All-new and improved: the SEO copywriting training!

As of today, you can get your hands on a completely overhauled version of the SEO copywriting training. We’re very proud to present a much more hands-on training, which will really take you by the hand, and guide you through every step of writing an SEO-friendly blog post. It’s chock-full of real-life examples and practical exercises, so you can get the skills and confidence to write excellent content yourself!

You can get the course for $129, but only in the first week, so don’t wait too long!

Why should I be excited about the new SEO copywriting training?

Good writing is essential for SEO. If your site is full of copy that your visitors want to read, they’ll enjoy your site and they’ll want to come back. And helping search engines understand your text is crucial for your rankings as well. That’s why, in this course, we’ll introduce you to the wonderful world of SEO copywriting. We’ve created a new course that takes you by the hand, and walks you through the process of writing a blog post that is optimized for ranking in the search engines.

In each module, experienced copywriters provide you with theory, best practices, and tips. All of this is accompanied by lots of practical learning aids: examples, exercises, screencasts, and assignments. After doing the assignments, you’ll have your own, ready-to-publish blog post. If you follow this hands-on course, you’ll master the art of copywriting before you know it!

What will I learn?

We’ll start this course by explaining how Google understands text and what good SEO copy looks like. Then, we’ll cover the essential first step of SEO copywriting: picking the keyphrases your text should rank for in Google. In the last three modules, we’ll explore the three phases of a solid writing process:

1. Preparing your text

It’s important to prepare your text thoroughly. We’ll teach you how to consider your message, audience, angle, and purpose to tailor your copy to your audience.

2. Writing your text

The fun part: the actual writing! You’ll learn why readability is so important and how to write texts that are a breeze to read. Paragraphs, transition words, subheadings – these terms will no longer hold secrets for you.

3. Editing your text

A big part of the actual work lies in editing your text. In this module, we’ll teach you how to craft your text to capture the hearts of your visitors and the search engines. You’ll learn how to rewrite passive sentences and how to avoid spelling and grammar errors.

Get personal feedback on your blog post

The assignments in this course offer you a step-by-step template to write the optimal SEO blog post. When you’ve completed your blog post, you may want to confirm you’re on the right track. If so, you can look to our experts for advice. If you choose the feedback package, a Yoast expert will check your blog post and provide feedback on your copy. We’ll point out missed opportunities and give you ideas to improve your text!

Start writing copy that ranks before the offer expires!

The SEO copywriting training teaches you how to write awesome copy that ranks, so you’ll attract more visitors. And like every other Yoast Academy training course, the SEO copywriting training is online and on-demand. This means you can do this course whenever you want, wherever you want. It’s all up to you!

You can get the course by clicking the button below. But don’t wait too long: it’s temporarily discounted at $129, so get it before the offer expires! If you have a Yoast training subscription, the new course will automatically be added to your account.

The post All-new and improved: the SEO copywriting training! appeared first on Yoast.

Yoast subscriptions: keep your SEO on track

Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-).

SEO needs commitment

To keep ranking in the search engines, you’ll have to make an ongoing effort. That’s the only way to stay ahead in the search game. So, you’ll have to make sure that your website is awesome. You need to create new, amazing, engaging content. You must structure your website in a way that Google understands it. On top of that, you’ll have to make sure that your site’s technical SEO is flawless and your site’s speed is top notch.

To really get your SEO on track, you need to make it part of your process. It just needs to be something you think about and focus your efforts on very regularly.

SEO courses that’ll keep you up to date

Yoast Academy offers you a wide range of SEO courses for both beginners and people with more experience. We have online training courses that teach you how to write SEO-friendly content and courses that help you set up a decent site structure, as well as courses that teach you everything about technical SEO. Of course, we also have a great course on our own Yoast SEO plugin. These courses are updated regularly.

To stay ahead in SEO, we do a lot of research at Yoast. We talk to people from Google and Bing directly and discuss matters with other SEO experts and companies. All the knowledge we gather is translated into the features of our plugin and into the lessons in our courses.

Subscribe to SEO commitment!

A Yoast subscription will keep you focused on your SEO. But different people have different needs. That’s why we’re offering three subscription plans:

1. Yoast plugin subscription

This plan gives you access to all our premium plugins. The Yoast plugin subscription is the complete toolbox for your site. It saves you a lot of time and effort, and helps you to boost your rankings!

2. Yoast training subscription

Get the Yoast training subscription and you’ll get access to every Yoast Academy training course, including every new course we’ll release. This is a great way to learn all about SEO, to keep ahead of your competition.

3. Yoast plugin + training subscription

The best of both worlds. This plan gives you access to all our premium plugins and every Yoast Academy training course. With this subscription plan, you’ll learn how to optimize every SEO aspect of your site, and you’ll be fully equipped to improve your site’s SEO.

