Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post?

Find that keyword

The very first step of every content SEO strategy should be keyword research. You should figure out for what search terms you want to be found. Figuring out the right keyword can be quite daunting though. You really have to get into the heads of your audience.

Read more: ‘Why every content SEO strategy should start with keyword research’ »

A word is not a topic, though. Besides a keyword (or keyphrase), you’ll need an angle, a specific story around that keyword. Read our tips on how to come up with ideas for your blog if you would like to know more about that.

Yoast is most famous for the Yoast SEO plugin, of course. Our plugin will really help you in the optimizing process. The first step is to fill out the keyword you want your post to be found for (the focus keyword). After that, the plugin will give you feedback on how to improve the SEO of your blog post. It will, for instance, check your post for these things:

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Use that keyword

If you want to rank high for a certain term, you should definitely use that term quite often in your text. That way, Google will know that your text is about that specific keyword. But don’t overdo it. Google doesn’t like over-optimized text at all. A keyword density of 2 % ( in which one in fifty words is your keyword) is great. It’s best to create a text that’s rather lengthly, we recommend a text of at least 300 words. That way, you’ll be able to use your keyword quite a number of times.

Optimize your headings

Check if your focus keyword is in your headings. The title of your post is really important. You should definitely use your keyword there. Try to use your keyword in at least one of your subheadings as well.

How about that snippet?

The snippet is the thing Google shows in the search results. It’s the title of your post and a short description. Yoast SEO will help you optimize your snippet: it shows you a preview of the snippet and allows you to easily edit the content. This is very important, as it’s the first thing your audience will read. So this piece of text will have to convince them to go to your site.

Unfortunately, we’re never sure whether Google will show that specific snippet. However, creating a kick-ass snippet preview should be part of your SEO strategy. Of course, don’t forget to use that focus keyword again!

Keep reading: ‘The snippet preview: what it means and how to use it’ »

Don’t forget: write an awesome post!

Optimizing your post for the search engines is something you should definitely do. But more importantly, you should make sure you write an awesome post. The topic of your post should be original, the message of your text should be appealing to your audience. On top of that, your text should be pleasant and not too difficult to read. Without making concessions to the readability of your post, you should use the tips described to optimize your blog post and make it stand out a little bit more!

Read on: ‘10 steps to an awesome and SEO-friendly blog post’ »

 

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have to optimize your post or page for a focus keyword with or without a stop word? In this Ask Yoast we’ll explain in which case it would be better to use a stop word in a focus keyword.

Paul Lewis, a teacher at RMIT University in Melbourne Australia, emailed us asking:

“If I don’t use a stopword in my focus keyword I get a red bullet. “For instance, I use [Hotel Cimaja] instead of [Hotel in Cimaja]. Why is that so? Does it make a difference to Google?”

Check out the video or read the answer below!

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Stop words in focus keyword

Read this transcript to learn more about using stop words in your focus keywords:

Yes, it makes a difference. It really depends on the keyword, though. But for travel related queries, where the competition is usually very high, you’ll see that there’s a different result in Google for the Hotel in Cimaja versus the Hotel Cimaja results, simply because pages are optimized differently.

So it really depends on how high the competition is, but you probably should optimize for the hotel plus location name, phrased just like that, because otherwise you won’t have a chance to rank whatsoever. Because in any hotel space you’re competing against huge sites anyway. You’re competing against the Expedias and the booking.coms of this world, so you have to optimize to your fullest extent to ever have a chance of ranking there.

What you could do though, if you’re writing about travel/hotels and you’re not ranking that well, is write about stuff related to that. Ask yourself: “What do I need to know when I’m traveling there? Or, what sort of keywords could I be searching for when I’m traveling there?” Look at all that stuff, create really unique and original content on those topics, instead of trying to rank for the same keyword that some of the most aggressively optimized sites in the world are trying to rank for.

Good luck!

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need help with SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Stop words in your focus keywords?’ »

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to your site. How’s that possible? What could be the cause for a post to rank high, but to lead to no or little traffic to your site?

