Want to learn how to make your site rank high? Get better at SEO and practice your skills in a fun way? We think our Yoast Academy SEO courses are exactly what you need, but maybe you’re not so sure yet. You can now try them out, for free! You can get free access to some of our lessons now to test if our SEO courses fit your needs. What are you waiting for? Get your free trial now!

How do I get a free trial?

Just go to my.yoast.com and create an account, if you don’t have one yet. Log in and go to courses. You’ll see an overview of all the SEO courses we offer. You’ll notice a purple label saying that a free trial is available:

free trials of yoast academy SEO courses

Click on ‘Start free trial’ and get a taste of the SEO training you’re interested in. Not sure which training you’d like to take? You can check out a lesson of all courses with the ‘Free trial available’ label.

Which lessons can I try?

All of them! For instance, you can try a sampling of our Basic SEO training, the Yoast SEO for WordPress training or Structured data training. Basic SEO is a must-take training if you want to learn about all aspects that influence your site’s rankings. The Yoast SEO for WordPress training focuses on how to configure Yoast SEO to get the best out of it for your website. Our Structured Data training is what you need if you want to get those coveted rich results that make your page stand out in the search results.

Is it for me?

Everyone can try out these SEO lessons from Yoast Academy. Even if you’ve already bought a course or if you did the free Yoast SEO for beginners training you can try out another one. Just log in to MyYoast and see if that other SEO training meets your expectations.

Why should I try an SEO training at Yoast Academy?

SEO experts and educational professionals develop our courses. This means we know all about creating websites that rank and how to teach you how to achieve that. We know what kind of issues you encounter as a website owner, and we love to help you develop the skills to overcome these. On top of that, our quizzes are just plain fun. Even SEO experts can enjoy our courses. So what’s stopping you? Try a free trial lesson now!

Let us know!

Did you check out one of our lessons? We’d like to hear what you think. Enjoyed it? Or left with some questions? Drop them in the comments below!

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The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof and to update it with new features, we needed to rebuild it. In Yoast SEO 7.7, you’ll find the result of that. Plus, a new and incredibly easy way of working with snippet variables.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

The new snippet editor in Yoast SEO

The new snippet editor offers a much better user experience. Editing your meta descriptions and titles is a breeze and checking how it all looks a joy. It’s robust and easier to use. You’ll notice it right away when you open a post. Heading over to the Search Appearance settings (Content Types, Archives or Taxonomies), you will also see the editor pop up. There, you can now visually edit the appearance of your snippet variables. More on that later.

new snippet editor yoast seo 7.7

While preparing for Gutenberg, we are steadily rebuilding all parts of the Yoast SEO interface in the JavaScript library React. This makes it easier for us to port different parts to Gutenberg and to do awesome new things with those parts.

Improved mobile snippet preview

Improving the snippet editor also made it possible for us to enhance the mobile snippet preview. It’s much more accurate and closely matches what Google shows. We now default to the mobile snippet preview. In addition, we take a critical look at how long the title that we show can be. For this, we use the longest possible character count available on all platforms.

Revamped snippet variables

You can automate some of your SEO work by using variable templates for your titles and meta descriptions. This way, you can use some existing content, for instance, an excerpt, or a focus keyword and have these filled automatically. What’s more, if you have a WooCommerce store and run Yoast SEO for WooCommerce, you can automatically fill in the product’s sku, brand and price. You can find the list of all supported template variables in our Knowledge Base.

The snippet variables in Yoast SEO are very powerful. While you can do awesome stuff with it, most sites will probably be fine using the well-thought-out default settings we provide. Previously, these variables looked kind of scary with those %% signs and lack of visual feedback. Testing various snippet variable setups meant a lot of switching between browser tabs to see the rendered end result. We’re now changing that!

