scamHere’s how the technique works. If you want to write an affiliate review of a product named, say, Online Business Wizard Blueprint (just made that up), and you want to make it as eye-grabbing as possible then all you have to do is go with a headline like:

Online Business Wizard Blueprint Scam

This is sure to get a lot of people interested. Now, the cool part is that you still get to keep the review pretty standard. You go through the pros and cons, describe some features, provide a bonus and display your affiliate link. The only thing you have to say at the end is:

Is Online Business Wizard Blueprint a scam? Surely not.

And you’re “clean,” so to speak. Only you’re not.

The above scenario personifies exactly everything that’s wrong with internet marketing these days… Deceptive headline. The copy has nothing to do with the headline. And probably a shitty product being promoted in the first place.

That being said, it surely works. Whenever a new product gets released, there’s always at least one review like this occupying one of the top spots on Google.

It has a lot to do with human nature. Whenever we’re thinking about buying something, and all of a sudden we see a headline like [Product Name] Scam, we feel this irresistible urge to check it out, purely because we don’t want to get scammed, which is 100% normal.

But the person on the other side who’s just trying to lure us in, is not normal at all.

Therefore, here’s a quick cut-out-’n-keep guide on what to do when you encounter a review like this, and also when you can write one yourself.

What to do if you see a [Product Name] Scam review

Just a quick procedure, actually.

Before you even start reading it, scroll down to find any affiliate links.

If the headline says “scam” yet the person still tries to spin it and promote the thing then they’re obviously a douchebag. Don’t even bother reading such a review.

If there are no affiliate links, however, then the review can actually be the real deal, in which case by all means read it.

When to write a [Product Name] Scam review yourself

Quite simply, when it really is a scam and you want to tell the world about it.

In this case, however, using an affiliate link at the end is not the most fortunate thing, to say the least.

This also means that, on the other hand, if you like a given product, please don’t act like a “smart marketer” and create a [Product Name] Scam review for it. You might get some sales here and there, but your brand will suffer along the way.

Fighting spam reviews

Those problematic [Product Name] Scam reviews are nothing more than spam. I encourage you to fight pages like this by reporting them to Google. This can be done here.

If Google gets a number of spam reports for the same page, they are sure to do something about it.

Word for today: mercy. As in “no mercy for spam reviews.”


[Product Name] Scam – The Most Overused Eye-Grabbing Review Technique | newInternetOrder.com

Funny Dinosaur King is Biggest in the World by epSos.de, on Flickr: http://www.flickr.com/photos/epsos/8136112369/I couldn’t resist using this headline, but there’s actually no hype in this post. I just want to talk about some direct ways of making money on the internet.

In this case, “making money directly” is the opposite of “passive income.” So quite an interesting turn of events considering that the internet is all-in on the whole passive income concept, right?

In short, this is about freelancing – exchanging your expertise for money.

Not everyone is convinced to freelancing. I know that passive income is a lot more attractive concept in itself. Who wouldn’t want to be able to make money passively, while having a drink at the beach… But, like I said in the headline, before you make it big on the internet, you have to be able to put some food on the table in the meantime.

Freelancing is actually a great way to make money short-term. While passive income is the perfect long-term strategy. Here’s what I mean; the pros and cons of both approaches:

  • Freelancing – easy to get started and make money within weeks; however, the moment you stop working, the money stops flowing as well.
  • Passive income – takes an awful lot of time just to bring any initial profits; however, it continues bringing profits long after you stop working.

I guess what I’m trying to say is that you shouldn’t disregard freelancing as a possible income stream just because your goal is to grow your “passive” business. In my opinion, getting both pieces of the puzzle working together is the best approach for online entrepreneurs.

Now, the funny thing about freelancing is that you don’t really need a CV or anything like it to get started. The only required element is one client willing to throw money at you in exchange for some specific service.

freelancing

Of course, you do have to possess the necessary skills just to be able to deliver that service, but that’s a whole other story. You can start your research by taking a look at one of my guest posts. It focuses on the things that every beginner freelancer should pay attention to:

4 Freelancing Tips For Beginners

Although the post above lists some places where you can go to get your first deal, there are actually a lot more websites and job boards out there. For a more extensive list, feel free to visit another post (title not accidental):

10 Places To Find Freelance Gigs Before You Get Rich On The Internet

The best thing about the freelancing world is that you can find work on literally tens if not hundreds of different sites. And sometimes, all it takes is having a good hire me page on your own site (I had a number of request purely through my hire me page).

Anyways. One of the most significant problems in the freelancing world, besides getting clients, is productivity. As it turns out, managing your own time is much more challenging than you’d think.

There are many posts about the issue of productivity on this blog, but the simple advice I have for you today comes inside the following post:

Be More Productive by Working Early

To be honest, I was always a late-riser, mainly because I liked working at night. But even I, and it was one of the most surprising revelations, am much more productive if I get up early. Really, there’s no better feeling than having your work done by 11AM… Check out the above post to find out how to do it.

And last but not least: What do you think of freelancing as a genuine way to make you money short-term?


Things To Do Before You Make It Big On The Internet | newInternetOrder.com

If you’ve been interested in making money online for any amount of time then you’ve probably seen one of those sales videos where the narrating voice tells you to shut down all distractions so you can “receive the most value” when watching the video.

The instruction usually tells you to shut down Facebook, Skype, Twitter, close your other browser tabs, and even (believe it or not) turn off your phone and lock the door of the room you’re in right now.

… And it’s all so you can “receive more value” … yeah, right.

ninja

It’s actually a marketing technique I like to call the Douchebag Ninja.

By the way, have you noticed that I’m using the word douchebag an awful lot lately? Anyways.

The rules of the Douchebag Ninja

First of all, why the name… It’s all because the technique is kind of stealth in nature, and because it’s about deceiving the visitor that there’s something special waiting for them, only to make them more receptive to the marketing message.

