially in digital, conferences have not done a good job of representing minorities and disadvantaged groups. We need to change that. If we want to broaden our horizons, we need to remove the barriers which prevent everybody to be able to share their experiences. That’s why we’re working to give everybody a chance, and to make these conferences a fair, safe and level playing field.

At Yoast, we’ve been thinking about what we can do to improve the inclusivity of conferences. One of the things we can do is remove hurdles, and specifically, the hurdle of costs. Costs for speakers from a diverse background to come and speak.

There are WordCamps throughout the world, these are conferences about, by and for the WordPress community. While we already sponsor a lot of them, they tend to not have the budget to pay for speakers’ travel and accommodation cost. The same applies to other conferences about open source, certainly those that are not commercially run. We want to take away that particular reason for not having a diverse conference.

The Yoast Diversity Fund will, therefore, starting today, reimburse travel and accommodation cost up to €1,000 per event.

Which conferences and speakers can apply?

Either a conference or a speaker can apply if:

  • The speaker is part of – or identifies as part of – a typically underrepresented group.
  • The conference is not commercial.
  • The conference targets either the WordPress, Magento, or TYPO3 community.
  • The speaker has been accepted as a speaker to the conference.

How can I apply?

Email diversity-fund at Tell us:

  • who the speaker is;
  • which underrepresented group the speaker is a part of;
  • what conference you’re applying for.

We’ll review applications within one week. If needed we can help with or take care of travel arrangements.

International Women’s Day seemed like a great opportunity to launch this fund. Marieke has written more: Let’s celebrate International Women’s Day!

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Today, we celebrate International Women’s Day. And, as we are celebrating, we offer a 11% discount on all of our products! In this post, I’ll first explain the importance of International Women’s Day. After that, I’d like to invite you all to celebrate International Women’s Day with us. Share your story about a WordPress woman who inspired you. You can leave your story in the comments or share  it on social #awesomeWPwomen.

So everyone, go grab your 11% discount today

We’ve come a long way!

When my grandmother was born, in 1917, women weren’t allowed to vote in the Netherlands. When my mother was born in 1952, married women weren’t allowed to work. But when I was born in 1981, I had all the same rights and opportunities my older brother had. Within three generations, the legal position of women in the Netherlands had changed tremendously. This was the work of lots of powerful feminists like Mary Wollstonecraft, Simone de Beauvoir, Wilhelmina Drucker and many many others. That’s why today, we should celebrate the progress of women’s rights we’ve made so far!

But still…A long way to go

Although a lot has improved for many women across the world, inequality between gender remains. Women still face sexual violence and gender discrimination. We’ve come a long way, but at the same time, we still have a long way to go. It remains important to strive for total equality. The best results will be achieved when the best, most qualified people are hired for the most important positions, regardless of their gender. Intelligence, perseverance, discipline, and capabilities instead of gender should decide who gets that one important job.

Women in tech

Gender inequality is especially persistent in the tech community. If you Google ‘Women in Tech statistics’ you’ll not find much to celebrate. Women are really, really underrepresented in the tech sector, especially in executive functions and management roles. They earn less, face sexual harassment and quit much more often. 

Become a technical SEO expert with our Technical SEO 1 training! »

Technical SEO 1 training Info

What about WordPress?

The WordPress community is also a tech community. Nevertheless, it feels really open, really friendly towards women. At least that’s my experience. There are much more women at WordCamps than at other tech conferences. At WordCamps, at least 25% of the visitors are female. That’s a lot, compared to other tech conferences (yes, I know that’s sad). Some WordCamps even get a 50/50 rate for male and female speakers at their event. Still, there’s a lot of room for improvement, also in the WordPress community.

We need powerful role models

Solving the problem of gender inequality is not going to happen overnight. The causes for it lie within societal and cultural factors that are really hard to change. What we CAN do is to raise awareness of the inequality and the necessity to change it. At the same time, we should celebrate all of the successful women out there. We need powerful role models. We need to know and see women we can look up to.