And pay for the time you need!

You can choose to get an annual (best value!) or a monthly subscription. We want to offer people products that are tailored to their needs. That’s why you can choose to pay a small fee per month, rather than paying up front for the whole year.

However, if you already know that you want to:

  • stay on top of your SEO game all day every day,
  • have access to all new courses, and want to
  • save a lot of money in the process,

simply pick our annual subscription. Getting one of our annual subscription plans, will save you over 60%!

Bonus: exclusive premium insights!

On top of all this, there’s something extra in it for you: premium content, exclusively available for subscription members. If you decide to get the Yoast training subscription or the Yoast plugin + training subscription, there’ll be extra premium content available for you in Yoast Academy.

This premium content consists of Q&A sessions, in which our experts answer your SEO questions. Moreover, you’ll get access to exclusive live talks and discussions on the latest SEO developments, with SEO experts like Joost de Valk and Jono Alderson. You don’t want to miss out on this!

Get a Yoast subscription!

Do you want to step up your SEO game? Whether you want to improve your SEO knowledge or to optimize your site with useful SEO tools, a Yoast subscription is what you need. And remember, it’s the only way to get access to exclusive premium content, such as Q&A sessions and live talks! So, don’t wait any longer, go get your Yoast subscription!

The post Yoast subscriptions: keep your SEO on track appeared first on Yoast.

New, newer, newest: the All-around SEO training!

Yoast Academy has just released the All-around SEO training course! This course teaches you how to optimize every aspect of SEO. Content SEO, technical SEO, off-page SEO, image SEO… You name it, it’s included! And we’ll not only teach you the theory, but we’ll give you hands-on tips on how to tackle common real-life SEO problems as well. With this training, you’ll learn how to set up a proper, all-around SEO strategy!

You can get the course for $169, but only in the first week, so don’t wait too long!

What will I learn in the All-around SEO training?

A lot! The All-around SEO training really helps you cover all your SEO bases. Let’s take a look at the topics that are included in this training.

1. Content SEO

In this course, you’ll discover how to determine what keyphrases will drive traffic to your site. This training teaches you how to set up your own keyword research sheet, step-by-step. Moreover, we’ll walk you through all the steps of SEO copywriting. We’ll also show you how to set up or improve your own site structure, so your most important pages have the best chances of ranking. And you’ll learn how to optimize your images, both for your visitors and for search engines.

2. Technical SEO

The All-around SEO training teaches you how to improve your site speed, so your visitors don’t leave before they’ve even seen what you have to offer. Also, you’ll learn what structured data is, so you’ll know how to get those coveted rich results. In addition, you’ll learn how to make sure your site is secure, so your site won’t get hacked!

3. Off-page SEO

This course also teaches you to look beyond your own site. You’ll learn how to make sure other sites link to your pages, so search engines see you deserve a higher ranking. Furthermore, you’ll learn how to keep your audience engaged with email marketing. You’ll also discover how social media can get you even more traffic.

4. Beyond SEO

Finally, the All-around SEO training teaches you how to outsmart your competition by going beyond the usual SEO staples. We’ll teach you how to make sure you offer the best user experience, and how to get more customers or subscribers by conversion rate optimization. In addition, you’ll learn how to improve your site’s accessibility, so everyone is able to use your website, including people with a disability.

How is the course set up?

The All-around SEO training consists of eight modules, which are divided into several lessons. Each lesson contains interesting videos, in which our SEO experts – like Marieke van de Rakt and Joost de Valk – explain everything you should know. We’ve also created reading materials, in which we explore topics more broadly and use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test whether you understand the theory and if you’re able to apply this knowledge to realistic example cases. Once you’ve finished the course, you’ll get a certificate and a badge you can display on your website.

Joost de Valk in the All-around SEO training

Why should I take the All-around SEO training?

If you want to get a head start in SEO, the All-around SEO training is for you. It teaches you about all SEO aspects – including topics that don’t get covered in the average SEO course, like email marketing, social media, UX and accessibility. The course even goes beyond the theory and teaches you useful and practical skills, so you can quickly improve the SEO of your site. It doesn’t matter whether you run a blog, online store, or another type of website – this course covers it all. If your goal is to make your site rank higher in the search results, the All-around SEO training is the right course for you.

Learn whenever you want, wherever you want

And just like every other Yoast Academy training course, the All-around SEO training is online and on-demand. This means you can do this course whenever you want, wherever you want. It’s all up to you!

Get it before the offer expires!

The All-around SEO training helps you improve all aspects of SEO on your site, so you can make your site rank higher in the search results. You can get the course by clicking the button below. It is temporarily discounted at $169 (that’s $30 off!), so get it before the offer expires!

The post New, newer, newest: the All-around SEO training! appeared first on Yoast.

Coming soon: Structured data training!

