Let us care for your site: Yoast SEO Care

As a hard-working site owner, it is often difficult to find the time to work on issues that are holding your company back. You might find that the blog posts of your competitor appear higher in search results, but you don’t know what to do about it. Or, you might discover that your site isn’t performing as well as you’d like, even after you’ve tried everything in your power.

For most people, time and lack of knowledge are the factors that limit their success. That’s why we’ve developed Yoast SEO Care. We take the most important technical tasks out of your hands and put them into the trusted hands of seasoned SEO professionals.

Let our SEO experts analyze and improve your site's SEO! »

Yoast SEO Care$ 199 - Buy now » Info

You’ve tried it all

It’s hard to figure out where something is going wrong. But, it’s even harder to discover where to make little changes that can have a dramatically positive effect on your results. You’ve tried to read up on SEO related subjects, but the information is scattered, outdated or just plain wrong. It’s difficult to cut through the bull to get to the real, actionable knowledge. Nobody has time for this, except for us: it’s our job.

What do I get out of it?

You’ve worked hard to build your business. Countless hours to make it grow, year after year. That’s something to be proud of. It takes a lot of effort to become successful. Your site is a crucial part of your business and therefore needs special attention. If you can’t find the time to work on it, or if you fear the technological side, then you need outside help.

By calling in Team Yoast, you’ll get back the freedom to work on other aspects of your business. The experts at Yoast have your back on the technical side of things. We have checked countless sites from clients big and small, from the little artisan bakery around the corner to some of the world’s leading online magazines. Not everyone can call Disney, NASA and StarWars.com their customers.

In addition to that, we know what it’s like to help people make their website better. Currently, the Yoast SEO plugin runs on more than five million sites. For years, Yoast has been helping people to get the most out of their sites and making SEO available for everyone.

This is what we do

Our experts check your site on more than 300 points. We can’t list every one on this page, but here are a couple of important focus points:

  • Technical SEO: are technical issues holding you back?
  • How does your content perform? And how to make it better?
  • Site speed: a slow site is inexcusable
  • Plus, we’ll install and configure Yoast SEO Premium

The extensive, monthly Yoast SEO Care package has even more checks, for instance:

  • Site structure: is your site and content structure correct?
  • Broken pages: customers must never stumble upon these
  • Mobile: how does your site function on mobile phones?
  • Site security: a secure site is a must-have

What you can expect

Besides the comforting feeling that a world-class SEO company is looking out for your painstakingly built site? A personal SEO expert will regularly check your site. He or she will fix issues, make enhancements and give you easy to understand advice that you can use to make your work even better. Following the check-up, your site is in perfect condition to take on any competition you might have.

Let our SEO experts analyze and improve your site's SEO! »

Yoast SEO Care$ 199 - Buy now » Info

Let’s get down to brass tacks

There are two Yoast SEO Care packages. Yoast SEO Basic Care is for site-owners who want a bit of guidance in their work. You still have to put in some work yourself. That’s fine if you have an understanding of SEO, but just need a little nudge. The monthly SEO Care packages gives our experts much more time to invest in your site, making it better in every possible way.

Yoast SEO Basic Care

  • Price: $249 per quarter
  • Quarterly checks (4)
  • Basic checks
    • Technical SEO
    • Content
    • Indexability
    • Site speed
  • Free Yoast SEO Premium license, plus installation

Yoast SEO Care

  • Price: $199 per month
  • Monthly checks (12)
  • All basic checks, plus extended checks
    • Security
    • Site structure
    • Keywords
    • Mobile
    • Duplicate content
    • UX & conversion
    • Meta data

All these checks will be done by a Yoast expert, who will also fix issues, if any, and improve the site in general. You will also receive updates on the progress of your site, plus actionable advice that you can easily implement yourself. In the end, your site is ready to outrank and outperform your competitors!

Ready to make your site a runaway success?

Do you lack the time and skills to take your site or business to the next level? Are you often banging your head on your desk in search of the right answer to a technical challenge? Do your competitors perform better and you can’t figure out how to beat them? Yoast SEO Care can help! Call in Team Yoast and be prepared for more traffic and more sales.

SEO basics: What is SEO?

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how we perform SEO at Yoast.

Google’s algorithm

In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.

Read more: ‘What does Google do?’ »

In our view, the factors in Google’s algorithm can be divided into two categories, which determine the ranking of your website together:

1 On-page SEO factors

On-page SEO factors are all the things you can influence on your own website. All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. WordPress actually is a rather SEO-friendly platform. Combined with our Yoast SEO plugin, most technical challenges are covered.

The structure of your website, your site speed and the content of your site are other important on-page SEO factors. Just browse through the different categories of our SEO blog to find all those important on-page ranking factors.

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training€ 199 - Buy now » Info

2 Off-page SEO factors

Next to on-page SEO factors, there are off-page SEO factors. These off-page SEO factors are a bit more difficult to influence, though. The most important off-page factor are the links to your site. The more (relevant) sites link to your website, the higher your ranking in Google will be.