A few weeks ago, my 8-year old daughter came home from her first lessons in coding. I asked her what she liked best. She started telling me about CSS and about what Irene – one of our developers at Yoast who was teaching the course – told her about it. And, that she wanted to learn to write code and be a developer just like Irene. For her, Irene was a role model. Somebody she could identify with. My daughter said: ‘I like Irene best, of course, because she is a girl. And because we have the same hair.’ 

Inspiring role models are always people we can identify with. Gender is a really important aspect of identifying. Let’s give our daughters those inspiring role models. Let’s give those female developers, female CEO’s and female presidents a big stage. That’s why international women’s day is important. That’s why it’s important to give a stage to as many women as possible on those tech conferences, on WordCamps. And that’s why I want a round of applause for some of the women from the WordPress community that serve as role models and inspirations (at least for me).

A big hooray for some of my big inspirations:

I am a very big fan of Julliette Reinders Folmer, who’s a consultant, developer, public speaker, a major contributor to WordPress and basically an all-round superhero. Thank you Julliette, for your leading role in the WordPress community and for being such an inspiration for me. You inspired and helped me to take the stage (on WordCamps) myself.

And, my daughter isn’t the only one who is very impressed by Yoast’s Irene Strikkers. Irene is a big inspiration for me too. Irene came to work at Yoast only two years ago and did not know how to write code. What she learned within those two years is so amazing. And I am totally sure she’s going to do many more amazing things in the years to come. Irene, you are an awesome WP woman!

Within the WordPress Community, we have so many more women to look up to. For example: Heather Brunner, Helen Hou-Sandi, Tammie Lister, Heather Burns, Rian Rietveld and Mika Epstein. But there are many, so many more. Which WordPress woman was an inspiration to you? And why? Please share your story in the comments or on social #awesomeWPwomen. Let’s give those awesome WP women that stage today!

My all-time biggest inspiration was born 8 years ago. My daughter Wende. She’s the brightest, most talented, most beautiful and funniest girl alive. She doesn’t understand gender inequality. And I don’t want her to ever understand.

Now, go grab your 11% discount!

Read more: ‘3 reasons why Open Source is awesome’ »

The post Let’s celebrate International Women’s Day! appeared first on Yoast.

Two weeks ago, we asked our users to join us in testing Yoast SEO 7.0. Luckily, you all stepped up and we’ve had a lot of help. We’re very grateful for the feedback we’ve got. After fixing some bugs and fine-tuning the release, it is now time to unleash the new and improved Yoast SEO 7.0 onto the world. Here, you can read what’s new.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

A streamlined interface

When you first install Yoast SEO 7.0, you’ll find that a lot has changed. Several menu items have been changed, moved or deleted. We wanted to make the interface as easy to understand and navigate as possible. We did everything we could to simplify the configuration and use of the plugin.

The new menu has just a couple items in it, including one that might not ring a bell yet. Titles and Metas has become Search Appearance; a much easier to understand name, because it does what it says on the tin. This is the place where you determine how your site appears in search engines.

So, these are a couple of the visual changes:

  • Titles and Metas is now Search Appearance.
  • General and Homepage have been combined.
  • The XML sitemap settings now depend on the search indexation settings.
  • The toggles in the Advanced features tab have been deprecated, moved or merged.
  • Breadcrumbs and RSS can now be found under Search Appearance.
  • The text link counter calculator is now in Tools.
  • The Media menu item is brand-new.
  • Every feature toggle is now in General > Features.

