How to Create a Custom WordPress SEO Landing Page [Template Download]

SEO-landing-pagesFirst of all, I should probably explain why I’m publishing a post talking in detail about some aspect of WordPress as a publishing platform. It’s because landing pages are often one of the main marketing tools for many online businesses, and since WordPress is the most popular website management platform then it all kind of works together…

The keyword there being “kind of.” That’s because landing pages are not a native functionality in WordPress and you have to do a little digging around in order to enable them for your blog business.

By the way, if you take a look in the archives here, you’ll find a post about custom WordPress archive pages, where I offer my archives template (the exact one I’m using on this blog). Don’t forget to check it out.

What is a landing page?

Some time ago, I published a guest post on Six Revisions about good landing page design. If you’re not interested in the design part then just check out the first couple of paragraphs of the article, where I explain the purpose and construction of a standard landing page.

In short, a landing page is a page that your visitors see after clicking on a specific link on another site. For instance, if you advertise your site through AdWords then the URL you link the ad to becomes the landing page.

The purpose of a landing page is to convince the visitor to take a specific kind of action. Usually, it’s to buy something or to subscribe to your mailing list.

Landing pages have been online for a long time now, and for a very simple reason – they work. You are always more likely to succeed if you try to sell a given product through a landing page rather than through a standard blog page.

Now, the exact topic here is SEO landing pages. What differs them from traditional landing pages is that, most importantly, they are meant to rank well in the search engines.

Problems with standard blog pages

The main problem with standard blog pages is that there are too many things that can distract your visitor from taking action, and also too many elements that are not relevant from an SEO point of view.

For example, things like:

  • sidebars,
  • headers,
  • menus,
  • Twitter links,
  • Twitter and other social media buttons,
  • other links to external sites,
  • big footers,
  • comments, and so on.

Even though these elements are often a must for a blog business in general, they are not that great for landing pages. The main trait of a quality landing page is simplicity.

How to get yourself a nice landing page (the expensive approach)

Here’s the expensive approach of getting yourself a nice landing page (in the next section I’m presenting a free counter-approach).

You can get a nice landing page along with a completely new theme. I know that changing the theme of your site might not sound like the most attractive thing to do, but just hear me out.

Updating your theme to something modern is often the only way to get the possibility to use the newest features in WordPress (which every next version introduces).

The thing I can recommend here is the Genesis framework. It’s made by a company called Studio Press, and it’s become one of the most popular frameworks for WordPress.

There are many child themes available that offer various landing page templates. For instance, the one called Focus. Here’s what the standard design looks like:


Fairly blog-like designs and layout, right? And here’s what the landing page looks like:


As you can see, there is a big difference. The landing page features no header, no footer, no sidebars, nothing. There’s only the main content block. Even though this might not seem like the most attractive thin visually, it does work business-wise, and can generate a lot better conversions than standard blog pages.

The main benefit of opting for this method is that it requires no effort to create new landing pages … you pay money, but you save time.

How to get yourself a nice landing page (the free approach)

This approach won’t cost you a penny, but it will require some work (you can always ask someone for help if needed).

I want to give you my landing page template. It’s the one I’m using here, and here (image below).


As you can see, there’s a handful of different elements it features:

  • the headline,
  • the main content block,
  • a list of related posts; displayed as (1) excerpts, then as (2) excerpts + images, then as (3) excerpts again, then as (4) standard text links; this is meant to introduce some variety instead of showcasing a long list of links,
  • an email subscription block.

The reason why there’s so much content is to make the page relevant to the keyword you’re targeting with it.

To make the landing page work for your current theme, you have to take the code I’m providing below and create a custom page template with it. (The code includes a number of hints to make the integration process easier.)

The template uses one custom field to display a list of related posts (for SEO). The field is called custom_field_tags, it stores the post tags that correspond to the landing page.

For instance, if you want to display all posts tagged with “blogging” then simply set the custom field (when editing your landing page in the WP admin panel) to “blogging” (image below).


If you don’t want to display any related posts then don’t set the custom field.

