We’ve got something new for you! We are very excited to introduce: Yoast subscriptions. Starting today, you can get all Yoast SEO plugins, training courses, or both, for a monthly or annual fee. We’re offering three different subscription plans, so there’ll be one for everyone. And you’ll be saving a lot of money! With these subscriptions, you’ll get everything you need to stay on top of the latest SEO best practices.

Select the plan that fits your needs…

Different people, different needs. That’s why we’re offering three different subscription plans:

1. Yoast plugin subscription

This plan gives you access to all our premium plugins. The Yoast plugin subscription is the complete toolbox for your site. It saves you a lot of time and effort, and helps you to boost your rankings!

2. Yoast training subscription

Get the Yoast training subscription and you’ll get access to every Yoast Academy training course, including any new course we’ll release. This is a great way to learn all about SEO, to keep ahead of your competition.

3. Yoast plugin + training subscription

The best of both worlds. This plan gives you access to all our premium plugins and every Yoast Academy training course. With this subscription plan, you’ll learn how to optimize every SEO aspect of your site, and you’ll be fully equipped to improve your site’s SEO.

… And pay for the time you need!

You can choose to get an annual (best value!) or monthly subscription. We want to offer people products that are tailored to their needs. That’s why you can choose to pay a small fee per month, rather than paying up front for the whole year.

However, if you already know that you want to:

  • stay on top of your SEO game all day every day,
  • access all new courses and want to
  • save a lot of money in the process,

simply pick our annual subscription. By getting one of our annual subscription plans, you’ll save over 60%!

Bonus: exclusive premium insights!

On top of all these new things, we’ve got something extra for you: premium content, exclusively available for subscription members. If you decide to get the Yoast training subscription or the Yoast plugin + training subscription, there’ll be extra premium content available for you in Yoast Academy.

This premium content consists of Q&A sessions, in which our experts answer your SEO questions. Moreover, you’ll get access to exclusive live talks and discussions on the latest SEO developments, by SEO experts like Joost de Valk and Jono Alderson. You don’t want to miss out on this!

Get a Yoast subscription!

Do you want to step up your SEO game? Whether you want to improve your SEO knowledge or to optimize your site with useful SEO tools, a Yoast subscription is what you need. And remember, it’s the only way to get access to exclusive premium content, such as Q&A sessions and live talks! So, don’t wait any longer, go get your Yoast subscription!

The post Introducing: Yoast subscriptions! appeared first on Yoast.

Mark your calendar! On November 20, we’re broadcasting our first ever Yoast Academy webinar: SEO in 2019. What’s going to happen in search next year? And, what does this mean for your website? In this webinar,  Joost de Valk, Marieke van de Rakt and Jono Alderson shed their light on SEO in 2019. This is your opportunity to hear from these experts what to expect and how to prepare yourself! Best of all, it’s completely free and easy to attend. Oh, and by the way, we’ll announce an exciting new product in this webinar as well.

What am I going to watch?

The webinar is a one-hour show in which we’ll talk about SEO in 2019. Joost de Valk will kick off with a talk on the most important trends in SEO. After that, Marieke van de Rakt and Jono Alderson will join Joost in a round table discussion on one of these big developments: context and related search entities. We’ll cap things off with a live Q&A session in which you can ask questions to our panel of experts. Already have a burning question about the future of SEO? Leave it in the comments and we may answer it in the webinar!

How can I attend the webinar?

The webinar will be streamed on YouTube live on November 20. Visit https://yoa.st/yoastwebinar to attend the stream. You can also subscribe to the Yoast channel on YouTube and you’ll be notified when the stream starts. There will be no login or other requirements. Simply visit the page and enjoy! In the table below, you’ll see when the webinar starts for a number of common time zones.

PST (Pacific Time) 11 AM
MT (Mountain Time) Noon
CT (Central Time) 1 PM
ET (Eastern Time) 2 PM
GMT (Greenwich Mean Time) 7 PM
CET (Central European Time) 8 PM
IST (India Standard Time) 0:30 AM (November 21st)
AET (Australia Eastern Time) 6 AM (November 21st)

If you can’t make it and want to watch the webinar at a later time, no problem. It’ll be freely available in our Yoast Academy afterwards.

Product launch

You’re probably pretty curious about the new product we’re announcing. We can’t give away too much, of course. All we can say, is if you’re a true Yoast-fan and want the full Yoast experience, you’ll probably be pretty stoked. I know we are!

Don’t miss out!