Introducing the new snippet variables in the Search Appearance settings

As I said, the new snippet editor lets us do cool stuff. It made it possible for us to revamp how we use variables for titles and meta descriptions to make it instantly understandable for non-experts. This leads to huge usability benefits and a truly enjoyable user experience.

search appearance snippet variables yoast seo 7.7We’ve opted for sensible defaults fit most sites fine — for instance, for the SEO title: Title, Page number, Separator and Site title —, but you can change these if you really want. We’ve made a handy button called Insert Snippet Variable to quickly add the requested variable. You can simply pick the variable from the dropdown menu. The same goes for the Meta description field where you can automatically generate — parts of — your snippet’s meta description by adding variables. You can set sitewide variables for meta descriptions and titles in the Search Appearance settings, but you can always override them on a per post basis in the post editor.

The last thing we’ve opted for in the new snippet editor is to change how the meta description preview functions when there is no handwritten meta description. We no longer mimic Google by showing a part of your content, but explain what Google does instead. Hopefully this will remind you to write those killer meta descriptions.

Check your Search Appearance settings

It’s always a good thing to dive into the settings of Yoast SEO regularly to see if everything is still perfectly set up for your site. Definitely take a look at the new Search Appearance settings page and check the different tabs to see if there’s anything to improve. While doing that, you probably discover a new setting or feature from time to time, like setting template using the new snippet editor.

Cool community contributions

For Yoast SEO 7.7, we reviewed several community contributions. There were a couple that made the cut this time. First, Laurent helped us improve the lists of French transition words, stop words, and function words for use in the readability analyses. Thanks to Matteo, we have now added support for JSON-LD breadcrumbs. You can switch on the breadcrumbs setting and see the necessary code for it generated in the source code.

Last but not east, we’ve added a wpseo_attachment_redirect_url filter to allow changing of the target redirection URL for attachments. This may be necessary to restore the redirect to the parent post. Thanks to Alex Kozack for this one. If you also have a bug, patch or feature request, please raise an issue over on the Yoast GitHub account.

Update now to Yoast SEO 7.7

There you have it: Yoast SEO 7.7 is available to all. It’s a great release with lots of new stuff to discover. The new snippet editor makes for a great user experience and the revamped template variables can give your productivity a big boost. Check out the new and improved tools and update to Yoast SEO 7.7 now! Or check the changelog here.

Read more: ‘Why you should buy Yoast SEO Premium’ »

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YoastCon 2019 is going to be epic. On February 7 & 8, we’re hosting Europe’s best SEO and marketing conference in the Netherlands! It’ll take place in the Vereeniging in Nijmegen, just around the corner of our Yoast offices. Let me tell you all about our amazing speakers and the chock full schedule we’re currently working on. You do not want to miss this!

Buy your ticket before July 1 and get it for 449 euro instead of 499 euro.

Get your YoastCon early bird ticket nowOnly €449 (ex VAT) incl. exclusive gift

Speakers

We’re still working on our schedule, but we can already confirm some amazing speakers. Rand Fishkin (founder of Moz and Spaktoro) is going to keynote at YoastCon 2019. Els Aerts (of AG consult) and Purna Virji (of Microsoft) also promised to come as well. And what about Geraldine DeRuiter (of Everywhereist) and our very own Joost de Valk and Jono Alderson?

Hot of the press: Aleyda Solis (European Search Personality of 2018, founder of Orainti and blogger for Moz and Search Engine Land), will take the stage too! Get to know all YoastCon speakers.

Schedule

We want to give a stage to the very best of the SEO industry. We’ll have 9 awesome keynote speakers (two of which we’re currently persuading to come and speak for you!).

In addition to listening to these world-class keynote speakers, you can join in three rounds of practical workshops. We’ll offer workshops on the Yoast SEO plugin, site structure, keyword research, SEO copywriting and reviewing your own website. Workshops will be offered both in Dutch and English. Team Yoast will prepare and lead the workshops. As the groups will be small, you’ll have lots of opportunity to ask practical questions.YoastCon2019 schedule

Call for speakers

We still have room in our two-day schedule to fit even more awesome speakers! Are you an expert in the field of SEO, marketing, UX, copywriting or development? Let us know and apply to speak at YoastCon 2019. We’re looking for speakers to shine on our stage! Check out our call for speakers for more information.

