Want to learn how to make your site rank high? Get better at SEO and practice your skills in a fun way? We think our Yoast Academy SEO courses are exactly what you need, but maybe you’re not so sure yet. You can now try them out, for free! You can get free access to some of our lessons now to test if our SEO courses fit your needs. What are you waiting for? Get your free trial now!

How do I get a free trial?

Just go to my.yoast.com and create an account, if you don’t have one yet. Log in and go to courses. You’ll see an overview of all the SEO courses we offer. You’ll notice a purple label saying that a free trial is available:

free trials of yoast academy SEO courses

Click on ‘Start free trial’ and get a taste of the SEO training you’re interested in. Not sure which training you’d like to take? You can check out a lesson of all courses with the ‘Free trial available’ label.

Which lessons can I try?

All of them! For instance, you can try a sampling of our Basic SEO training, the Yoast SEO for WordPress training or Structured data training. Basic SEO is a must-take training if you want to learn about all aspects that influence your site’s rankings. The Yoast SEO for WordPress training focuses on how to configure Yoast SEO to get the best out of it for your website. Our Structured Data training is what you need if you want to get those coveted rich results that make your page stand out in the search results.

Is it for me?

Everyone can try out these SEO lessons from Yoast Academy. Even if you’ve already bought a course or if you did the free Yoast SEO for beginners training you can try out another one. Just log in to MyYoast and see if that other SEO training meets your expectations.

Why should I try an SEO training at Yoast Academy?

SEO experts and educational professionals develop our courses. This means we know all about creating websites that rank and how to teach you how to achieve that. We know what kind of issues you encounter as a website owner, and we love to help you develop the skills to overcome these. On top of that, our quizzes are just plain fun. Even SEO experts can enjoy our courses. So what’s stopping you? Try a free trial lesson now!

Let us know!

Did you check out one of our lessons? We’d like to hear what you think. Enjoyed it? Or left with some questions? Drop them in the comments below!

The post Try your free SEO lessons today: Yoast Academy trials available now appeared first on Yoast.

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO course if you can get all the good stuff for free? Great questions. I’ll tell you exactly what sets the two courses apart and why Basic SEO perfectly complements SEO for beginners. 

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training Info

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

What is the key difference between the courses?

Essentially, the SEO for beginners training answers the “what is…” question, and the Basic SEO training answers the “how do I…” question. The free course is theoretical, the Basic SEO course is very practical.

In the SEO for beginners course, for instance, you learn what keywords and keyword research are. In the Basic SEO course, we give you a step-by-step plan for a good keyword research strategy. We also provide a screencast in which we show you exactly how to set up a keyword research sheet.

After completing the SEO for beginners training, you’ll have a clear idea of what every aspect of SEO is and what factors you should take into account. You’ll be able to make some minor changes which will positively affect your rankings. After completing the Basic SEO training, you’ll be able to immediately make a lot of changes to your website and set up a proper SEO strategy. It really is the best way to make sure your SEO efforts are effective!

Are there any other differences between the courses?

Basic SEO contains two more modules and several more lessons. We go into off-page SEO, site speed, conversion and more. SEO for beginners doesn’t cover these topics. In the table below, you can find a breakdown of the differences between the two courses.

Differences Basic SEO course versus free SEO for beginners course

For more information on the exact contents of the Basic SEO course, visit the product information page. There is no difference in the quality of the courses (besides the fact that we’re trying to do better each time we develop a new training, of course). We value our free products as highly as our paid products.

Does the Basic SEO course offer enough exclusive material to justify the cost?

There are 20 new videos, exclusive to the Basic SEO course, as well as fresh reading materials and quizzes. That’s more than most of our other courses have! So you’re definitely getting your money’s worth. Of course, much of the SEO beginners training is great information to work up towards the practical tips in the Basic SEO training. Actually, we’ve added all the relevant materials you find in the SEO for beginners course to the Basic SEO course as well, so you can also take the Basic SEO course if you’re just a beginner.

But isn’t it annoying to have to take those lessons again? Don’t worry, we’ve solved this problem. If you’ve already finished the SEO for beginners course, the lessons you’ve already taken will automatically be completed in your Basic SEO course, as well. You don’t have to take these lessons again.