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll be able to add structured data yourself, so Google can show a rich snippet.

Why take our structured data training?

A normal snippet of a recipe looks like this:

You see a title, a URL and a description of a page. If you add structured data to your page, Google (or another search engine) can transform your snippet into this:

So the structured data you add can show up in the snippet. For recipes you can add ratings and reviews, cooking time, calories and an awesome picture. Not only for recipes, but also for books, movies, articles, products etc. structured data exists.

Rich snippets let your page stand out from the other search results in Google. And if your page stands out in the search results, chances are much higher people will click on it.

Is adding structured data hard?

Adding structured data is not very hard, but you do need to know what you’re doing. After some training, everyone should be able to add structured data and get rewarded with those desired rich snippets!

We’ve created a very practical online training in which we take you through all the steps of adding structured data to a site. We’ll first explain the theory and then we’ll show you screencasts that will guide you through the steps you need to take. We’ll discuss multiple strategies you can use to add structured data to a website. Some strategies are more advanced (and more daunting) than others. At the end of the course, you’ll be able to add structured data in multiple ways. Just choose which strategy fits you best and start working on those awesome rich snippets yourself!

Want to buy our course?

The structured data training will be available as of June 29. You can purchase the course for the introductory price of $119 until July 2. You’ll get access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress every 3 months.

Want to know more?

Check out the Structured data training and make sure you won’t miss the launch by subscribing to our newsletter!

Not the right training for you? We offer lots of other SEO courses. See which one fits your needs best!

New: Yoast Keyword research training!

Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.

The Yoast Keyword research training is part of the SEO copywriting training as well. We decided to sell it as a separate course to serve those of you that know how to write properly, but could use some help with their keyword research. 

Learn how to set up a keyword strategy for your site in our Keyword research training »

Keyword research training$ 99 - Buy now » Info

Yoast Keyword research training

The Yoast Keyword research training is a small course. It contains 3 modules (Introduction to keyword research; Executing keyword research; Beyond keyword research) and costs $99. You’ll receive 4 training videos, lots of accompanying texts, and challenging questions to make sure you understand everything.

In one of our training videos, Joost de Valk explains step by step how to execute your keyword research and how to prioritize the keywords you would like to tackle first. After this video, we’ll ask you to do an assignment. You’ll receive feedback of one of our Yoast team members.

After finishing the Yoast Keyword research training you’ll be totally able to execute your own keyword research.

Certificate and badge

If you finish the Keyword research training successfully, you’ll receive a certificate and a badge to put on your site.

Read more: ‘Keyword research training’ »

SEO copywriting training

As of today, you’ll be able to buy our SEO copywriting training! Everyone who wants to learn how to write quality and SEO-friendly content should definitely look into our online training. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about SEO copywriting. If you start our training now, you’ll receive a $50 discount and pay only $249.

What will you learn?

Our SEO copywriting training will take you through all the steps of the copywriting process. We’ll start by executing keyword research. After that, we’ll teach you how to prepare a blog post and give lots of tips on how to make your text nice and easy to read. Finally, we’ll help you to optimize your text for the search engines.

The SEO copywriting training contains 6 modules with lots of training videos, texts, quizzes, and assignments. You’ll have to do your own keyword research and write a genuine blog post. On both of these assignments you’ll receive feedback from a member of the Yoast team.

Read more: ‘Our SEO copywriting training’ »

Coming soon: SEO copywriting training

Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training.

As of June 7, you’ll be able to purchase our SEO copywriting training. It will available at an introductory price of $249 (later on, it will cost $299). The SEO copywriting training contains six modules with lots of training videos and some screencasts. On top of that, you’ll get tons of challenging questions and exercises in which we’ll test your (knowledge about) writing skills.

Assignments and feedback

As this is a course in which we’ll teach you how to write, you’ll have to do some genuine writing yourself. You’ll receive feedback on your writing assignment from one of the members of the Yoast team. The course also contains an assignment in which we ask you to set up your own keyword research. Again, you’ll receive feedback on your work from one of the members of the Yoast team.

What do you learn in the SEO copywriting training?

In this course, we’ll take you through the entire process of SEO copywriting. We’ll start by doing keyword research and teach you how to prepare your text. You’ll receive many tips to improve your actual writing and we’ll help you to correct and optimize your text. Finally, we’ll teach you all about publishing the article. Our course will follow the same steps that we take in SEO copywriting: the ultimate guide.

About the SEO copywriting training

The SEO copywriting training contains 6 modules, 13 training video’s and 13 texts. You’ll have to answer lots of challenging questions and do three assignments. You’ll also receive a PDF of our Blog SEO eBook. If you finish the course, you’ll get a certificate and a badge to put on your site.