Rankings and clicks

If a post or a page doesn’t attract traffic to your site, it means that people don’t click on your result in the search engines. Results that are shown highest in the search results usually get the most clicks. The result that ranks number 1 gets the most clicks, followed by numbers 2 and 3. Results lower in Google’s ranking get even fewer clicks. So, it’s counterintuitive to rank number 1 and get very little traffic. Let’s look at some causes!

1. Your search term is too specific

Ranking for [ballet shoes children very narrow feet] is much easier than ranking for [ballet shoes]. The more long tail a search term is, the easier it is to rank for that term. To set up an SEO strategy focusing on long tail keywords is a good idea in many cases. However, if you’re focusing on keywords (almost) nobody is searching for, you won’t attract much traffic to your site. You could very well rank number 1 with a post about ‘ballet shoes children very narrow feet’, but if nobody is using that search term, ranking number 1 is pretty much useless.

Before deciding upon which search term you’re going to optimize your post or page for, you should check out the search traffic for the term you’re considering. Google Trends is a very useful tool that’ll help you compare traffic for various keywords.

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2. Your snippet does not attract audience

Another reason why a high-ranking post does not attract traffic could be that the snippet in the search results is not appealing to your desired audience. If your snippet does not appeal to the audience, they won’t click on it. It could be that your audience is expecting something else. This could, for instance, be the case if you’re aiming to rank for new niches. Let explain this with an example:

You own a website selling arts and crafts. Your business and website are doing great. You’ve decided to expand your collection with children’s party supplies. You start blogging about it. Your angle and your site, however, is really different from all the other children’s party supply sites. This could be an advantage, but it also could be a disadvantage. If your result does not match people’s expectations, it could well lead to few clicks.

For this problem a solution exists. Check out your competition and analyze their snippets in the search results. What could you do to make your snippet meet the expectations of the audience?

3. Navigational search term

Sometimes people are searching for something really specific. This is what we call a navigational search term. People want to go to a specific site and type in the name of that site as a search query. If your website is not the site they’re looking for, people will not click on your snippet in the search result.

Up until a year ago, Yoast ranked high on the search term [Google Analytics]. We used to develop a Google Analytics plugin for WordPress (the plugin is now owned by MonsterInsights). Although we ranked second on the term [Google Analytics], we hardly got any traffic with this position. People searching for [Google Analytics] were actually navigating to the website of Google Analytics and not looking for Yoast at all.

Post ranks, no traffic?

Ranking high in Google usually leads to more traffic to your website. In some cases, however, a high position in Google does not lead to more traffic. In this post, I discussed three possible causes for such a scenario: 1. It could be that your search term is too specific and hardly anyone is looking for it; 2. Your snippet isn’t appealing enough to click on; 3. People use this specific search term to get to a site that isn’t yours. Find out what the issue is in your situation and adapt your SEO strategy to it!

Read more: ‘My bullets are green, but my post doesn’t rank’ »

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has been optimized with the Yoast SEO plugin.

Too much competition

In most cases, the reason a post doesn’t rank on top is because there’s simply too much competition. If you optimize your blogpost for Justin Bieber, chances are high you won’t rank for that term.  Too many sites and blog posts have established themselves in this niche. Your site doesn’t have the authority that some other sites do have. And a large portion of the other sites in this niche are probably also capable of writing SEO-friendly texts. Green bullets won’t help you to rank high in the search results if your niche is too competitive.

Read more: ‘Should you blog about Justin Bieber’ »

If you really want to rank for those highly competitive terms, you should try a long tail keyword strategy. Blog about all the nuances and little variations around the competitive keywords. If these long tail articles start ranking, you’ll be able to rank for more competitive terms as well. Such a strategy requires long-term efforts, but in the end, it will pay off.

Learn how to set up a keyword strategy for your site in our Keyword research training »

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Technical issues

If your post doesn’t show up in the search engines at all, it could be that there are technical issues that prevent your post from appearing in the search results. Of course, when set up right, Yoast SEO takes care of all technical issues, but you could be running a plugin that interferes with our plugin. And we’ve seen some themes that actually prevent Google from indexing your site.