Indexing & XML sitemaps made easy

In the past, working with XML sitemaps and keeping parts of your site out of the search engines was notoriously hard. When we first launched Yoast SEO — or WordPress SEO as it was called back then — XML sitemaps was one of the first things we wanted to tackle. Now, all these years later, we’ve drastically simplified how you get your content indexed. We’ve removed the XML sitemaps settings page in favor of a feature toggle on the Features tab and a question in the Search Appearance part: “Show X in search results?” This toggle, when set to no triggers both the exclusion of these posts out of XML sitemaps and adds a noindex to those posts. So don’t do this lightly!

show in search results xml sitemaps

We’re no longer referencing “Meta robots” or any of the language that might confuse people. By asking, on the Edit Post page for instance, “Allow search engines to show this Post in search results?” we’re making it instantly clear what that specific setting does. Do you want this, yes or no? Similar changes have been made to the follow/nofollow links setting: “Should search engines follow links on this Post?” — Yes or no?

allow search engines to index post

We made several other improvements to how Yoast SEO handles indexing. For instance, we now have an option to set whether an author’s archive should be visible in the search results. If you choose not to allow this archive in the search results, it’s also excluded from the author sitemap.

Redirecting media and attachment URLs

In Search Appearance, you’ll find a new menu item named Media. Whenever you upload media to WordPress it adds the video or image to the library. In addition, WordPress makes an attachment URL for this piece of media. These are mostly empty pages that serve no real purpose, but sometimes they get picked up by search engines. Previously, we had an option to redirect attachment URLs to their post parent. This didn’t work for attachments that weren’t attached to anything. This new setting redirects all attachment URLs to the URL of the original image or media item. This setting is enabled by default for new installations.

What we removed

During this big cleanup operation, we said goodbye to a lot of old code and deprecated functions. For instance, we deleted all functions, methods and files that we said goodbye to since before version 4.0. We had kept those around to make sure that other plugins that integrate with us had time to adapt. As 4.0 is over a year ago, we thought it was time to move on. By doing this, we made the plugin a lot smaller in size and that lead to a big increase in performance.

We’ve also removed some features that we feel are no longer necessary. Here are the things we removed:

  • The feature that automatically removed stopwords from the slug. This feature was not really that useful anymore and sometimes lead to slugs that had the opposite meaning of what the post title said.
  • The clean permalinks feature, as it was created before canonical was introduced. rel=canonical, which Yoast SEO adds everywhere, deals with the issues it solves and thus this feature is no longer needed.
  • We’ve removed the option to turn off the replytocom variable. The replytocom feature in WordPress lets you reply to comments without activating JavaScript in your browser. However, every comment gets is own link and these could all end up in the search engines. So we now remove these variables by default.

Pssst, did you see the new Yoast SEO logo?

If you’ve read the release post of the Yoast SEO 7.0 beta version, you might have seen the new logo for Yoast SEO. If you haven’t, see it here. We’re no longer using a traffic light as our icon since this is not a universally known metaphor. We do still use those colorful bullets, though.

We’re really proud of Yoast SEO 7.0!

Yoast SEO 7.0 is a major release and we’re very proud of this one. We’d like to thank everyone who helped us build and test it. Together, we did a ton of work and made Yoast SEO a lot better, faster and, most importantly, easier to understand for everyone, expert and beginner alike. Enjoy!

Thanks again for using Yoast SEO!

Read more: ‘Why every website needs Yoast SEO’ »

The post Yoast SEO 7.0: Making SEO easier for everyone appeared first on Yoast.

We have got something special for you, but before we release it for real, we need your help testing it: Yoast SEO 7.0. This is one of the biggest releases we have ever done, hence the jump from version 6.3 to 7.0. We’ve greatly simplified the interface, deprecated unused features and combined others into smarter features. By cleaning up our code, we have also drastically improved the performance of the plugin. Now, we need your help testing Yoast SEO 7.0 so we can fix every bug we can find before the final release two weeks from now.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

How to test Yoast SEO 7.0

You can test the latest beta for Yoast SEO 7.0 by downloading it and installing it in your WordPress backend. We would advise you to install it on a test install or staging environment. Installing it on a live site is at your own risk. As always, make a backup before playing with beta software.

Download Yoast SEO 7.0 beta here »

Please report any issues you find in our Yoast SEO GitHub repository. You can find more information about the process on the Contributing to Yoast SEO page. Together, we can make this an incredible release.

What’s changing in Yoast SEO 7.0?