The main goal of the Douchebag Ninja is simply to maximize the conversions that the offer is getting. And one of the things that work quite well in doing so is convincing the viewer to shut down all possible distractions around them.

It’s actually very easy to lose a sale when you’re an online marketer. All it takes is one single distraction and your prospective customer is no longer paying attention to anything you’re saying.

Therefore, if a marketer manages to convince the viewer to lock themselves in a room and throw away the key, they have much better chance to close the sale.

The problem with the Douchebag Ninja

The problem isn’t the technique itself but the deceptive instructions used by people trying to apply it.

The thing is that you don’t need to shut down distractions to “receive value” from anything, and if someone tells your otherwise, they just want to sell you something.

Picture this, can you imagine yourself in a crowded bus, standing, yet holding a great book and reading it with complete dedication despite the overall noisy environment? It’s probably no problem for you… The fact is that we can always tune ourselves for receiving value, no matter the scenery we’re in. And we certainly don’t need anyone to tell us what to do with our phone, Facebook, or other “distractions.”

The takeaway

Basically, there are two lessons to take away from this post.

  1. Don’t believe anyone who tells you that you “need to shut down all distractions because what you’re about to see will change your life forever” – it’s just the Douchebag Ninja technique in practice.
  2. If you’re trying to sell something yourself, don’t try to trick people into paying attention to you. Instead, make your message interesting enough so people will shut down distractions on their own.

I guess that’s it about the technique itself. Have you come across anything like this in the online marketing space recently?


Funny Marketing Trick (the “Douchebag Ninja”) | newInternetOrder.com

pillars-sBig sounding headline, isn’t it? Actually, I’m using it to convey the gravity of the topic, and emphasize that running an online business requires you to put some groundwork in place, hence the pillars.

Of course, this is just my take on the matter, and you’ll surely find other entrepreneurs and bloggers who will present a completely different approach. However, if you want to find a good starting point for your online business, I believe this is it.

The trick with online business is that it’s not the most intuitive line of career out there.

I mean, if you want to open a traditional brick-and-mortar café, for example, then even though the venture will still be challenging, you kind of know what you need to take care of in order to succeed … things like: good location, nice interior design, good deals with suppliers, professional team of employees, education and training programs for employees, advertising, good and unique offer, attractive prices, and so on. Listing all these things isn’t that difficult. But what about online business? Well, online business has its own pillars…

(Note. I encourage you to check out one of my posts talking about the differences of online business vs. offline business.)

pillars

1. Core technology

The first, and crucial, pillar. There’s no online business without at least some technology involved. Thankfully, you don’t need to be a tech pro to be able to handle it.

I admit, I’ve a Master’s Degree in Computer Science, but to be honest, I never actually use any of my “university knowledge” when doing business online.

Your absolute minimal core technology is comprised of just three things:

  1. Domain name.
  2. Hosting account.
  3. Website.

(Well, okay, you also need a computer, but this is kind of obvious.)

Domain name is your address on the internet. Mine is newinternetorder.com.

Getting a domain name isn’t a complicated process, but choosing it can take some research time.

A while ago I published two posts on how to select a domain name. The advice is fully relevant today too. Check them out:

The actual registration can be done through Go Daddy. A domain will cost you around $10 a year.

Hosting account. If I said that a hosting account is where your website is hosted then it wouldn’t be very helpful, would it?

“Hosted” is just another way of saying “stored.” Therefore, a hosting account is where your website is stored. On top of that, it’s also where every visitor can access it.

Hosting is actually one of the more complicated aspects of computer technology, but the good thing is that you don’t have to know a lot about it in order to work with your website.

The setup process of a hosting account is actually fairly straightforward. You just have to sign up for an account, and then work with the support team to get your domain connected to the host. (They can also help you to install your website if you don’t feel like doing it yourself.)

Not that long ago, I wrote a post titled web hosting for online business – complete guide. Feel free to check it out to get all the information you need for a quick start.

Website. This is the last element and actually the one you’re going to work with on a daily basis.

Interestingly, the creation, development, and launch process of your new site can be as long or as short as you make it.

The thing is that you can either go with some ready-made solutions, develop new ones yourself if you have the skill, or hire someone to help you with the whole process.

This also depends on how much money you want to spend on this. Doing things on a budget won’t consume more than $100. On the other hand, hiring a professional can set you back $5,000 or more.

Since it’s the bootstrapping approach we’re focusing on here, let’s keep this on a budget.

Rule #1: use WordPress. It’s a website management platform that’s free and powerful (it’s the one I’m using to run this site).

You can find out how to get and install WordPress in 5 minutes in one of my other articles.

Once you have WordPress, you need to get a unique design that’s going to represent your website and convey its brand. If hiring a professional developer is not an option then consider one of the respected theme stores like ThemeFuse or WooThemes. They will provide you with really great quality themes, that are optimized, safe, and in-tune with modern standards.

When you have the theme, you can install it on your site. This is a quite simple process: how to install a theme.

Apart from the above, there’s a ton of other things you can do with your WordPress site. The number of available plugins is truly exceptional. It’s kind of similar to the situation in the Apple App Store … meaning that if you need some cool feature on your site, there’s surely a plugin for that.

(You can check my list of essential plugins if you’re interested.)

2. The offer

The second pillar is your offering. In other words, what is this cool thing you do that can benefit other people up to the point where they’d be ready to pay for it?

One of the most important things to keep in mind here is not to do any shitty product creation like some people advise … the “you can create a product in one day” -fairytale.

Product creation takes time. This is simply a fact. If you don’t want to believe me then it’s your call. The internet is full of sites where the author will be convincing you that products can be created in hours. If that vision is more attractive to you then by all means tune in to it. But the reality still stays the same – there’s no quick and effortless product creation (something I talk about in the art of polishing a turd).

