Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll be able to add structured data yourself, so Google can show a rich snippet.

Why take our structured data training?

A normal snippet of a recipe looks like this:

You see a title, a URL and a description of a page. If you add structured data to your page, Google (or another search engine) can transform your snippet into this:

So the structured data you add can show up in the snippet. For recipes you can add ratings and reviews, cooking time, calories and an awesome picture. Not only for recipes, but also for books, movies, articles, products etc. structured data exists.

Rich snippets let your page stand out from the other search results in Google. And if your page stands out in the search results, chances are much higher people will click on it.

Is adding structured data hard?

Adding structured data is not very hard, but you do need to know what you’re doing. After some training, everyone should be able to add structured data and get rewarded with those desired rich snippets!

We’ve created a very practical online training in which we take you through all the steps of adding structured data to a site. We’ll first explain the theory and then we’ll show you screencasts that will guide you through the steps you need to take. We’ll discuss multiple strategies you can use to add structured data to a website. Some strategies are more advanced (and more daunting) than others. At the end of the course, you’ll be able to add structured data in multiple ways. Just choose which strategy fits you best and start working on those awesome rich snippets yourself!

Want to buy our course?

The structured data training will be available as of June 29. You can purchase the course for the introductory price of $119 until July 2. You’ll get access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress every 3 months.

Want to know more?

Check out the Structured data training and make sure you won’t miss the launch by subscribing to our newsletter!

Not the right training for you? We offer lots of other SEO courses. See which one fits your needs best!

We proudly introduce you to yet another pre-eminent speaker at YoastCon 2017: Marcus Tandler! Marcus, also known as Mediadonis, is co-founder and managing director at OnPage.org. This award-winning SaaS Tech-StartUp helps webmasters make better websites. Marcus started working in the SEO industry about 20 years ago, so he gained a lot of experience over the years. Read in this interview why you should not focus on Google or SEO when optimizing your site!

Don’t want to miss ‘Mediadonis’ on stage? Get your ticket now for YoastCon 2017!
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You’ve been in the business for a very long time (since 1998). Do you think SEO changed a lot during this time? If so, what are the main lessons we can learn from those changes?

SEO has changed a lot from its early years to where we are now. When I started with SEO, keyword stuffing was the way to go. It was only about putting as many instances of a particular keyword on your page, preferably using a white font on white background to not bother the user ;)

When Google introduced its link-based ranking algorithm, the link spam games began. People were grabbing low hanging fruit via open guestbooks, forums and comments or simply buying links on high Pagerank domains. SEOs were addicted to Pagerank. For a long time acquiring links was pretty much the only thing you’d have to worry about when trying to rank a website for juicy keywords.

Brand and authority have continued to become more important throughout the years, which all started with Google’s Vince update in 2009. On-page SEO and UX have become more important as well, with Google becoming less dependent on ranking signals which can be gamed from the outside, like backlinks.

Google’s goal is to create happy users. Google has become exceptional in anticipating search intent and delivering a satisfying result.

These days, links will get you into the top 10 at best; it’s user behavior that will make it rise to the top or vanish to page two. Last year, Google Principal Engineer Paul Haahr said at SMX West:

„We run a lot of experiments, it is very rare if you do a search on Google and you’re not in at least one experiment.“

Of course, those are not all ranking experiments. Google famously tested 42 different shades of blue to find the optimal blue for their search result links.

So the main lesson is: Only try to rank for keywords, where you can deliver the best possible result – or at least the best among the top 10 ;)

Come see Marcus Tandler speak at YoastCon 2017 on November 2 »banner YoastCon

You must have seen lots of websites in your career. What’s the biggest mistake you think website owners make when it comes to SEO?

Often people think of SEO as a tactical approach, which gets applied only after the website is up and running. It makes a lot of sense to include an SEOs opinion right from the start when conceptualizing the website or planning a relaunch.

The biggest mistake I see quite a lot is failing at indexation control and poor crawl budget management. Most webmasters are feeding Google all available pages, not thinking about whether Google should index those pages. For example, online shops with x different color variations of the same product on x different pages. Same goes for feeding a blog’s category- and/or tag-pages to Google, while most of the time these pages cannibalize other pages from the blog and provide a subpar result for the user. So basically compulsive hoarding of pages.