There’s going to be a lot of changes in Yoast SEO 7.0, both visible and invisible. See the changelog for the full list of changes. Here, I’ll go over some of the most obvious changes within your favorite SEO plugin. It all started with a quest to simplify things…

We’re asking you simple questions

The configuration pages will be different, simpler, more user-focussed.

meta robots old

Old situation with Meta Robots toggle

Compare this old situation with the new one below:

meta robots new

New situation with user-friendly question

The “Meta Robots” setting in the old version does exactly the same as the “Allow search engines” question in the new one but is understandable to people who have less experience with SEO.

The menu looks drastically different too:

old vs new menu yoast seo 7.0

Left: the old menu. Right: the new menu

In the old situation, Yoast SEO had an XML sitemaps menu item. In it, you could exclude “post types” (like Posts and Pages) and “taxonomies” (Categories and Tags, for example) from appearing in the XML sitemap. The only reason you would want to exclude post types and taxonomies from the XML sitemap is when you don’t want them to appear in the search engines. So… If your answer to the question above was “No”, I don’t want <x> to appear in the search engines, we now also exclude them from the XML sitemap. This might seem like a simple change, but it took a large portion of our options away in one fell swoop.

You could also disable XML sitemaps entirely on this menu item. This is what we call a “feature toggle”. This toggle has been moved to the Features tab on the Dashboard.

Titles & Metas becomes Search Appearance

The Titles & Metas menu item has been renamed “Search Appearance”. There are a few more settings on this page now, but in a more logical arrangement:

Old titles & metas menu

Old titles & metas menu

new search appearance yoast seo 7.0

New Search Appearance menu

General & Homepage have been combined. This tab also features the contents of the “Your Info” / “Company Info” tab we had on the Dashboard before. Media is new and is explained below. Breadcrumbs and RSS were moved here from the Advanced menu item, which is now completely gone.

Media (or: Attachment URLs)

When you upload an image or a video to WordPress, WordPress automatically creates an attachment URL for it, next to allowing you to link to the media item directly. This is much the same as a post URL, but it has no real SEO value. Most sites therefore never use these attachment URLs, but because WordPress sometimes links to them, they do start being indexed by search engines.

Yoast SEO long had a feature that allowed you to redirect attachment URLs for images to the post they were embedded in. This seems logical. But an image can be embedded in multiple posts, and as the Media part of WordPress gets better, this happens more often. At this point, where do you redirect an attachment URL to?

It also means that images that are not attached to a post could not be redirected. So we’ve changed that behavior: there’s now a toggle that will disable all attachment URLs. If you enable that (which will be the default for new sites), we redirect all attachment URLs to the media item itself. Clean, simple, much better SEO wise and much easier to understand.

The Advanced menu item had three tabs: Breadcrumbs, Permalinks and RSS. Breadcrumbs and RSS have been moved to Search Appearance; Permalinks is gone. There were two features there that we kept around:

  • The feature that allows removing /category/ from category URLs. This is useful in some cases, so we’ve moved it to the Taxonomies menu under Search Appearance.
  • The feature that removed ?replytocom variables from URLs. This is a core “feature” that makes it possible to reply to other people’s comments when JavaScript is disabled in your browser. Every comment gets its own link because of this feature, so if you have 100 comments, you get 100 extra links to a post, and search engines have to index every one of these links. This is stupid. So: our feature to remove those is now on by default and doesn’t have a setting anymore. This falls in line with WordPress’ core philosophy: decisions, not options. There is a ticket open to change this behavior in WordPress core too.

Advanced features toggle

For a while, Yoast SEO had a toggle for advanced features. This felt like a good idea at the time, but instead of properly explaining features, we hid them. In Yoast SEO 7.0, we’ve improved all features that we’re hard to explain. Luckily there were only a few of those, and they were so old that I’ve had to delete code that I wrote myself ten years ago.

Under the hood

Under the hood, there have also been several performance optimizations. We’ve changed how we set and retrieve options. We’ve removed all functions that had been deprecated before 2017. This is old code that we no longer use but was kept around for backward compatibility. These changes lead to less memory usage and a faster plugin overall.

But why now?