Venue and ticket information

YoastCon will take place at ‘de Vereeniging’ in Nijmegen, a beautiful old venue nearby Nijmegen Central Station. Tickets are 499 euro – or 449 if you get them before July 1! – and include full access to all talks, three workshops, lunch on both days, coffee and drinks on Thursday night and Friday afternoon. We’ll make sure you’ll leave with lots of new ideas on how to improve your marketing and SEO strategy.

Get your YoastCon early bird ticket nowOnly €449 (ex VAT) incl. exclusive gift

More information?

Want to know more about YoastCon 2019? Read more about it on our YoastCon page. And, do not forget to check out our video impression of YoastCon 2017! That’ll get you in the perfect mood for the next YoastCon.

Make sure to buy your ticket before July 1 and profit from a 50 euro discount! And, make sure to reserve your hotelroom as well. Due to multiple events, hotel rooms are rather scarce during YoastCon. Don’t miss out and buy your tickets today!

See you at YoastCon!

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Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO course if you can get all the good stuff for free? Great questions. I’ll tell you exactly what sets the two courses apart and why Basic SEO perfectly complements SEO for beginners. 

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training Info

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

What is the key difference between the courses?

Essentially, the SEO for beginners training answers the “what is…” question, and the Basic SEO training answers the “how do I…” question. The free course is theoretical, the Basic SEO course is very practical.

In the SEO for beginners course, for instance, you learn what keywords and keyword research are. In the Basic SEO course, we give you a step-by-step plan for a good keyword research strategy. We also provide a screencast in which we show you exactly how to set up a keyword research sheet.

After completing the SEO for beginners training, you’ll have a clear idea of what every aspect of SEO is and what factors you should take into account. You’ll be able to make some minor changes which will positively affect your rankings. After completing the Basic SEO training, you’ll be able to immediately make a lot of changes to your website and set up a proper SEO strategy. It really is the best way to make sure your SEO efforts are effective!

Are there any other differences between the courses?

Basic SEO contains two more modules and several more lessons. We go into off-page SEO, site speed, conversion and more. SEO for beginners doesn’t cover these topics. In the table below, you can find a breakdown of the differences between the two courses.

Differences Basic SEO course versus free SEO for beginners course

For more information on the exact contents of the Basic SEO course, visit the product information page. There is no difference in the quality of the courses (besides the fact that we’re trying to do better each time we develop a new training, of course). We value our free products as highly as our paid products.

Does the Basic SEO course offer enough exclusive material to justify the cost?

There are 20 new videos, exclusive to the Basic SEO course, as well as fresh reading materials and quizzes. That’s more than most of our other courses have! So you’re definitely getting your money’s worth. Of course, much of the SEO beginners training is great information to work up towards the practical tips in the Basic SEO training. Actually, we’ve added all the relevant materials you find in the SEO for beginners course to the Basic SEO course as well, so you can also take the Basic SEO course if you’re just a beginner.

But isn’t it annoying to have to take those lessons again? Don’t worry, we’ve solved this problem. If you’ve already finished the SEO for beginners course, the lessons you’ve already taken will automatically be completed in your Basic SEO course, as well. You don’t have to take these lessons again.

Conclusion

The Basic SEO course is essential for everyone who wants to get started on optimizing every aspect of their SEO. After taking this training, you’ll have an entirely new set of tools to start optimizing your rankings immediately. It perfectly complements the SEO for beginners training, too. If you’ve already taken the SEO for beginners course, that’s not a problem at all. It’s an advantage!

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

The post Basic SEO training / SEO for beginners: What’s the difference? appeared first on Yoast.