But products are not the only way for online businesses to make money. Offering your services is another approach that works really well.

For instance, my freelance writing services is something I started offering by accident, but it led me to my first book deal (PACKT Publishing). So you never know what outcome the future holds for you.

There’s a series of posts on this blog that talks about various online business models, feel free to check it out and try to find the one that appeals to you the most:

marketing

3. Marketing

The third pillar is marketing. In other words, how you’re going to promote your offering.

An interesting thing we can notice among online entrepreneurs is that some of them have a lot of natural talent for marketing, while others have to spend long hours learning and testing things out.

Either way, your business doesn’t exist on the internet if you’re not doing any marketing. In my opinion, the first rule of marketing an online business is:

If you build it, they won’t come.

Internet is simply too vast for anyone to stumble upon your site by accident. In the real world, for example, when you have a café, people will come across it every day if they just happen to be in the neighborhood. On the web, it doesn’t work like that.

Here are some popular elements of online marketing:

  • advertising,
  • SEO,
  • link building,
  • social media,
  • word of mouth.

Each of these elements is powerful enough to make your business profitable on its own, but as I said, it requires a lot of testing.

Although you don’t have to be an expert in all of the above, getting at least some knowledge in each of these topics is a must. That way you can pick the most suitable one for your needs later on.

Check out my brain dead simple explanation of marketing, and one of my favorite post on this blog – what being drunk can teach you about life and online business.

I also encourage you to look for advice on other blogs, but be careful not to get fooled into buying some crappy education (distraction marketing). Speaking of education…

4. Minimal education

In essence, education is great. But there’s just so much stuff available online that this whole information overload can paralyze you completely.

I’m a fan of minimal education. If you want to do something, obtain just the minimal amount of information needed and take action as soon as possible.

And this is not an opinion I always had. There was time when I was so lost in consuming this “yet another piece of advice” that I literally couldn’t get anything done. It really is a dangerous habit.

On top of that, there’s just so much crappy educational products about online business out there that getting scammed is more than easy. Here’s a two-step process on how to protect yourself from getting scammed:

  1. Realize the 1st rule of BS.
  2. Understand that most of the so-called gurus just want to get you on their email lists so they can constantly push their crap and sell you something every month.

Let’s do a simple exercise, think of a certain guru, the first person that comes to mind … got it? okay … never ever buy anything from that person!

If you want to get some heads up on who’s on the bad guys team in this industry, feel free to follow the Salty Droid.

5. Tools

To be honest, tools are a pretty individual thing (everyone has their own favorites), so I encourage you to experiment and check a bunch of them out before making any final decisions.

The typical set of tools for online business consists of:

  • a market research tool,
  • a keyword research tool,
  • marketing tools,
  • productivity tools,
  • data synchronization and backup tools,
  • content creation tools,
  • monitoring tools.

There’s truly a massive amount of stuff available online. The best thing to do before you decide to get any particular tool is to search for some genuine reviews online (reviews published by people who actually have the tool in their possession, and are not just writing a review based on the promotional material).

You can find my recommend set of tools on the official tools page, and my top 12 favorite tools ever. Additionally, you can also check out my review of Market Samurai – one of the top market research and keyword tools.

6. Productivity

The final pillar of online business. The topic of productivity has gotten really popular in the recent years. The thing is that no matter what we do, we only have 24 hours in a day, and if we learn how to use this time effectively, we can make a lot of things happen in our lives.

For an online entrepreneur, productivity is especially crucial because there’s no boss standing above us and telling us what to do. It’s really easy to fall victim to procrastination, or other common problems.

What has turned out to be a great solution for me is a work and time management methodology called Getting Things Done (GTD). Over the years, I wrote a number of articles related to the topic of productivity and GTD.

If you want to give it a shot and learn this methodology too then hop over to my series at Lifehack titled “Productivity Made Simple” – it provides a cool GTD guide.

action

Okay … now what?

These are the pillars … okay … so now what? -says you.

The key to success is to develop your skills/background in all six pillars at the same time.

Think of it like building an ancient structure of some kind … if you place just one pillar instead of the required six, your structure will fall right away. Using three will probably keep it standing, but not very stable. Only having the complete set of pillars put in place guarantees a stable structure.

I know that it seems like a lot of work, and it kind of is… Sorry the be the one to break this to you.

Unfortunately there are no shortcuts, and if someone wants to convince you that there are, they’re just trying to sell you something.

The good side, though, is that you don’t need to become an expert in all pillars at once. You can do everything step by step. Start by building small pillars and then expand each one gradually. This way your business can grow evenly in all areas.

Okay, enough talking. It’s about time to take some action! (That includes me too.)


The 6 Pillars of Online Business | newInternetOrder.com

clip_image002Hold on, before you go, let me tell you why this might just be the droid post you’re looking for. As you know, this blog is about creating a profitable online business. A couple of days ago I got an email from Matthew offering me a guest post on doing just that in the weight loss niche.

I was probably half way through the post but I already knew that it’s going to be a great addition here. Matthew really knows his stuff and presents a real and well researched stance on weight loss as a great business area for online entrepreneurs. Tune in.

Enter Matthew

What is an epidemic? It’s a disease that has affected a large number of people in a population within a small period of time. When the disease affects almost every individual in the population, then it becomes a pandemic.

Today, obesity is an epidemic predicted to become a pandemic within the next few decades. What does this mean for entrepreneurs like you and I? Well, apart from the fact that, according to the statistics, you who are reading this article are most likely overweight, it also means that obesity has created a huge need for a solution.

And since a need for a solution is what drives the demand for every successful product in the market today, the high obesity occurrence is what gives many weight loss products their current high earnings potential. Is the demand for weight loss products high, indeed?