The first ever Yoast webinar will be broadcasted on November 20. Attend it for free at https://yoa.st/yoastwebinar or subscribe to the Yoast channel on YouTube. See you there!

The post Join our free webinar: SEO in 2019 appeared first on Yoast.

Here it is: our brand-new, better-than-ever Site structure training course! Want to find out how to make sure visitors and Google find their way around your site? In Yoast Academy’s new Site structure training, you’ll find out how to improve your rankings by creating the optimal site structure!

You can get the course for $129, but only in the first week, so don’t wait too long!

Why should I be excited about the new Site structure training?

Creating and maintaining a solid site structure is crucial. A clear site structure benefits your users, but is also important for SEO reasons. Search engines need a clear site structure to find your content and put it in their index. If you don’t have a clear site structure, chances are that Google won’t find your page, and this means people won’t see your page in the search results!

Still, site structure seems to be an afterthought for a lot of people. And this leads to SEO problems. Even if you set up a good structure, a growing site can quickly become a mess. Site structure isn’t something that can be taken care of automatically, you need to do this yourself. This new training will teach you everything you need to know about creating and maintaining a solid site structure. So, with this new Site structure course you really have a chance of getting ahead of your competition!

Why did we renew the Site structure training?

Site structure has changed a lot over the years, as has our understanding of it. Currently, SEO is all about context. Context, and the context of links, is what helps search engines make sense of things. Because of all these changes, we needed to revise our existing Site structure course. We did a lot of research, which resulted in a completely new approach to site structure. And because site structure works differently for different types of website, we cover blogs, eCommerce sites and other types of websites.

What will I learn in the new Site structure training?

The new Site structure training course is an online training you’ll get access to for a full year. You’ll learn how to create a perfect site structure from scratch, how to improve an existing site structure, and how to maintain your site structure. In each module, world-renowned SEO experts like Jono Alderson provide you with theory, best practices and tips.

In this course, we’ve divided site structure into two pillars: organizing your website and setting up a contextual linking structure. First, you’ll learn how to organize your site. How do you go about creating a clear homepage? What about navigation? A clear site organization is crucial for user experience. We’ll also go into taxonomies, and teach you how to use categories and tags correctly, to organize your site even better. Then, we’ll explain how to use contextual linking to show search engines which pages are most important, and to guide visitors and search engines through your site.

Furthermore, you’ll learn how to create different types of landing pages. These are the pages you want your audience to find when they search for specific keywords you’ve optimized for. And last – but certainly not least – we’ll teach you how to maintain your carefully crafted site structure.

Get it before the offer expires!

The Site structure training teaches you exactly how to create a solid site structure, so you can guide visitors to your most important pages and rank better! Make sure your site structure gets the attention it deserves by taking the Yoast Academy Site structure training. Get the course by clicking the button below. It is temporarily discounted at $129, so get it before the offer expires! If you have an All-in-one SEO training bundle, the new course will automatically be added to your account.

The post Out now: our new Site structure training! appeared first on Yoast.

Great news: you’ll get a 15% discount on any Yoast Academy training course or bundle if you get it now! Why? Because we have an anniversary to celebrate! Exactly three years ago, we launched Yoast Academy with our first training: Basic SEO. Now, we have a full-fledged Academy with 9 awesome training courses. Thinking about taking an online SEO training course?

Get your 15% discount now, as today is the last day of our Academy sale!

Find out how to optimize all SEO aspects of your site in our All-in-one training bundle!

All-in-one SEO training bundle Info

What products does the discount apply to?

The 15% discount applies to all of our Academy products. Including our course bundles, which are attractively priced to begin with. In total, you’ll save up to a whopping 66% discount on all our courses with the all-in-one training bundle, for example!

But what courses does Yoast Academy offer? Our most popular training is the Yoast SEO for WordPress training, in which you’ll learn everything about our plugin. And our Basic SEO training covers the basics of all aspects of SEO. If you’re looking for a good deal, the all-new SEO training starter pack actually combines these courses at a great price, and includes feedback on your plugin setup to boot!

We’re also there for you if you want to go beyond the basics. Find out how to use the keywords your audience uses with the Keyword research training. Brush up your writing skills with the SEO copywriting training. Or dive into technical optimization with our Technical SEO and Structured data courses. And there’s more! For a complete overview, check out our course catalog.

Why follow an online SEO course at Yoast Academy?

