Earn money on Pinterest with Yoast WooCommerce SEO

With over 250 million users, Pinterest is a platform many online shops cannot ignore. According to the platform, 84% of its users use Pinterest to decide what they should buy next. Whether you have a small business or sell all over the world, Pinterest is the place to invest your time in. Want to start using Pinterest for your business or want to get more out of it? Here, we’ll explain not only how Pinterest works, but also how you get the most out of it. You’ll also find out how the latest schema update of Yoast SEO 11.0 helps you with reaching your goals.

Pinterest explained

Unlike common belief, Pinterest is not a social media platform: it’s a visual search engine. Users browse for ideas, called pins, and go to other websites to read about or buy something. The pins are vertical images with an optimized meta description.

Because Pinterest creates a personal feed for all of its users, it can place your pins in feeds of people who do not know you yet. This is based on the recent search history of your users and based on the people, subjects and boards someone follows. If you like a pin, you can repin it on one of your own boards, which spreads the message even further. So if you optimize your own pins well, it can go viral if it reaches the right audience.

Unlike social media such as Facebook and Twitter, a pin can generate traffic and customers to your website for months to come. It’s actually more common for a pin to generate traffic a few months after you first put it live, as the power of sharing is incredibly important on Pinterest.

Consider it a snowball effect: as your pin gets repinned, Pinterest will learn more about your pin each and every time. It bases this knowledge on the boards it’s placed on, as well as the description the pin has and the kind of people who interact with it. A pin that doesn’t seem popular at first, can suddenly spike a lot of traffic 4 to 6 months after your first placed it online.

Claiming your Pinterest account with Yoast SEO

Pinterest has two types of accounts: personal accounts and business accounts. If you have an eCommerce site, make sure your account is a business account. It’s incredibly easy to do so in only three steps!

  • Log into your account on Pinterest, go to your settings and find the ‘Claim’ option. Here you can insert the URL of your domain.
  • Next, Pinterest will ask you to verify your website. Choose ‘insert HTML-tag’ and copy the code within the content quotes, as displayed below.
Pinterest’s HTML tag to verify your website
  • Go to your website’s dashboard in WordPress and click on SEO in your left-hand menu. Then, click on Social and go to the Pinterest tab. Here, you’ll find a box for the Pinterest confirmation. Paste the code you copied in step 2 here and save the changes.
The Pinterest tab in the Social section of Yoast SEO

You’ve now claimed your website!

The Claim section in Pinterest

The last thing you need to do is to make sure your pins will show up as rich pins. With rich pins, the metadata is shown on the pin itself. This increases engagement as more information is given. To make sure your website is ready for rich pins, follow the steps on the rich pins validator page of Pinterest.

A rich pin, including price, stock and a link to your website, encouraging people to check the product out in your online store.

Product pins: the most important pins for you as a store owner

Pinterest has four kinds of pins:

  1. article pins;
  2. app pins;
  3. product pins;
  4. recipe pins.

We’ll focus on product pins, as these are the kind of pins you need to create as a shop owner. Product pins make it easier for your possible customers to see what you’re selling, how much it costs, whether it’s in stock and more. By providing this information immediately, you’re grabbing the attention of your audience and will drive more traffic to your website.

Yoast WooCommerce SEO and Pinterest

The WooCommerce SEO plugin stitches the Yoast SEO schema output and the WooCommerce schema output together, making sure it’s one, coherent, graph. At the same time, it also enriches the output with several attributes.

This means that, when you own an online store that runs on WooCommerce, you only need the Yoast WooCommerce SEO plugin on top of Yoast SEO to make sure Pinterest can get all relevant information. You just have to install the plugin, we’ll do the rest for you!

The moment you or someone else shares the product on Pinterest, we’ll make sure Pinterest understands it’s a product, what the price is and who the seller is. On top of this, we’ll also explain to Pinterest that the main entity of the page is the product you sell.

Schema.org explained

Implementing structured data properly on your website has always been a hassle. In Yoast SEO 11.0 we made this easier for you: instead of focusing on the technical specifics of your website, you can now focus on selling your product. We’ll focus on the right schema implementation for you!

Schema.org is used to markup products, recipes, articles and more. Search engines as Google and, of course, Pinterest can read this implementation and present it to their users. On top of this, search engines understand a page or website that has schema.org implemented better. Here’s a little story to show how it works.