Keep reading: ‘Link building from a holistic SEO perspective’ »

Another off-page factor is the competition or the niche of your specific website. In some niches, it is much harder to rank, than in other niches. The competitiveness of your market therefore also has a large influence on your chances to rank.

Yoast on “What is SEO?”

At Yoast, we believe in what we call holistic SEO. SEO should never be a trick. It should be a sustainable long-term strategy. Using tricks in order to fit Google’s algorithm only works in the short run. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google wants to show their users the best result for a specific keyword. If you want to rank for that keyword, you should simply try to be the best result.

Be the best result!

Being the best result means focusing on technical excellence, great User Experience, flawless website security, and really awesome content. You should focus on all the aspects of website optimization in order to be the best result. That’s what our holistic SEO strategy is all about!

Read on: ‘10 tips for an awesome and SEO-friendly blogpost’ »

6 steps to a successful link building strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO way.Link building is part of your growth strategy

Link building as part of your growth strategy

Links will help your pages to rank higher in Google search results, this post explains why. That’s perfectly true. That, however, is not the only thing links do. Backlinks will also help in getting more (referral) traffic to your site via those links. When you determine your link building strategy you should keep in mind: the reason links were invented was to send you off to pages you might enjoy as well. Use link building as a strategy for the growth of your website audience and place links on sites that will actually generate traffic to your own site.

A good link, first and foremost, drives traffic to your site.

Step 1: get to know your audience

If you want your audience to grow, you need to find out how to expand your audience or how to find a new audience. You should therefore know two things: who is my audience right now and what does my ideal audience look like. At Yoast.com for example, we started out with an audience mainly consisting of (web) developers, but we aspired to reach an audience consisting of a more general group of WordPress users (whilst keeping our initial developers audience). We adapted our content to this new group of people, but in order to reach these ‘new’ audiences, links from other websites to our new (less nerdy) content were also important. You should do some research in order to get to know your audience.

Step 2: make a list of websites that appeal to your desired audience

If you have a clear picture of your present and desired audience in mind, you can make a list of websites that could possibly help you in reaching your new audience. Find those websites that already appeal to your desired audience. Links from these websites could help you to reach your new audience.

Step 3: write amazing content

In order to get other websites to link to your content, your content simply has to be amazing. And more importantly, it should appeal to the audience you’re aspiring to make your readers or buyers. Make sure your pieces and articles are well structured and nicely written.

Step 4: match content to websites

If you have written an awesome blog post, you should dive into the list you made as part of your growth strategy (step 2). Choose sites from that list that could possibly link to the article you have written. If you have a long tail keyword approach (writing about small and niche subjects) the number of websites which will be fit to link to your blog post will be small. Make an effort to find those websites that really fit the specific topic of your blog post or article. These websites will probably be very willing to link, as your blog post really fits their content. More importantly, visitors that will come to your website following that link will really be interested in the topic of your article (making chances of conversion and recurring visits much higher).

Step 5: reach out

If you’ve really put an effort in both writing content as well as finding websites that fit the content of your article, you should contact the website you would like to link to your site. Tell them about the content or product and ask them to write about it and link to it. Most people will be happy to write about your product if this means they’ll receive it for free! You can use email, but in many cases Twitter or even a phone call is a great way to contact people as well. Make sure to reach out in a personal way, never send out automated emails.

Step 6: use social media!

If your content is original and well structured, you’ll be able to reach new audiences (and get links) by using social media as well. Make sure you tweet about your blog, perhaps send some tweets to specific persons of whom you think they may like your article. Facebook is also a great way to get exposure for your articles (maybe… even promote it a bit?). And as many people like, tweet and share your articles, you’re bound to receive some more links as well.

Conclusion: link building is a growth strategy

A successful link building strategy should always be aimed to bring a new, aspired audience to your website. A (welcome) side effect will then be a higher ranking in Google. As long as you consider link building as a way to reach out to other sites in order to get more visitors from that site, you’re doing it the ‘right’ way.

Link building from a holistic SEO perspective

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO perspective.

illustration of link building in a holistic way

How does a link help your site to rank well?

Let’s first discuss why link building is important for SEO. A link to your site helps in its ranking in four ways:

  • It adds value to the receiving page, allowing it to improve its visibility in the search engines.
  • It adds value to the entire receiving domain, allowing each page on that domain to improve its rank ever so slightly.
  • The text of the link (anchor text) is an indication to the search engine of the topic of the website and more specifically the receiving page.
  • People click on links, resulting in so called direct traffic.

The value of a link for the receiving page is determined in part by the topic of the page the link is on. A link from a page that has the same topic as the receiving page is of far more value than a link from a page about an entirely different topic. On top of that, a link from within an article is worth way more than a link from a sidebar or a footer. Furthermore the more links there are on a page, the less each individual link is worth.