This is actually it. Once you create a custom page template featuring the code I’m providing here, you can launch new SEO landing pages with ease. Of course, it’s still up to you to make the content optimized, but I hope that this template will make things easier for you on the technical side.

Download here.

Do you plan on launching any SEO landing pages on your online business blog in the near future?

How to Create a Custom WordPress SEO Landing Page [Template Download] |

How Often Should an Online Business Redesign Their Website

new-designFor some websites, big redesigns tend to turn into major events in the online community. For instance, every time YouTube rolled out an update, there were tons of people commenting it, expressing their opinions, and being ultra-interested in the whole thing in general.

But YouTube is YouTube, it has millions of users, and even the slightest change can be reflected by a rise or fall in the number of overall video views. So what about small online businesses? Do they need to change their designs too, or is sticking with one design for a number of years perfectly okay? In other words, should an online business redesign their website often?

Unfortunately, it isn’t okay… And I’m using the word unfortunately because changing the design usually involves some investments. However, sometimes it’s inevitable. Here are the reasons and the best moments to change your current design.

Follow the trends

Even though following the trends doesn’t have the best publicity among people (many don’t believe that following trends brings any improvements to our lives), the internet is a constantly evolving environment, and if you want your site to be successful, you need to let it evolve too.

Now, I’m not trying to say that you should try out every new practice in online business design, but if one day your site is the only one left using some outdated solutions then it’s most certainly about time to introduce something new.

The thing with online trends is that with time, the best of them become the new standard, and you should never let your website fall below the standard.

Change is good

Sometimes change is good just for the sake of it.

For example, have you noticed how your local stores and supermarkets change their layouts every once in six months or every year? They don’t do it because the previous layout was not performing well. They do it just in order to introduce some change, and to force people to walk around the store more when searching for stuff.

Just one thing that’s different when it comes to online business is that confusing your visitors is not a good idea, so your new design can’t be any less intuitive. Other than that, launching a new design will always restore your site’s freshness and make it more attractive.

Act when your goals change

Business goals change for every business at some point. Unless you’re Coca-Cola or something.

And when it comes to online business, the website needs to reflect these goals very precisely. This mainly depends on two areas:

  • The way you’re making money as a business.
  • The way your visitors interact with the website (more on this in a minute).

For instance, it’s really difficult to sell anything using a standard blog-like design (with two sidebars, big header and footer), so if your website started as a traditional blog, but later on it shifted to a product-based model, a change is required.

For instance, take a look at what happened at Copyblogger – one of the top copywriting blogs on the internet.

A couple of years ago the site was constructed as a standard blog. Here’s a screenshot via


And here’s a current screenshot:


As you can see, the site has changed substantially. Right now, the homepage presents the different elements of Copyblogger Media, instead of just displaying the latest blog posts. Currently, Copyblogger is mostly a product company, and their site makes it as clear as it can be.

Getting rid of an outdated structure

The internet is really quite a lively environment (like I said a moment ago). Literally everything changes. Technologies change, Google changes, WordPress changes, SEO changes, user interface design changes, and so on.

Every website is built with a specific piece of web engineering. For instance, a number of years ago everyone was using HTML tables as the pillar of layout building. Then <div> tags got introduced and HTML tables became an outdated and underperforming technology.

These days, HTML 5 is the new player. I’m sure that in a year or two every website will have to support HTML 5 just to be compatible with the web, so to speak.

The rule of thumb is therefore simple: If your site’s structure is based on technologies and approaches that no one uses these days, it’s time for a change.

New WordPress features

It’s no surprise that WordPress evolves quite rapidly as well. There are new features being introduced in every version. However, an outdated theme will not allow you to use any of them.

The best thing to do is to build your site with a quality theme framework (like Genesis or ThemeFuse). Such frameworks get updated almost as frequently as WordPress itself, giving you the possibility to take full advantage of the new features.

In the meantime, if your site still doesn’t support things like the custom menus, widgets, responsive layouts, and other basic WordPress functionality then it really is about time to make some changes.

Your user interaction model changes

Sounds fancy, but what I actually mean here is the way visitors interact with your site. Depending on the nature of your business, some forms of interaction might perform better than the others.

For instance, customer reviews and bonuses work well for all kinds of online stores. In a completely different scenario, some Instagram integration with the possibility to comment is the thing for most photo blogs.

Basically, whenever you set some new goals for your online business, make sure to enable the possibility for your readers to take part in those goals. In most cases, this calls for a new design.

How old is your current design? Are you planning to change it anytime soon, or is it still working perfectly well for your business?

How Often Should an Online Business Redesign Their Website |

The Power of Blogging for an Online Business

powerSo the concept of blogs is a pretty well-known thing on the internet. We all read blogs every week, if not every day. However, not everyone knows what’s the main benefit of launching a blog as a promotional tool for an online business.

Here’s what I mean. One of the main problems for online businesses is that there’s no apparent reason why prospective customers might want to keep returning to your business website. If the only thing that’s being published is the offer and some promotional information then no one (I repeat, no one) will ever want to visit such a site more than twice.

This is where a blog comes into play. A blog is exactly this missing reason for repeat visits. If you manage to launch an interesting blog and arouse some interest in the community, you will be able to use it as an additional promotion tool.

Of course, the idea is not to promote your products or services directly inside your posts, but to make your blog’s content go alongside your offerings and strengthen your expertise in the niche.

Essentially, the blog is your resume. The proof that you indeed know what you’re doing.

So, what I have for you today are three guest posts of mine. All talking about blogging and its value for almost every online business.


If you’re still not convinced to blogging then I hope the first article will make everything clear to you. It’s titled simply:

Does Your Business Need a Blog?

To be honest, it’s actually a list of six very good reasons why a blog is a must-have for every online business.

The second guest post I want to show you is titled:

How Not To Name Your New Website

Quite surprisingly, naming a blog or a website is not as simple as it might seem. We have to remember that the name should say a thing or two about our blogs and that going with some random stuff is never a good idea.

This article presents five things you should never do, along with some how-to advice on the proper ways of handling this.

The final guest post is about something not particularly nice… It’s titled:

Reason Why Your Blog Readers Hate You

Frankly, just launching a blog won’t make it a valuable asset for you business. Actually, you can even make things worse if you’re not careful about what you’re doing.

The most challenging part of realizing that you’re managing your blog all wrong is that most of the time you won’t even get any direct clue that there’s something bad going on. Your readers will not always take the time to send you a private message… That’s why it’s important to have your finger on the pulse at all times.

The post presents six blog-killing practices you should never do.

This concludes my package of resources for today. I hope they’ll come helpful for you and your new business blog. Feel free to ask me anything, and see you next time.

The Power of Blogging for an Online Business |

Web Hosting for Online Business – Complete Guide

web-hostingI wanted to write this post for a long time. But never got to do it until today because I had the impression it would require much effort and time … and be kind of boring.

But when I finally started writing I was surprised to learn a thing or two about web hosting myself. So I guess we can all benefit.

This guide is about every aspect of web hosting that might be important to an online business owner (at least every aspect I know of). You can follow the advice step by step or just pick the elements that seem to be the most significant for your current situation.

Starting with:

Free hosts vs. standard hosts

Where “standard” means ones you have to pay for.

The concept of free hosting was kind of big in the mid 90s’. There were free sites sprouting up everywhere. But what everyone realized soon after was that free hosts are not very quality ones.

The main problems were the frequent downtimes and ads being displayed everywhere (ads you had no control over, and couldn’t profit from).

Thankfully, this is in the past and now we have some quality free hosting platforms to choose from. I’m going to recommend only one, though. So if you want more, you’re going to have to do some researching on your own.

The platform is is the cloud hosted version of WordPress – the platform I’m using to run this blog.

The main benefit of using .com is that you don’t have to worry about any technical issues or take care of some mundane tasks like setting everything up and managing the backend of the site. allows you to hook up your own domain (more on that in a minute), so your visitors won’t even know where you’re hosting the site. And if you don’t want to buy a domain, you can get a free subdomain at

If you choose this path you can actually stop reading here. There are no other steps you need to take…


There are some downsides to using services like this. Unless you’re a big publisher who’s really powerful.