Conclusion

The Basic SEO course is essential for everyone who wants to get started on optimizing every aspect of their SEO. After taking this training, you’ll have an entirely new set of tools to start optimizing your rankings immediately. It perfectly complements the SEO for beginners training, too. If you’ve already taken the SEO for beginners course, that’s not a problem at all. It’s an advantage!

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

The post Basic SEO training / SEO for beginners: What’s the difference? appeared first on Yoast.

Today, Yoast Academy is proud to release an all-new SEO course: Basic SEO. If you want to learn how to make your site rank high in Google, there’s no way around it: Take our Basic SEO training and start working seriously on your SEO. It teaches you exactly how to tackle the key aspects of SEO. The course combines world-class knowledge with practical examples and exercises to put it to practice. At the end of the course, you’ll be able to set up your own SEO strategy from start to finish! The new training replaces the original Basic SEO course we released in 2015.

You can get the course for $169, but only in the first week, so don’t wait too long!

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training Info

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

What will I learn?

Do you want your website to rank high and get better results with it? Then our Basic SEO training is what you need! This course has it all: we have modules on keyword research, copywriting, site structure, technical SEO, link building, User eXperience, you name it. We even go into non-traditional SEO topics like accessibility, email marketing and social media use. But most importantly: you learn practical skills. We don’t just tell you how Google works, or how SEO works. We teach you exactly what you should (and shouldn’t) do to be a great SEO. You’ll get clear step-by-step plans to help you set up a keyword research strategy, implement the optimal site structure, make sure your site is speedy and secure, and much more. Knowledge alone isn’t enough. The new Basic SEO training actually teaches you SEO skills you can apply yourself, immediately.

Why did you create a new course if you had one already?

The Basic SEO training was, in fact, the first course we made all the way back in 2015. Now, three years later, we’re so much better equipped to create effective courses. We learned more about education and hired a dedicated team. We improved the quality of our videos. A few months ago, we already updated the existing Basic SEO course with better questions. But we felt like we needed to do more to ensure that you walk away with the best result possible after completing the course. The only way to achieve this was to start from scratch. Make no mistake: this course is completely new. We created all the materials specifically for this new training.

But don’t you already have a free SEO for beginners course?

We do! And that’s a great course to learn more about what SEO is. However, it doesn’t really get practical. It’s not enough for people who actually want to do good SEO day-to-day. That’s what the Basic SEO training is for. It’s all about theory vs. practice. Compare the course content below:

Differences Basic SEO course versus free SEO for beginners course

Want to know more? I wrote an entire blog post about the differences between these two courses to clear things up if necessary. Keep an eye on our SEO blog tomorrow!

Conclusion

If you want to get serious about SEO, the new Basic SEO training is how you do it. It teaches you practical skills and allows you to practice them immediately. It is currently available for $169, so get it before the offer expires!

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

The post New Basic SEO training: Up your all-around SEO skills today! appeared first on Yoast.

In November 2017, Yoast Academy took a big leap forward. Switching to a different Learning Management system, called LearnDash, was a key factor in this. Leading up to the release of our free SEO for beginners course, Justin from LearnDash and I decided to take twenty minutes to really dive into the Academy and discuss the ins and outs of how we create courses at Yoast! 

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

Key topics

In the webinar, we first discuss how Academy started out. Then, we go into our approach to education and learning principles: we want to create courses in which you can practice your skills and which foster long-term retention. We also explore our new free course: SEO for beginners, showing you exactly how our courses are structured. Then, we go into the assignments we check for you in the SEO copywriting course and the Yoast SEO for WordPress personal configuration review. Lastly, we discuss the nifty tool we built for those who want to buy courses for multiple people. This is great if you want to enroll several of your colleagues! You can very easily assign courses to other people in your MyYoast account. Just type in their email and they will be enrolled automatically!

Check out the webinar!

What is LearnDash?

LearnDash is the Learning Management System (LMS) we use to power Yoast Academy. We have some awesome developers at Yoast, but setting up a solid courses platform is quite a challenge. Luckily, the folks at LearnDash have many years of experience doing exactly that. The fact that you can now practice writing code, the challenging sorting questions which help you memorize the steps you have to take, the clearer navigation setup we created, it’s all thanks to the LMS they provided us with. So check out that webinar to see how we can help you become the best SEO you can be. And while you’re at it, don’t forget to sign up for the free SEO for beginners course!

Read more: ‘Keyword research: the ultimate guide’ »

The post Creating SEO courses at Yoast – Interview by LearnDash appeared first on Yoast.