The course is developed by a team of experts. Joost de Valk, SEO expert, and Marieke van de Rakt, expert on copywriting, teamed up with Jaro Ekstijn, our educational specialist here at Yoast. Jaro is responsible for the many questions, exercises, assignments and the didactics of this course. For this specific writing course, we also had help from our linguist, Irene Strikkers. Irene’s expertise in the field of linguistics really contributed in developing this course. Her expertise was especially important for the module about readability.

Read more: ‘SEO copywriting: the ultimate guide’ »

Today: launch of our Yoast SEO for WordPress training

As of today it’s possible to become a certified Yoast SEO for WordPress expert! The Yoast SEO for WordPress training is available! In this course, you’ll learn all the ins and outs of our Yoast SEO plugin. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about the Yoast SEO for WordPress plugin. If you buy our Yoast SEO for WordPress training now, it only costs $99 for the first year! After April 6 the price will be $129.

Read more about our Yoast SEO for WordPress training or watch the video in which Joost and Jaro explain all about this great course:

Basic SEO Training

If you want to know more about SEO in general, you should definitely check out our other SEO training. Basic SEO teaches you everything you need to know to optimize your website. And with the launch of our Yoast SEO for WordPress training, we decided to lower the price of our Basic SEO training. For only $199 you will learn all the basics of SEO!

Yoast SEO plugin tutorials

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 screencasts is available for free for all of our users!

In these video tutorials, Joost de Valk will explain all the settings of the Yoast SEO plugin in detail. He’ll talk you through all the possibilities the plugin has and explain why you should configure your plugin in a certain way. With every update of Yoast SEO, new screencasts will be released. Check out our extensive playlist! And, don’t forget to subscribe to our YouTube channel so you won’t miss any updates!

Yoast SEO plugin training for WordPress

Yoast SEO for WordPress training

For those of you who want to dive in all the possibilities our plugin has, we have developed a Yoast SEO plugin training. This training will be released on Wednesday the 30th of March. This training consists of these same 33 Yoast SEO plugin tutorials and of 8 in-depth instruction videos in which Joost de Valk gives extra information about all the settings. On top of that, the course comes with a lot of challenging questions, to test whether or not you truly understand the Yoast SEO plugin.

Once you have completed the Yoast SEO plugin training, you’ll receive a badge and a certificate to put on your site. The badge and certificate are a Yoast seal of approval. If you have completed our course, you’re qualified and able to set up and properly configure our plugin.

Want to become a Yoast SEO plugin expert? The plugin training will be available next week! The Yoast SEO for WordPress training will cost $129 for the first year and $69 in the following years. The first week you can even get it for $99! The videos and the questions will be updated after every major release of Yoast SEO, making sure you’ll remain a real Yoast SEO plugin Expert!

Read more: ‘Next week: Yoast SEO for WordPress training’ »

 

 

Next week: Yoast SEO for WordPress training

Next week, on March 30, we’ll release our Yoast SEO for WordPress training. After our Basic SEO training, this will be the second course we offer at Yoast Academy!

Yoast SEO for WordPress training

Videos for all features of Yoast SEO

The Yoast SEO for WordPress training consists of many training videos and even more screencasts. Joost de Valk will teach you step by step what our Yoast SEO plugin is able to do for you. All the settings and features will be explained and discussed in the course. Also, you’ll be challenged to answer many difficult questions about our plugin. These questions will force you to really dive into the material. We’ve created this course for people using and configuring the plugin regularly. Developers or people who maintain websites can really benefit from this training. After completing the course, you’ll definitely be a Yoast SEO for WordPress expert!

Yoast SEO for WordPress training badge

badge yoast seo trainingAfter completing the course, you’ll receive a certificate with your name, gravatar and date of completion. You’ll also receive a badge, like the one on the right, that you can place on your site. This badge links to your certificate on our site, so people can verify that you’re a real Yoast SEO for WordPress expert.

Course will be updated regularly

As our plugin changes regularly, in order to keep up with the latest changes in SEO, the Yoast SEO for WordPress training will change accordingly. In order to keep your knowledge about our Yoast SEO plugin entirely up to date, we’ll renew all of the modules in the training that will need updating. That way, you’ll stay on top of everything new in Yoast SEO. In order to keep your certificate valid, you’ll need to retake the quizes of the updated modules within a month. That way, your certificate will really prove (and it will keep on proving) that you’re a Yoast SEO for WordPress expert!

Video tutorials will become available for free!

The screencasts we made for all the features of Yoast SEO will become available for free on our YouTube channel. We’re releasing them this Thursday, March 24th. The Yoast SEO for WordPress training will cost $129 for the first year and $69 in the following years. The first week after the launch you can get it at an introductory price of $99!
We understand that not everyone has the budget to take our plugin training. Perhaps you’re only interested in a few settings. That’s why the screencasts will be available for free.

Check out the very first screencast of this large series: