Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission.

A little bit of history

To understand why we pursue this mission, we’ll have to go back in history. Let’s start in 2006: Joost de Valk was building SEO plugins because he strongly believed that everyone could benefit from the SEO knowledge he had collected in his work for large agencies. As a WordPress fanboy, he could quickly translate his technical SEO skills into a useful plugin for WordPress. 

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The WordPress SEO plugin, which was rebranded to Yoast SEO later on, got an enormous amount of users. What’s more, Joost received an overwhelming number of support requests and was unable to handle those, as he was still working for an agency as well. At that point, Joost decided to start his own company. Selling premium plugins and doing a little bit of consultancy enabled him to further invest time and resources into the free Yoast SEO plugin as well. This allowed us to improve the quality and features of our products, and also resulted in a growing company. Moreover, it meant we could further define our mission.

WordPress’ mission and Yoast’s mission

The mission of WordPress is to democratize publishing with open-source GPL (General Public License) software. Yoast’s mission builds on WordPress’ mission, just as Yoast’s software is an extension of the software of WordPress. Everybody can create a website using WordPress. However, not everyone is able to rank in the search engines. In some niches, the search results are dominated by large companies with even larger marketing budgets. The Yoast SEO plugin, combined with the SEO knowledge Yoast shares, enables small entrepreneurs to compete with these large companies.

A ‘fair’ chance in the search results

We believe the web will benefit from all people having an equal chance in the search results. We would love for great new ideas and inventions to spread over the world. And great ideas don’t always come from large agencies but are created everywhere around the world. That’s why we believe that every idea should have a fair chance in the search results. WordPress and Yoast SEO cover most of the technical SEO challenges of a website. But to seriously compete with the big boys, every website owner still faces content SEO challenges. In our blog posts, we explain to our audience how to write awesome and SEO-friendly content and how to set up a decent site structure. Using the Yoast SEO plugin and reading our posts should help everyone to have a fair chance in the search results. That’s what ‘SEO for everyone’ is all about.

Making money and maintaining the mission

Pursuing our mission doesn’t mean we’re not making any money while doing so. On the contrary: the company Yoast is thriving. The money we make enables us to keep on pursuing our mission. We continue to tweak and improve our plugins and we write more and more articles about SEO. Making money makes pursuing ‘SEO for everyone’ easier. We can have a bigger impact. And, it allows us to contribute more and more to WordPress core.

The premium version of Yoast SEO has some practical features, which will make SEO a lot easier. However, all essential features you need to have that fair chance in the search engines, are available and will remain in our free plugin. Our online courses are powerful to quickly learn about (one or multiple aspects) of SEO. But all the SEO information you need is also available in our many blog posts. It’s important to us that everyone – even if you haven’t got much money to spend – can benefit from our SEO products.

Read more: ‘Victory of the Commons’ »

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here!

Accessibility

Web accessibility is something we always urge website owners to think about and improve. As we can’t let our own products fall behind, we regularly work on the accessibility of the plugins we develop. This time, we scrutinized the accessibility of the onboarding wizard of Yoast SEO and improved it so everyone will be able to use it well. 

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Redirects for private posts

The redirects manager of Yoast SEO Premium is one of the features we’re most proud of. It makes creating redirects – and therefore preventing 404s – so much easier, and helps site owners to be less dependent of developers. As of this release, we’ve added an enhancement to this feature. From now on, if you trash a post that’s set to private, Yoast SEO Premium will also ask if you want to redirect the old url to a new one. 

Compatibility

One thing that keeps challenging plugin developers like us is to make plugins work with all the different plugins that our users use. There are so many plugins out there – not even to mention the various combinations of plugins that exist. To improve the compatibility of our plugins, we’ve added tracking to find out which other plugins our Premium users have installed. This will help us tremendously in making Yoast SEO work flawlessly on more WordPress installs. For the same reason, we’re tracking which PHP version our user’s websites are running on.