All in all, Schema.org is incredibly important for SEO. It will make your website a better search result as it will give your visitors an easier way to pick a result from the list of links.

Read more: How to use Pinterest to grow – my experiences »

The post Earn money on Pinterest with Yoast WooCommerce SEO appeared first on Yoast.

SEO basics: How to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand. In addition to that, you’ll want to know about these conversations. In this post, I’ll give you some fundamental tips on how to use social media.

How to use social media

Below are some tips you can use in order to set up or to improve your social media strategy:

1. Keep your account alive

The most crucial advice in the use of social media is that you need to keep your account ‘alive’. Make sure you post on a regular basis. Sharing your new blog posts is a good start, but also let people know what you’re working on or what interests you. If you go on vacation, schedule posts for the time you are away, or at least let people know when you’ll be back. And, after a while, you could repost older content to draw people to your website with existing content.

2. Write captivating excerpts

When you decide to share your blog post on social media, make sure to select or write a short and appealing excerpt in order to draw people in. You could, for instance, choose the most important sentence or the main point of your post. Or you could simply choose to share the introduction of the blog post, if you feel that is captivating enough. You want this piece of text to get people to click on the link and read the whole post. And do ensure that people can easily navigate to other pages on your website, once they are there.

Our SEO for WordPress eBook guides you through every aspect of Search Engine Optimization »

SEO for WordPress$ 25 - Buy now » Info

3. Diversify

You can share different types of posts on your social media account. As mentioned in point 1, you could share your blog posts, but you could also share short news items, videos or simply some (behind-the-scenes) pictures. These kind of posts can make our brand more fun and personal.

In order to decide which posts do well on social media, you should analyze the number of views, shares and likes. Of course, we’d advise to share types of posts that receive a lot of views and likes more often.

4. Handle comments

If you share your posts on social media, you could also receive comments. Don’t forget to monitor this. You should handle these comments swiftly.

Read more: ‘How to handle comments on your blog’ »

5. Use awesome illustrations

For some social media (Pinterest and Instagram) it is all about the illustrations. But also on Facebook visual content is really important. They make your post stand out from all of the other posts in someone’s timeline, and can boost clickthrough.

When you use Yoast SEO Premium you can check what your blog post or product page will look like, before sharing it on Facebook and Twitter. See how easy that is!

6. Be part of the community

If you’re active in a certain community or niche, you’ll soon discover other interesting people in that area that your audience follows. Follow them too and interact with them, this could help your and their audiences grow.

7. Add metadata

Smart use of (hash)tags can also help your growth immensely. For instance if you are at an event, include the hashtag for that event in your post, so everyone searching for that event will come across it. There are also hashtags for certain interests or technology. Some people might even retweet everything that is posted in a certain hashtag, which is a great way to boost your post. But don’t go overboard! Nobody likes a post that is filled with all kinds of random hashtags.

Conclusion

Social media is a key aspect of every SEO strategy. Setting up a decent social media strategy can be hard and will ask for a bit of creativity. And, it’ll definitely consume much of your time. But, it’ll be worth it! And if you think about it, social media and blogging are very similar in many aspects.

Keep reading: ‘Social media strategy: where to begin’ »

Pinterest Analytics: a quick walk-through

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this article, I’d like to focus on Pinterest Analytics and go over the various sections, charts and stats with you.

Social_media_pinterest_analytics_FI

Pinterest Analytics

Pinterest Analytics is divided into three sections:

  1. Your Pinterest Profile
  2. Your Audience
  3. Activity from your account

This is also reflected by the dashboard:

Pinterest Analytics Dashboard

Besides these three charts, the dashboard shows the top pin impressions in the last 30 days. Now let’s go over the three sections in the image above.

Your Pinterest Profile

Next to the title of the charts in the previous image, you see a ‘More >’ link, that gets you to more detailed stats. Your Pinterest Profile is divided into some subsections: Impressions, Repins, Clicks and All-time. Impressions tell you how many views your pins get on Pinterest. This is over time, in a selected time frame. You can pick the days of this time frame yourself, or choose one of the predefined time frames (7, 14 or 30 days).

Besides that, there is a select box in the header of all three sections that allows you to display data from ‘All apps’, or just from a specific device, ranging from Android phone, via iPad to (Mobile) Web. Only the Audience section has an extra option here to show all audiences or just your followers.