Ever since Google introduced the Panda, webmasters should try to cut the fat, only feeding pages to Google which provide value to a potential searcher.
With every page you should ask yourself three questions:

  • Do I need it for my users?
  • Does it need to be indexed?
  • Does it need to rank?

Although Google has almost limitless crawl capabilities, they still want to manage it most effectively. It’s all about avoiding waste of resources. Don’t become a digital compulsive hoarder.

As the co-founder of OnPage.org, the SEO tool that analyzes all kinds of on-page elements that influence your ranking, do you believe focusing on on-page SEO is the best SEO strategy?

Absolutely! Of course, you will need a couple of good links to convince Google of your site’s legitimacy and get a shot at the top 10, but only thorough on-page SEO will make your site stay there.

On-page SEO is the foundation. Your ambition should be creating a 100% perfect website. Fast loading, omni-device friendly, no broken links, broken assets or anything else that can go wrong. There are also various best practices for international websites (hreflang), handling internal duplicate content (canonical), pagination issues (rel prev / next) as well as controlling indexation with the help of robots.txt directives or the noindex-tag. The better Google can understand your website structure and content, the better you will end up ranking.

I’d aim much higher, though. Not focusing specifically on SEO but rather website quality and user experience as a whole. Users want fast loading websites that work properly on all desktop and mobile devices. Of course, Google also likes fast loading websites, because it makes their users happy. So Google should not be your focus, always focus on the user, and you’ll be fine.

SEO of the future: what should website owners focus on if they want to rank now AND in the future? Are there any important changes coming up that we should know about?

If you focus on your users, you will be fine and won’t have to worry all too much about potential updates and changes. Google cares a lot about its users, so you should, too. Google is getting better and better at determining which result is the best result for the user, so you should always aim at being the best possible resource for the keywords and topics you’re trying to rank for.

It helps to be honest with yourself up front, so is your website a good resource for these keywords and topics? Do you offer anything unique over the websites which are already ranking in the top 10? Constantly ask yourself: If your website would disappear from the web, would anyone miss it?

Why shouldn’t people miss your talk at YoastCon?

I have a pretty unique form of storytelling racing through hundreds of slides. So besides getting up to speed on what’s happening at Google, you will hopefully have a great time getting slidestormed ;)

Follow Marcus on Twitter: Twitter.com/mediadonis

Get your ticket now for YoastCon 2017!
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Read more: ‘YoastCon 2017: Practical SEO’ »

Today, we’re releasing new versions of all our plugins, including Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Read on if you want to know more.

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Fixing bugs and enhancing flows

Yoast SEO received the most attention this time around. In Yoast SEO 4.9, we fixed a bug that caused certain assessments to go missing after the switch to cornerstone content. There was also an instance where certain users without sufficient rights to access the configuration wizard could see the configuration wizard button. In addition to that, we also fixed a bug with an ambiguous column ID that caused an SQL error. The last one was a bug where the category URL in the sitemap was encoded twice.  As of today, we only load the translations when the configuration wizard endpoint is called, instead of every time rest_api_init is called.

Removing noodp

Some time ago, DMOZ ceased to exist. And with it, the noodp tag died. This tag was necessary to block search engines from using the description for a page in DMOZ as the snippet for your page in the search results. Recently, Google announced that it would stop using the tag as a source for search snippet information. This prompted us to remove the deprecated advanced robots meta value.

More fixes for other plugins

Several other plugins also received bug fixes, like Yoast SEO News for example. In this plugin, we fixed a bug where sticky posts show up in the editors’ pick RSS feed without marking it as an editors’ pick and one where the date format was invalid in the editors’ pick RSS feed. In Yoast SEO for WooCommerce, we added a filter to set the primary category in the permalink and fallbacks for several deprecated warnings. We also fixed a bug where not all Yoast SEO columns were hidden when the columns output by Yoast were removed. As usual, you can find all the changes to the plugins in their respective changelog files.

Hit that update button!

The new releases of all the plugins are now live and waiting for you to download. So, please update as soon as possible and enjoy the latest and greatest of Yoast SEO. As always, thanks for your support and we hope this release makes your work a little more streamlined.

Read more: ‘Why every website needs Yoast SEO’ »

In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.