Today, Yoast Academy is proud to release an all-new SEO course: Basic SEO. If you want to learn how to make your site rank high in Google, there’s no way around it: Take our Basic SEO training and start working seriously on your SEO. It teaches you exactly how to tackle the key aspects of SEO. The course combines world-class knowledge with practical examples and exercises to put it to practice. At the end of the course, you’ll be able to set up your own SEO strategy from start to finish! The new training replaces the original Basic SEO course we released in 2015.

You can get the course for $169, but only in the first week, so don’t wait too long!

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training Info

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

What will I learn?

Do you want your website to rank high and get better results with it? Then our Basic SEO training is what you need! This course has it all: we have modules on keyword research, copywriting, site structure, technical SEO, link building, User eXperience, you name it. We even go into non-traditional SEO topics like accessibility, email marketing and social media use. But most importantly: you learn practical skills. We don’t just tell you how Google works, or how SEO works. We teach you exactly what you should (and shouldn’t) do to be a great SEO. You’ll get clear step-by-step plans to help you set up a keyword research strategy, implement the optimal site structure, make sure your site is speedy and secure, and much more. Knowledge alone isn’t enough. The new Basic SEO training actually teaches you SEO skills you can apply yourself, immediately.

Why did you create a new course if you had one already?

The Basic SEO training was, in fact, the first course we made all the way back in 2015. Now, three years later, we’re so much better equipped to create effective courses. We learned more about education and hired a dedicated team. We improved the quality of our videos. A few months ago, we already updated the existing Basic SEO course with better questions. But we felt like we needed to do more to ensure that you walk away with the best result possible after completing the course. The only way to achieve this was to start from scratch. Make no mistake: this course is completely new. We created all the materials specifically for this new training.

But don’t you already have a free SEO for beginners course?

We do! And that’s a great course to learn more about what SEO is. However, it doesn’t really get practical. It’s not enough for people who actually want to do good SEO day-to-day. That’s what the Basic SEO training is for. It’s all about theory vs. practice. Compare the course content below:

Differences Basic SEO course versus free SEO for beginners course

Want to know more? I wrote an entire blog post about the differences between these two courses to clear things up if necessary. Keep an eye on our SEO blog tomorrow!

Conclusion

If you want to get serious about SEO, the new Basic SEO training is how you do it. It teaches you practical skills and allows you to practice them immediately. It is currently available for $169, so get it before the offer expires!

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

The post New Basic SEO training: Up your all-around SEO skills today! appeared first on Yoast.

At the moment, members of team Yoast are enjoying WordCamp Europe in Belgrade, and we want to celebrate that awesome event together with all of you! Which is why we’re having a sale during WordCamp Europe: you can now save 10% on any Yoast product or Academy course! And there is even a 15% discount on my personal favorites! Read on to see which products are my favorite and why I like them so much.

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

WordPress Community

In 2013, I just started working at Yoast as a customer support engineer and went to my first WordCamp ever: WordCamp Europe in Leiden. The WordPress community was so very welcoming, and I attended more and more WordCamps and meetups. In 2016, I joined the organizing team of WordCamp the Netherlands and joined WordCamp Europe in 2017. At Yoast, I became the community manager, next to being the lead of the support team! At the moment I’m also co-organizing WordCamp Nijmegen. It’s safe to say that I love being a part of the WordPress community!

Yoast SEO Premium plugin

My absolute favorite is, of course, the Yoast SEO Premium plugin. As lead of the support team, there is not a day that goes by without having a conversation with people in which they tell me about how they benefit from the premium features, in one way or another! The redirect manager, for example, helps you easily create and manage redirects on your website, and even creates instant redirects when you change the URLs of your pages. Next to this, the internal linking tool enables you to connect your content to each other easily. With premium, you can also get insight into your social previews, so that you can change them according to your preferences. And it also allows you to optimize your texts for more than one focus keyword!