Impressions

Impressions tell you how many views your pins get on Pinterest. This is over time, in a selected time frame. You can pick the days of this time frame yourself, or choose one of the predefined time frames (7, 14 or 30 days). The chart itself shows the daily impressions, compared to the daily viewers, and the relative trend of these lines. Unfortunately, my personal profile lost about a quarter of its impressions over the last couple of weeks, so Pinterest gives me this smart advice: “Add more of your Pins to Pinterest to increase impressions and reach more people. Learn more.” They’re right. Pinterest should be used frequently to build an audience.

To see which pins worked best for you in the last 30 days, Pinterest Analytics also shows your top pin impressions, and, perhaps even more important for your Pinterest strategy, your best performing boards. Per Pin, Pinterest Analytics shows you the number of impressions, clicks, repins and likes, and if applicable, the type of Pin.
For Yoast, our General SEO board is by far the best-viewed one. It shows all of our latest posts and the great illustrations that accompany those posts:

Pinterest - General SEO board example

Repins and Clicks

Rich Pins

Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. There are 6 types of Rich Pins: app, article, movie, place, product and recipe Pins.

All the reports in this section are set up the same way. The Repins section shows you the number of daily repins and daily repinners. The tip here is to add great images and add a useful description and Rich Pins to these images, so it’s worth saving (or: pinning) these images for later.

The Repins section in Pinterest Analytics includes an overview of the most repinned Pins from the last 30 days and the same for Pinterest boards.

The Clicks section shows the number of visits to your website from Pinterest. The chart shows daily clicks and daily visitors, the additional information shows your most clicked pins and the boards with the most clicked links. As mentioned, these sections show pretty much the same stats per data type.

All-time

This is a nice overview of all the Pins that performed well:

  • Most repinned: the Pins that got most repins since you created your Pinterest account.
  • Best in search: the Pins that rank best. Ranking is based upon a) quality descriptions b) the use of Rich Pins and c) valuable links on your Pins.
  • Power Pins: Pins that led to the most engagement from Pinners (likes, repins, comments, sends, etc).

At the time of writing, the all-time section showed no data. I assume this is a temporary glitch. It should look like this:

Pinterest Analytics: all-timeImage used with permission from socialapemarketing.com

The overall conclusion is that you can use this section to find your gems, either Pins or boards, and see how you can add more similar or related pins to your Pinterest boards. You can use this section to see what works best with your current audience.

Your Audience

The Audience section has some pretty interesting information for you.

Demographics

The main graph in the Demographics section shows the number of monthly viewers compared to the number of engagements. Trends are key here. See what happens and of course, try to keep a steep and up going line here.

Besides the chart, we find information about the country, the metro and language, as well as gender of your audience. For Yoast, most of our audience lives in Washington DC, New York or Los Angeles, is English-speaking, and 51% of our audience is female. Which is pretty low, actually. The average percentage of female Pinners seems to be around 70% by the way.

Interests

The nice thing about Pinterest is that it’s used for ’emotional’ things like home decoration, recipes and pets. This also means that your Pins say something about you directly. It also means this ‘Interests’ section might be a bit ‘foggy’. What I mean by that, is that when your audience is into for instance Art, Furniture, Home Decor or Recipes and you are selling SEO related products, you might want to think twice before jumping to conclusions. These are probably boards that score very high in every Interest section in Pinterest Analytics. It’s things like Drawings and Web Design that match our business:

Pinterest Analytics: Interests

Focus on these things when optimizing your Pinterest boards.

In the section below these topics, you’ll find pinner boards with lots of your Pins and businesses your audience engages with. That last one is actually pretty interesting, as you probably know your benchmarks and these should be in here, if you’re pinning the right things. For Yoast, our audience seems to engage with for instance Buzzfeed, YouTube and WordPress.com, so I guess we’re fine :)

By the way, for every page section in Pinterest Analytics, there is a Show more option that allows you to expand the number of pins/boards/businesses you see.

Activity from your account

In this section, we find subsections for Impressions, Repins, Clicks, Original Pins, All-time and Pin It button.

This section is pretty much the same as the Your Pinterest Profile, but the other way around. It deals with all the things that originate on your website and lead to Pinterest.

Pinterest Analytics: impressions from yoast.com chart

On our website, we use a lot of illustrations that are pinned to Pinterest on a frequent basis. Spikes usually indicate new posts in our case. If your website is about photos, this chart might tell you what subjects work best for growing your Pinterest audience.