Speaking of PHP, if your site is running on PHP version 5.3 or lower, you couldn’t have missed the notice to urge you to move to a newer version since our 4.5 release. Does this WHIP notice keep annoying you? Then we have some good news for you. You can now dismiss the notice. After 4 weeks it will pop up again though, as we still believe upgrading to a newer PHP version is the best way to go.

That’s about it. Go update to 5.2 and enjoy this brand new version of Yoast SEO!

Read more: ‘Why every website needs Yoast SEO’ »

Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus point in this release: languages.

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Updated language support in Yoast SEO 5.1

We like to know a language inside and out to be able to offer the best possible content and readability analysis. That’s why we’re continually improving the support we provide for languages and add new languages in the process. This release, we’re doing a lot of work on our language support. The highlight? Thanks to Abramo Tesoro, we’re now offering complete Italian Insights and Linking Suggestions in Yoast SEO 5.1 Premium.

Our Italian friends can now write a couple of hundred words to see the related post tool automatically suggest internal links to add to their posts. It’s a helpful tool that helps you build a solid site structure, and we’re happy that our Italian speaking users can use it now. Additionally, we’ve improved the Internal Linking Suggestions and Insights for Spanish, Dutch, French, English, and German.

Even more language news

In this release, we have a lot of new language additions. For instance, we’ve added additional English and French transition words, that last one thanks to Vianney Andre who also helped us with the Yoast SEO 5.0 release.

Yoast SEO can now filter out plural ordinal numbers for Spanish, Italian, and French. That means we can filter out things like octavo, ventunesimo or zéroième, when we encounter them in illogical places. This way, we can build a clean and useful prominent words list. Also, we’ve added filters for time words for English, Dutch, German, French, and Spanish. Words like afternoon, middag, nachmittag, matin or tarde will no longer influence the link suggestions.

Enhancements & fixes

Since releasing Yoast SEO 5.0 a couple of weeks ago, we’ve been hard at work improving that version and getting things ready for future releases. Besides fixing bugs and enhancing the performance of the plugin, we’ve made some changes that will improve the way the plugin works. In addition to that, we’re also fine-tuning some workflows and thanks to a couple of UX changes you’ll have to guess less what some little things mean. Lastly, we’ve added an importer for Jetpack SEO data.

Conclusion

Yoast SEO 5.1 is a significant step forward in the language department. We now support multiple languages: English, Dutch, German, French, Spanish and Italian, and our understanding of these languages is only increasing. With this knowledge, we can provide you with helpful information that not only helps you to write brilliant content but also to build a solid site structure by suggesting internal links based on what you write.

I hear you thinking:

“Maybe my language is next?”

Could be! Let us know in the comments which language we should look into, and we’ll see what we can do.

Read more: ‘Why every website needs Yoast SEO’ »

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2!

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Dixon Jones has worked at the forefront of search marketing since 1999. He became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SEO industry by providing link intelligence on a scale not previously open to the industry. Here, you can discover what he has to say about link building in 2017.

Majestic is all about links. If you compare links to other ranking factors, like content on a page or technical optimization, how would you rate the importance of links? Any examples to illustrate this?

In March 2016 Google’s Andry Lipattsev revealed that links remained one of Google top three ranking factors. In February 2017 Google’s Gary Illyes confirmed that the PageRank algorithm that made Google what it is today was still part of the algorithm. So yes – links are highly important, but these days there is a big difference between “a link” and “a link that counts”. Most links are hardly worth the screen they are written on.

Over the years link building changed a lot. Obviously, buying links is not the way to go. But what do you advise site owners if they want to get valuable links?

In a white hat world, you really should be considering the nature of the people that will be reading the page that the link is on. Are they real people? Is it a real story that relates to them? Does the link add to the story and is it a continuation of the user’s quest for knowledge? Is your content the END POINT for that quest?

Come see Dixon Jones speak at YoastCon 2017 on November 2 »banner YoastCon

Some site owners might find it easier to get links from Facebook or Twitter than from other websites. How do social links compare to links from other websites? What would you invest in more?

Facebook and Twitter create short term noise, but unless that noise translates into others writing evergreen content that links to your site, the benefits are transitory on social. But I think of Social links as a stepping stone to long term success. They give you a tannoy to broadcast a new message… but if the wrong people listen, then nobody will write about what you have to say. If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen… does it make a sound?