As you drive through the city where you live, you will see closed businesses, houses for sale, and gas prices that are astronomical and you know people have to be very choosy with their money. However, the amount of money that people are willing to spend on weight loss products steadily increases. Weight loss purchases are more and more every year. Just take a look at the information below and you will see how much of an increase there really is, and how you can take advantage of that to make money.

The War with Weight is Truly a $60 Billion Market

All over the world people are gaining weight. According to the World Health Organization between 2005 and 2015 there will be a continued increase of overweight adults from 1.6 billion to 2.3 billion. In the same period, the number of obese people will grow from 400 million to 700 million, globally.

And with that kind of overweight and obesity rise it is no wonder more and more money is being spent on weight loss. The total amount has surpassed $60 billion annually. This is because obesity causes a host of other diseases (i.e metabolic syndrome, diabetes, heart disease, hypertension, arthritis, etc.) and therefore the medical expenses for obese people are significantly higher than these of normal weight people.

What is even more astounding to me is that smoking is now second to obesity on the list of preventable death in the United States. Smoking causes cancer – an expensive disease. Yet, obesity is more expensive. The U.S. alone is now spending $190 billion on medical expenses to treat obesity, Reuters reports. This accounts for 21% of US health care costs, according to Cornell statistics. At the rate Americans are going, the cost will increase to $550 billion by 2030, says a CBS News report.

The frenzied growth of obesity in the US is reflected on the fact that while in 2000 there were no states with obesity rates higher than 30%, by 2010 twelve states had obesity rate of 30% or more. Today, 35.7% of American adults are obese. This number will be 42% in just 18 years from now, researchers predict.

So if billions of dollars are being spent on obesity there has to be a way for a person, who sincerely wants to help people become healthier, to capitalize on this money making opportunity in a legitimate and ethical way.

How to Get Your Share of The Pie in the Weight Loss Market

There are many ways one can capitalize on the growing weight loss trend, but in this article I will elaborate only on the one I am most familiar with: Affiliate Marketing. It is one of the fastest ways to make money online today. It’s not the easiest, but it works fast.

This is because as an affiliate marketer you connect with businesses that are already successful. That means you don’t have to create a product yourself. The product and the market are already there for you. In other words, you take advantage of an existing trend – a proven product that sells successfully in a thirsty market.

As an affiliate marketer, not only do you not need to create your own product, you don’t have to market a product either. You don’t have to keep a stock, pay employees, handle shipping, answer phone calls, respond to lawsuits, etc. All this is taken care of by the merchant you are affiliated with.

What’s more, to succeed as an affiliate marketer in the diet niche, you don’t have to be a dietitian or a health professional.  Your job is only to endorse the product. You do need to become a master in SEO, though, so that people will get to see your endorsement and  click on your affiliate links. This is a two-step process.

1. Identify Successful Weight Loss Products

It’s important that you associate yourself with the big players in the diet industry. That is, companies that have a proven record of success. Some of the top weight loss programs are Weight Watchers, Medifast, and Nutrisystem.

These companies have been offering weight loss solutions in the form of diet food (meal delivery, meal replacements), digital products (online weight loss tools) and one-on-one support (advice from dietitians, meetings with other dieters) for over three decades. They have helped millions of people lose weight and keep it off.

You don’t want to associate yourself with fad products. The weight loss industry is notorious for its deceptive, short-lived, magic diet pills and cabbage soup diets that become popular for one year or two before they fall into oblivion.

Stay away from products like Acai Berry – a product that is associated with scientifically unsupported health claims, and diet pills like Hoodia – a supplement proven to be 70% counterfeit. They are destined to live a short life, as the snapshots from Google Trends show below:

clip_image003

The Hoodia Bubble. The photo shows how the number of searches (demand) for the term: “Hoodia diet” changed over the years. It peaked in 2007. Today, the Hoodia market is obsolete.

clip_image004

The Acai Bubble. The photo shows how the number of searches for the term “acai for weight loss” changed over the years. The Amazonian berry appeared all of a sudden in 2009.  The acai diet was a total fad. Today the interest for Acai berry to lose weight is almost extinct.

clip_image005

Weight Watchers – a stable product. The photo shows how the number of searches for the term “Weight Watchers,” changes over the years. The product enjoys a steady demand with only seasonal fluctuations.

2. Create a Website

In your website you will provide information that relates to the products you are affiliated with. Thousands of people query Google every day to find information about fitness and diet products. I will give you an example. In my website, I have two pages were I review the Weight Watchers program and the Nutrisystem meal plan.

Here are some keyword phrases that people type on Google before they land on these two pages of my site, based on my Google Analytics account:

  • Does Weight Watchers work for men, too?
  • How much will I lose on Weight Watchers
  • How does Nutrisystem work?
  • How does Nutrisystem compare to Weight Watchers?

All you need to do is align yourself with the well-known weight loss programs. People needing answers to their questions about weight loss go online every day. There will be questions as basic as “how do I lose weight” to more focused “did Weight Watchers work for you” to “if I take Solo Slim will my tongue go numb.” Every question and the way you handle it is vital. People trying to lose weight will spend their money on something they feel has the potential to work for them.

In my website, I try to answer all questions that people might have about the merchants I am affiliated with. My goal is to be as objective as I can. If a product has a disadvantage, I make sure I mention this so that the reader will be informed. If your intention is to help people make an informed decision, your effort will be appreciated. People will trust your opinion and they will rely greatly on you for choosing the product that suits them best.

The more questions you sincerely answer, the better. You can use Google’s Keyword Tool to find potential topics people are interested in or you can use common sense. For example, I recently published in my site a real testimony of Jackie, a lady who lost weight on Weight Watchers. I did that simply because I know that potential customers want to read other people’s experiences before they decide on a certain weight loss program.