Cornerstone content analysis

For some time now, Yoast SEO checks your articles and gives you feedback so you can fix readability and SEO issues. This analysis has always been one-size-fits-all, but that’s about to change. These last couple of weeks, we’ve been investing heavily in site structure. One of the most important parts of a solid site structure is cornerstone content: authoritative articles based on the keywords you most definitely want to rank. These should form the basis of your site.

In Yoast SEO 4.6, we added the possibility to mark a certain article as cornerstone content. This way, it is given a higher value in Yoast SEO, which causes this article to show on top sooner in the suggestions the internal linking tool provides.

Starting from Yoast SEO 4.8, we can now analyze your cornerstone content following a particular, stricter set of specifications. These checks will help you build killer cornerstone articles. Among other things, we now check if a cornerstone article has 900+ words and if the keyword is in at least two subheadings:

yoast seo 4.8 cornerstone analysis

But wait, there’s more

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While the rest of this release mostly consists of bug fixes and enhancements, there’s also a couple of other changes. We now remove the prominent words option for unsupported languages and change the string ‘current url’ to ‘old url’ in the Search Console Redirect to match the language in the Redirect Manager. We’ve also made several improvements to the Local SEO plugin.

As always, we hope you enjoy this new release. Don’t forget to update!

Read more: ‘Why every website needs Yoast SEO’ »

We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our personal go-to-guy if we need advice on these matters for Yoast.com. We’ve asked him 5 questions, or actually 6, to warm you up for his talk on YoastCon. Read on if you want to find out which trends annoy Karl the most and what the most unexpected improvement was he ever saw on a website.

Don’t want to miss the ‘conversion comedian’ on stage? Get your ticket now for YoastCon 2017!
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AGConsult is specialized in optimizing website conversion and usability. If you could give people only one advice to improve their site’s conversion, what would it be?

That’s a very easy question to start with :-) No, it’s an incredible difficult one. On a more generic level I would say: listen to your clients and visitors.

  • What words are they using?
  • What questions do they have?
  • What do they really like about your product or service?
  • How did it help to make their life better / easier / …?

Use these insights to rewrite your copy. Because your copy is probably written from your point of view: you talk about what you think is important. Don’t do that. Focus on what your clients think and say. Use their words. Don’t sell the way you want to sell, sell the way people want to buy.

If you want a more practical hands-on tip, I would say: get rid of all the clutter. Print a typical and important page from your website, such as a product detail page or your order form. Take a red marker and draw a big red cross on all the things that you make you wonder ‘Why is that here, isn’t this a distraction from my main message’? Remove all those things.

Less clutter will result in:

  • Faster loading times, especially when you have lots of fluffy stuff or stock photos that don’t add to your message.
  • A cleaner look. And yes: the less elements you have, the clearer your message will be. 
A great example of this is the top part of the homepage of Airbnb, especially now they finally removed the sliders and the video background.
  • More room to add things that will result in more sales. Things like social proof or a sense of urgency.

Come see Karl Gilis speak at YoastCon 2017 on November 2 »banner YoastCon

Scientific evidence is what drives you. Do you have an example where your research wiped the floor with design trends and hypes?

Don’t get me started about design trends and hypes. Most of them don’t increase sales or conversions. They only help design agencies and designers make more money. When a design change is not driven by a business or user need, it’s a big gamble to change something.

3 examples:

  1. Sliders with different messages
    They’re part of almost every theme for WordPress and other platforms, because they’re fun to make and beautiful to look at. But they don’t convert.
Your website is not a piece of art. It’s a tool. A sales tool.
 When we removed the slider on the Suzuki homepage and showed 2 static images instead, this resulted in 55% more clicks in the same screen real estate.
  2. Flat design and ghost buttons
    A few years ago designers decided that buttons shouldn’t look like buttons anymore. They introduced so-called ghost buttons. Where a button is just a square line around some words. So it’s more inline with the design and it doesn’t attract attention.
 Excuse me: your call-to-action should attract attention. That’s what it’s there for!
 What we’ve seen is when a site went from a normal button to a ghost button, the number of clicks on non-clickable elements increased with 600%. Because users had no clue where to click.
  3. Video background
    They’re the new Flash and the new sliders rolled into one. So please avoid them.
 A moving background is always a distraction from your message. And visitors should focus on your message. 
We’ve done several tests where we replaced a video-background with a static background and saw an uplift. 
It’s no coincidence even AirBnB ditched their video background for -euhm- nothing. Yep, there’s nothing wrong with a white background.