The main downside is that you never actually own your blog.

I know that the guys at say that you do, but it’s not true.

That’s because if they decide that your blog is no longer “cool,” they will delete it just like that.

To give you a counterexample. If you’re hosting your blog yourself then even the government will find it difficult to shut you down.

So, moving on to, in my opinion, a better solution – standard web hosts.


If you’re going to sign up to a standard web host, the first thing you’ll have to do is get yourself a shiny new domain.

The best place to do it depends on your geographical location. If you live in the U.S. I think the best choice is GoDaddy. If you’re in Europe or Australia, do some research of your own or ask your friends about who they are using.

Essentially, the place where you get your domain doesn’t matter. So find the cheapest registrar in your area.

In the end, a domain is about $10 yearly.

If you want to learn more about how to choose the right domain, I send you over to one of my guest posts at ProBlogger: Which Domain Is Right for You?.

Choosing a web host

Once you have a domain you can start looking for a hosting provider.

These days, most of the popular providers are quality ones. Although sometimes you can have some bad luck and run into some trouble. Like I did with WPWebHost (the malware thing).

However, the first rule of finding a hosting provider is to get a server that’s near your target market’s location.

For instance, most of my audience is US-based, which means that I can safely use HostGator. However, for my other sites, ones that are targeting audiences in Poland, I’m using a Polish-based provider. This is a crucial rule.

Therefore, if your audience is based in the U.S. you won’t have any problems at all selecting a webhost. Same thing for Australia, UK, and Europe. If you want to target audiences in Russia or Asia then sorry but there’s not much I can recommend as I have no experience there.

Here’s my list of hosting providers you should check out first (we’ll talk about the different types of plans in a minute.)


  • HostGator. My web host of choice. Great service, low prices. It’s actually where I’m hosting newInternetOrder right now.
  • Blue Host.
  • Site5.
  • IX Web Hosting.
  • FatCow.
  • Rackspace.
  • Verio.
  • ServInt.
  • Codero.
  • SoftLayer.
  • FireHost.



  • IX Web Hosting.
  • FatCow.
  • City Cloud.
  • Speednames.
  • Surftown.
  • GratisDNS.
  • Binero.


  • Hetzner.
  • Web Africa.
  • Afrihost.
  • 5ITE.
  • Synergy Hosting.

Selecting a plan

Before you can choose a specific hosting provider, you should first compare the prices across the market for a specific type of plan. Just because some company says that you can start at $2 a month, doesn’t mean that you’re going to end up paying this little.

There are several basic types of hosting plans (feel free to go to Wikipedia to get the full story):

  • Shared web hosting. It’s the cheapest plan and usually the most suitable for new sites. The idea is that your site gets placed on the same server as many other sites – hence sharing the hosting space.
  • VPS – Virtual Private Server. This is still shared hosting, but your server is configured separately as a virtual machine. Which means that you get some control over the setup and get some of the benefits of having a fully dedicated server.
  • Dedicated servers. You get your own machine and have full control over it. Well, you don’t actually own the machine, per se, but that’s not important here.
  • Cloud hosting. This is one of the more scalable models. Setting all the boring details aside, cloud hosting is about placing your site on multiple servers in a data center and then delivering the contents depending on the volume. This means that your site is less likely to go down due to whatever difficulties.

If you’re starting a standard online business site, which means that you don’t have a massive launch campaign supporting you (mentions in media, heavy advertising, and so on), you can confidently go with a standard shared hosting plan.

In most cases, this is only going to cost you $5 or so per month. So go ahead, pick your provider (make sure to check online reviews and overall reputation of the provider you’re about to pick), click the buy button and complete the purchase.

The setup process

This is the final piece of the puzzle. Once you’ve signed up for a plan, the only thing you have to do now is point your domain to your hosting account.

Of course, later on you also have to install WordPress and eventually launch your site, but that’s a whole other story.