We’ve added a free course to our curriculum of online SEO courses. It is an SEO course for beginners. If you’re an SEO-newbie or your SEO skills have become a bit rusty, then this is the course for you! Our free online SEO course offers lots and lots of training videos, reading material and challenging questions. We’ll really make you sweat for those right answers. That sounds amazing, right? Or is it too good to be true? Why do we offer a free SEO course? Is there a catch?

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

There really isn’t any catch. I would even say that this course is the best course we’ve created so far. In this post, I’ll explain all about why we offer that free online SEO courses at Yoast.

SEO for everyone

The main reason why we decided to make a free SEO course is because of our mission. We offer a free plugin because we believe that everyone, even that small weblog with no money at all, should stand a chance in the search engines. Our plugin takes care of a lot of the important SEO stuff. But if you want to do more, if you want to understand more, you needed to read about it, for example on this blog. And our many articles will tell you everything you need to know in order to set up a successful SEO strategy. But the journey through these articles, the search to find the information you need to get started can be quite the hassle. Our SEO for beginners course helps you to make sense of all the information. We’ll talk you through the important aspects of SEO, step by step. After following our course, you know what it takes to set up a successful SEO strategy.

Get to know our courses

Another reason for offering a free online SEO course is because we are really proud of Yoast Academy. We want more people to experience our online courses. In the past year, we hired new people, set up our very own studio and really invested in developing the best learning materials. We now offer a very high-quality online training. We have many -mostly rather short- video’s in which a topic is explained and we offer reading material covering the same topic. But most importantly, we test whether or not you really understand the material. You’ll be challenged by our questions at the end of each lesson. In order to get the certificate, you’ll really need to master all of the topics we discuss.

Our free SEO for beginners course will offer you a real Yoast Academy experience. Of course, we hope people will get hooked and buy one of our other online courses as well. Lifelong learning it is ;-).

More free courses?

The SEO for beginners course is the first free online course Yoast offers. However, we are already thinking about making another one. The second free online course is planned to be released at the end of 2018 and will be a course covering the basics of the workings of the internet. We would like to address the question: how does the internet actually work? This might sound basic, but for an SEO it is really important to have a correct understanding of the workings of the internet.

Read more: ‘What is SEO?’ »

The post Why a free online course? appeared first on Yoast.

Would you like to learn more about SEO? Do you want to learn from world-renowned experts? But can’t justify spending a lot of money on a training just yet? At Yoast, we understand that. And we want to help. That’s why today, we are releasing our first free course: SEO for beginners!  

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

What will I learn?

In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!

Could I benefit from this training?

The SEO for beginners course is valuable for everyone who is not already an SEO expert. Whether you are looking to start a career in SEO or are a small business owner with a website. Maybe you just want to join the discussion with your colleagues. It doesn’t matter. SEO is all about gaining an edge over your competition. You can now take the first step for free!

Do I have to use WordPress or the Yoast SEO plugin?

No, you don’t. The training is valuable for anyone, regardless of whether you use WordPress or the Yoast SEO plugin. Some lessons discuss how the plugin can help you with your SEO. Still, the majority of the information applies to anyone and any situation.

Why is the training free?

We want SEO to be for everyone. That is our company mission. Sure, we need to make some money and we have a collection of great products which helps us do that. But not everyone is able to afford them or justify the investment. We want to be there for you as well. There are more reasons, which Marieke has written an entire article about!

How can I get this course?

Getting a Yoast training has never been easier. If you already have a MyYoast account, the course is already available to you here. If you don’t have a MyYoast account yet, you can just create one here. You will receive an email with a link to the course. Enjoy!

 

Read on: ‘Yoast’s mission: SEO for everyone!’ »

The post Free SEO for beginners course now available! appeared first on Yoast.

Want to know what makes your site rank higher in Google? Understand how Google works? This is your chance to learn it… for free! For the first time ever, we’re launching a completely free course: the SEO for beginners training. In this course, you’ll take your first steps in the world of Search Engine Optimization, also known as SEO. The course will be launched on May 7 and is easy, fun and free! So what’s stopping you?

Learn what to do to make your web traffic grow. Create a My Yoast user account now and we’ll give you access to the course on May 7!

Why take this course?