Pin It button exampleObviously, Pinterest Analytics recommends you to use a Pin It button on your website. This goes for all social media websites: if you want shares, likes or whatever from your own website, make it as easy as possible.

Tables below that chart mentioned above show the Top Pin impressions from the last 30 days. For yoast.com, one Pin tops everything: Anatomy of a WordPress Theme. That one originated in this post from 2011. Pinterest is your to-go-to spot for infographics as well :)

Furthermore, the second table on that page tells us that this board by Kim Winters is a large source for the Pins on that image as well. It led to 36 repins already and that board only has about 150 followers. Nice to know and it might help you find content related to your top pins (other things pinned to a board by Pinners other than yourself).

In our case, the Repins page in this section looks almost the same as the impressions page. The more impressions, the more repins, so that makes perfect sense. The same goes for Clicks, although this page tells us that WordPress SEO: The definitive guide to higher rankings for WordPress sites also drove extra traffic to Pinterest. It’s definitely worth checking all pages and comparing the data on these pages.

Original Pins

I like the Original Pins section, by the way. It’s not an extensive section, but shows you the “unique Pins created directly from your website”. Be sure to click the Show more link here for more pins:

Pinterest Analytics: original pins table

Clicking one of the items above provides more information on the pin: who pinned what to what board.

Pin It button

The last page in this section is about the use of the Pin It button on your website. There is a graphical overview of the number of times a Pin It button is shown on your website and the number of clicks on that button. This graph also shows how many clicks resulted in the creation of a Pin. Right below this graph is a second one, displaying the activity on Pinterest from the Pin It button: “When people create Pins from your website, you’ll be able to track how they do on Pinterest.” The data in this second graph will tell you:

  • How many impressions were generated by Pins created from your website.
  • How many repins these Pins got.
  • And how many times those repins generated clicks to your website in return.

Note that these graphs only relate to the last 7 days, and only show data when you are using the official Pin It button.

More social stats

That rounds it up for this post on Pinterest Analytics. I hope you enjoyed reading it and are able to use Pinterest Analytics to your benefit.

Read more: ‘Facebook Insights explained’ »

If you’re interested in social stats, be sure to read my articles on these social platforms as well:

In case I missed any hidden gems in Pinterest Analytics, please let me know!

Social Media Strategy: where to begin?

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure do. But how do you know which social media to use? In this post, I’ll walk you through the first steps of determining a social media strategy: finding the social media that suits both your business and your audience best.

how to determine a social media strategy

Which social media suit your business?

The first step in determining a social media strategy is whether that social medium is one that you’d want to be found on. In other words, does the social medium suit the message and branding of your company? And on top of that: does this social medium offer the options and reach you’re looking for?

Social media like Facebook and Twitter offer a lot of ways to advertise and make your brand and company known beyond the scope of your followers. With other social media, this can be more difficult and would require a lot of hard work to get the same results. Make sure to think about what presence on the considered social media would mean for your company. Make sure that this aligns with how you want your business to be branded.

Which social media does your (desired) audience use?

Different kinds of people use different kinds of social media. So you have to know what social media your audience uses. And for you to know that, you’ll have to get to know your audience. This requires some effort and research, but it will definitely be worth it. For instance, if your company mainly works in the business-to-business area, you should definitely be active on LinkedIn. And if you have a young audience, your business is best off using social media such as Snapchat, Vine, Tumblr and Instagram:

Image2_Social_media_strategy

Social media you can’t ignore

At the moment there’s basically only one social medium you really can’t ignore and that’s Facebook. Why? Let me show you:

Image3_Social_media_strategy

Facebook currently has nearly 1.5 billion active users every month. That’s over 20% of the entire world population being on Facebook at least once a month. So you can see why this is one bandwagon you’ll want to get on.

A blog or website should thus definitely have its own Facebook page. And your posts should all be shared on Facebook. That way, all the people who follow your page see new posts in their timeline. WordPress can do this automatically for you when you publish an article. Some people will like, share or comment on the Facebook posts, giving them even more exposure.

Think about your social media strategy!

The main thing you should take away from this post is that you should determine your social media strategy, before your start. It’s easy to waste time, effort and money on the wrong media and/or the wrong goals. So bear in mind these 3 key questions :

  • Who do I want to reach with social media?
  • Which social media suits my business?
  • On which social media do I find my target group?

