Wow! You’ve probably been shopping since Friday and FedEx and UPS have been scheduling your deliveries all weekend. Busy times. But I’m sure you saved an additional 301 US dollars just in case. If you’d buy the Apple AirPods Pro for the regular $249, that would leave you enough bucks for a Yoast SEO Premium license today!
We’re going back to regular prices tomorrow, so this really is the last day to profit from our biggest discount in the history of Yoast. We’re not kidding. With 30% off all products, we’re inviting you to:
Get your SEO game to the next level
Try that plugin you always wanted
Ditch your SEO company by learning yourself
Rank better and pave the way for the future growth of your company
So what did others buy over the last couple of days?
During our Black Friday sale, we noticed you really, really liked a number of our products:
Yoast SEO for WordPress
Our flagship product will be installed on thousands of websites over the next weeks. It helps you to get more visitors from Google and Bing, attract more visitors from social media and it will guide you in writing better text and optimize internal linking!
If you are serious about SEO, you certainly want the whole Yoast package. The leading SEO plugin for WordPress, all addons for your specific websites like WooCommerce and Local SEO, and all the courses to keep learning about SEO. At a whopping 30% discount!
Tomorrow, we’re back to business as usual, with normal prices and without all the annoying ads and newsletters. But for the next 24 hours, our biggest sale ever is still on!
We’re not kidding. It’s time for Black Friday, the one time a year we clean up the attic at Yoast. With our whopping 30% discount on everything, we top every sale we ever had.
Get your SEO package TODAY
Yes, when we say everything, we mean everything. Our subscriptions are cheaper than ever. With 30% extra on our already low prices we live up to our mission SEO for everyone. This is your chance to get all Yoast products, plugins and courses, for under $35 (first month, annual plan). That’s basically below cost price. Period. So get your package now, because this just isn’t sustainable.
Don’t miss out: Yoast SEO Premium for just over $60 a year
You can get a year of our premium flagship product Yoast SEO Premium for only 89 US dollars $62… That means you get all the great extra features:
Word forms, synonyms and related keywords
Redirect manager
Internal link optimization
Social previews and more
For less than you’d typically pay for a Shawn Mendes ticket, our plugin can help you rank better & get more traffic so you can go to as many concerts you’d like. A no-brainer? We think so.
Cover your own SEO bases today with our Yoast SEO academy courses. Don’t just use our plugin and write your content, but get a deeper understanding of why you should write that text for your audience and why & how you should use that feature in our plugin. Our recommendation: Don’t just focus on the content side of things, or frustrate over technical SEO, but get a better understanding of everything:
So yes, if you ever wondered if you should buy our products, or have been postponing real optimization and better rankings for your website, now would be the time to fire things up with our Black Friday deals!
Whoa, big news! As of today, a new online Yoast Academy course is available to you: the WordPress for beginnerstraining. And best of all: it’s completely free! Do you have great ideas or products to share with the world? But you’re afraid you’re not technical enough to build a website? Or you don’t know where to start? Or worse, been struggling for a while? That’s all in the past now! Our new WordPress for beginners training takes you by the hand and guides you through every step of creating a WordPress-based website. Simply click the button below, sign up and start your journey! Want to learn more about the course first? Just continue reading!
What will you learn in the WordPress for beginners training?
In this course, we’ll teach you everything you need to know about setting up a website with WordPress, step-by-step. You’ll learn:
what WordPress is and what it can do for you;
how to get your own WordPress site up and running;
how to customize your site with plugins, themes, and widgets;
the ins and outs about all the settings in WordPress, so you can really build a website that helps you achieve your goals;
how to liven up your site with amazing content, like posts, pages, images, videos, and embeds;
how to make sure people can find what they need on your site, by organizing your content with categories and tags;
how to manage your WordPress site once it’s up and running, with user roles, updates, and backups;
how to make sure your site is secure and protected against hackers;
everything about WordPress SEO, so people can actually find your site in the search engines;
all about the story behind WordPress, like its history and its open source community!
How is the course set up?
