Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll be able to add structured data yourself, so Google can show a rich snippet.

Why take our structured data training?

A normal snippet of a recipe looks like this:

You see a title, a URL and a description of a page. If you add structured data to your page, Google (or another search engine) can transform your snippet into this:

So the structured data you add can show up in the snippet. For recipes you can add ratings and reviews, cooking time, calories and an awesome picture. Not only for recipes, but also for books, movies, articles, products etc. structured data exists.

Rich snippets let your page stand out from the other search results in Google. And if your page stands out in the search results, chances are much higher people will click on it.

Is adding structured data hard?

Adding structured data is not very hard, but you do need to know what you’re doing. After some training, everyone should be able to add structured data and get rewarded with those desired rich snippets!

We’ve created a very practical online training in which we take you through all the steps of adding structured data to a site. We’ll first explain the theory and then we’ll show you screencasts that will guide you through the steps you need to take. We’ll discuss multiple strategies you can use to add structured data to a website. Some strategies are more advanced (and more daunting) than others. At the end of the course, you’ll be able to add structured data in multiple ways. Just choose which strategy fits you best and start working on those awesome rich snippets yourself!

Want to buy our course?

The structured data training will be available as of June 29. You can purchase the course for the introductory price of $119 until July 2. You’ll get access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress every 3 months.

Want to know more?

Check out the Structured data training and make sure you won’t miss the launch by subscribing to our newsletter!

Not the right training for you? We offer lots of other SEO courses. See which one fits your needs best!

Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.

The Yoast Keyword research training is part of the SEO copywriting training as well. We decided to sell it as a separate course to serve those of you that know how to write properly, but could use some help with their keyword research. 

Learn how to set up a keyword strategy for your site in our Keyword research training »

Keyword research training$ 99 - Buy now » Info

Yoast Keyword research training

The Yoast Keyword research training is a small course. It contains 3 modules (Introduction to keyword research; Executing keyword research; Beyond keyword research) and costs $99. You’ll receive 4 training videos, lots of accompanying texts, and challenging questions to make sure you understand everything.

In one of our training videos, Joost de Valk explains step by step how to execute your keyword research and how to prioritize the keywords you would like to tackle first. After this video, we’ll ask you to do an assignment. You’ll receive feedback of one of our Yoast team members.

After finishing the Yoast Keyword research training you’ll be totally able to execute your own keyword research.

Certificate and badge

If you finish the Keyword research training successfully, you’ll receive a certificate and a badge to put on your site.

Read more: ‘Keyword research training’ »

As of today, you’ll be able to buy our SEO copywriting training! Everyone who wants to learn how to write quality and SEO-friendly content should definitely look into our online training. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about SEO copywriting. If you start our training now, you’ll receive a $50 discount and pay only $249.

What will you learn?

Our SEO copywriting training will take you through all the steps of the copywriting process. We’ll start by executing keyword research. After that, we’ll teach you how to prepare a blog post and give lots of tips on how to make your text nice and easy to read. Finally, we’ll help you to optimize your text for the search engines.

The SEO copywriting training contains 6 modules with lots of training videos, texts, quizzes, and assignments. You’ll have to do your own keyword research and write a genuine blog post. On both of these assignments you’ll receive feedback from a member of the Yoast team.

Read more: ‘Our SEO copywriting training’ »

Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training.

As of June 7, you’ll be able to purchase our SEO copywriting training. It will available at an introductory price of $249 (later on, it will cost $299). The SEO copywriting training contains six modules with lots of training videos and some screencasts. On top of that, you’ll get tons of challenging questions and exercises in which we’ll test your (knowledge about) writing skills.

Assignments and feedback

As this is a course in which we’ll teach you how to write, you’ll have to do some genuine writing yourself. You’ll receive feedback on your writing assignment from one of the members of the Yoast team. The course also contains an assignment in which we ask you to set up your own keyword research. Again, you’ll receive feedback on your work from one of the members of the Yoast team.

What do you learn in the SEO copywriting training?