Three steps you have to take here:

  1. Get the nameservers from your hosting provider. GoDaddy says that nameservers are the internet’s equivalent to phone books. What this means is that a nameserver is the internet’s way of finding out where your domain is hosted. The thing you have to do here is simply contact the support at your web host and ask about the addresses of the nameservers. This is a pretty basic piece of information so you should have no problems getting it.
  2. Go to your domain registrar and set the nameservers for your domain. This is where you have to tell your registrar to point your domain to your web host’s nameservers. If your domain is at GoDaddy, just go to Account Manager > Domains > Launch and Select “Set Nameservers.” Then select “I have specific nameservers for my domains” and click “OK.”
  3. Set the domain in your hosting account. Now it’s time to notify your web host about your domain. Depending on your web host, this can be done in many ways. Probably the best approach is to chat with the support team and get them to do this for you.

At this point your domain and hosting account are ready to host your new website, so there’s nothing more for me to explain.

I hope the information here will help you to get through the process of selecting and setting up your hosting account. With some experience, this whole thing can be done in less than an hour, so there’s surely nothing to be afraid of.

Web Hosting for Online Business – Complete Guide |

WordPress for Online Business: Picking a Theme, Installing It, and Securing Your Site

Not that long ago I had the opportunity to publish a series of guest posts on ProBlogger. This series was about handling some of the basic stuff in WordPress – stuff you always have to do, yet there’s not that much how-to advice about it on the web.


If you’re an online business owner then (and it’s not the first time I’m saying this) building your website with WordPress is probably the wisest thing to do.

The platform is free, very functional, and easy to tweak to fit your requirements hand-in-glove.

When you make the decision to go with WordPress, most likely your next task will be to pick the perfect theme. The theme will help you define your new brand, showcase your products/offerings, and get people engaged.

This is what the first post in the series is about:

How to Select the Perfect WordPress Theme for Your Blog

Once you have the theme picked, you have to get it installed on your site. For people who have been working with WordPress this is basic, but beginners find it quite challenging as it requires some specific actions and specialized software (like FTP apps).

This is what the second post in the series is about:

Install Your First WordPress Theme

At this point, your new site is pretty much installed. The only thing you have to do is create content, promote it, and build your brand.

However, if you want to be certain that your new online business is safe (from a technical point of view) then there are some additional tasks worth looking into.

Nothing fancy, nothing difficult. You don’t even need to touch any source code. Everything can be done either through well thought through core settings or some new plugins.

Anyway, it’s exactly what the last post in the series is about:

Secure Your WordPress Blog Without Touching Any Code

At first, WordPress may seem like quite a difficult tool to master (and if you think otherwise then try to recall the first time you had to do something with it). However, once you get through the initial tasks, submitting content and engaging with your audience is more than easy.

Tell me, have you taken care of securing your WordPress site yet?

WordPress for Online Business: Picking a Theme, Installing It, and Securing Your Site |

How to Keep Ad Block Plugins from Banning Your Ads [5 Minute Task]

adblockJust like any other website owner (myself included) you probably hate ad block browser plugins…

Advertising has always been one of the most straightforward ways of monetizing a website, but these days it’s starting to get awfully difficult to display some ads and not have them blocked by one of those plugins.

And it’s not that I hate them entirely. To be honest, I use them when browsing the internet, so I don’t have to see all the popups and whatnots. However, when it comes to my own sites, it’s a completely different thing…

You may say that such a two-sided opinion is kind of hypocritical of me, but hey … I’m sure I’m not alone on this one.

So, just by accident I’ve come across a way to display ads and not get them blocked.

First things first. This won’t work with AdSense.

But it does work on most other networks and all individual ads (where the advertiser gives you a piece of embed code to include in your site).

The trick is simple: You have to host the ads yourself (on your own server).

Here’s how to do it.

Let’s start with the standard embed code you usually get from your advertiser. Here’s an example:

<a href=”” target=”_blank”><img border=”0″ src=”” width=”125″ height=”125″ alt=”"></a>

The example above is from wpwebhost and their hosting affiliate program. However, other embed codes are very similar to this. There’s always a link and an image.