Yoast Academy is a great way to gain practical SEO skills, whether you’re a beginner or already know a lot. Sure, there are free videos on SEO on YouTube, but their quality varies and they often contradict each other. So who should you trust? And how do you translate information into actual SEO efforts? Learning is more than just passing on information. We offer additional reading materials, challenging quizzes, and assignments that allow you to actually practice everything you’ve learned, as you see in the example below.

Robots meta tag gap fill question

This question about robots meta tags allows you to practice writing the actual code itself.

Do I need previous knowledge?

Anyone can follow any Yoast Academy training. There are no prerequisites. We start with the basics, then go into the specifics in small and accessible steps. And when we say specifics, we mean things even experienced SEO experts may not know about.

Will following an Academy course cost a lot of time?

Don’t worry about time! All of our courses are available online and on-demand. We’ve broken up our courses into bite-size lessons. So instead of browsing Facebook for 10 minutes, why not just complete an Academy lesson? Moreover, all course materials will immediately be available to you after purchase. You will get full access to the course for a whole year. You can take the training whenever, wherever you want. Spread it out however you like!

Conclusion

If you want to improve your SEO skills by following an Academy training course, now’s the time to grab one. The 15% discount applies to all of our Academy products, including bundles. But don’t wait too long!

 

Read on: How to become an SEO expert »

The post Don’t miss out! 15% off on all training courses! appeared first on Yoast.

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO certification, really? Does it make a real difference? The honest answer: it sure can, but it depends on your needs and what you’re expecting.

Why getting an SEO certification matters

An SEO certification can help in a number of ways. Obviously, the actual proof of certification matters most to those of you who actually work in the fields of SEO or web design. Or are trying to get there! In this case, you can use your SEO certification to build trust among your customers and help advance your business. However, you can also use it to improve your resume if you work in a different field.

Learn how to optimize on all SEO aspects of your site in our All-in-one training bundle!

All-in-one SEO training bundle Info

But honestly, the most important reason to get SEO certified isn’t the piece of digital paper you get at the end. It’s the skills you build to get it. These skills are the real value you get from taking an online SEO course. That said, let’s go through the reasons why you may benefit from getting an SEO certification one by one.

#1 Build trust with your customers

If it’s important to you that others know about your SEO skills, you can use your SEO certification to prove this. You can embed your badge on your website and share your certificate on LinkedIn, Twitter, Facebook and other social media. Of course, where you follow a training course makes all the difference, here. Especially within the world of WordPress, Yoast is a well-known, and trusted brand, which stands for quality and world-class SEO knowledge. Embedding a certificate on your website means showing that you’ve learned from the best.

#2 Show that you do SEO the right way

By getting certified, you can show others how they can expect you to tackle SEO. At Yoast, we have very clear ideas about how you should practice SEO. We advocate a holistic and sustainable SEO strategy, built to last. And we’re known for this.

Of course, we think the world would be better off if everyone followed our lead. In our training courses, we preach what we practice. We don’t like tricks. We want sites to rank by being the best result. By taking a Yoast Academy training course, you make clear that you do SEO the right way, and have the tools to do it!

#3 SEO certification can boost your resume

SEO skills are very valuable! Lots of companies depend on good rankings for their revenue. A capable SEO can make a big difference. Employers know this, but how can they be sure you’re up to the task? Precisely because SEO is such a practical field, anyone can claim they’re an expert. I don’t even want to think about the number of people out there claiming to be SEO experts without having so much as a clue about what they’re talking about. With a certificate, you can back up your claims. You’ve put in the hours, you’ve completed a challenging training course. That’s valuable!

#4 You’ll learn a whole lot along the way

All of the previous arguments are aimed at impressing or persuading others. But the best reason to value an SEO certification is that taking a good training course helps you become a better SEO. Your certificate should not be a goal in and of itself, it should be a nice reward. There’s no better feeling than having worked hard to improve your skills, and seeing the confirmation that you’ve finished a training course successfully.

And when it doesn’t…

As I mentioned before, SEO is a very practical field. If you’re depending on our SEO certification to get you hired somewhere as an SEO expert without any previous experience in the field, don’t get your hopes up. Our training courses are the first step towards expertise. You’ll still have to apply the principles you’ve learned in the real world.

Fortunately, Yoast Academy excels at preparing you for this real-life context. Our training courses allow you to practice actual SEO skills. You can practice writing code and apply your knowledge to realistic example cases. Because of this, there’s only a very small bridge to gap between the theory and actual real-life SEO. You’ll be confident in your abilities, and deservedly so. And the results will bear that out!