When a site owner analyzes their site with Majestic SEO they’ll get a trust and citation flow score. How can they put these metrics to use to help them optimize their site?

Understanding how we create those metrics really helps. The data is not simply scraping Google or looking for some sort of reverse engineering of Search Visibility. Trust Flow really is a score that relates at scale to the quality of a page. The simple workflow is:

  • Find candidate sites for getting links to your content.
  • Find the influencers on these sites.
  • Convince them of the merits of your business and content.

You can start by just typing in a keyword into Majestic to find the candidate sites or you can look at up to 10 competitors and find the hubs of authority for your niche. Both strategies can work well.

Majestic is often used for competitor analysis. Is there a set workflow in Majestic that you can recommend to a new Majestic user who wants to analyze the competition?

Yes. Many people use the “Clique Hunter” to look at sites that link to three or four or more competitors but not to themselves. For some businesses, this creates quite a list, but re-sorting the list can put the best candidates near the top. To the right of each domain is a little cog. Use the cog to select candidate sites to approach and select the “add to bucket” button. You can do this all day, and when you are ready, click on the bucket icon at the top of the screen and you can export all the sites out as a .csv file to approach the influencers for these sites.

Alternatively (and indeed – in addition) I strongly urge users to set up a campaign dashboard as soon as they have an account on Majestic. This starts tracking their niche and from these dashboards, you can easily analyze the sites in any of Majestic’s tools by using the “Export Sites To…” button.

We assume this interview has convinced people to go see your presentation at YoastCon on November 2! In the unlikely case someone is still in doubt, what’s the main reason they shouldn’t miss it?

The chart below shows how our Gamification system has distributed 1 Million “badges” on Majestic. Only 3% of all badges were for areas of our site related to comparing websites. This tells us that most users are really only scratching the surface of what Majestic can do for them. Yoast’s conference is a chance to go deeper. You’ll find out things about links analysis you never knew was possible.

Read more: ‘YoastCon 2017: Practical SEO’ »

Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other things, an internal linking tool and cornerstone content checks. Now, we’re taking the next step: Yoast SEO 5.0 features a brand new, and awesome, text link counter.

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Improving your structure one link at a time

SEOs can probably build solid site structures in their sleep, but for the rest of us, it’s hard work. We need every kind of help we can get. This process requires a lot of work. That’s why we’re starting to make Yoast SEO a tool that can not just help you with improving your content and different kinds of on-page optimizations but transcend that to a site-wide level.

Yoast SEO 5.0 kicks things off with the introduction of the text link counter. It’s the first tool that looks at your site from a site-wide SEO perspective. We all know how important – internal and external – links are. The web is based on links. We all form connections that lead us from one place to another. Links build a site structure. We, however, often encounter sites that hardly use links to form connections between different parts of the site. Without a well-thought-out linking structure, there will be no site structure. But how do I link correctly? Is there a way to check the links I have on my site and how do I know which articles link back? Well, now there is.

yoast seo 5.0 text link counter

New icons in Yoast SEO 5.0. The arrow pointing out is the number of internal links in an article. The arrow pointing in is the number of internal links to this article. The traffic light is the SEO score, while the feather represents the readability score.

 

text links counter

Hover over the icons to see more information.

Yoast SEO text link counter

The text link counter in Yoast SEO 5.0 analyzes every part of your site and presents all the internal links found on your WordPress site in two new columns. The first one – the icon with an arrow pointing out – shows the number of internal links an article has, while the second column – arrow pointing in – shows the number of internal links pointing to this post. By browsing the overview, you can easily see which posts and pages are linked. You can also discover which posts don’t have enough links or which links could be improved. You might even find pages that have just one or no links at all. This way, you can prioritize the posts and pages you need to fix to build up your site structure. Read Marieke’s post on why you should use the text link counter.

We’re making this tool available to every user of Yoast SEO because we think everyone can use a little help in building a solid site structure. The absence of a strong structure is one of the main reasons many sites fail to live up to expectations. Let us help you fix it. We want to improve your site from a holistic SEO perspective and lower the barriers to do so. Every part of your site has to be perfect to be the best possible result.