Now, do the following:

  1. Take your affiliate link (the one after the “href=”) and put it through Pretty Link or other similar plugin. It will allow you to redirect the affiliate link through your own domain, making it seem like it’s an internal link.
  2. Follow the image link and download the image.
  3. Rename the image to something that seems like it’s not an ad.
  4. Upload the image to your site through the WordPress Media Library.
  5. Customize the embed code to include your new link and image.
  6. Place it on your site.

I’m 100% certain that ad block plugins won’t consider that an ad. And even if the user decides to add a custom filter they won’t be able to block it effectively anyway because they’d have to block every image file on your site.

Fin. Now your ads are ad block resistant.

Suck it, ad block plugins!

How to Keep Ad Block Plugins from Banning Your Ads [5 Minute Task] |

How to Design a Proper “Buy Button”


Buy buttons, or action point buttons are essential to every online business, e-commerce store, or even a simple affiliate site.

This may come as a surprise, but a quality buy button can make a huge difference in your profitability. If the button you’re using is not visible or simply not attractive enough to focus attention then you can’t expect any brilliant results.

And I know that there are many factors to a successful online offer, like the design, the copy, the offer itself, the price, and so on. But we can’t neglect the buttons, as they are the final place where we want our soon-to-be-customers to click.

Fortunately, getting something nice created won’t be that difficult, and you can even do it yourself. I mean, sure … some Photoshop fluency will come handy here, but it’s not a must. Most great buy buttons don’t have any fancy design because looks is not what makes them great.

If you want to learn how to create a great buy button, feel free to go over to my guest post at

5 Tips to Designing a Winning “Buy Button”

Now, this is a design-focused post, but you can still use the advice in it to either create something of your own, or to describe what you want (exactly) to the designer you’re hiring.

And finally, how did you get your buy buttons? Did you think it through?

Related Posts:
  • No Related Posts

How to Design a Proper “Buy Button” |

Minimalist Websites … Are They of Good Quality?


What’s the deal with minimalist websites? It seems like everywhere you look there’s a site featuring just a handful of design elements and not even that much content.

People say that this minimalist style is classy and sometimes even beautiful. But is that true? Should a site really be minimalist?

This is something I try to explain in my guest post at Web Design Ledger. I’m taking a web design angle there. However, I invite you to read the post from a different perspective.

Try to look at it from an online business owner’s point of view. I encourage you to pay close attention to whether a minimalist site is something you can use for your own business.

Honestly speaking, there are businesses that go very well with minimalist websites, but at the same time there are some that don’t… Find out what I’m on about here:

Creating Minimalist Designs Makes You a Better Designer

So … what’s the verdict? Is a minimalist website right for you?

Related Posts:

Minimalist Websites … Are They of Good Quality? |

7 Reasons Why Your Website Needs SEO

SEO is like the must-do thing among experienced webmasters and website (online business) owners. However, beginners are sometimes not that convinced as to the general idea of SEO and benefits it can bring to any given site.

SEO seems like a difficult and mysterious thing to do. Well, let’s face it … you basically do some strange optimizations to your site, build some links all over the internet, and then your site mysteriously pops up to the top rankings in Google, right?


First of all, not exactly like that. Secondly, SEO can bring a lot more than just some recognition for being #1.

So here’s my list of 7 reasons why your site absolutely needs SEO.

(By the way, don’t forget to visit my SEO glossary.)

1. Rank, traffic, branding

Let’s start with the obvious stuff. The main reason for doing SEO is to get to top rankings in Google. Once you’re there (if it’s for the right keywords) you can hope for new streams of visitors coming to your site every day.

Now the traffic is just raw numbers. There’s no telling if it’s going to turn to be profitable for you or not. So it’s on you to find buyer keywords – ones that people actually use when they’re shopping.

In the end, in the proper scenario, where your keyword research was well thought through, SEO can give you a nice stream of visitors and quite possibly some sales along the way.

SEO is also great for branding. If you’re on the top spots in Google for your niche keywords then your online business should quickly get recognized by other business people and by random visitors as well. Having a good spot on Google is among the first steps to becoming authority in your niche.