For every merchant you are affiliated with, here is some information you need to provide in your website:

  • Describe the product in detail, its history, why it has been created, who is it best for, what it can do for your readers. Break down how the programs works. Does the program incorporate shakes, or real meals? Does the program include going to meetings?
  • Compare your merchant’s product to other similar products. In what ways is the product you are featuring better than others in the industry?
  • Put yourself in your visitor’s position and understand what concerns you would have if you were looking for a solution to your weight loss problem. How would you feel? People often want to avoid spending time researching a product. They want somebody who will tell them what to do, believe it or not. This is where you come in answering their questions, explaining to them the benefits of the product, the various options, the pros and cons.
  • Are there any scientific studies that support the effectiveness of the particular diet pill or weight loss plan? Are there any side effects? Is the product appropriate and safe for a specific class of people (vegetarians, diabetics, etc.).
  • People love to hear real life success stories about a product they are thinking of spending money on. Put together reviews on the products you are endorsing showing potential customers the great (or not so great) experiences others have had using those products.

The weight loss industry is booming and with it the opportunity to make money online. Your goal is to help people identify what you honestly believe works. If you have tried the product yourself and has worked for you, then all the better. Give your readers the information they are looking for so that they will make an intelligent decision. You will be rewarded with affiliate commissions.

The weight loss market wave is strong and still far from the hitting the shore.  The question is, are you willing to ride it?

About the author: Matthew Denos is an internet entrepreneur who studies the weight loss market, its profitability, and the opportunities it offers to open minded webpreneurs.


Leveraging the Obesity Epidemic to Design a Profitable Online Business | newInternetOrder.com

distractThis is a really nice concept I’ve stumbled upon recently. Where by “nice” I actually mean that it’s one of the douchebag marketing techniques I’ve been talking about in some of my latest posts.

The method itself is not that new, it’s been in use for years now, almost exclusively in internet marketing (ain’t that a mystery?), but I didn’t have a name for it until today.

Distraction selling/marketing is something done mainly in video marketing - where marketers use videos to convince people to buy or to take some other action.

The whole idea is to distract the visitor by tackling some common objections, only to take advantage of those objections later on in the video.

This definition probably doesn’t sound very understandable so let me give you some specific examples.

Saying that it’s not a get-rich-quick scheme

Probably the simplest trick in the book. Marketers using it take the first 2 or 3 minutes of their videos to tell you something like this:

“Hey, this isn’t just yet another of those get-rich-quick schemes that so many shady marketers try to sell these days. This is a legitimate method that will make you money.”

But then the marketer goes on to present their product exactly like a get-rich-quick scheme just 10 minutes later into the video.

They even go as far as naming their thing “the magic solution” or promise that it can “automate” the whole process (cheers, Mike Filsaime, or Mike Fil.saime, which is the name you currently use in your emails).

In short, if you want to be a douchebag marketer … say that you’re not offering a get-rich-quick scheme, but then say that you actually do (but make sure to place the second message further down the video).

Saying that no magic results are guaranteed

… but then, of course, saying that the thing on offer will teach the viewer how to pay their credit cards, car loans, even mortgage, which is, in fact, a disguised results guarantee.

The funny thing is that some sales messages say those two things in one video segment. Literally, something like this:

“Hey, I can’t guarantee any outstanding results from this, it all depends on your dedication, but imagine how great it would feel to be able to pay your credit cards, car loans, and mortgage with no effort.”

Just … come on.

Saying there are no push-button solutions in existence

This is a great example of distraction in practice. In the first segment, the marketer finds a common doubt in the visitor’s mind and addresses it by agreeing with the rational point of view.

The doubt is that there are no push-button solutions that work. Here’s an example:

“We all know that there’s no such thing as a push-button solution. People who offer them only want to trick you into buying their products.”

Which is a statement everyone can agree with. So the visitor begins to trust the marketer – they think that “he’s one of the good guys.”

Then, 10-15 minutes later into the video, all that the marketer has to do is to start describing their product exactly like it’s the greatest push-button solution of them all.

This is actually quite similar to the situation with get-rich-quick schemes. But this one’s even easier to pull off because getting rich overnight raises much more objections.

Mentioning the things “others want you to believe in”

The easiest way of finding a common language with the visitor is to do it by finding a common enemy.

And in internet marketing there’s no better way of applying this than by saying something about “them” and the shady things “they” want you to believe in.

This isn’t a separate element, per se. It can be used along with the stuff about get-rich-quick schemes and push-button solutions.

The idea is to say something like:

“Countless marketers want you to believe in all these push-button solutions, which clearly is only a way of convincing you to buy their crap.”

Again, at this point, the marketer is building some trust. The whole trick is to later on convince the visitor that they should indeed believe in what the marketer is saying. A kind of “hey other marketers lie, but I’m telling the truth.”

Of course, the douchebag element in this is that the marketer tries to convince you to believe essentially the same stuff that they warned you about just a while ago…

believe

Saying that the solution is not going to work for everyone

This distraction is all about saying something simple like:

“Hey, this solution is certainly not meant for everybody.”

But then, the marketer goes on to describe the person who is likely to get results. Now the best part, the description of this ideal persona actually fits everyone.

Something like this:

“If you want to finally make it on the internet, build a real business, make profits, and help people, but without having to work 12 hours a day then this product is perfect for you.”

The above practically describes the niche of “everybody.”

Let’s end the list with two crown jewels in the distraction marketing handbook:

1. Promise to share some specific information

… but then share nothing useful at all.

Here’s how it plays out. Have you ever seen a video where the marketer promises to tell you some great secret, only to find out that they really share nothing except an invitation to join their list (or something) at the and of the video?

In order to make the video seem attractive, the marketer promises some specific piece of info, like: “The 7 Killers of Online Business.”