Hacked?

Always make sure your site isn’t hacked! If a site is hacked, your older posts will decrease in ranking as well. New post won’t rank as easily as they used to do. This will all evolve rather slowly, depending on how much crap is published on your site, without you knowing it. This really happens!

Keep reading: ‘WordPress Security’ »

Internal linking structure

A reason for your post not to end up high in the search engines , could be because other parts of your SEO strategy are not optimized. The structure of your site – the internal linking structure – is a very important aspect of an SEO strategy. Having a clear site structure leads to better understanding of your site by Google. If your internal linking structure is poor, chances to rank high (even though your content might be awesome) are lower. Yoast SEO premium could help you with your internal linking structure. If you want to improve your site structure, you should check out our site structure training.

Read on: ‘Site structure: the ultimate guide’ »

Few external links

If you just started out with your website, your content won’t instantly rank. Not even if all your bullets are green. You’ll need some links from other websites. Google has to know your website exists. In order to get backlinks, you should reach out to other websites. You’ll need to do some PR or link building. Ask them to mention your site or talk about your product and link to your site. Use social media to get the word out!

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Green bullets, no ranking?

There are multiple reasons that could prevent a post from ranking. If you optimized it correctly with Yoast SEO, the most common cause will definitely be that the competition in a niche is just too hard. Unfortunately, SEO is a long-term strategy. You just need to have a little patience. In the meantime, there are a lot of other aspects of your SEO (site structure, link building) you can tackle. Try to focus on all aspects of website optimization, try to be that best result. It will pay off eventually!

Read more: ‘The temptation of the green bullet’ »

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find that out? What tools are useful? And, when you’ve found those keywords, how do you determine which ones you should focus on first? The most competitive (head), or the less competitive (long tail) keywords? In this post we’ll illustrate with a case study how to start your keyword research.

Focus on head or tail? Google it!

My cousin Sanne recently started her own online shop: Made by Mae. She’s a graphic designer and designs really cute posters, postcards and milestone cards. She asked me about SEO: where should she start? “Did you do your keyword research?” I asked. She did. She wanted to rank for the Dutch translation of [personalized poster]. And she already figured that aiming for those high-end search terms like [postcard] en [poster] would be pretty useless.

schermafbeelding-2017-01-10-om-11-39-55

Choose the right locale

Make sure to Google your specific keyword in the language that you’re using on your website. And, in the case of my cousin, make sure to use Google.nl. She’s mainly interested in selling stuff in the Netherlands, so she should only worry about ranking in the Netherlands.

But how do you know for sure? You should check the competition! Google the keywords that are the most competitive and analyze the results. Are these major companies? Companies with large marketing budgets? Then you’ll probably have a hard time ranking for these head terms. Ask yourself what the probability is that you’d be able to rank for such a term. Then, try a term that is slightly less competitive, and see what comes up. Did the probability change much?

If you do this, starting from very competitive head terms to slightly longer and less used search terms, you’ll get a pretty good idea of where your website should be able to fit in and rank. For Made by Mae, focusing on (the Dutch translation of) [postcards] and [posters] would be a bit too difficult to go after just now. [Trendy postcards] or [trendy posters] results in less competition. I would choose even less competitive search terms like [personalized trendy postcards].

Make a long list!

You should never focus on just one keyword. You should make a long, a very long list. My cousin should make a list of at least a hundred keywords. These could be variations of different keywords. As the menu of Made by Mae states she sells posters, personalized posters, postcards, milestone cards and printables. So my cousin should try to come up with keywords around these terms. For example: [cute milestone cards], [personalized milestone cards], [trendy milestone cards], [black-and-white milestone cards] and so on. Make sure to rate the competitiveness of each of your keywords.

Learn how to set up a keyword strategy for your site in our Keyword research training »

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Start writing content

Blogging is a great way of creating content. My cousin could write really awesome blog post related to her products. She recently gave birth to a beautiful baby girl and she should have lots of inspiration. However, a keyword is not a subject of a blog post just yet. You’ll need a specific angle or topic for the keyword you would like to rank for.