Read more: ‘Instagram for Business?’ »

Pinterest marketing for your business

Pinterest marketing for your businessPinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a part of your online marketing mix.

First things first

A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting for any social marketing strategy. The use may be different, but all companies can find a valid reason to be on Pinterest.

Having said that, let’s start with some numbers:

  • Pinterest has over 70 million users;
  • 1 of 3 women uses Pinterest. 70% of the people that use Pinterest is female;
  • Age wise, the platform is used by roughly 25% of all people between 18 and 50 years old;
  • 36% browsed boards by a retailer or brand, 26% followed a retailer or brand and 23% specifically searched for a retailer or brand;
  • Tutorials, Guides and & DIY Pins see a 42% higher click through rate.

Note that these numbers aren’t provided by Pinterest (that would be nice), but are found on a number of websites and are all dated up from around a year ago. If you have more up-to-date numbers, let me know. Even in this more scientific report (PDF), numbers are not per se Pinterest’s, but a collected sample. However, despite the lack of trustworthy numbers, we can agree on the fact that Pinterest is growing and as a result of that, Pinterest marketing could be interesting for any business.

As a regular Facebook user (messenger, timeline, pages), I was surprised to learn that:

Customers spend more money when they convert from a Pinterest referral than any other social referral. Average order value for a Pinterest conversion is $80.54. Facebook, in second-place, is $71.26.
Kevan Lee on the Buffer blog

All in all, Pinterest marketing must look appealing to you as well right now. But you are probably wondering how.

How to use Pinterest marketing for your business

Pinterest, like Facebook and Twitter, adds another site for you to maintain. If you feel that you don’t have the time for another social media platform, don’t even try it. You might get hooked and blame me for that. If you take your business seriously, and thus your social media, keep on reading.

On your Pinterest page

Pinterest marketing, like Pinterest itself, evolves around pins and pin boards, where pin boards are simply collections of pins and pins are (collected) photos or videos.

Pin Boards

After creating a (business) account (be sure to add a great bio / description for your business), your first step is probably to create a board. If your first step is the pinning of a photo, you will be asked to create a board after that. You have to create the right boards. That board needs to have a decent, creative title and a great description. As it is an image based platform, be sure to focus on ‘activities’ in your boards, not on your product. Let me illustrate that:

  • if your product is speakers, show people enjoying music;
  • if your product is paint, show things that have been painted, not the cans;
  • if your product is consultancy.. well.. eh.

I think that last one will trigger recognition for a lot of people. But that’s the beauty of Pinterest marketing; to get a following, you actually don’t always have to create boards about your business. At Yoast, we have a LEGO board that has over 600 followers. By the way, the consultant in my example could for instance pin great infographics.

Pinterest board: 90's Nostalgia

BuzzFeed’s 90’s nostalgia Pinterest board

If you are able to figure out the interest of your target audience, of your potential customers, you can get to them via these subjects as well, of course. Pinterest is about personal interests too. And as with most social media, if you make it personal, most followers will appreciate that.

Pins

The pins that are repinned the most (80% of the pins (in 2012) on Pinterest are repins by others), all have great descriptions. Sometimes a pin only has the title or photographer mentioned in the description, but why not utilize that option for a smashing description of your product, including a link to the product on your website?

If you don’t have the perfect Pinterest picture, or other appealing images of your products, you can create great boards by repinning what others pinned. Find these images on the right boards from others for your business. Pingroupie is a great source for that. Using PinAlerts, you can check what people pin per specified website. To make it interesting, why not check the competition that way?

If you have a decent amount of pins, you can start analyzing these. Pinterest Analytics tells you where your visitors come from, and find out ‘what your audience is into’ (in Pinterest Analytics at Your Audience > Interests). If it turns out that the board you are putting most effort in isn’t the most popular one, work on the most popular ones instead. That will also help to boost followers and repins on your main board; users can follow a board or all boards from another user.

On your website

Pinterest marketing isn’t just something you do on the Pinterest website alone, but it could also be integrated in your website. It’s quite easy to add widgets to your site. Or Pin It buttons. Note that for your own pinning, these browser buttons might come in handy.