In this course, we’ll take you through the entire process of SEO copywriting. We’ll start by doing keyword research and teach you how to prepare your text. You’ll receive many tips to improve your actual writing and we’ll help you to correct and optimize your text. Finally, we’ll teach you all about publishing the article. Our course will follow the same steps that we take in SEO copywriting: the ultimate guide.

About the SEO copywriting training

The SEO copywriting training contains 6 modules, 13 training video’s and 13 texts. You’ll have to answer lots of challenging questions and do three assignments. You’ll also receive a PDF of our Blog SEO eBook. If you finish the course, you’ll get a certificate and a badge to put on your site.

The course is developed by a team of experts. Joost de Valk, SEO expert, and Marieke van de Rakt, expert on copywriting, teamed up with Jaro Ekstijn, our educational specialist here at Yoast. Jaro is responsible for the many questions, exercises, assignments and the didactics of this course. For this specific writing course, we also had help from our linguist, Irene Strikkers. Irene’s expertise in the field of linguistics really contributed in developing this course. Her expertise was especially important for the module about readability.

Read more: ‘SEO copywriting: the ultimate guide’ »

As of today it’s possible to become a certified Yoast SEO for WordPress expert! The Yoast SEO for WordPress training is available! In this course, you’ll learn all the ins and outs of our Yoast SEO plugin. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about the Yoast SEO for WordPress plugin. If you buy our Yoast SEO for WordPress training now, it only costs $99 for the first year! After April 6 the price will be $129.

Read more about our Yoast SEO for WordPress training or watch the video in which Joost and Jaro explain all about this great course:

Basic SEO Training

If you want to know more about SEO in general, you should definitely check out our other SEO training. Basic SEO teaches you everything you need to know to optimize your website. And with the launch of our Yoast SEO for WordPress training, we decided to lower the price of our Basic SEO training. For only $199 you will learn all the basics of SEO!

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 screencasts is available for free for all of our users!

In these video tutorials, Joost de Valk will explain all the settings of the Yoast SEO plugin in detail. He’ll talk you through all the possibilities the plugin has and explain why you should configure your plugin in a certain way. With every update of Yoast SEO, new screencasts will be released. Check out our extensive playlist! And, don’t forget to subscribe to our YouTube channel so you won’t miss any updates!

Yoast SEO plugin training for WordPress

Yoast SEO for WordPress training

For those of you who want to dive in all the possibilities our plugin has, we have developed a Yoast SEO plugin training. This training will be released on Wednesday the 30th of March. This training consists of these same 33 Yoast SEO plugin tutorials and of 8 in-depth instruction videos in which Joost de Valk gives extra information about all the settings. On top of that, the course comes with a lot of challenging questions, to test whether or not you truly understand the Yoast SEO plugin.

Once you have completed the Yoast SEO plugin training, you’ll receive a badge and a certificate to put on your site. The badge and certificate are a Yoast seal of approval. If you have completed our course, you’re qualified and able to set up and properly configure our plugin.

Want to become a Yoast SEO plugin expert? The plugin training will be available next week! The Yoast SEO for WordPress training will cost $129 for the first year and $69 in the following years. The first week you can even get it for $99! The videos and the questions will be updated after every major release of Yoast SEO, making sure you’ll remain a real Yoast SEO plugin Expert!

Read more: ‘Next week: Yoast SEO for WordPress training’ »

 

 

Next week, on March 30, we’ll release our Yoast SEO for WordPress training. After our Basic SEO training, this will be the second course we offer at Yoast Academy!

Yoast SEO for WordPress training

Videos for all features of Yoast SEO

The Yoast SEO for WordPress training consists of many training videos and even more screencasts. Joost de Valk will teach you step by step what our Yoast SEO plugin is able to do for you. All the settings and features will be explained and discussed in the course. Also, you’ll be challenged to answer many difficult questions about our plugin. These questions will force you to really dive into the material. We’ve created this course for people using and configuring the plugin regularly. Developers or people who maintain websites can really benefit from this training. After completing the course, you’ll definitely be a Yoast SEO for WordPress expert!

Yoast SEO for WordPress training badge

badge yoast seo trainingAfter completing the course, you’ll receive a certificate with your name, gravatar and date of completion. You’ll also receive a badge, like the one on the right, that you can place on your site. This badge links to your certificate on our site, so people can verify that you’re a real Yoast SEO for WordPress expert.

Course will be updated regularly

As our plugin changes regularly, in order to keep up with the latest changes in SEO, the Yoast SEO for WordPress training will change accordingly. In order to keep your knowledge about our Yoast SEO plugin entirely up to date, we’ll renew all of the modules in the training that will need updating. That way, you’ll stay on top of everything new in Yoast SEO. In order to keep your certificate valid, you’ll need to retake the quizes of the updated modules within a month. That way, your certificate will really prove (and it will keep on proving) that you’re a Yoast SEO for WordPress expert!

Video tutorials will become available for free!

The screencasts we made for all the features of Yoast SEO will become available for free on our YouTube channel. We’re releasing them this Thursday, March 24th. The Yoast SEO for WordPress training will cost $129 for the first year and $69 in the following years. The first week after the launch you can get it at an introductory price of $99!
We understand that not everyone has the budget to take our plugin training. Perhaps you’re only interested in a few settings. That’s why the screencasts will be available for free.

Check out the very first screencast of this large series:

 

As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. The blog SEO eBook is now priced at an introductory price of $19 (and will normally be priced at $25).

Blog SEO eBook by Yoast

Our eBook can be read from cover to cover, giving you everything you need to know and do to make your blog rank well in search engines. We will also cover User Experience, great writing, coming up with ideas and marketing and monetizing your blog. Our eBook is a must have for people who just started out blogging, but also a great reference work for those who already know their way around the major SEO topics.

Blog_SEO_Preview_TOC_x2

Blog SEO contains lots of practical tips and includes many examples. These tips and examples will make this eBook our most practical one yet. We will really help you to put the theory to practice and to start optimizing your blog right a way.

Blog SEO ebook preview

As we present this new eBook, we’ll say goodbye to our first eBook ‘Optimize your WordPress site’  (which came out about a year and a half ago). This eBook needs some updating, but also contains too much duplicate content to keep selling it alongside of blog SEO. For people who bought ‘Optimize your (WordPress)-site’ in the last three months, we will provide a 100% discount on Blog SEO. People who purchased Optimize your WordPress site more than 3 months ago, will receive an extra discount code.

Interested in content marketing? In our content marketing newsletter we share all our latest insights with you!

Sign up now!

 

In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize:

Can’t view this video?

Here’s the transcription :

“Don’t over-optimize! Some people seem to think that if you write a text with the keyword that you want to be found for in every other sentence, that Google will think: “This article is about this keyword and I will rank it really high”. Well, maybe that’s true in the short run, but in the long run, this will not be the case. People will get very annoyed if they read the same keyword in every other sentence. So they will be bored with your text, not read it and click away.”

Wondering if you’re using your keywords too often in your text? Be sure to check if you use the keyword enough, yet not too often with the Yoast SEO plugin for WordPress or Drupal Module! Both calculate the keyword density of your post or page content and provide advice to use the keyword less or more often.

Our Basic SEO training is full of informative videos, challenging quizes with helpful feedback and in-depth reading material. It helps you build a solid foundation in SEO.

Read more: ‘5 reasons why you should buy the Yoast Basic SEO training’ »

If you’re a webshop owner, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it.

Can’t watch the Basic SEO training video?

Here’s a transcript:

“So let me give you an example of what I think is a good product page. As you can see here, there’s a big image of this product. It’s a barbecue that’s being sold online. There’s also a pretty big call-to-action, it’s orange so it stands out in the design. And what I like most about this, is that the images they have on this page are really clear. There are images from every angle and images of people using the product. You can really see the product well and get a feeling for it.”

Besides the module on Usability & Conversion our Basic SEO training contains modules on Technical SEO, Keyword Research, Site Structure & SEO copywriting. The unique mix of videos, quizes and reading material makes sure you’ll be able to DIY SEO after the training!

Want to know more about product page optimization?

Read more: ‘Product Page UX’ »

Keep reading: ‘Product Page SEO’ »