You want to rank higher

Whatever your expertise is, whether you’re a hairdresser, a consultant or a plumber, you probably have a website. And you want it to rank on top in Google. But what if the competition is outranking you? You can beat them through search engine optimization or SEO. SEO is the art of creating a website that search engines and users like. This can give you a head start on the competition that’s still in the dark about SEO. In the SEO for beginners training, you’ll learn why Google likes certain websites more than others. So you’ll know what to improve on your own website.

It’s easy

As this course is for beginners, it doesn’t matter if you know nothing about SEO or not so much about websites yet! We won’t use too many technical terms. We want everyone with a website to be able to understand what makes one website better than the other.

It’s fun and for free!

And on top of that, it’s free and much fun to do! You’ll get access to over two hours of instructional videos, lots of reading material, and challenging quizzes to train what you’ve learned. 

What will you learn?

In this training, you’ll learn which factors make a website rank high in Google’s search results. It will give you a fundamental understanding of how search engines work. You’ll learn about keywords, why they are important and how to choose them well. Also, you’ll get insight in writing SEO-friendly posts and how structuring your site well can improve your rankings.

Why is this course free?

At Yoast we believe in fair changes in the search results for everyone. We think SEO isn’t something only the big companies should be able to do. Small businesses or non-profit organizations, or great ideas in general should get a platform and should be easy to find on the internet as well. That’s why our Yoast SEO plugin is for free, you get a free eBook when you sign up for our newsletter and next week we’ll even add a free course to the list!

How do you get access?

As of May 7 you’ll be able to enroll in this course. It’s completely free. If you don’t want to miss it you can already create a My Yoast account. The course will be automatically added to your account on May 7. We’ll send you an email when it’s available!

The post Get ready for our FREE training: SEO for beginners appeared first on Yoast.

Today is King’s Day! At least, it’s King’s Day in the Netherlands. April 27 marks the 51st birthday of our King Willem Alexander and is a national holiday for all Dutch people. This year, we wanted to share our celebrations with all of you by giving you 20% off on our SEO copywriting course! Although Willem Alexander is king of the Netherlands, content remains king of SEO. In this post, I’ll explain why content is so very important for SEO, I’ll share the three most important aspects of content SEO and how you can benefit from that 20% discount.

Learn how to write awesome and SEO friendly articles in our SEO Copywriting training »

SEO copywriting training Info

Start ruling your rankings and grab this 20% discount now:

Get The Yoast SEO Copywriting Training Now$199 $159.20 (ex VAT) Only today - April 27!

Why is content king?

Content SEO is crucial because search engines read your website. The words you use on your site determine whether or not your site will rank on their results pages. Google’s algorithm decides the ranking of your site largely based on the content you publish. Of course, your website should also be well-designed, have a great user interface, and all the technical stuff should be covered. But without high-quality content, your site does not stand a chance in the search engines. Google just wants to give the audience a result that fits the search query. This means you need to be writing awesome and engaging content that answer the needs of your audience.

So how do you write awesome content?

Content SEO includes everything related to writing and structuring content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.

Keyword research

Proper keyword research will make clear which search terms your audience uses. This is crucial. Optimizing content for words that people do not use doesn’t make any sense. Doing proper keyword research makes sure that you use the same words as your target audience.

Site structure

The way your site is structured gives Google important clues about where to find the most important content. Your site’s structure determines whether a search engine can understand what your site is about and which pages it will rank highest.

Copywriting

Finally, you just need to write compelling copy. Texts that are original and readable. Stuff people like to read. And you should optimize those texts for SEO.

20% discount on the online SEO copywriting training

The very best way to get started with content SEO is by doing our SEO copywriting training. Our online courses consist of lots of videos and reading material. And, we have lots of challenging questions to test whether you understood the material. This course also has 2 assignments which will be corrected by an SEO professional at Yoast. You’ll be asked to do your own keyword research and to write a blog post. You’ll receive feedback on both of your assignments. Our SEO copywriting course will help you become King (or Queen) of SEO! Good Luck!

Get The Yoast SEO Copywriting Training Now$199 $159.20 (ex VAT) Only today - April 27!

The post Content is king – 20% off our SEO copywriting training appeared first on Yoast.

Today we’re launching the Personal configuration review: an extra personal assignment you can add to the Yoast SEO for WordPress plugin training. You can now test if you’ve understood the subject matter of our training well and do an extra assignment – on your own site! When you’ve configured Yoast SEO on your site, we’ll check it for you and give you personal feedback. This assignment is only available in combination with our plugin training. Buy them together now for only $99!