The WordPress for beginners training consists of seven modules, divided into several lessons. Each lesson contains interesting videos, in which our WordPress experts – like Joost de Valk, Jono Alderson, and Remkus de Vries – explain everything you should know. Most lessons also contain screencasts, so you can see exactly what you need to do. We’ve also created reading materials, in which we explore topics more broadly. To complete a lesson, you take a quiz. These quizzes test whether you understand the theory and if you’re able to apply this knowledge to realistic example cases. Once you’ve finished the course, you’ll get a Yoast certificate and a badge you can display on your website.
Example of a video lesson by Joost de Valk in the WordPress for beginners training
Learn whenever you want, wherever you want
Like every other Yoast Academy training course, the WordPress for beginners training is online and on-demand. On top of that, it’s completely free of charge. This means you can do this course whenever you want, wherever you want. It’s all up to you!
Are you ready to create your own WordPress website?
With the WordPress for beginners training, you’ll have all the tools and knowledge you need to craft your own WordPress site. A blog, an online shop, a business website? Everything’s possible. Simply start the course by clicking the button below!
We’ve got even more exciting news for you: as of today, our Yoast SEO for WordPress plugin training is also free of charge! Our mission is SEO for everyone, so we want to share as much knowledge as we can. Since our platform has grown over the years, we’re now seeing the opportunity to make this course accessible for everyone as well! So go ahead, and start learning about all the features our Yoast SEO plugin offers!
Yoast Academy is branching out! You’re probably familiar with our collection of SEO courses. But without a functional website, good luck trying to get it ranked! The better you set up your site, the easier it is to make sure it gets found and enjoyed by your audience. That’s why we’ve decided to help you take your first steps towards a great WordPress website. Or fix some of the mistakes you’ve made in the past, of course. Next week, we’re releasing a new and free Yoast Academy course: WordPress for beginners!
Sounds interesting, what can I expect?
Whether you’re new to WordPress or looking to improve your setup, the course shows what a well-maintained WordPress site looks like. From what WordPress is and does, to managing your site with user roles and security: we cover it all. And everything in-between, like:
getting your site up and running;
using plugins, themes, and widgets to get your site exactly how you want it;
getting your settings right for your specific purpose;
writing captivating content and building a site structure that helps visitors find what they’re looking for;
updating and backing up your site, so you don’t run into trouble when something goes wrong;
of course: getting found in the search engines;
and as a bonus, you can also learn all about the history of WordPress and the open source WordPress community!
It’s all there for you to enjoy and learn from!
Aren’t there a million free WordPress tutorials out there already?
Yup, there are. But this one’s different, we promise. It’s not just a collection of videos, it’s an actual training course. All the information is broken up into carefully crafted and bite-size videos and screencasts, for an over-the-shoulder look into the details. Then, there are additional reading materials to help you really get to grips with the information. Of course, you can easily download and consult those when you’re working on your site yourself. And if that wasn’t enough, we have quizzes and exercises to really help you get the information permanently stored in your brain. In this course, we don’t just throw information at you, then tell you “GOOD LUCK” and run away. We help you really understand and store everything there is to know long-term. Moreover, we have a treasure trove of experts who have been directly involved with WordPress for years, like Joost de Valk, Remkus de Vries, and Jono Alderson. They themselves have shaped what WordPress looks like and how it works. Sounds like people you could learn from, right?
Example of a video lesson by Joost de Valk in the WordPress for beginners course
Learn whenever you want, wherever you want
Like every other Yoast Academy training course, the WordPress for beginners training is online and on-demand. On top of that, it’s completely free of charge. This means you can do this course whenever you want, wherever you want. It’s all up to you!
How do I get this course?
Sounds great, doesn’t it? With this WordPress for beginners course, you’ll be able to create and maintain a WordPress site that does exactly what you and your visitors expect it to do. So, how does signing up for the course work? Next week, we’ll release the course. Of course, we’ll link to it in our newsletters and the release post. If you have a MyYoast account, the course will automatically show up in your Academy courses overview.