Well, to be honest, I have to give credit to Yoast Academy for this one. I was recording screencasts of the backend and couldn’t stand some of the things I had to explain. So we decided to start fixing them. Our development team has worked very hard to keep up with all the ideas, and we’re very proud to show you what we’ve built.

One more thing: a new icon

Because 7.0 is a big thing, we thought we’d make it even bigger: Yoast SEO is getting a new icon. The traffic light we’ve used for so long has turned out not to be a good metaphor across all cultures. In fact, we’ve learned that traffic lights differ per country and green is sometimes on top, and sometimes on the bottom.

So, without further ado: this is the new icon for Yoast SEO:Yoast SEO new icon

Awesome, right?

When will Yoast SEO 7.0 be ready?

We’re planning to release the final version of Yoast SEO 7.0 on Tuesday, March 6th. Since this is such a big release, we’ve decided to extend the testing period by two weeks so we can get as many eyes as possible on this release before we push it to everyone. You can help us find and fix issues by installing the release candidate, as mentioned above and go on a bug hunting trip. Add any issue you find or feedback you have to GitHub.

Happy testing!

Read more: ‘Why every website needs Yoast SEO’ »

The post Help us test Yoast SEO 7.0 appeared first on Yoast.

It’s with great pleasure that we announce the release of Yoast SEO for TYPO3 2.0. This brand new version includes functional and technical changes, making the extension easier to use and more complete! It’s now available on the TYPO3 Extension Repository, on Packagist and Github. The new version has been a team effort, and many people from the TYPO3 community contributed. Read on to learn what’s new in this release.

Yoast SEO and TYPO3

First a bit a background on Yoast SEO and TYPO3. TYPO3 is a popular Open Source CMS with users around the globe. Yoast and MaxServ have worked hard to bring Yoast SEO’s content analysis to this CMS. Those who work with Yoast SEO for WordPress are already familiar with this functionality. It helps you optimize your text for a keyword you’d like to rank for, a so-called focus keyword. You can also check what your page will look like in the SERPs, using the snippet preview. On top of that, it helps you write easy-to-read copy, giving tips and pointers as you’re writing. Basically, it helps you optimize your content for the search engines on all levels!

Almost a year ago, Yoast and MaxServ released the first version of Yoast SEO for TYPO3 at TYPO3 Camp Venlo. A milestone, preceded by an intense period of developing and testing. Since then, TYPO3 users have had the option to use Yoast SEO to optimize their website, and we’ve seen the number of users steadily increase. Now, it’s time to take Yoast SEO for TYPO3 to the next level!

What’s new in version 2.0?

Both the technical and the visual aspects of the extension have had quite an overhaul. Let’s start with the most important change. From now on, it’ll be possible to use Yoast SEO alongside extensions that aren’t based on pages, News, for example. Out of the box, there’s support for the News extension so that you can get started with that right away. As for other extensions you might want to use: in the documentation, you’ll find examples of how to integrate them.

But there’s more: besides the option to use Yoast SEO for TYPO3 2.0 with other extensions, you’ll also find improvements to the functionality in the new version. When working on a page, you can now open and collapse the snippet preview, while the page score remains visible. Furthermore, the snippet preview now allows you to see both the desktop and mobile version. These are just two examples of many small improvements and fixes in 2.0; you can read the full release changelog on Github.

Get the new version!

If you’re eager to try this new version, there are two options. If you haven’t installed the Yoast SEO extension yet, you can do that from the TYPO3 Extension Repository (TER) or using composer. The extension won’t need any further configuration!

If you’re already running an earlier version of this extension, no problem! You’ll only need to make a few small changes in the user rights, so all users will have access to the proper input fields; you’ll find more information on that in the manual.

Since SEO is such an important part of maintaining a website, we advise you to test if everything is working right. As this is an open source project, you can suggest enhancements and bug fixes at the project’s GitHub page. Your feedback is always appreciated! Happy updating!

A big thanks to the contributors!