To keep track of your linking structure, we have to add a table to your database. If you are running into problems with this, you can get more information in this entry on our Knowledge Base.

Enhancement for Italian and French

New features are cool, but we’re also still focussing on expanding Yoast SEO’s language abilities. In the past releases, Yoast SEO received initial Italian support: transition word and sentence beginning assessments. In Yoast SEO 5.0, we can now calculate the Flesch Reading Ease score for Italian. This way, you can see exactly what the perceptive level of the text is. We’re continuously researching better ways of implementing language support. In this case, after much deliberation, we’ve upped the maximum sentence length from 20 to 25 based on in-depth research into the use of the Italian language.

The second supported language we’ve enhanced in this release is French. Thanks to Sylvain Perret and Vianney Andre we can now offer full insights and linking suggestion in French. Full support for French is expected soon.

Upwards and onwards

Yoast SEO 5.0 is another milestone release that makes SEO a bit easier for everyone. We’re offering you a new way to look at your site and the content within. We’ve made links visible and usable, so you have to spend less time figuring out how everything is connected. Now, hit that update button and go work on your site structure!

Read on: ‘Why every website needs Yoast SEO’ »

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to do just that! If you buy the online structured data course now, you’ll receive a major discount. You’ll only pay $119 instead of $149.

Want rich snippets for your site? Try our Structured data training »

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Practical course

The structured data course is a very practical course. We’ll first teach you some theory about SEO and why structured data is important, but then we’ll quickly dive into the practical implementation. If you buy our course, you’ll receive lots of screencasts and step-by-step examples on how to implement structured data on your own site. We’ll teach you the fancy (but hard way) to do it, but also the less elegant, quick-and-easy way. Everyone – you don’t have to be a developer! – will be able to get going with structured data after they’ve completed this course.

Watch the first video of the structured data training if you really want to know what this course has to offer:

What does the Structured data training contain?

The Structured data training consists of three modules. In the first module, we explain what structured data is and why it’s important. The second module is by far the largest and most important module. In this module, we explain exactly how to implement structured data on your site. The third module teaches you how to evaluate structured data and provides you with some useful tips.

The online course contains 6 training videos, lots of reading material and challenging questions after every lesson. The questions will test whether you really understood the material. We estimate that you’ll spend 8 hours (on average) on our course. You’ll really need to dive into the subject to fully understand this SEO topic. At the end of the course, you’ll receive a certificate and a badge to put on your site!

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll be able to add structured data yourself, so Google can show a rich snippet.

Why take our structured data training?

A normal snippet of a recipe looks like this:

You see a title, a URL and a description of a page. If you add structured data to your page, Google (or another search engine) can transform your snippet into this:

So the structured data you add can show up in the snippet. For recipes you can add ratings and reviews, cooking time, calories and an awesome picture. Not only for recipes, but also for books, movies, articles, products etc. structured data exists.

Rich snippets let your page stand out from the other search results in Google. And if your page stands out in the search results, chances are much higher people will click on it.

Is adding structured data hard?

Adding structured data is not very hard, but you do need to know what you’re doing. After some training, everyone should be able to add structured data and get rewarded with those desired rich snippets!

We’ve created a very practical online training in which we take you through all the steps of adding structured data to a site. We’ll first explain the theory and then we’ll show you screencasts that will guide you through the steps you need to take. We’ll discuss multiple strategies you can use to add structured data to a website. Some strategies are more advanced (and more daunting) than others. At the end of the course, you’ll be able to add structured data in multiple ways. Just choose which strategy fits you best and start working on those awesome rich snippets yourself!

Want to buy our course?

The structured data training will be available as of June 29. You can purchase the course for the introductory price of $119 until July 2. You’ll get access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress every 3 months.

Want to know more?

Check out the Structured data training and make sure you won’t miss the launch by subscribing to our newsletter!

Not the right training for you? We offer lots of other SEO courses. See which one fits your needs best!