As of today, you can get your hands on a completely overhauled version of the SEO copywriting training. We’re very proud to present a much more hands-on training, which will really take you by the hand, and guide you through every step of writing an SEO-friendly blog post. It’s chock-full of real-life examples and practical exercises, so you can get the skills and confidence to write excellent content yourself!
You can get the course for $129, but only in the first week, so don’t wait too long!
Why should I be excited about the new SEO copywriting training?
Good writing is essential for SEO. If your site is full of copy that your visitors want to read, they’ll enjoy your site and they’ll want to come back. And helping search engines understand your text is crucial for your rankings as well. That’s why, in this course, we’ll introduce you to the wonderful world of SEO copywriting. We’ve created a new course that takes you by the hand, and walks you through the process of writing a blog post that is optimized for ranking in the search engines.
In each module, experienced copywriters provide you with theory, best practices, and tips. All of this is accompanied by lots of practical learning aids: examples, exercises, screencasts, and assignments. After doing the assignments, you’ll have your own, ready-to-publish blog post. If you follow this hands-on course, you’ll master the art of copywriting before you know it!
What will I learn?
We’ll start this course by explaining how Google understands text and what good SEO copy looks like. Then, we’ll cover the essential first step of SEO copywriting: picking the keyphrasesyour text should rank for in Google. In the last three modules, we’ll explore the three phases of a solid writing process:
1. Preparing your text
It’s important to prepare your text thoroughly. We’ll teach you how to consider your message, audience, angle, and purpose to tailor your copy to your audience.
2. Writing your text
The fun part: the actual writing! You’ll learn why readability is so important and how to write texts that are a breeze to read. Paragraphs, transition words, subheadings – these terms will no longer hold secrets for you.
3. Editing your text
A big part of the actual work lies in editing your text. In this module, we’ll teach you how to craft your text to capture the hearts of your visitors and the search engines. You’ll learn how to rewrite passive sentences and how to avoid spelling and grammar errors.
Get personal feedback on your blog post
The assignments in this course offer you a step-by-step template to write the optimal SEO blog post. When you’ve completed your blog post, you may want to confirm you’re on the right track. If so, you can look to our experts for advice. If you choose the feedback package, a Yoast expert will check your blog post and provide feedback on your copy. We’ll point out missed opportunities and give you ideas to improve your text!
Start writing copy that ranks before the offer expires!
The SEO copywriting training teaches you how to write awesome copy that ranks, so you’ll attract more visitors. And like every other Yoast Academy training course, the SEO copywriting training is online and on-demand. This means you can do this course whenever you want, wherever you want. It’s all up to you!
You can get the course by clicking the button below. But don’t wait too long: it’s temporarily discounted at $129, so get it before the offer expires! If you have a Yoast training subscription, the new course will automatically be added to your account.
Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-).
SEO needs commitment
To keep ranking in the search engines, you’ll have to make an ongoing effort. That’s the only way to stay ahead in the search game. So, you’ll have to make sure that your website is awesome. You need to create new, amazing, engaging content. You must structure your website in a way that Google understands it. On top of that, you’ll have to make sure that your site’s technical SEO is flawless and your site’s speed is top notch.
To really get your SEO on track, you need to make it part of your process. It just needs to be something you think about and focus your efforts on very regularly.
SEO courses that’ll keep you up to date
Yoast Academy offers you a wide range of SEO courses for both beginners and people with more experience. We have online training courses that teach you how to write SEO-friendly content and courses that help you set up a decent site structure, as well as courses that teach you everything about technical SEO. Of course, we also have a great course on our own Yoast SEO plugin. These courses are updated regularly.
To stay ahead in SEO, we do a lot of research at Yoast. We talk to people from Google and Bing directly and discuss matters with other SEO experts and companies. All the knowledge we gather is translated into the features of our plugin and into the lessons in our courses.
Subscribe to SEO commitment!