Both Yoast and MaxServ are businesses working with an open source model, and greatly value contributions from the community. Besides our own teams, we’d like to thank the following people for their contributions to Yoast SEO for TYPO3 2.0: Bernhard Berger, Christoph Buchli, Eric Chavaillaz, Riccardo De Contardi, Totto Goldländer, Aleksi Kaistinen, Hendrik Putzek, Simon Schmidt, Preben Rather Sørensen, Kay Strobach, Stefan Varvoreanu, Timo Webler, Nikolaj Wojtkowiak-Pfänder, Cyril Wolfangel, Tobias Wollender and Giulio Zulian.

Perhaps you’d like to contribute to the extension? We’d love your help! Contact us for more information by email or on Slack.

Read more: ‘Yoast SEO for TYPO3 1.3’ »

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We’ve been on quite the hiring spree at Yoast HQ and today, we’d like to introduce you to our newest Yoaster. This, however, is not just any old hire. No, it’s none other than the incredible Jono Alderson. Jono has been a leading figure in the world of SEO for some time now. He leaves his job as a principal consultant at Distilled London behind to join Team Yoast in our quest to make SEO available to everyone. So, without further ado: Meet Jono Alderson!

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Q. You’re a well-known figure in the world of SEO, with years of hands-on experience under your belt. What’s more, you are a keynote speaker at many SEO conferences. However, there are probably loads of people who don’t know you: could you introduce yourself?

Sure – though I suspect my story is similar to many others in the industry!

I started out as a bedroom web developer many years ago, and became a bit obsessed about code quality, standards, accessibility, and so on. Tweaking titles, refining HTML, adding alt attributes, etc. I was doing technical SEO before I’d even heard of SEO, and I loved it.

My first exposure to ‘grown-up’ SEO was when I got a job at a digital marketing agency (I lucked my way through the interview with nothing but enthusiasm – thanks Ryan Scott), and then spent five years growing and leading a team of awesome marketers. We learned as we went when SEO was still a bit “wild west,” but we were always trying to be the good guys. We did some great work for some really big clients, and I’m proud of what we achieved.

More importantly, I learned a lot about business, strategy, and other technologies and channels.

From there, I’ve just kept learning. As SEO grows increasingly more ‘holistic’ and connected to other channels, I’ve kept pushing myself out of my comfort zone to learn new skills, embrace new ideas, and to grow as a person.

Q. What did you do at your previous employer, Distilled?

jono aldersonI was ‘Principal Consultant’ in the London office for just over a year, and it was a great time and experience. I’d wanted to work for Distilled for as long as I can remember – they were one of the big influences on my learning and thinking when I started out in the field – and they’re some of the smartest people I’ve met in the industry.

I did a bit of everything – mostly floating around the edges and tackling some of the more interesting, technical or complex briefs and projects which didn’t quite fit into the day-to-day flow of the agency.

Some of the most interesting projects ranged from owning and delivering enormous strategy pieces for big brands (“What should our five-year strategy be, to win the market?”), down to very technical stuff, like un-picking flakey Angular implementations across international, multi-domain, websites.

I’m already missing the team, and the kinds of projects which we worked on – but I’m excited to be doing something new!

Q. You know Joost de Valk quite a while, right? How did you meet and when did he offer you a job?

Embarrassingly, I was once very dismissive of both Joost and the Yoast SEO plugin in a conference talk about web performance, blaming both for making website owners ‘lazy’ when it comes to optimisation.

I think word got back to him, and it made for an interesting rivalry, where I was just some upstart SEO geek calling out a legend. Oops.

I’m still a little nervous that many users of the Yoast SEO plugin just turn it on and forget about it, and how many missed opportunities that represents, but that’s something we can tackle together!

So when I first met Joost in person at SEOktoberfest 2016, I was a little nervous! But we had a great time. And after the 2017 event, we got chatting about joining forces – it all happened pretty organically, mostly over Facebook messenger in the middle of the Christmas break!