Perhaps even more important: use great images. Make sure your images are ‘pin-worthy’. That’s just another reason to get rid or adjust of these obvious stock photos you are using by nicely looking ‘brochures’ for your web page.

Also be sure to add schema.org markup to your pages. This will allow for Rich Pins, which could even include things like pricing and stock, right on Pinterest:

Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.
Pinterest for business

If your website isn’t built with WordPress, your developer will (or should) know how to implement this. If you have a WordPress website, there are several plugins you can use. For WooCommerce websites, our WooCommerce SEO plugin will add all the necessary schema for Product rich pins, so Pinterest will immediately get all related information to the plugin (pricing, availability) and show where to buy the product. Let Pinterest do marketing for you:

Pinterest marketing: Product Rich Pins

Pinterest marketing: Product (Rich) Pins

Pinterest isn’t just for images, but also contains videos. So, as a part of your Pinterest marketing efforts, making sure your videos are shown the right way is important as well. Our Video SEO plugin will add all required schema for Video Pins. Be sure to validate your Rich Pins afterwards.

Lastly: Promote your Pinterest page. Add it to the list of buttons linking Facebook and Twitter. Mention it in a blog post. If Pinterest is bringing traffic to your website, why not return the favor, right?

Closing thoughts

I hope I have convinced you to (convince your customer to) use Pinterest as a part of your online marketing mix. If you have any app recommendations, best practice tips and tricks or other suggestions that can help others in their Pinterest marketing adventure, please drop these in the comments. Here’s a head start.

This post first appeared on Yoast. Whoopity Doo!

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest.

Social traffic from pinterest larger than google analytics referrals

Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, which gave us Google+, which we didn’t embrace as we had already gotten used to Twitter and Facebook.

When I was at a camping site in France this summer, I asked some of the younger people if they were still using Facebook. These boys and girls must have been around 10 to 14 years old, and none of them were using it. They all used Instagram instead. Now I do know that the age policy for Facebook is to allow ‘children’ from 13 years and older, but we all know the minimum age requirement on Facebook is not always abided by. Tons of younger people already use the network, but there seems to be an ongoing shift (of teenagers) towards Instagram.

Somehow it seems that photos are the new blog posts. Of course we need text to explain things and start discussions, like in this article. But the ease of just taking a picture and posting it, with the main goal to share and get ‘props’ or comments for it, seems to be more attractive for these youngsters.

Social engagement and communication

Social networks could be considered ‘extensions’ for your website. Where a website usually is about sending information, the social platforms are used as marketing tools for that website. Besides that, these also allow for support and discussion. A lot of people are browsing Facebook and seeing your posts in their timelines on a daily, if not hourly basis, where the frequency of visits to your website is most probably much lower. It’s an easy way to connect and communicate to your target audience.

With the rise of social networks like Facebook and Twitter (who remembers Myspace?) the question arises whether it would be possible to build that social network solely around your website as well. So without the use of social platforms like Twitter and Instagram. I think only a few sites have been able to do so sofar. IMDB for example seems to have a solid base of frequent visitors. Several online news sites have, and perhaps a number of technology and gossip blogs.

With the expected ongoing growth of social networks as a whole, the entire internet is becoming more and more personal and as a result of that, so should websites. Some websites are able to make that happen on the website itself, but the majority of websites simply need social networks to take their site to the next, user focused level.

My gut feeling tells me it all depends on if you are able to find kindred spirits among those that comment. Or just having a huge audience so coffee table chats involve topics discussed on your website. Perhaps Yoast.com articles are discussed at WordPress conventions, WP Meetups or WordCamps. We surely hope so.

Social engagement seems to grow as we up our blogging frequency, send out our weekly newsletter and actively engage in conversations on social platforms. Social engagement for your website is just not necessarily (or only) built in comments, but involves all other communication platforms as well.

Just the other day, I was discussing some general online marketing issues with some online friends, only to realize after 15 minutes we were using the in-game chat for Clash of Clans for that…

Building an audience

As social communication or social marketing has been and still is gaining importance next to, or perhaps as a part of search engine optimization, we will do a series of posts with our thoughts about social marketing over the next months.

We have thought of a number of subjects to address, but if you feel there is a subject we must discuss in this series, please let us know in the comments of this article, or reach out on twitter, @michielheijmans. If we pick your subject (and you were the first to mention it), we will send you a free copy of our new ebook!

This post first appeared on Yoast. Whoopity Doo!