Read more: ‘5 tips to find inspiration for your blog’ »

Use Google trends!

If you have to choose between certain keywords you’d like to rank for, but you don’t know which one to choose, you should use Google trends. Google trends will allow you to compare the search volume of a few terms. If you want to know whether it makes sense to write about trendy postcards or about personalized postcards, Google Trends will give you your answer:

schermafbeelding-2017-01-10-om-20-16-38

Think about chances to convert

While doing your keyword research, you should already think about the chance to convert for people searching for a specific keyword. For instance: if people are specifically searching for [black-and-white milestone cards], they will be more prone to buying a set of cards than if people are searching for [milestone cards]. People searching for [black-and-white milestone cards] already know what they want, they know what they’re searching for. Once they’ll find the milestone cards on Made by Mae, they will be more eager to buy them.

People searching for long tail, specific keywords generally have a higher chance to buy something when they end up on your website. So, perhaps, you’ll generate less traffic with a post optimized for [black-and-white milestone cards], than with a post optimized for [milestone cards], but you’ll end up with more sales nevertheless.

Conclusion

Keyword research is a very important first step in SEO. And after that, you’ll have to start writing. A lot. Writing will not instantly result in higher rankings. It’ll take time. It’s a longterm SEO strategy. But it will pay off eventually!

Keep reading: ‘Keyword research: the ultimate guide’ »

Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword strategy and keyword research are the most important elements of your SEO strategy.

In this Ask Yoast, we’ll answer a question from Jill Nadeau out of Boston, US. She asked:

“Is keyword strategy still a thing?”

Check out the video or read the answer below!

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Is keyword strategy still a thing?

Read this transcript to learn more about keyword strategy:

“If keyword strategy is still a thing, is kind of an open-ended question. Yes, keyword strategy is still a thing. Actually keyword research and keyword strategy are still the most important parts of SEO. If you don’t get that right, if you don’t get right what you’re optimizing for, then you really shouldn’t look at anything else, because why are you even optimizing?

You’re probably asking, because Google says they think more about topics and all these things. That doesn’t mean that people don’t still search for keywords. So, even though you have to think about broader topics and keyword research has become slightly harder – because you have to think about a topic better – you really, really, really need to do your keyword research well and keep doing it as you keep on optimizing your site. Because otherwise you will be optimizing
for nothing, which is a shame.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers! Need help with SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘Branding & your keyword strategy’ »

You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t the best SEO strategy for you.

Attracting traffic is only step one

Let’s just imagine for a second you would be able to rank for a highly competitive search term as ‘Justin Bieber’. You’d appear in the top of the search results with your post about Justin. Unless you actually are a Belieber and have a site about Justin, attracting traffic on the search term ‘Justin Bieber’ is pretty much useless, though. People searching for ‘Justin Bieber’ want to read content about Justin Bieber. If your website is about flyfishing, barn animals or SEO plugins for that matter, the beliebers won’t stay on your website. They do not want to read your content or buy your products. These people are not your audience. Ranking on search terms simply because they’re popular doesn’t work, unless these terms are popular among your audience and in your niche.

Competitiveness of terms

Let’s be honest. Not every site will be able to instantly rank for Justin Bieber. Highly competitive terms are hard to rank for. That’s why our advice is to start out with focusing on those long tail keywords. Long tail keywords are more specific and less competitive. If you have a site selling pencils and pens, trying to go after ‘pencils’ as a search term may be a competitive market. You could start out by trying to rank for ‘pencils for drawing’ or ‘pencils for writing’, depending on what you’re selling specifically. If you’re able to rank for those longer and more specific search terms first, you could then aim to rank for the more competitive ones (in your niche).

Another benefit from focusing on long tail keywords is that these terms usually convert better. People using specific terms in their search behavior already have a pretty good idea about what they want. If they find the thing they’re looking for on your website, the chance they buy your stuff is rather high.