Q. What are you going to do at Yoast?

I think we’ll mostly work it out as we go! I’m keen to roll my sleeves up and start to prototype and play with some features and functionality in the plugin. I still find myself getting frustrated with parts of the WordPress editing and management experiences, so it’ll be great to attack some of that from closer to the inside. Gutenberg’s pretty exciting, too, so I’m looking forward to exploring what we can achieve in a block-based world!

I’m also going to maintain strong links with the SEO industry. I’ve made a lot of friends at agencies, tool vendors and organizations who’ll be important allies as we continue to strive to make SEO more accessible and to raise the bar on technical SEO. I’m looking forward to speaking at a bunch of conferences, too!

Q. What are you hoping to achieve at Yoast?

I really love the core mission – SEO for everyone. I want to make the web a better place, to improve the quality, accessibility and performance of websites, and just to solve technical SEO. It still astounds me how many sites have basic faults, broken links, malformed HTML, and so on. I’ll be in a position to make a measurable improvement to the quality of millions of websites and to help all of those people perform better in search. That’s awesome.

Q. You are both a search strategist and a developer, not unlike Joost himself. What does this allow you to do?

I’m really uncreative. I have no dexterity. I can’t draw, kick a football, or hang a shelf.

But if you put me in front of a computer, I can dream in CSS. I can think in database structures. I can see in JavaScript. The web is where I can be creative, and I can make anything I can think of.

So joining up the ideation, strategy and business side to the development side lets me play. It’s incredibly liberating to be able to come up with an idea for a thing, to validate that it should work commercially/strategically, then to build a functioning, scalable proof of concept.

The drawback is, I’m a terrible finisher! I’ve piles of half-completed projects, where I’ve solved the problem in my head, but have got bored by the long-slog to the finishing line.

So it’ll be great to work with a team where I can do my bit, then let people who’re much better at rigorous, process-driven testing and development ship something complete!

Q. What’s your view on the current state of SEO and search in general? Which developments excite you? What should we look out for in the coming months?

I think that we’re finally starting to think beyond links, rankings and ranking factors. I’m seeing the spotlight gradually shifting to quality – conversations about rankings are talking about UX and brand/product quality, rather than links and click-through rates.

Google’s so close to having closed the gap on approximating and extrapolating ‘quality’ from link and site metrics, which means that improving that ‘quality’ means actually improving the thing you are/do/sell. That’s the kind of SEO I want to do and see.

That said, I’m also enjoying technical SEO becoming cool again. For a long time, ‘content marketing’ occluded technical SEO. But now performance, JavaScript and accessibility are just as commonly discussed – maybe more so – than content, links and ‘inbound’ stuff.

There’s so much more coming, too – the web itself is maturing and moving forwards, and SEOs will need to stay on top of the latest tech and trends. I’m excited to see more people talking about Progressive Web Apps, and some of Chrome’s newest toys (like server-side timings) are really neat!

Q. You also call yourself an amateur futurologist, so I have to ask this question: Are robots going to take over the world?

They already have! Your mobile phone already runs your life, increasingly your Alexa or Google Home will run your home, and there’s more to come. It’s no coincidence that all of the big global players are investing in machine learning, in-home devices, and mobile hardware.

I don’t think we need to be too scared, yet. We’re still a long way from any kind of Terminator scenario, and before we get to that, we’ll get some really neat stuff in scaled computation and processing.

Having said that, if I was a robot from the future wanting to take over the world, maybe I’d do it by flooding the internet with a powerful piece of distributed software, which everybody used and relied on. Then I could subvert it, and control the web. Maybe I’d call it “JonoPress.”

You can find Jono on Twitter.

Read more: ‘Why every website needs Yoast SEO’ »

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Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of the results of that process are collected here, in Yoast SEO 6.3. But this is only the beginning.

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We’ve removed the meta keywords box

Meta keywords haven’t had any use for ages. In 2009, Google officially confirmed that they didn’t use them. We, however, kept the box since some of you clamored at the slightest hint that we were even thinking about deleting it. But now, after all these years, it is the time to say goodbye to the old meta keywords box. It was fun while it lasted, but it should have been gone years ago. Read why we don’t use meta keywords and why you shouldn’t either.