Get The Yoast SEO Training + Configuration Review Now$99 (ex VAT) for training and assignment

What is it?

The Personal configuration review is an extension of the existing Yoast SEO for WordPress plugin training. In this new assignment we’ll take you by the hand and guide you through the settings of Yoast SEO, like the Search appearance section, the integration with Google Search Console and the Social tab. For instance, we’ll help you decide which content you should have indexed and which not. Get ready to apply the skills you’ve learned in the training!

You can only do this assignment when you buy the Yoast SEO for WordPress training. We recommend doing that because it will give you the opportunity to test your comprehension of the Yoast SEO plugin. And even better, you’ll know directly if Yoast SEO is configured optimally for your type of website.

How does it work?

Adding this extra assignment to your course is easy! Just follow these steps:

  1. Buy the course and the assignment together (the assignment is only available as an extension of the training).
  2. After you’ve finished the course you’ll get access to the Personal configuration review assignment.
  3. Get started and configure Yoast SEO on your own website with help of the assignment.
  4. Once you’re done inform us that you’ve finished it and grant us access to the backend of your WordPress Install via a guest account.
  5. We’ll check your configuration and we’ll provide personal feedback by email.
  6. If you’ve set it up well, you’ll get an additional certificate and badge.

Why this assignment?

At Yoast we want to deliver the best online SEO courses. We believe good training requires some personal attention. That’s why we’ll top up more courses with assignments that will be checked by members of our team in the future. Because nothing is more valuable than true customized feedback by SEO professionals!

Get The Yoast SEO Training + Configuration Review Now$99 (ex VAT) for training and assignment

The post Personal configuration review: Train your skills and get our feedback appeared first on Yoast.

On March 6, we released a major update of our Yoast SEO plugin. This update was aimed at making SEO easier and more understandable for our users. We removed quite a few settings and options. In other cases, we changed the names of settings making them easier to understand for non-technical users. All in all, the reactions on this update were rather positive. We received some questions as well, mostly about why we removed certain settings and options. In this post, I’ll explain why we chose to remove those settings. 

Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! »

Yoast SEO for WordPress training Info

If there’s a button, people want to click it

The main reason why we deleted settings is because in 99% of the cases it should not be altered. But if you give people a toggle or a button, generally they’ll think they have to do something with that toggle or button. Totally understandable. If I have a new watch and it has many fancy buttons, I’d also want to know what they’ll do. By offering all those settings, we gave the impression that our users needed to do something with these settings.

The things we removed were the things people should not worry about: the things that didn’t make much of a difference in their chance of ranking in the search engines. These buttons and toggles were rather useless anyway.

More agreement on proper SEO settings

Working on our new online Yoast SEO plugin training helped us to make the plugin more understandable for a large audience. We had to really make an effort when explaining the settings in videos and text. And we noticed we had a hard time explaining some of the things. It made us question and reassess our decisions. That process lead to a lot of the changes made in the plugin release of March 6.

On top of that, there was another reason why we decided to remove quite a few settings from our plugin. For a long time, the SEO community had strong and opposing opinions about the need of, for example, XML sitemaps. Because of these different opinions, we always offered different options, allowing people to make their own SEO choices. As the profession of SEO matured, SEOs reached more consensus on what things were important to rank high in the search engines. As those influences are rather clear nowadays, we were able to make those changes in the plugin. Important changes, because now, the ease of use of our plugin is improved.

SEO for everyone

The mission of Yoast is SEO for everyone. We believe the web will benefit from all people having an equal chance in the search results. Not only those big international companies with large marketing budgets, but also that small online shop with handmade toys. We believe every idea should get a fair chance in the search results.

When developing our plugin, we always keep our mission in mind. And that’s the reason why we recently decided to make some big changes in our plugin. We really hope that more people will be able to benefit from our plugin. If you really want to know all the ins and outs of Yoast SEO, I would strongly advice you to buy and follow our online plugin course. It will help you to get the most out of our plugin. Because, although we deleted quite a few settings, we still have a lot of toggles, settings and choices left :-) Good luck!

Get the Yoast SEO training Now$39 for course, certificate and badge

The post Why we changed so many things in the 7.0 update appeared first on Yoast.