We proudly introduce you to yet another pre-eminent speaker at YoastCon 2017: Marcus Tandler! Marcus, also known as Mediadonis, is co-founder and managing director at OnPage.org. This award-winning SaaS Tech-StartUp helps webmasters make better websites. Marcus started working in the SEO industry about 20 years ago, so he gained a lot of experience over the years. Read in this interview why you should not focus on Google or SEO when optimizing your site!

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You’ve been in the business for a very long time (since 1998). Do you think SEO changed a lot during this time? If so, what are the main lessons we can learn from those changes?

SEO has changed a lot from its early years to where we are now. When I started with SEO, keyword stuffing was the way to go. It was only about putting as many instances of a particular keyword on your page, preferably using a white font on white background to not bother the user ;)

When Google introduced its link-based ranking algorithm, the link spam games began. People were grabbing low hanging fruit via open guestbooks, forums and comments or simply buying links on high Pagerank domains. SEOs were addicted to Pagerank. For a long time acquiring links was pretty much the only thing you’d have to worry about when trying to rank a website for juicy keywords.

Brand and authority have continued to become more important throughout the years, which all started with Google’s Vince update in 2009. On-page SEO and UX have become more important as well, with Google becoming less dependent on ranking signals which can be gamed from the outside, like backlinks.

Google’s goal is to create happy users. Google has become exceptional in anticipating search intent and delivering a satisfying result.

These days, links will get you into the top 10 at best; it’s user behavior that will make it rise to the top or vanish to page two. Last year, Google Principal Engineer Paul Haahr said at SMX West:

„We run a lot of experiments, it is very rare if you do a search on Google and you’re not in at least one experiment.“

Of course, those are not all ranking experiments. Google famously tested 42 different shades of blue to find the optimal blue for their search result links.

So the main lesson is: Only try to rank for keywords, where you can deliver the best possible result – or at least the best among the top 10 ;)

Come see Marcus Tandler speak at YoastCon 2017 on November 2 »banner YoastCon

You must have seen lots of websites in your career. What’s the biggest mistake you think website owners make when it comes to SEO?

Often people think of SEO as a tactical approach, which gets applied only after the website is up and running. It makes a lot of sense to include an SEOs opinion right from the start when conceptualizing the website or planning a relaunch.

The biggest mistake I see quite a lot is failing at indexation control and poor crawl budget management. Most webmasters are feeding Google all available pages, not thinking about whether Google should index those pages. For example, online shops with x different color variations of the same product on x different pages. Same goes for feeding a blog’s category- and/or tag-pages to Google, while most of the time these pages cannibalize other pages from the blog and provide a subpar result for the user. So basically compulsive hoarding of pages.

Ever since Google introduced the Panda, webmasters should try to cut the fat, only feeding pages to Google which provide value to a potential searcher.
With every page you should ask yourself three questions:

  • Do I need it for my users?
  • Does it need to be indexed?
  • Does it need to rank?

Although Google has almost limitless crawl capabilities, they still want to manage it most effectively. It’s all about avoiding waste of resources. Don’t become a digital compulsive hoarder.

As the co-founder of OnPage.org, the SEO tool that analyzes all kinds of on-page elements that influence your ranking, do you believe focusing on on-page SEO is the best SEO strategy?

Absolutely! Of course, you will need a couple of good links to convince Google of your site’s legitimacy and get a shot at the top 10, but only thorough on-page SEO will make your site stay there.

On-page SEO is the foundation. Your ambition should be creating a 100% perfect website. Fast loading, omni-device friendly, no broken links, broken assets or anything else that can go wrong. There are also various best practices for international websites (hreflang), handling internal duplicate content (canonical), pagination issues (rel prev / next) as well as controlling indexation with the help of robots.txt directives or the noindex-tag. The better Google can understand your website structure and content, the better you will end up ranking.

I’d aim much higher, though. Not focusing specifically on SEO but rather website quality and user experience as a whole. Users want fast loading websites that work properly on all desktop and mobile devices. Of course, Google also likes fast loading websites, because it makes their users happy. So Google should not be your focus, always focus on the user, and you’ll be fine.