A Yoast subscription will keep you focused on your SEO. But different people have different needs. That’s why we’re offering three subscription plans:
1. Yoast plugin subscription
This plan gives you access to all our premium plugins. The Yoast plugin subscription is the complete toolbox for your site. It saves you a lot of time and effort, and helps you to boost your rankings!
2. Yoast training subscription
Get the Yoast training subscription and you’ll get access to every Yoast Academy training course, including every new course we’ll release. This is a great way to learn all about SEO, to keep ahead of your competition.
3. Yoast plugin + training subscription
The best of both worlds. This plan gives you access to all our premium plugins and every Yoast Academy training course. With this subscription plan, you’ll learn how to optimize every SEO aspect of your site, and you’ll be fully equipped to improve your site’s SEO.
And pay for the time you need!
You can choose to get an annual (best value!) or a monthly subscription. We want to offer people products that are tailored to their needs. That’s why you can choose to pay a small fee per month, rather than paying up front for the whole year.
However, if you already know that you want to:
stay on top of your SEO game all day every day,
have access to all new courses, and want to
save a lot of money in the process,
simply pick our annual subscription. Getting one of our annual subscription plans, will save you over 60%!
On top of all this, there’s something extra in it for you: premium content, exclusively available for subscription members. If you decide to get the Yoast training subscription or the Yoast plugin + training subscription, there’ll be extra premium content available for you in Yoast Academy.
This premium content consists of Q&A sessions, in which our experts answer your SEO questions. Moreover, you’ll get access to exclusive live talks and discussions on the latest SEO developments, with SEO experts like Joost de Valk and Jono Alderson. You don’t want to miss out on this!
Get a Yoast subscription!
Do you want to step up your SEO game? Whether you want to improve your SEO knowledge or to optimize your site with useful SEO tools, a Yoast subscription is what you need. And remember, it’s the only way to get access to exclusive premium content, such as Q&A sessions and live talks! So, don’t wait any longer, go get your Yoast subscription!
Yoast Academy has just released the All-around SEO training course! This course teaches you how to optimize every aspect of SEO. Content SEO, technical SEO, off-page SEO, image SEO… You name it, it’s included! And we’ll not only teach you the theory, but we’ll give you hands-on tips on how to tackle common real-life SEO problems as well. With this training, you’ll learn how to set up a proper, all-around SEO strategy!
You can get the course for $169, but only in the first week, so don’t wait too long!
A lot! The All-around SEO training really helps you cover all your SEO bases. Let’s take a look at the topics that are included in this training.
1. Content SEO
In this course, you’ll discover how to determine what keyphrases will drive traffic to your site. This training teaches you how to set up your own keyword research sheet, step-by-step. Moreover, we’ll walk you through all the steps of SEO copywriting. We’ll also show you how to set up or improve your own site structure, so your most important pages have the best chances of ranking. And you’ll learn how to optimize your images, both for your visitors and for search engines.
2. Technical SEO
The All-around SEO training teaches you how to improve your site speed, so your visitors don’t leave before they’ve even seen what you have to offer. Also, you’ll learn what structured data is, so you’ll know how to get those coveted rich results. In addition, you’ll learn how to make sure your site is secure, so your site won’t get hacked!
3. Off-page SEO
This course also teaches you to look beyond your own site. You’ll learn how to make sure other siteslink to your pages, so search engines see you deserve a higher ranking. Furthermore, you’ll learn how to keep your audience engaged with email marketing. You’ll also discover how social media can get you even more traffic.
4. Beyond SEO
Finally, the All-around SEO training teaches you how to outsmart your competition by going beyond the usual SEO staples. We’ll teach you how to make sure you offer the best user experience, and how to get more customers or subscribers by conversion rate optimization. In addition, you’ll learn how to improve your site’s accessibility, so everyone is able to use your website, including people with a disability.
How is the course set up?
The All-around SEO training consists of eight modules, which are divided into several lessons. Each lesson contains interesting videos, in which our SEO experts – like Marieke van de Rakt and Joost de Valk – explain everything you should know. We’ve also created reading materials, in which we explore topics more broadly and use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test whether you understand the theory and if you’re able to apply this knowledge to realistic example cases. Once you’ve finished the course, you’ll get a certificate and a badge you can display on your website.
