SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ll get you instant rankings? In this post, I’ll take a look at what’s an SEO fact and what’s SEO fiction!
The origin of this reputation
A lifetime ago, when Google’s algorithm wasn’t that good, you could trick your way into the search results. Putting down keywords in white (so nobody would see, but Google would crawl it) was an effective strategy back then. As was buying bulks of links from questionable sites. As Google evolved, these kinds of dirty SEO tricks started to backfire. If you’re wondering whether certain tactics of old school or blackhat SEO still pay off, just think about the following questions: does it give the user a better experience on your site? Does your website become a better result? If you can answer these questions with yes, then it’s probably a good SEO strategy. Anything that feels like a trick though, probably won’t be a good SEO strategy in the long run. So, let’s look at some SEO statements and find out if they’re fact or fiction!
SEO: fact or fiction?
Fact or fiction 1: Content is King
Content is a very important aspect of any SEO strategy. After all, Google crawls texts and determines the ranking of your site on the quality of your texts. High-quality content also leads to lower bounce rates and more social media attention.
SEO fact: Content is King
Fact or fiction 2: Get as many links as possible
While backlinks are definitely important for your SEO strategy, you should be rather selective in which kinds of backlinks you’d want to attract to your website. You shouldn’t buy large amounts of links. You shouldn’t exchange links. You shouldn’t use any automated programs to get links. You shouldn’t do guest blogging with very thin and off-topic content. You shouldn’t have links that are unrelated to the topic of your website. You shouldn’t have links from sites that have no real content. You shouldn’t have links from spammy sites whose only purpose is to advertise for gambling, viagra and porn (unless your website is about gambling, viagra and porn). You should never pay for links. If you choose to go overboard on link building, you’ll risk a penguin penalty and loose your rankings in Google.
SEO fiction: Get as many links as possible
Fact or fiction 3: Keyword density should be sky high
Some people try to put as many keywords in their texts as possible. They hope that Google will notice the amount of keywords they’re using and therefore will rank the text highest in the search results. However, their text will become unreadable. So they shouldn’t do that! It’ll definitely backfire. Never write content that’s created for the search engines. Always write content with a real audience in mind. Invest in high-quality content, that’ll generate long term stable traffic to your website.
SEO fiction: keyword density should be sky high
Fact or fiction 4: You don’t need high-end technical skills to do SEO
Technical SEO definitely is an important element of an SEO strategy. And it doesn’t hurt to learn a bit of code (it could even be great fun). However, if you’re using WordPress and our Yoast SEO plugin, your technical SEO is pretty much covered. Our plugin is designed to take care of all the technical aspects of your SEO strategy.
SEO fact: You don’t need high-end technical skills to do SEO
Fact or fiction 5: SEO is all tricks
At Yoast, we propose an SEO strategy we refer to as holistic SEO. You should develop a long-term SEO strategy focusing on all aspects of website optimization in order to be the best result. You should write awesome content, do great PR and social, make sure your website is properly secured and create a superb User Experience. And of course your website should have technical excellence and an awesome site structure. That’s no trick. That’s just a whole lot of hard work.
SEO fiction: SEO is all tricks
The final SEO fiction actually says it all. SEO is not all tricks. Not at all. SEO, in our view, is a longterm strategy, focusing on getting and keeping those high rankings in the search engines. It is a lot of work, but it will definitely pay off in the long run!
Read more: ‘Holistic SEO’ »