Save 15% on Yoast SEO Premium

Local SEO plugin

The Local SEO plugin is a must if you have a (small) business with local customers. It makes sure that your company’s information is filled out in such a way that Google knows everything it needs to know to put your site on top in local search results! Enhancing this information makes you stand out from the crowd, so you’re not losing customers due to being unfindable. And it will save you a lot of time, which is always a good thing! Personally, it helps me to find the opening times from my favorite, local restaurant: PizzaPasta in Wijchen. ;)

Save 15% on our Local SEO plugin

SEO copywriting training

SEO is a highly dynamic practice, but what always should be on top of your mind is providing your user with high-quality content. It’s such a shame when you have many great ideas for your site, but you’re not able to come up with attractive content. Luckily, there is a solution for that: the SEO copywriting training! The online course helps you with writing awesome content that ranks in Google. It even includes personal feedback on your SEO copy from a Yoast expert. Besides that, I’d much rather visit a site when the content is well written!

Save 15% on the SEO copywriting course

Sale information

So, I’ve shared my favorite products with you, but I’m curious: which Yoast products or courses are your favorites? If you want to learn more about our products, you should try them right now, since you can save 10% on all of our products! And you can even save 15% when you purchase any of my personal favorites. So let me know if you try one of our products, enjoy!

Read more: ‘Why you should buy Yoast SEO Premium’ »

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Well, it was fun while it lasted. In Yoast SEO 7.6, we’re reverting the longer meta descriptions in the snippet editor to comply with Google’s latest change. That’s not all though, we’ve also updated our support for the Russian language, added transition words for Catalan, redirect support for WP-CLI and fixed several bugs. Find out all about Yoast SEO 7.6.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Meta descriptions back to 156 characters

We’ve talked about Google’s decision to roll back the expanded snippet length for meta descriptions quite a bit. If you’ve been hiding under a rock, Google recently returned to their old 156 character limit for the snippets after upping it to 320 characters for about half a year. Read Marieke’s post about shorter snippets for meta descriptions if you want to know what to make of all this. Of course, this change means that Yoast SEO has to adapt as well. In Yoast SEO 7.6, we’ve changed the length of the meta description field to 156 characters. This is not a ‘hard’ limit, you’re still welcome to write longer meta desciptions, although these might get truncated in the snippets.

Keep in mind, that meta descriptions itself can be much longer — Google has said many times that there is no set limit. In addition, Google still likes to show these longer meta descriptions. It also loves to generate its own meta description if it thinks it can do better than yours. But the snippets you see in the search results pages now tend to be a lot fewer characters than before.

Read more: ‘How to use Yoast SEO to write an awesome meta description’ »

New language updates for Russian and Catalan

In last month’s release — Yoast SEO 7.5 —, we added full language support for Russian. This made it possible for Russian language users to get feedback on their writing and to get links suggested by the internal linking tool. One piece was missing, though. The Flesch reading ease score took a bit more fine-tuning to get it to make sense for the Russian language. That work is done, so you can now use it for Russian as well.

A community effort brought us transition words for the Catalan language. You can use transition words — like ‘contràriament’, ‘resumint’ and ‘en primer lloc’ — to make connections between different parts of your text. Using them well makes your text a lot easier and more enjoyable to read. Find out more in Marieke’s article on transition words and SEO.

Yoast SEO Premium: WP-CLI commands to manage redirects

The command line interface, or CLI, is an excellent tool for developers. It gives them quick access to their whole development environment and beyond that: the world. WP-CLI is WordPress’ CLI and it helps developers to reach, update and develop WordPress sites quickly. Today, we’re introducing a new tool for these developers: WP-CLI commands to manage redirects. These commands let you view, make and edit redirects right from your CLI. Curious? Install WP-CLI and type wp yoast redirect.

Bugfixes and enhancements

With every new release, we set out to fix bugs to take away small annoyances. Also, we try to enhance the plugin wherever we can to make it run better. In Yoast SEO 7.6, we fixed several bugs concerning keyword usage, translations, warnings and an instance where the button for the internal linking counter didn’t work. Read about all the bug fixes and enhancements in the full changelog for this release.