But then, even if they do mention those “7 killers” the advice will be designed in a way that the visitor can’t take any specific action apart from subscribing to the marketer’s thing. In essence, the things they say sound attractive, but they are incomplete, i.e. they’re garbage.

Virtually, it’s like me telling you this: “Hey, do you know why you’re not winning the lottery? Because you’re betting on the wrong numbers.”

2. Distract from the main purpose in general

For instance, the way we get caught up in these videos is that the marketer promises some specific outcome – the result we’ll get after watching the video. But then, throughout the video, the message shifts from “wanting to teach us something” to “wanting to sell us something.”

It’s an outstanding distraction practice, and some great douchebag marketers can really pull it off.

From the viewer’s perspective, it seems like you no longer know why you’ve wanted to watch the video in the first place. All you know now is that you want to buy the thing on offer.

To be honest, that’s basically why those so-called informational videos are so long. It’s difficult to distract the viewer from the main purpose in less than 10 minutes, but in 30 it’s quite doable.

So … there you have it! Distraction marketing in a nutshell!

Of course, don’t use these techniques unless you want to become a douchebag marketer. I’m publishing this only as an informational resource so you can notice what’s going on when someone tries to use distraction marketing on you.

Anyway, what’s your opinion? Do you see a lot of distraction marketing going on?


[Revealed] Distraction Selling; or Distraction Marketing | newInternetOrder.com

In other words: what to use if you’re an online business owner who wants to get the best online marketing tools and techniques available.

apps

This post is a kind of a resource pack. However, I didn’t want to turn it into a meaningless link list containing multiple alternatives to one task. Instead, I focused on providing just one (best) tool for each individual part of online business related work.

Mind that some of these tools are premium. Unfortunately, not everything can be done for free, especially if we want to be efficient at it.

Website launch and management

Let’s start with this one as it’s actually something you can do on a very tight budget.

Your first expense as an online business owner is signing up to a web host.

Host Gator

Gator

(If you want to get more options depending on your location, feel free to visit my other post – complete guide: web hosting for online business.)

It’s my favorite hosting provider, and by favorite I mean one that I’m actually using (newInternetOrder is hosted at Host Gator).

I had some “adventures” with other hosting companies… Adventures involving malware and getting my site banned from Google. Nothing pleasant.

Anyway, Host Gator is working great for me. They have some really affordable plans, starting at $3.96 per month. It’s a shared hosting plan, which is more than enough to get a new online business to take off.

If you’re a more advanced entrepreneur, you can sign up to VPS hosting plans, or get a dedicated server (both available at Host Gator).

Oh, and the live chat they offer is the best support I ever got online!

WordPress

WordPress

I know that this one’s obvious, but I wanted to include it here to make the message complete.

WordPress is the most popular website management platform.

It is free.

Really don’t want to spend more time talking about WordPress … everyone knows it’s great.

ThemeFuse

ThemeFuse

It’s my WordPress theme store of choice. Their themes are beautiful and functional. And unlike other stores, every theme has a different purpose and caters to a different kind of website. That’s why I’m confident you’ll find something interesting there for your online business too.

The standard license is $49 per theme. There’s also the developer license ($79 per theme), and Club Membership subscription where you get access to all themes with no limits.

Market research and monitoring

I should have probably mentioned this earlier because these are the main tools for your business’s growth and development.

Market Samurai

Samurai

One of the most popular market research tools out there. I did an extensive review on it a while ago (before you buy Market Samurai), so feel free to check it out.

The tool offers a number of modules, each optimized to help you with a different area of your business. There are modules for:

  • rank tracking,
  • keyword research,
  • SEO competition analysis,
  • domain research,
  • monetization setup,
  • finding content,
  • publishing content,
  • web promotion.

Market Samurai is available as a free trial. When the trial is done you get to keep the keyword research module.

If you decide to get the full version, it’s $97 (one-time payment) provided you act within the first week of your trial (after that it’s $149).

SEOmoz

SEOmoz

SEO is a vital part of every online business’s existence. Even if you’re trying to deny it and think that your business can manage without SEO … well, I can’t.

SEOmoz is the best SEO and social marketing tool available. It gives you reports on your SEO rankings, suggests improvements, and ultimately helps you get your content to the top of search engines.

It offers a range of custom tools that aren’t available anywhere else. Like: Open Site Explorer, Keyword Difficulty, SEOmoz Toolbar, and over 30 beta tools which every PRO member can test.

On top of that, there are training resources, webinars, Q&A forums, advanced online marketing guides, and more.

There’s a 30-day trial available, then the service is $99 per month.

Marketing methods and techniques

Let’s look into some tools that can help you do your marketing work.

MailChimp

MailChimp

One of the top email marketing services out there. The best thing about it is that even if you’re not particularly familiar with email marketing, MailChimp offers a truly exceptional range of tutorials and training. Everything is straightforward and easy to grasp.

Of course, the service itself is ultra functional and you can use it no matter if you have just 4 or 400,000 people on your list. MailChimp can handle it.

There are visual newsletter creators and custom templates you can use to make your messages beautiful.

Finally, there’s a free plan available. So if you’re just starting out with a small list, you don’t need to invest any money.

Unique Article Wizard

UAW

UAW is a nice piece of article marketing tool. Its main purpose is to make it possible for you to submit your articles to a number of article directories without having to send them all out manually. UAW does this for you.

There’s also spinning functionality included (if you’re into such things) and even the option to order some content written specifically for you (affordable prices).

In the end, UAW can give your link building campaign a head start. There are three subscription models available:

  • 1 year – $670.
  • 6 months – $335.
  • 1 month – $67 (auto-renewing).

MyBlogGuest

MBG

For me, MBG was the discovery of the year 2012. It’s a guest blogging community. Which means that you can submit your posts, and then get offers from bloggers willing to publish them.