As a consultant you must have seen changes on dozens of websites over the years. What was the most unexpected improvement that you’ve ever seen happen on a website?

Another difficult one. What probably surprises me the most is that I’m still often surprised. That’s the most important thing I’ve learned thanks to AB-testing. There are always exceptions to the rules and guidelines. Don’t get me wrong: there are best practices. But they do not always work on every website.

When you’re asking for a specific case, I think of the shopping cart of an online shop selling watches and sunglasses. We took away all friction, made delivery time and shipping costs extra clear and everything that is in the classical usability book. But the results were still disappointing.

Then we added the message ‘You’ve made an excellent choice’. And whoppa: sales went up by a huge margin. Why? Because we supported the user in his choice. We took away their biggest fear: will this watch or sunglass suit me? So, don’t only focus on taking away the imperfections of your site. Give compliments too!

Your specialization is conversion and usability, ours is SEO. Do you feel these two are interconnected, or would you rather see them as two separate areas?

They are interconnected. And more people need to realize that. On a generic level this is pretty obvious. When you attract lots of people to your site but they don’t do anything (buy, subscribe, …), you’ll be out of business soon. When you have a website that converts like crazy but you don’t have any visitors, you have a problem too.

But also on a deeper level SEO and Conversion Rate Optimization (CRO) are very connected. When we do AB-tests the big changes almost always come from changes in words. And I’m not talking about random changes, but using the right words that tickle the human brain. As I said earlier: if you use the same words as your clients, they’ll have the feeling you understand them. When you relate to their problems, dreams and hopes, they will more likely convert than when you use corporate lingo and only talk about features. And I guess your readers know that those things are also important for SEO. Use the same word as your audience.

In all these years I’ve never had big conflicts with good SEO specialists. I only have fights with black hat SEO people or those who use the old tricks that don’t work anymore (keyword stuffing, anyone?). Never forget: you’re optimizing for people. Not only for Google. And not for the sake of usability as such either. You’re optimizing your website for your audience.

Failure is an important part of finding out how to make things work in the best possible way. What’s the most important lesson you’ve learned while working for any of the big brands you’ve worked for?

Most big brands are afraid of failure. They don’t want to take risks. But that means you’ll reach a status quo. You have to take calculated risks. Based on user research and past experience you identify the weak points of site of page. And then you start making changes.

Small changes will mostly result in small results. Big, bold changes will result in big changes. Hopefully an uplift, but sometimes a drop in sales. But that’s why you test. And you learn something from those failures. What we often see is that our 2nd or 3rd test after a big failure, results in a big winner. And if you implement that winner, the gains of that will be so much bigger than that temporarily loss in sales or leads during the test. Big (and smaller) brands who understand this, will often choose to test more. And the more you test, the more you learn, and the more winners you’ll have.

Conversion optimization is not a project. Not something you do once. It’s a continuous process. And when you keep doing it, it will result in big wins. 
Just as it is with SEO. Rome wasn’t built in a day.

Come see Karl Gilis speak at YoastCon 2017 on November 2 »banner YoastCon

We assume this interview has convinced people to go see your talk at YoastCon on November 2! In the unlikely case someone is still in doubt, what’s the main reason they shouldn’t miss your talk?

Who am I to answer why people need to see me? If you insist, I think there are 3 reasons:
· My talk will be full of practical hands-on tips. Little tricks you can apply yourself and will result in more sales and conversions.
· There’s also a more strategic layer that focuses on techniques and methods that you can also apply yourself.
· You will laugh a lot. People call me the conversion comedian and I do my best to put a smile on everybody’s face.

Read more: ‘YoastCon 2017: Practical SEO’ »

Yoast SEO now supports transition words for the Italian language so the content analysis feature can give you more detailed information about the readability of your post. This is the first step in providing full support for Italian. The Insights and Internal Linking Suggestion features will soon follow. We’ve also added a new check to see if your post has at least one internal link. Find out what else we’ve done in Yoast SEO 4.7.