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Conclusion: don’t blog about Justin unless you are a Belieber

Blogging about highly competitive terms only to rank in the search engines is a completely useless SEO tactic. It will be really, really, really hard to compete with all the others focusing on these terms. Ranking on these highly competitive terms is therefore very hard. More importantly, ranking on these terms will probably not attract the audience you want to attract to your website.

You should do your very own keyword research. Find out which terms are beneficial for your site to rank on. Find out which words your audience is using while searching for your products and similar products. That’ll attract the traffic that will actually stay on your site!

Read more: ‘Why every content SEO strategy should start with keyword research’ »

The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start with keyword research and how you can make sure your keyword research generates optimal results.

Optimizing for the right words

Every audience uses specific search terms. It’ll make quite the difference whether you’re selling hair products for teenagers or for middle aged housewives. These two target audiences are likely to use different words to search the internet.

Sometimes a marketing department decides to give their products a certain name. That can be a smart marketing decision. It can be a way to make people remember your product. For example, you don’t sell wine but you sell ‘adult grape juice’. Or, you don’t rent out vacation homes, but ‘vacation cottages’. Be aware that very few people search for ‘adult grape juice’ or ‘vacation cottages’. If you optimize your text for these terms, you’ll probably rank well on these specific terms. However, you won’t generate a lot of traffic with these terms and you’ll miss a large part of your potential audience.

For SEO purposes, you should always optimize a text for the words that are used most often by your audience. You’ll have to get into people’s heads for that. Use tools like Google Trends to find out what people are searching for (and which terms they are not using).

Read more: ‘Keyword research: the ultimate guide’ »

Learn how to set up a keyword strategy for your site in our Keyword research training »

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Be realistic

You’ll never instantly rank in niches you’re no expert in. When you’re just starting out in a certain field, optimizing for the most highly competitive keywords is not going to work. You won’t be able to rank on those terms.

If you’ve just launched a site with beautiful new vacation homes in the South of Spain, you shouldn’t aim to rank for ‘vacation Spain’ at first. Find your niche and go for less competitive (and more long tail) search terms like: ‘luxurious vacation home Costa Blanca’. Once you’ve started ranking and attracting traffic on these long tail keywords, you’ll be able to aim for some more head terms as well.

Keep reading: ‘Long tail keywords: why they deserve your focus!’ »

Green bullet?

Yoast SEO helps you to optimize your content for a specific focus keyword. In Yoast SEO you can enter a keyword and if you optimize your post or page well, you get rewarded with a green bullet. Whether you’re going to generate traffic to your site largely depends on the focus keyword you choose. Words that aren’t used by your audience will perhaps be easy to rank for, but won’t generate a lot of traffic. On the other hand, choosing very popular keywords and trying to rank in a highly competitive niche is hard. You don’t just get there by getting a green bullet in Yoast SEO.

Sadly, a green bullet in the SEO analysis of Yoast SEO doesn’t guarantee traffic. If your focus keyword is badly chosen, you probably won’t generate that much traffic with it. That’s why the most important step in your content SEO strategy is to execute proper keyword research and to make smart decisions on which keyword to tackle first.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

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Yoast Insights

At Yoast, we’re currently developing new metrics to better assess the readability and the SEO score of your text. In the latest update of Yoast SEO Premium, you’ll find Yoast Insights. You can see which words are most prominent in your blog post. These words can be a great source of inspiration for your keyword research. Perhaps you could write another post about one of these key phrases. Perhaps you could try and optimize this current post, adding one of these phrases to our multiple focus keyword functionality box. As long as you won’t forget to start with keyword research and focus on the words you want to be found for most, Yoast Insights can provide useful additions to your keyword strategy.

Yoast insights in Yoast SEO keyword research

Get help to start with keyword research!

At Yoast, we do our very best to help you optimize your site for the search engines. Keyword research, however, is something you’ll have to do yourself. But we can help you to start with keyword research!

Our SEO copywriting training, contains a module about keyword research. In this module, you’ll learn how to execute proper keyword research. As part of this module, you’ll have to complete an assignment in which you’ll execute your very own keyword research. You’ll receive personal feedback afterwards. From now on we’ll offer this module (including the assignment, and some extra material) as a separate course as well! Check out our Keyword research training for more information.