This speeds up guest blogging a lot. If you’ve ever tried doing guest blogging on a bigger scale then you know that managing all the communication takes massive amounts of time. MBG makes it really really faster.

Also, if you’re interested in guest posts yourself, you can browse the directory and send your own offers.

You can sign up for free, but if you want to submit your guest posts, you’ll have to get the premium package ($30 per month).

Work and time management

The good news is that from now on all the remaining tools on the list are free.

Remember The Milk

RTM

This isn’t the first time I’m listing RTM as a must-have tool.

In theory, RTM is just a to-do list management tool. This, however, is a big understatement. RTM provides a range of features and tweaks that make working with your to-do lists much easier and quicker.

There are also mobile apps which allow you to access your lists on the go (iPhone, iPad, Android).

And don’t tell me that you don’t need a to-do list manager … I’m sure there are plenty of tasks on your plate right now that could use some managing … am I right?

FreeMind

FreeMind

Mind mapping is my secret productivity hack. If it wasn’t for mind maps, I wouldn’t be able to get anything done. No, really.

(If you want to find out more about mind mapping, please visit my tutorial on how to make a mind map.)

Luckily, the best mind mapping tool out there is free and available on all platforms (no mobile apps, though). It’s called FreeMind.

It’s easy to use, plus there’s a lot of keyboard shortcuts, which means that it’s possible to use the tool only operating on your keyboard. This really speeds up everything. And speaking of speed, this tool is ultra-fast, and ultra-light.

Data safety

This is the final item on this list. That’s because I want to put some additional emphasis on data safety. From my point of view, making sure that your data is always backed up and safe is the most important technical task in your business.

SugarSync

SugarSync

SugarSync is my data synchronization tool of choice. Basically, it’s a lot like Dropbox, only better.

For example, you get 5GB storage right from the get-go, instead of just 2GB. You can raise your free space up to even 32GB through referrals. You can back up any folder on your computer (not just the one called “Dropbox”). You can upload files via email.

But where SugarSync really excels are its mobile apps. There are apps available for: iPhone, iPad, Android, BlackBerry, Symbian, and Kindle Fire. And these are real apps, ones that actually allow you to create and manage files, not only view them (Dropbox users know what I’m talking about).

Okay, I guess that’s it for the list. There are 11 tools and services here in total. I hope you’ll sign up to some of them and thus make your everyday work easier.

Do you have anything interesting on your own list of online marketing tools and techniques? Feel free to share.


Best Online Marketing Tools and Techniques | newInternetOrder.com

plungerThis one made me laugh the other day. Here’s the story. If you’re on one of Mike Filsaime’s lists (like I am) then you’ve maybe noticed the slight diversity he presents in the “from” field of his emails.

Here are some of the recent variations:

  • Mike F
  • Mike Fil saime
  • Mike Filsaime (the standard one)

… Now, why would he do that? Doesn’t this make his email more difficult to recognize for his audience?

Well, the only reason why someone would want to do that (change the name they usually use to some variation of it) is because the old one has a permanent spam flag on it.

This is kind of what people used to do back in the day to save their messages from being flagged as spam. Some of the more popular examples:

  • “fr.ee” instead of “free”
  • “p0rn” instead of “porn”
  • “vi.agra” instead of “viagra”

I don’t know if he explained this to his subscribers or what he said, but this is truly the ONLY POSSIBLE reason. You’re always better off being consistent and using the same name every time.

Fun stuff. Anyway, don’t you think that the fact that YOUR NAME has been flagged as spam is a good enough indication that you suck as an email marketer?

I think it is.

But let me list some more leads, just for fun.

  • Sending promotional messages only. I know that you can’t make money unless you promote something, but sending no content-rich emails will make the lifespan of your email list much shorter. By the way, an email talking about some new cool (opt-in based) training program is not a content-rich email!
  • Using spammy subject lines. “Bad news!” is an example of a spammy subject line. Marketers like to use it because it creates some curiosity (people just can’t resist checking what’s inside). You know what I do when I get such an email? I delete it immediately. I don’t like any bad news (even though I know there isn’t any actual bad news in the email).
  • Using the “Re:” trick in the subject line. This one’s really simple to pull off. If you want to improve the chances of your email being read, you can just use a “Re:” as the first word of the subject line. This way your recipient gets the impression that there was some initial communication, and that you’re in fact responding to their email. (Note. Whenever you see such an email please report it as spam immediately.)
  • Sending email too often. Come on, why do some people have to send 2 or 3 emails a day? And they’re all promotional emails!
  • Too many call to action links. Call to action is a mandatory element in every promotional email. However, if you place a call to action link every two paragraphs then you’re just trying too hard.
  • Using lies as a marketing method. For instance, if you say that something is a completely free download, and then I see an opt-in page then that was a lie. If you say that “the page will go down soon” and after two weeks it’s still online then that was a lie too. And so on.

Modern email marketing has many bad sides to it. Those “clever” marketers are just messing the game up for all of us.

Anyway, the core message I have for you here is this: Email marketing is not a quick fix. It’s a marketing approach like any other. It requires dedicated work to make it profitable in the long run. There are no shortcuts.

What’s your take? Have you noticed any interesting developments in email marketing lately?


What’s a Pretty Clear Indication That Your Reputation as an Email Marketer SUCKS | newInternetOrder.com

inceptionOkay, I’m sure you’ve seen the movie Inception – the one where the main characters fall asleep and then travel between various states of dreaming. Having dreams within other dreams and so on (how’s that for a crappy plot summary?).

The thing they were trying to do was to implant an idea into the main target’s mind. And this goal required them to go into a dream within a dream, within one more dream. Confusing, to say the least, but still a great movie.

Surprisingly, in real world, this is kind of what some marketers do with their offerings.

Instead of starting with a definition, let me just give you an example of what I mean. Actually, a prime example in inception marketing:

“Making money by teaching others how you make money.”