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First Italian addition: transition words

Transition words – or signal words – are words that guide your readers in a text. These words show that you are summarizing, comparing or concluding something. Words like because, as a result, and most of all are the cement in your text. Use these to create a pleasant, easy to read article. Yoast SEO’s readability analysis checks the use of transition words in a variety of languages, and we’re adding a new one in Yoast SEO 4.7: Italian.

It is the first step in supporting Italian for our other helpful features, like Insights and Internal Linking Suggestions. These two features use Yoast SEO’s knowledge and command of a language to give you more information on how often you use certain words. These insights are used to suggest internal links that would be an excellent fit for the article you are currently writing. With these tools, working on your site structure becomes as easy as pie. Full support for Italian will arrive in the coming months.

A brand-new check: internal links

Building a solid site structure should be an essential part of your SEO strategy. One way of building a site structure is by creating relevant internal links to other parts of your site. In Yoast SEO 4.6, we added a checkbox to determine if a certain article is a cornerstone article. These articles should form the basis of your site. All other, relevant posts should link to these articles.

Our newest addition to the site structure checks is the internal link checker: this check appears in the regular list of bullets and will warn you if your new post doesn’t seem to have any internal links.

We’d like to speak more languages

Yoast SEO is gradually speaking more languages, but we’re not ready yet. Not by a long shot. If your mother tongue is missing or has incomplete support and you’d like to help us understand it better, please contact us at the following address:



Bugfixing

In Yoast SEO 4.7, we’ve also fixed numerous bugs and made several enhancements. As always, you can find the full changelog on WordPress.org. We hope you enjoy this new release. Hit that update button!

Read more: ‘Why every website needs Yoast SEO’ »

Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the chance of these articles ranking in the search engines. Build your site as the ancient Egyptians built pyramids. Block by block on a solid foundation. Yoast SEO 4.6 adds another new feature to help you create your site structure.

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Cornerstone content in Yoast SEO 4.6

As you know, cornerstone content is the most important content on your site, but until now we didn’t have an option to mark these as such. In today’s release of Yoast SEO 4.6, you’ll find an option to indicate that the selected article should be treated as a cornerstone article. This way, the article receives priority over a regular article. These articles are analyzed more thoroughly to increase the chance of them popping up as must-link articles.

You can now mark your articles as cornerstone content.

We’ve also included a visual aid in determining whether an article is cornerstone content. These links will appear above the list of regular suggestions the internal linking tool in Yoast SEO Premium makes. Now, you only have to start marking your cornerstone articles as such, and they will rise to the top of the suggestion list so you can easily link to them. Working on your site structure has never been easier.

cornerstone content internal linking

The internal linking tools highlights cornerstone articles.

There’s a lot more to say about cornerstone content, so Marieke took the opportunity to dive deeper into the subject. Read her article and start working on your cornerstone content!

cornerstone post overview

It’s also possible to see your cornerstone articles in the post overview.

What else is new

Besides the new cornerstone content feature, we’ve mostly fixed some bugs. In addition to that, we’ve improved some language strings, enhanced compatibility with WooCommerce 3.0 and made some changes in the configuration wizard, so it’s easier to understand for everyone.

As always, happy updating! And if you want to see all the changes we made in this release, you can find the complete changelog over on WordPress.org.

Read on: ‘Why every website needs Yoast SEO’ »

This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent version. To move the web forward, we need to take a stand against old, slow and unsafe software. Updating to PHP 7 will give your site an enormous speed boost. In this post, you’ll find out why we’re showing this notice in WordPress and what you can do to upgrade PHP.

Please read this post to get the complete picture of this move »

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Why this move?

WordPress is built on PHP. This programming language takes care of the heavy lifting for the CMS. WordPress was always built with backward compatibility in mind, but we’ve reached a point where that’s just not feasible anymore. WordPress needs a minimum of PHP5.2 to function, but that version will not get updates, fixes or patches. This makes it inherently insecure. If you are on an old version, Yoast SEO 4.5 will show you a message in the backend. Please update to at least 5.6, but rather PHP 7 to take advantage of all the awesomeness of this new version. Not just for you as a user, but for developers as well.