Update now

As always, read up on the update and update whenever you feel ready. If you don’t feel confident updating your live site without testing, please try it out on a test site to see if everything works as it should. Thanks for using Yoast SEO and happy updating!

Keep reading: ‘Why every website needs Yoast SEO’ »

The post Yoast SEO 7.6: Shorter meta descriptions are back ¯\_(ツ)_/¯ appeared first on Yoast.

The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eight most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can get their content checked thanks to new language support in Yoast SEO 7.5.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Russian language readability analysis and internal linking

We’ve been steadily growing the number of language we support in our readability analysis and internal linking tools. We started out with English, but now support a rapidly expanding roster of some of the world’s most used languages, like French, German, Spanish and Italian. The next language to join that club is Russian.

Now, Russian is a complex language that has its own set of rules and needs to be addressed differently. Natalia Shitova, one of our developers, researched, built and tested the Russian language support for Yoast SEO. I asked her how she did it.

Building the Russian language support

“When I joined the Yoast team two months ago I was the first Russian-speaking member. It was immediately clear that my #1 task would be to develop the Russian readability analysis. Our lovely Russian-speaking users could use something more than SEO checks and I could have fun with developing an analysis for my mother tongue,” Natalia says.

Working with Russian morphology

“The hardest part was the famous Russian morphology – think different forms of words that you need for different cases, numbers, tenses, voices, and combinations thereof. For instance, the word “mom” in English has two forms – “mom” and “moms”. The Russian “мама” has nine. And how many ways are there to use the word “one” in English? I see two again – “one” and “ones”. The Russian analog (fasten your seatbelt now!) has 13. Thirteen! Any meaningful content analysis will have to deal with morphology. After all, you need to know that all these 13 forms are the same word. Luckily, the Russian morphology is very well described in books, but we had to think about how to feed that monster to our butterfly plugin, which should work on the fly inside your browser. So this release is our first attempt to build lightweight yet powerful content analysis for a language with a mind-blowing morphology. More improvements are coming soon!”

“This release is our first attempt to build lightweight yet powerful content analysis for a language with a mind-blowing morphology”

russian readability analysis yoast seo 7.5

No Russian Flesch Reading Ease check yet

Russian support is almost complete, but you won’t find the Flesch Reading Ease score yet. According to Natalia, it’s quite a challenge to adopt the well-known Flesch Reading Ease check to produce something that’s useful for the Russian language. Natalia explains:

“You might notice that contrary to other supported languages we did not include Flesch Reading Ease check in the Russian readability analysis. Yes, there is a well-established formula for calculating Flesch index for Russian. No, we were not happy with how it worked. We tested the formula using a massive corpus of texts and it was almost impossible to receive a score above 50. This means no green bullet for you unless you write for small kids. “That is not kind,” we thought, “not encouraging, and totally not helpful!” I adjusted the formula a little, so that it returns a somewhat more realistic estimate of readability. With that recalibration you can use our Flesch readability check from the next release onwards.”

This work is now done and we’ll add the results in the next release, Yoast SEO 7.6.

Bug fixes

It’s always great to add support for a new language, but that’s not all we did. As always, we’ve fixed a number of bugs. Also, we improved the accessibility of the plugin. For instance, we fixed a bug that treated sentences ending in multiple sentence marks, exclamation marks or ellipses as multiple sentences. We’ve also fixed a bug where OpenGraph images with specific aspect ratios were causing unexpected results if you wanted to share these on Facebook. For the time being, we’ve removed the aspect ratio check completely. Of course, you can find all bug fixes and enhancements in the changelog on WordPress.org.

Update now to Yoast SEO 7.5

So there you have it: Yoast SEO 7.5 is another great update. This update brings our readability analysis to millions of Russian language users. As a result, each and every one our users can now improve their online content using the world-famous green bullet system. Here’s to better Russian language online content!