2. Better content for readers

This isn’t a benefit website owners notice right away, but once you learn SEO, you also learn how to produce better content for your readers, as a byproduct.

Here’s why. SEO is all about creating content that’s focused around a single idea (defined by a keyword). When you write with SEO in mind, you know that you need to mention the keyword a couple of times, which means that you need to remain on topic throughout the entire article.

This is simply something your readers will notice and appreciate.

However, be careful not to overdo this. Stuffing your articles with keywords is not the point here.

3. Better skill at writing focused content

This somewhat connects to the previous reason on this list, but it’s not entirely the same thing. The point here is to learn along the way, and to be able to produce quality content quicker.

Chances are that you will find it quite difficult to write something both SEO-optimized and reader-friendly on your first time around. But with time, you will develop this skill and you’ll be able to write a great piece with much less effort.

This will also allow you to write more content every day, which will improve your skills and SEO even further … and so on and so forth.

4. Better structured website

One of the main on-page factors of SEO is the inner structure of your site. In order to get a good score on this level you simply need to have a quality website management platform running in the background.

The difference between a quality, well-structured site, and a standard, low-quality implementation is the same as with a new car and an old beat-down car. You can get to the supermarket in both, but the experience is not quite the same.

What also matters is how fast your site loads. The lower your loading times are, the better rank you’ll have (and the more user-friendly your site will be).

Thankfully, this whole thing can be easily achieved for free – just use WordPress and get plugins like W3 Total Cache and WordPress SEO.

5. Targeted lead generation and customer acquisition

The fact that you’re doing some dedicated SEO work focusing on some specific keywords is not just for the heck of it. Your keywords are specific (niche) and so is your audience.

If you manage to attract a highly targeted group of visitors then it will be easier to monetize such traffic through various offers and products.

General audiences are always less responsive to all marketing messages. The more niche your audience is, the better results you’ll have. Both in terms of lead generation and actually selling stuff.

6. More business opportunities

This connects with the previous point tightly. Apart from targeted audiences, your site will also attract targeted opportunities on other levels, like partnerships, possible joint ventures or advertising opportunities.

Your prospective business partners are well aware of your niche audience, and this is a group they want to market to as well.

Depending on whether your niche consists of primarily buyers or not, you might be able to close some nice deals this way.

7. It won’t stop working overnight

The best thing about SEO is that it won’t simply stop working just like that, overnight. I know that there’s a lot of discussion going on right now about Pandas and Penguins and other animal-algorithm-updates. But the fact is that you shouldn’t be afraid of getting hit with a penalty or anything as long as you’re not doing anything shady.

Mainly because you can’t predict what the next update is going to be about, so you can’t take any effective precautions. Secondly, even if you do get hit, you will be able to recover quickly if you follow Google’s guidelines.

The overall predictability of SEO is probably its biggest advantage. You can estimate pretty accurately what your next month’s results are going to be based on this month’s results. And by results I mean both traffic and profits for your online business.

That’s it for my list, and the main message is as simple as this: Do SEO, it works!

Now, what’s your approach at SEO? Is it a part of your daily work?

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8 Tools to Make a Website Owner’s Life Waaaaay Easier


Being a website owner isn’t actually the simples of roles… That’s because there are various tasks you have to take care of on a daily basis. Like, for example: checking if your site is even up, monitoring your search engine rankings, paying attention to the stats, and so on.

Actually, you can do everything manually, but it’s not the most fortunate approach. Nor is it the most time efficient one.

Thankfully, it’s the 21st century, and this means that there’s virtually an app/tool for everything these days.

As a website owner, and possibly an online business owner too, you can save a massive amount of time by signing up to some cool tools and then using them every day (or regularly, in general).

To find out what these tools are feel free to read my guest post at InspiredMag, all tools listed there are free:

8 Tools that Make a Webmaster’s Life Easier

Is there any other interesting tool you’ve stumbled upon and want to share with other readers? Feel free to shoot me a comment.

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8 Tools to Make a Website Owner’s Life Waaaaay Easier |