Bad reputation

In recent years link building has gotten a somewhat nasty reputation. Once people noticed that links from other sites resulted in higher rankings, they began to abuse this. They got links from sites that did not have any relation with their own site. In other cases, people bought links from other sites. Buying links polluted the search engine. Not the best information, but the people who buy most links would rank high in Google if buying links would be allowed. That is why Google gives penalties to companies that buy links or (mis)use links from non-related websites (Google Penguin was all about this). If you get a penalty from Google, your site will disappear from the search results. The bad reputation of link building (and our hesitation to write about link building) comes from companies who were a bit too enthusiastic in link building and got penalties from Google. Does this mean that you shouldn’t do any link building at all? Of course not!

Outreaching activity

Link building is (or should be) an outreaching activity. That means that you have to contact people and ask them to write about and link to your website. Usually, you will have better results if you contact people personally. That really means: making phone calls, writing emails, talking about your product. If your product is good, there will be people who would like to write about it. Most bloggers and journalists need content, so presenting your product to them could very well make them happy!

Link building as part of a holistic SEO strategy

Holistic SEO means that you will do everything to make your website the best: you should have the best information, the best user experience, the best speed and so on. Link building will be easy if your website is the best. People will be very willing to write about and link to such a site.

Do remember that link building should generate visitors to your site that actually fit your site. As long as you are doing nothing more than asking people to write about your awesome product, it is perfectly OK. This could really increase your page’s rankings. Link building should feel like a normal marketing activity and not like a trick. In the following weeks, I’ll write two other posts about link building: one about the things you shouldn’t do and one about what you definitely should do!

New Yoast eBook: UX & Conversion from a holistic SEO perspective

As of today, we offer a brand new eBook ‘UX & Conversion from a holistic SEO perspective‘. This eBook focuses on many different aspects of UX and Usability and gives great insights in Conversion Rate Optimization and A/B-testing. The eBook is offered for only $14 the entire month of October (after that the price will be $19).

About ‘UX & Conversion from a holistic SEO perspective’

We cover the basics, but also provide more in-depth information on User Experience and Conversion. The book consists of five sections: an introduction, a section about general usability issues, a section about usability of specific pages, a section about mobile UX and a final section about conversion research. The chapters are all written by Joost de Valk, Michiel Heijmans, Thijs de Valk and Marieke van de Rakt. The eBook consists of 128 pages, you will receive a PDF, a Kindle version and an ePub version.

eBook UX Conversion

eBook_UX_Preview_x2

Why buy this eBook

UX is important for both conversion as well as SEO. We consider UX as a very important part of a holistic SEO strategy. In order to keep ranking well in Google, you should continuously invest in decent UX on your website. Our eBook will give practical tips and useful insights in both UX and conversion.

 

Coming soon: new Yoast eBook on UX & Conversion

We are very proud to announce Cover_UX_Conversion_600_x2 the launch of our new eBook ‘UX & Conversion from a holistic SEO perspective’. It offers a holistic SEO view on both User Experience as well as on Conversion Rate Optimization. The information mostly is non-technical and can be read and understood by anyone owning or maintaining a website. The sale of our new eBook will start coming Tuesday, October 6. Early birds will get a discount: the eBook will be available for only $14 (instead of $19) this October!

Don’t want to miss the discount? Subscribe to our newsletter here!

Holistic SEO and UX

A holistic SEO approach requires an amazing website. An excellent user experience is a very large part of that. At Yoast, we’ve been giving SEO advice for quite some time now. And although Google has changed its algorithm quite a few times, most of the advice we give at Yoast has remained the same over the years. And this advice is very simple: you just have to make sure the experience users have on your site is really really good. Do not use any ‘SEO tricks’; while they might get you rank quickly, they usually don’t work in the long run and might even backfire. A holistic SEO approach focusses on all aspects that can make a website great: ease of use, high quality content, excellent site speed… and so on.

The importance of UX for SEO

In our holistic SEO view, the usability of and the UX on your website should be a very important part of your long-term SEO strategy. Having an awesome website with high quality content and a great user experience won’t instantly improve your ranking. In the long run though, it will definitely have a positive effect on your SEO! Attractive websites have a lower bounce rate and a much higher chance to receive social media attention. These are exactly the two things that make sure your website will keep ranking well.

Conversion and SEO

Awesome websites will also result in higher conversions. If your audience likes and understands your website, the chance of them buying your products or become a returning visitor is much higher.

You could improve your conversion even more by Conversion Rate Optimization. This actually is, next to SEO, a good supplementary strategy. SEO makes sure that more people find your website. A conversion strategy focuses on the visitors on your website, turning these visitors into customers. In our vision, you should always combine SEO and Conversion Rate Optimization. This means that you focus on attracting more people to your website and at the same time focus on increasing the chances that people will actually buy your stuff. That’s a double payoff!

Buy the UX & Conversion eBook!

Do you want to integrate better user experience elements into your website? Want to make your site more user friendly as part of your very own holistic SEO strategy? And optimize your conversion even further? Stay tuned and buy our UX & Conversion eBook as of October 6!