And I don’t mean some legitimate advice that covers various aspects of business and can be applied to a number of different markets. I mean self-replicating inception bullshit that’s only applicable to one specific scenario.

For instance, when someone is selling a make money online educational product that’s delivered as an e-book, and then inside the e-book they teach the exact same thing they just did (launch an e-book and teach others how to make money) then sorry, but the is just the ultimate douchebag marketer business model.

Inception marketing is a name I came up with a minute ago, but I think the practice is more commonly known as product-less marketing – a situation where your marketing itself becomes the product. Like my “make money” example.

Why this is bad

First of all, it creates no credibility at all and only makes the marketer look like a jackass. Just because someone can make money by teaching others how to make money doesn’t make them the expert … and here’s why.

The biggest problem with such products is that they don’t give you useful advice regarding some cool marketing approach. They just describe one single scenario – selling your marketing as the product. But what if you’re selling designer handbags, for example, how will you be able to apply the advice to that? You won’t be! That’s why inception marketing products are shit.

Even though there are many successful people still doing it (hey, money is a hell of a motivator, right?) the practice can never be a reliable business model that can provide income for years to come.

In a nutshell, it’s just like a modern day online Amway, so to speak. In case you don’t know, Amway is a direct-selling MLM company. Their main business model involves convincing people that they can become marketing partners/representatives, join the structure and start making money themselves. That they can even find new people to join the team (the multi-level structure) and make money off what those people bring.

That’s the theory… In practice, the only entity making money is Amway itself. That’s because usually no one is able to sell anything and the representatives just end up buying stuff themselves and keeping it, instead of reselling it.

In essence, this is just like inception marketing…

Basically, when someone creates a product on how to make money selling stuff on how to make money, and actually hopes to make money purely because of selling that product then something is not right.

(I know that the sentence above sounds ridiculous, but it’s actually how things get done in inception marketing.)

How not to end up doing inception marketing

This is the big question … because, as it turns out, not everyone doing inception marketing realizes it.

Actually, you could even accuse me of doing it … after all, I have a blog on how to start and run an online business, and the blog is kind of a business itself…

Well, not exactly.

The rule of thumb, and the thing I’ve mentioned once in this post already is “making your marketing the product.”

Therefore, until your marketing becomes the product, you don’t have to worry about becoming an inception marketer.

But be wary. The first time you send an email to your subscribers, titled “Bad News” and then you go on explaining how “Bad News” is the best email subject ever, you’ve become an inception marketer.

Also, just look around you, there are so many inception marketers out there that it’s more than surprising.

  • People selling products on Clickbank about how to make money selling products on Clickbank.
  • People conducting webinars only to sell a product on how to make money by conducting webinars.
  • People telling you a (fake) story about their life struggles only to sell you a product teaching how to make money by creating an emotional connection with your audience and then monetizing it.
  • ??? any more examples? Feel free to share yours.

The goal

Why am I even writing this post?

To warn you against buying any of such products. Even despite the fact that some of them sound very attractive. I mean, who wouldn’t want to learn how to make money by doing _________. However, the marketing promise doesn’t always deliver.

Most of the people tricked into buying inception marketing products don’t realize this right away. It usually happens once they’ve consumed half of the product or so, and at that point they feel embarrassed to ask for a refund or call the marketer out on their bullshit.

I published a post about a similar idea a couple of weeks ago, titled: The Olympics Rule to Recognize a Scam. I encourage you to check it out for more in-depth advice on how to recognize a scam when you encounter one.

In the meantime, I hope this post will make you more cautious when shopping for the next big thing on the internet.


Inception Marketing – The Most Common Way of Being a Douchebag Marketer | newInternetOrder.com

powerSo the concept of blogs is a pretty well-known thing on the internet. We all read blogs every week, if not every day. However, not everyone knows what’s the main benefit of launching a blog as a promotional tool for an online business.

Here’s what I mean. One of the main problems for online businesses is that there’s no apparent reason why prospective customers might want to keep returning to your business website. If the only thing that’s being published is the offer and some promotional information then no one (I repeat, no one) will ever want to visit such a site more than twice.

This is where a blog comes into play. A blog is exactly this missing reason for repeat visits. If you manage to launch an interesting blog and arouse some interest in the community, you will be able to use it as an additional promotion tool.

Of course, the idea is not to promote your products or services directly inside your posts, but to make your blog’s content go alongside your offerings and strengthen your expertise in the niche.

Essentially, the blog is your resume. The proof that you indeed know what you’re doing.

So, what I have for you today are three guest posts of mine. All talking about blogging and its value for almost every online business.

posts

If you’re still not convinced to blogging then I hope the first article will make everything clear to you. It’s titled simply:

Does Your Business Need a Blog?

To be honest, it’s actually a list of six very good reasons why a blog is a must-have for every online business.

The second guest post I want to show you is titled:

How Not To Name Your New Website

Quite surprisingly, naming a blog or a website is not as simple as it might seem. We have to remember that the name should say a thing or two about our blogs and that going with some random stuff is never a good idea.

This article presents five things you should never do, along with some how-to advice on the proper ways of handling this.

The final guest post is about something not particularly nice… It’s titled:

Reason Why Your Blog Readers Hate You

Frankly, just launching a blog won’t make it a valuable asset for you business. Actually, you can even make things worse if you’re not careful about what you’re doing.

The most challenging part of realizing that you’re managing your blog all wrong is that most of the time you won’t even get any direct clue that there’s something bad going on. Your readers will not always take the time to send you a private message… That’s why it’s important to have your finger on the pulse at all times.

The post presents six blog-killing practices you should never do.

This concludes my package of resources for today. I hope they’ll come helpful for you and your new business blog. Feel free to ask me anything, and see you next time.


The Power of Blogging for an Online Business | newInternetOrder.com