Keep reading: ‘Why every website needs Yoast SEO’ »

The post Yoast SEO 7.5: Привет, Россия appeared first on Yoast.

In November 2017, Yoast Academy took a big leap forward. Switching to a different Learning Management system, called LearnDash, was a key factor in this. Leading up to the release of our free SEO for beginners course, Justin from LearnDash and I decided to take twenty minutes to really dive into the Academy and discuss the ins and outs of how we create courses at Yoast! 

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

Key topics

In the webinar, we first discuss how Academy started out. Then, we go into our approach to education and learning principles: we want to create courses in which you can practice your skills and which foster long-term retention. We also explore our new free course: SEO for beginners, showing you exactly how our courses are structured. Then, we go into the assignments we check for you in the SEO copywriting course and the Yoast SEO for WordPress personal configuration review. Lastly, we discuss the nifty tool we built for those who want to buy courses for multiple people. This is great if you want to enroll several of your colleagues! You can very easily assign courses to other people in your MyYoast account. Just type in their email and they will be enrolled automatically!

Check out the webinar!

What is LearnDash?

LearnDash is the Learning Management System (LMS) we use to power Yoast Academy. We have some awesome developers at Yoast, but setting up a solid courses platform is quite a challenge. Luckily, the folks at LearnDash have many years of experience doing exactly that. The fact that you can now practice writing code, the challenging sorting questions which help you memorize the steps you have to take, the clearer navigation setup we created, it’s all thanks to the LMS they provided us with. So check out that webinar to see how we can help you become the best SEO you can be. And while you’re at it, don’t forget to sign up for the free SEO for beginners course!

Read more: ‘Keyword research: the ultimate guide’ »

The post Creating SEO courses at Yoast – Interview by LearnDash appeared first on Yoast.

We’ve added a free course to our curriculum of online SEO courses. It is an SEO course for beginners. If you’re an SEO-newbie or your SEO skills have become a bit rusty, then this is the course for you! Our free online SEO course offers lots and lots of training videos, reading material and challenging questions. We’ll really make you sweat for those right answers. That sounds amazing, right? Or is it too good to be true? Why do we offer a free SEO course? Is there a catch?

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

There really isn’t any catch. I would even say that this course is the best course we’ve created so far. In this post, I’ll explain all about why we offer that free online SEO courses at Yoast.

SEO for everyone

The main reason why we decided to make a free SEO course is because of our mission. We offer a free plugin because we believe that everyone, even that small weblog with no money at all, should stand a chance in the search engines. Our plugin takes care of a lot of the important SEO stuff. But if you want to do more, if you want to understand more, you needed to read about it, for example on this blog. And our many articles will tell you everything you need to know in order to set up a successful SEO strategy. But the journey through these articles, the search to find the information you need to get started can be quite the hassle. Our SEO for beginners course helps you to make sense of all the information. We’ll talk you through the important aspects of SEO, step by step. After following our course, you know what it takes to set up a successful SEO strategy.

Get to know our courses

Another reason for offering a free online SEO course is because we are really proud of Yoast Academy. We want more people to experience our online courses. In the past year, we hired new people, set up our very own studio and really invested in developing the best learning materials. We now offer a very high-quality online training. We have many -mostly rather short- video’s in which a topic is explained and we offer reading material covering the same topic. But most importantly, we test whether or not you really understand the material. You’ll be challenged by our questions at the end of each lesson. In order to get the certificate, you’ll really need to master all of the topics we discuss.

Our free SEO for beginners course will offer you a real Yoast Academy experience. Of course, we hope people will get hooked and buy one of our other online courses as well. Lifelong learning it is ;-).

More free courses?

The SEO for beginners course is the first free online course Yoast offers. However, we are already thinking about making another one. The second free online course is planned to be released at the end of 2018 and will be a course covering the basics of the workings of the internet. We would like to address the question: how does the internet actually work? This might sound basic, but for an SEO it is really important to have a correct understanding of the workings of the internet.

Read more: ‘What is SEO?’ »

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