Read on: ‘Keyword research: the ultimate guide’ »

Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.

The Yoast Keyword research training is part of the SEO copywriting training as well. We decided to sell it as a separate course to serve those of you that know how to write properly, but could use some help with their keyword research. 

Learn how to set up a keyword strategy for your site in our Keyword research training »

Keyword research training$ 99 - Buy now » Info

Yoast Keyword research training

The Yoast Keyword research training is a small course. It contains 3 modules (Introduction to keyword research; Executing keyword research; Beyond keyword research) and costs $99. You’ll receive 4 training videos, lots of accompanying texts, and challenging questions to make sure you understand everything.

In one of our training videos, Joost de Valk explains step by step how to execute your keyword research and how to prioritize the keywords you would like to tackle first. After this video, we’ll ask you to do an assignment. You’ll receive feedback of one of our Yoast team members.

After finishing the Yoast Keyword research training you’ll be totally able to execute your own keyword research.

Certificate and badge

If you finish the Keyword research training successfully, you’ll receive a certificate and a badge to put on your site.

Read more: ‘Keyword research training’ »

Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there.

You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll tell you all about it in this post.

Read more: ‘SEO copywriting: the ultimate guide’ »

1. Not starting with keyword research

SEO copywriting always starts with keyword research. Take some time to think about the terms you want to be found for. You should take keyword research seriously. It can be rather daunting, but it’ll definitely pay off.

Keep reading: ‘Keyword research: the ultimate guide’ »

2. Bad, unorginal content

One of the biggest SEO copywriting mistakes people make is to write content purely for SEO reasons. Content is King. Content will probably help you rank the fastest way possible (providing you have some important technical issues covered). But content should NEVER be written only for SEO purposes.

Think about what you want to write about. Consider your audience. Define a message. You should write high-quality content based on original ideas. That’ll be the content that will drive traffic to your site. That’ll be the content that will convert visitors into customers!

Learn how to write awesome and SEO friendly articles in our SEO Copywriting training

$ 299 - Start learning today »SEO copywriting training

3. Keyword stuffing

Do not go overboard with mentioning the term you want to rank for. Do not mention your focus keyword in every sentence. Your text will become really awful to read and your audience won’t like that. Above that, if you over optimize your text, you’ll also risk a Google penalty. In our SEO plugin, we allow 2.5 percent of your text to be your focus keyword. More than 2.5 percent focus keywords will result in an orange bullet. A keyword density higher than 3.5 percent will give you a red bullet. So, we’ve got your back in this one :-).

4. Focusing on only one focus keyword

Don’t focus too much on one focus keyword. Try to rank for multiple keywords, key phrases and synonyms. Especially if you’re trying to rank for a certain long tail key phrase (like ‘vacation home Southern Florida’) try to use a different word order every now and then. Otherwise, your text will become really weird to read. The Yoast SEO premium plugin actually has great functionality, helping you to optimize your text for multiple focus keywords.

Read on: ‘Why should you use multiple focus keywords’ »

5. Unreadable texts

A final SEO copywriting mistake that people often make, is that they write difficult or dull posts. We know writing is hard. Nevertheless, copy should always be nice and easy to read. Don’t use too many long sentences. Avoid to use many difficult words. Check wether the structure of your text is clear. Make sure people understand the message of your text. A big part of your SEO copywriting strategy is making sure you are writing a clear and readable text. People should be able to understand what you want to tell them. If you succeed in creating copy that’s easy to comprehend, people will be less inclined to click away. They might even return to your site to read your next post.

Conclusion on SEO copywriting mistakes

SEO copywriting mistakes are made when people focus too little on the quality of their texts. Text should have an original idea, a story. And, texts should be nice and easy to read. You should optimize your text for the search engines without making any concessions to the quality of your text. Perhaps it’s possible to mention your focus keyword yet another time. However, if the sentence becomes awkward, you should decide to leave that focus keyword out.

Read more: ‘SEO copywriting: the ultimate guide’ »