SEO of the future: what should website owners focus on if they want to rank now AND in the future? Are there any important changes coming up that we should know about?

If you focus on your users, you will be fine and won’t have to worry all too much about potential updates and changes. Google cares a lot about its users, so you should, too. Google is getting better and better at determining which result is the best result for the user, so you should always aim at being the best possible resource for the keywords and topics you’re trying to rank for.

It helps to be honest with yourself up front, so is your website a good resource for these keywords and topics? Do you offer anything unique over the websites which are already ranking in the top 10? Constantly ask yourself: If your website would disappear from the web, would anyone miss it?

Why shouldn’t people miss your talk at YoastCon?

I have a pretty unique form of storytelling racing through hundreds of slides. So besides getting up to speed on what’s happening at Google, you will hopefully have a great time getting slidestormed ;)

Follow Marcus on Twitter: Twitter.com/mediadonis

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Read more: ‘YoastCon 2017: Practical SEO’ »

Today, we’re releasing new versions of all our plugins, including Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Read on if you want to know more.

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Fixing bugs and enhancing flows

Yoast SEO received the most attention this time around. In Yoast SEO 4.9, we fixed a bug that caused certain assessments to go missing after the switch to cornerstone content. There was also an instance where certain users without sufficient rights to access the configuration wizard could see the configuration wizard button. In addition to that, we also fixed a bug with an ambiguous column ID that caused an SQL error. The last one was a bug where the category URL in the sitemap was encoded twice.  As of today, we only load the translations when the configuration wizard endpoint is called, instead of every time rest_api_init is called.

Removing noodp

Some time ago, DMOZ ceased to exist. And with it, the noodp tag died. This tag was necessary to block search engines from using the description for a page in DMOZ as the snippet for your page in the search results. Recently, Google announced that it would stop using the tag as a source for search snippet information. This prompted us to remove the deprecated advanced robots meta value.

More fixes for other plugins

Several other plugins also received bug fixes, like Yoast SEO News for example. In this plugin, we fixed a bug where sticky posts show up in the editors’ pick RSS feed without marking it as an editors’ pick and one where the date format was invalid in the editors’ pick RSS feed. In Yoast SEO for WooCommerce, we added a filter to set the primary category in the permalink and fallbacks for several deprecated warnings. We also fixed a bug where not all Yoast SEO columns were hidden when the columns output by Yoast were removed. As usual, you can find all the changes to the plugins in their respective changelog files.

Hit that update button!

The new releases of all the plugins are now live and waiting for you to download. So, please update as soon as possible and enjoy the latest and greatest of Yoast SEO. As always, thanks for your support and we hope this release makes your work a little more streamlined.

Read more: ‘Why every website needs Yoast SEO’ »

In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.

Cornerstone content analysis

For some time now, Yoast SEO checks your articles and gives you feedback so you can fix readability and SEO issues. This analysis has always been one-size-fits-all, but that’s about to change. These last couple of weeks, we’ve been investing heavily in site structure. One of the most important parts of a solid site structure is cornerstone content: authoritative articles based on the keywords you most definitely want to rank. These should form the basis of your site.

In Yoast SEO 4.6, we added the possibility to mark a certain article as cornerstone content. This way, it is given a higher value in Yoast SEO, which causes this article to show on top sooner in the suggestions the internal linking tool provides.

Starting from Yoast SEO 4.8, we can now analyze your cornerstone content following a particular, stricter set of specifications. These checks will help you build killer cornerstone articles. Among other things, we now check if a cornerstone article has 900+ words and if the keyword is in at least two subheadings:

yoast seo 4.8 cornerstone analysis

But wait, there’s more

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While the rest of this release mostly consists of bug fixes and enhancements, there’s also a couple of other changes. We now remove the prominent words option for unsupported languages and change the string ‘current url’ to ‘old url’ in the Search Console Redirect to match the language in the Redirect Manager. We’ve also made several improvements to the Local SEO plugin.

As always, we hope you enjoy this new release. Don’t forget to update!

Read more: ‘Why every website needs Yoast SEO’ »