The “noindex subpages” feature is also gone

Since Google has gotten much better at working with paginated series, we’ve removed the feature that allows noindexing subpages of archives. According to Joost de Valk, the reasoning behind this is simple: “rel="next" and rel="prev" make sure Google sends people to the first page in a paginated series. There is one catch: sometimes it will send people to a specific page in the series, but that’s when that page is the best match for their query. This, therefore, should be better for the searcher. Noindexing all these pages leads to a lower amount of crawls for them (source), which subsequently leads to lower amounts of crawls for older articles, which is not a good idea on most sites.”

Enhancements: more context, fewer settings

In Yoast SEO 6.3, you’ll not only find loads of new enhancements that’ll improve how the plugin works, but we’ve also provided more context within the plugin so you can find out immediately what a particular toggle or feature does. By deleting a couple of features, we even said goodbye to a tab in the advanced settings. To help you find these settings, we’ve added a step in the configuration wizard for enabling (or disabling) the advanced settings. Also, we’ve improved the Open Graph copy for Facebook and Twitter in the Social settings to explain better what it does.

To help you transfer data from other WordPress SEO plugins we’ve added an importer for the SEO Ultimate plugin and the SEOpressor plugin. We already supported several other SEO plugins, like HeadSpace2, All in One SEO, JetPack SEO, WooThemes SEO Framework, and wpSEO.

In Yoast SEO Premium, we’ve also made several improvements that make it more apparent what a particular feature does. We’ve added a piece of text to the Internal Linking analyzer after completing a full site scan. This gives you more insight into what the effects are of running the analyzer. What’s more, we’ve added an explanation on entries on the features tab and links to explanatory articles on the features tab.

Doing housekeeping

In addition to all these enhancements and the deletion of some superfluous features, we’ve been busy fixing bugs and getting things ready for the next release. You can find every bug fix and feature enhancement in the changelog on As I said, we’re busy as bees at the moment and cannot wait to show you what we’ve come up with.

Update now!

Yoast SEO 6.3 and its various add-ons all received nice updates today. We’re cleaning up the plugins as part of our quest for keeping our interfaces and features as easy as possible. In the coming weeks, we hope to show you more of what we’ve been up to. For now, update your plugins and stay tuned!

Read on: ‘Why every website needs Yoast SEO’ »

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Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but we’ve made it easy. Learn how to make your international website rank!

Get this course now, as the introductory price is $169, after this week it will go up to $199!

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Optimizing your site for multiple languages? You need our Multilingual SEO training! »

New: Multilingual SEO training Info

Something for everyone

Whether you’re a developer or content creator, this training will help you make the best multilingual or multi-regional site. Besides exploring the technical side, we go into setting up a multilingual keyword research strategy. Using the words your audience uses is the first step to being found, and you need to know how to do this. You simply cannot ignore this when setting up an international site! The same goes for copy: how are you going to effectively translate all those pages? Not by machine or literal translation, that’s a sure recipe for SEO disaster! But should you write everything from scratch? No: there’s a happy medium…

We also go into the domain structure you should choose: is it better to go for separate domains for each language? Or should you make one site with subdirectories? Actually, it depends on your situation! Most importantly, we think everyone should understand how a good multilingual site works, so we’ve broken even the most difficult modules up into easy-to-follow steps.

What does the multilingual SEO training contain?

This course on international SEO consists of four modules. In the first module, we’ll explain what multilingual SEO is and why it’s important. In the second module, we’ll explore content SEO: keyword research and copywriting for international websites. The third module will be about domain structure choices. In the fourth module, we go into hreflang, the code that allows you to tell Google where to send your user.

The course contains over two hours of video, including more than five screencasts that show you exactly what to do, step by step. After each lesson, you’ll take a quiz, in which you can actually practice writing the code you’ve just learned! Completing the course should take around 12 hours. At the end of the course, you’ll receive a certificate and badge to show on your site!

Get Multilingual SEO training Now199 169 for course, certificate and badge

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