Conclusion

There are a lot of good reasons to pursue an SEO certification. It helps build trust and, more importantly, you’ll learn a great deal along the way. On the other hand, don’t expect an SEO certification to magically open doors. The real world asks for real skills. Fortunately, our SEO training courses make sure you’re as well-prepared as possible.

Read more: Yoast Academy: Teach yourself SEO »

The post Four ways you could benefit from a Yoast SEO certification appeared first on Yoast.

As of today, there’s finally an online Yoast Academy training course on a crucial aspect of SEO: keyword research! We’re so excited! And judging by the comments we got when we announced the training course, so are you. And you should be! In the Keyword research training, you’ll find out what keywords are most effective for your site. And how you can rank for those words!

You can get the course for $129, but only in the first week, so don’t wait too long!

Find out how to rank for your most important keywords with our Keyword research training »

Keyword research training Info

Get the new Keyword research training Now$149 $129 (ex VAT) for course, certificate and badge

Why should I be excited about the Keyword research training?

Doing keyword research is not an option, it’s essential. It forms the basis of everything SEO. Without keywords, Google can’t make sense of your copy. Without keywords, there is nothing to build a site structure around. Without keywords, technical optimization is basically pointless. Do you want to know which words your audience uses to find you? Are you frustrated with competing with sites you just can’t seem to beat? Are you ranking for keywords, but not getting any traffic? The keyword research training will solve these problems for you.

What will I learn in the Keyword research training?

The Keyword research training course is an online training you’ll get access to for a full year. You’ll go through every step of the actual keyword research process. In each module, world-renowned SEO experts like Joost de Valk and Jono Alderson provide you with theory, best practices and tips. Then, you can apply your new knowledge immediately, by building your own keyword list step by step.

First, you’ll make a business profile with your mission and unique selling points (USPs). After that, you’ll draft your first list of keywords. Then, you’ll assess the potential traffic, potential conversion and potential to rank top 3 for your keywords.

At the end of the course, you’ll end up with a keyword list to start creating pages and copy for your most effective keywords immediately! And no worries if you’re short on time, you can also just focus on the theory. By the way, you don’t need any previous knowledge to take this training course. We start with the very basics. Nor do you need to use any paid tools: all of the tools we discuss are free.

Get feedback on your strategy!

When you’ve completed your keyword list, you may want to confirm you’re on the right track. That’s why we offer feedback on your work if you want it. If you choose the feedback package, a Yoast expert will check your keyword list within two weeks, and provide feedback on your keywords and their potential. This way, you can make sure your keyword list will help you rank for your most efficient keywords!

Get the Keyword research training with feedback Now$199 $179 (ex VAT) for training and feedback

Conclusion

The Keyword research training provides you with all the tools you need to get the first step in SEO right. In fact, the Keyword research training even goes beyond SEO. You’ll also learn a lot about content marketing in general. It’s a great way to kickstart or recharge your SEO strategy, whether you maintain a blog, an e-commerce site, or any other type of website. Make sure your content gets the attention it deserves by taking the Yoast Academy Keyword research training! You can get it by simply clicking the button below. It is currently available for $129, so get it before the offer expires!

Get the new Keyword research training NowOnly $149 $129 (ex VAT) to master the essential first step of SEO

The post Out now: Keyword research training! appeared first on Yoast.

Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll learn in this training. So, mark your calendar: in exactly one week, you’ll be able to get access to the Keyword research training!

Why is keyword research important?

Proper keyword research is important because it will make clear which search terms your audience uses. You could be optimizing your website content for one set of words, while your target audience uses a completely different set of words. This means your site won’t be found by your potential customers. Or you could be optimizing for keywords that have competition from sites you can’t beat in the search results at this stage. Keyword research will help you find out what keywords work best for your site, so you can start ranking for the terms that help grow your site!

What will I learn?

In this course, you’ll learn exactly how to execute your own in-depth keyword research. It tackles the process of keyword research from start to finish. You’ll learn how to stand out from your competition with a clear mission and unique selling points (USPs). Additionally, you’ll learn how to take the perspective of your audience and use tools to find out what terms your audience uses. Once you’ve come up with keywords, you’ll learn how to discover which of your keywords have the most potential traffic, are most likely to lead to sales, and have the best chance of ranking high in the search results. We’ll even teach you how to create awesome landing pages, and how to analyze your website’s data to make sure your SEO strategy is paying off.