Joost de Valk in the All-around SEO training
Why should I take the All-around SEO training?
If you want to get a head start in SEO, the All-around SEO training is for you. It teaches you about all SEO aspects – including topics that don’t get covered in the average SEO course, like email marketing, social media, UX and accessibility. The course even goes beyond the theory and teaches you useful and practical skills, so you can quickly improve the SEO of your site. It doesn’t matter whether you run a blog, online store, or another type of website – this course covers it all. If your goal is to make your site rank higher in the search results, the All-around SEO training is the right course for you.
Learn whenever you want, wherever you want
And just like every other Yoast Academy training course, the All-around SEO training is online and on-demand. This means you can do this course whenever you want, wherever you want. It’s all up to you!
Get it before the offer expires!
The All-around SEO training helps you improve all aspects of SEO on your site, so you can make your site rank higher in the search results. You can get the course by clicking the button below. It is temporarily discounted at $169 (that’s $30 off!), so get it before the offer expires!
Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll be able to add structured data yourself, so Google can show a rich snippet.
Why take our structured data training?
A normal snippet of a recipe looks like this:
You see a title, a URL and a description of a page. If you add structured data to your page, Google (or another search engine) can transform your snippet into this:
So the structured data you add can show up in the snippet. For recipes you can add ratings and reviews, cooking time, calories and an awesome picture. Not only for recipes, but also for books, movies, articles, products etc. structured data exists.
Rich snippets let your page stand out from the other search results in Google. And if your page stands out in the search results, chances are much higher people will click on it.
Is adding structured data hard?
Adding structured data is not very hard, but you do need to know what you’re doing. After some training, everyone should be able to add structured data and get rewarded with those desired rich snippets!
We’ve created a very practical online training in which we take you through all the steps of adding structured data to a site. We’ll first explain the theory and then we’ll show you screencasts that will guide you through the steps you need to take. We’ll discuss multiple strategies you can use to add structured data to a website. Some strategies are more advanced (and more daunting) than others. At the end of the course, you’ll be able to add structured data in multiple ways. Just choose which strategy fits you best and start working on those awesome rich snippets yourself!
Want to buy our course?
The structured data training will be available as of June 29. You can purchase the course for the introductory price of $119 until July 2. You’ll get access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress every 3 months.
Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.
The Yoast Keyword research training is part of the SEO copywriting training as well. We decided to sell it as a separate course to serve those of you that know how to write properly, but could use some help with their keyword research.
The Yoast Keyword research training is a small course. It contains 3 modules (Introduction to keyword research; Executing keyword research; Beyond keyword research) and costs $99. You’ll receive 4 training videos, lots of accompanying texts, and challenging questions to make sure you understand everything.
In one of our training videos, Joost de Valk explains step by step how to execute your keyword research and how to prioritize the keywords you would like to tackle first. After this video, we’ll ask you to do an assignment. You’ll receive feedback of one of our Yoast team members.
After finishing the Yoast Keyword research training you’ll be totally able to execute your own keyword research.
Certificate and badge
If you finish the Keyword research training successfully, you’ll receive a certificate and a badge to put on your site.
As of today, you’ll be able to buy our SEO copywriting training! Everyone who wants to learn how to write quality and SEO-friendly content should definitely look into our online training. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about SEO copywriting. If you start our training now, you’ll receive a $50 discount and pay only $249.
What will you learn?
Our SEO copywriting training will take you through all the steps of the copywriting process. We’ll start by executing keyword research. After that, we’ll teach you how to prepare a blog post and give lots of tips on how to make your text nice and easy to read. Finally, we’ll help you to optimize your text for the search engines.
The SEO copywriting training contains 6 modules with lots of training videos, texts, quizzes, and assignments. You’ll have to do your own keyword research and write a genuine blog post. On both of these assignments you’ll receive feedback from a member of the Yoast team.