The why is three-pronged: security, speed, and future-proofing. PHP 5.2 hasn’t been updated for years and has serious issues. PHP 7 is lightning fast, up to 400% faster than 5.2. You might even regard this as a green move; you can use 50% fewer servers to get the same results from PHP 7. Last but not least, developers can finally use all the modern technologies to bring WordPress to the next level.

We understand this move might be annoying for some, but it is necessary to speed up the development of the web and to bring it some must needed security. That being said, updating your PHP version is rather easy.

How can I update my PHP version?

How to update your PHP version depends on your host. Most hosts have an article on their site explaining how to update PHP yourself. Here’s the one from SiteGround, or WP Engine. Go to your hosts’ website to find out more on how to go about this. If you can’t find the information you need, please contact your web host. We have made an example email that you can edit and send to your hosting company.

Don’t forget to backup your site before doing any major changes!

And how do I choose a different hosting company?

It might be entirely possible that your host is not willing to work with you. Maybe you just don’t feel valued at your current host or it could be that their future plans don’t fit yours. If so, think about moving web hosts. A web host provides the engine your site runs on and that better be a damn good engine. To help you with your quest for a well-regarded and forward-thinking web host, we’ve compiled a list of hosting services that got the Yoast stamp of approval.

Read more: ‘Whipping your hosting into shape’ »

On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better rankings or results. Be there!

At YoastCon, you’ll get practical with SEO. At the end of the day, you’ll be full of inspiration and ready to start improving your site. You’ll leave with a list of actionable advice that you can use immediately. Choose your favorite workshop and dive deeper into a subject. You can learn more about technical SEO, writing for the web or the deepest secrets of Yoast SEO. At YoastCon, everything is possible.

It will be an unmissable event for anyone wanting to improve the rankings of their sites. The second edition of YoastCon takes place in the beautiful concert hall De Vereeniging in Nijmegen, The Netherlands. The regular price for this one-day conference will be €299, but starting March 14, we will offer a limited number (50) of early bird tickets for €249.

Tickets

de vereeniging

YoastCon will take place in concert hall De Vereeniging in Nijmegen, The Netherlands.

 

YoastCon 2017 – Practical SEO

YoastCon is a must-visit conference if you want to learn SEO hands-on and want to hear renowned experts speak about the latest developments in our industry. We will announce the full speaker roster and workshop schedule in the coming weeks. Keep an eye out on our special conference page or subscribe to our newsletter to keep up to date on YoastCon news.

If you want to join us on November 2, be sure to order a ticket as soon as possible. An extremely limited number of early bird tickets is available for €249 from March 14. When they are gone, the price will jump to €299. If you buy an early bird ticket, you’ll get an exclusive goodie, and you’ll be the first to choose your workshops. What are you waiting for?

Tickets

Read more: ‘YoastCon 2017 conference page’ »

Today marks the release of the next version of our flagship WordPress plugin: Yoast SEO 4.4. In Yoast SEO 4.4 you’ll find many small changes and a couple of new features that make it even easier to work with the plugin. In this release post, we’ll give a brief overview of the changes that we’ve made, starting with Yoast SEO Premium.

New features in Yoast SEO Premium

If you’re an avid user of Yoast SEO and Google Search Console, you’ve probably connected these together so that they can work in tandem. Your crawl errors will show up in Yoast SEO so you can work on them from there. It was always possible to redirect 404 error pages using a 301, but with Yoast SEO 4.4 you can now use every type of redirect that Yoast SEO supports. These include 301, 302, 307, plus the 410 and 451 redirects. This makes it even easier to tell crawl bots exactly what should be done with the specific content.

You can find the second cool new feature in the internal linking tool. Yoast SEO Premium shows you the links that have already been added to the text. You can quickly discern the different links because they have a different icon, namely a checkmark. Of course, you’re still free to copy that link if you need to add it to the text again.

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Changes in Yoast SEO 4.4

Besides fixing a number of bugs, we’ve been working on some enhancements to improve the flow of the plugin. To start off, we’ve improved the styling of tables, so they are viewable on mobile. In addition to that, we’ve moved the option to disable the keyword and content analysis from the general tab to the features tab.

The newest release of Yoast SEO is now live, so head on to your WordPress install and hit that update button. We hope you enjoy this new release. If you need more information on this release, you can check out the changelog on WordPress.org. Thanks!

Read more: ‘Why every website needs Yoast SEO’ »