So, this course really covers it all. It not only teaches you the basics of SEO, but also the basics of marketing in general! We believe this is really important to help you get the most out of your blog or e-commerce site.Screenshot Keyword Research Jono

We’ll teach you the theory…

The course consists of six modules, which are divided into lessons. Each lesson contains interesting videos, in which SEO experts – like Joost de Valk and Jono Alderson – explain everything you should know about keyword research. To improve learning retention, we’ve also created reading materials. In these PDF files, we explore topics more broadly and we use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test if you understand the theory and if you’re able to apply this new knowledge to realistic example cases.

And help you put it to practice!

We’ve also created four extra assignments, which really focus on putting your knowledge into practice. These assignments help you execute your own keyword research, step by step. They focus on formulating your mission and USPs, drafting your keyword list, researching the potential of your keywords, and gauging your competition. You’ll end up with a full-fledged keyword research list!

Every assignment is introduced by a Q&A video. In these videos, Joost de Valk himself will answer some practical questions that many people have when getting started with keyword research.

Get feedback from a Yoast SEO expert

If you want to make sure your keyword list is fully optimized, we even offer to have a Yoast expert provide feedback on your keyword research list. In this add-on, you’ll be able to hand in your assignment for feedback. Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

Get ready for the launch!

If you want to stop wasting time and start optimizing for the right keywords, the new Keyword research training is for you. This online course allows you to learn about keyword research anytime and anywhere you like. So, get ready for the launch next week. We hope you’ll join us!

Read more: Keyword research for SEO: The ultimate guide »

The post Get ready for our new Keyword research training! appeared first on Yoast.

Want to learn how to make your site rank high? Get better at SEO and practice your skills in a fun way? We think our Yoast Academy SEO courses are exactly what you need, but maybe you’re not so sure yet. You can now try them out, for free! You can get free access to some of our lessons now to test if our SEO courses fit your needs. What are you waiting for? Get your free trial now!

How do I get a free trial?

Just go to my.yoast.com and create an account, if you don’t have one yet. Log in and go to courses. You’ll see an overview of all the SEO courses we offer. You’ll notice a purple label saying that a free trial is available:

free trials of yoast academy SEO courses

Click on ‘Start free trial’ and get a taste of the SEO training you’re interested in. Not sure which training you’d like to take? You can check out a lesson of all courses with the ‘Free trial available’ label.

Which lessons can I try?

All of them! For instance, you can try a sampling of our Basic SEO training, the Yoast SEO for WordPress training or Structured data training. Basic SEO is a must-take training if you want to learn about all aspects that influence your site’s rankings. The Yoast SEO for WordPress training focuses on how to configure Yoast SEO to get the best out of it for your website. Our Structured Data training is what you need if you want to get those coveted rich results that make your page stand out in the search results.

Is it for me?

Everyone can try out these SEO lessons from Yoast Academy. Even if you’ve already bought a course or if you did the free Yoast SEO for beginners training you can try out another one. Just log in to MyYoast and see if that other SEO training meets your expectations.

Why should I try an SEO training at Yoast Academy?

SEO experts and educational professionals develop our courses. This means we know all about creating websites that rank and how to teach you how to achieve that. We know what kind of issues you encounter as a website owner, and we love to help you develop the skills to overcome these. On top of that, our quizzes are just plain fun. Even SEO experts can enjoy our courses. So what’s stopping you? Try a free trial lesson now!

Let us know!

Did you check out one of our lessons? We’d like to hear what you think. Enjoyed it? Or left with some questions? Drop them in the comments below!

The post Try your free SEO lessons today: Yoast Academy trials available now appeared first on Yoast.

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO course if you can get all the good stuff for free? Great questions. I’ll tell you exactly what sets the two courses apart and why Basic SEO perfectly complements SEO for beginners. 

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training Info

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

What is the key difference between the courses?

Essentially, the SEO for beginners training answers the “what is…” question, and the Basic SEO training answers the “how do I…” question. The free course is theoretical, the Basic SEO course is very practical.

In the SEO for beginners course, for instance, you learn what keywords and keyword research are. In the Basic SEO course, we give you a step-by-step plan for a good keyword research strategy. We also provide a screencast in which we show you exactly how to set up a keyword research sheet.

After completing the SEO for beginners training, you’ll have a clear idea of what every aspect of SEO is and what factors you should take into account. You’ll be able to make some minor changes which will positively affect your rankings. After completing the Basic SEO training, you’ll be able to immediately make a lot of changes to your website and set up a proper SEO strategy. It really is the best way to make sure your SEO efforts are effective!

Are there any other differences between the courses?

Basic SEO contains two more modules and several more lessons. We go into off-page SEO, site speed, conversion and more. SEO for beginners doesn’t cover these topics. In the table below, you can find a breakdown of the differences between the two courses.

Differences Basic SEO course versus free SEO for beginners course

For more information on the exact contents of the Basic SEO course, visit the product information page. There is no difference in the quality of the courses (besides the fact that we’re trying to do better each time we develop a new training, of course). We value our free products as highly as our paid products.

Does the Basic SEO course offer enough exclusive material to justify the cost?

There are 20 new videos, exclusive to the Basic SEO course, as well as fresh reading materials and quizzes. That’s more than most of our other courses have! So you’re definitely getting your money’s worth. Of course, much of the SEO beginners training is great information to work up towards the practical tips in the Basic SEO training. Actually, we’ve added all the relevant materials you find in the SEO for beginners course to the Basic SEO course as well, so you can also take the Basic SEO course if you’re just a beginner.

But isn’t it annoying to have to take those lessons again? Don’t worry, we’ve solved this problem. If you’ve already finished the SEO for beginners course, the lessons you’ve already taken will automatically be completed in your Basic SEO course, as well. You don’t have to take these lessons again.

Conclusion

The Basic SEO course is essential for everyone who wants to get started on optimizing every aspect of their SEO. After taking this training, you’ll have an entirely new set of tools to start optimizing your rankings immediately. It perfectly complements the SEO for beginners training, too. If you’ve already taken the SEO for beginners course, that’s not a problem at all. It’s an advantage!

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

The post Basic SEO training / SEO for beginners: What’s the difference? appeared first on Yoast.

Today, Yoast Academy is proud to release an all-new SEO course: Basic SEO. If you want to learn how to make your site rank high in Google, there’s no way around it: Take our Basic SEO training and start working seriously on your SEO. It teaches you exactly how to tackle the key aspects of SEO. The course combines world-class knowledge with practical examples and exercises to put it to practice. At the end of the course, you’ll be able to set up your own SEO strategy from start to finish! The new training replaces the original Basic SEO course we released in 2015.

You can get the course for $169, but only in the first week, so don’t wait too long!

New to SEO? Learn the Basics of SEO in our Basic SEO course »

Basic SEO training Info

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

What will I learn?

Do you want your website to rank high and get better results with it? Then our Basic SEO training is what you need! This course has it all: we have modules on keyword research, copywriting, site structure, technical SEO, link building, User eXperience, you name it. We even go into non-traditional SEO topics like accessibility, email marketing and social media use. But most importantly: you learn practical skills. We don’t just tell you how Google works, or how SEO works. We teach you exactly what you should (and shouldn’t) do to be a great SEO. You’ll get clear step-by-step plans to help you set up a keyword research strategy, implement the optimal site structure, make sure your site is speedy and secure, and much more. Knowledge alone isn’t enough. The new Basic SEO training actually teaches you SEO skills you can apply yourself, immediately.

Why did you create a new course if you had one already?

The Basic SEO training was, in fact, the first course we made all the way back in 2015. Now, three years later, we’re so much better equipped to create effective courses. We learned more about education and hired a dedicated team. We improved the quality of our videos. A few months ago, we already updated the existing Basic SEO course with better questions. But we felt like we needed to do more to ensure that you walk away with the best result possible after completing the course. The only way to achieve this was to start from scratch. Make no mistake: this course is completely new. We created all the materials specifically for this new training.

But don’t you already have a free SEO for beginners course?

We do! And that’s a great course to learn more about what SEO is. However, it doesn’t really get practical. It’s not enough for people who actually want to do good SEO day-to-day. That’s what the Basic SEO training is for. It’s all about theory vs. practice. Compare the course content below:

Differences Basic SEO course versus free SEO for beginners course

Want to know more? I wrote an entire blog post about the differences between these two courses to clear things up if necessary. Keep an eye on our SEO blog tomorrow!

Conclusion

If you want to get serious about SEO, the new Basic SEO training is how you do it. It teaches you practical skills and allows you to practice them immediately. It is currently available for $169, so get it before the offer expires!

Get the New Basic SEO training Now$199 $169 (ex VAT) for course, certificate and badge

The post New Basic SEO training: Up your all-around SEO skills today! appeared first on Yoast.