Most releases are all about incredible new features or fixing a gazillion bugs with the help of the community. But sometimes, there’s a small release that is unfortunately timed just before a big one. There may not be any new game-changers in Yoast SEO 8.4, but does that mean it shouldn’t get its own release post? Of course not! So, my dear Yoast SEO 8.4, here we are!

Keeping up with our two week release schedule, we’re releasing Yoast SEO 8.4 today. While we’re gearing up for something pretty awesome in the next couple of weeks, we wouldn’t want to leave you hanging for too long.

New in Yoast SEO Premium: Synonyms in taxonomies

In Yoast SEO 8.4, we’re expanding a feature for our Premium users. It is now possible to optimize your taxonomies for multiple focus keywords and synonyms. We’ve also added the keyword distribution assessment to help you check and improve your focus keyword use in taxonomies. To make this happen, we have introduced a new wpseo_taxonomy_content_fields filter so we can add the additional fields to the taxonomy metabox.

Don’t have Premium yet? What are you waiting for? You get a redirect manager, internal linking suggestions, synonym support and much more. Go get Yoast SEO Premium!

Enhancements

In this release, we improved compatibility with Gutenberg so the latest changes in the new WordPress editor won’t break Yoast SEO. In addition, we now only support Gutenberg versions 3.9 and up. A community contribution by Emily Leffler Schulman this time. She suggested we add a margin below select fields to create space for breadcrumbs between taxonomy settings. Thanks, Emily!

Bug fixes

This time, we had time to fix a small number of pesky bugs. In one case, we fixed a bug that showed the cornerstone content toggle for attachment pages. We’ve also fixed a bug from the future. Sometimes, the Search Console page displayed ‘first detected’ and ‘last crawled’ dates that were in the future.

Update now!

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  • Never a dead link in your site again
  • Previews for Twitter and Facebook
  • Get suggestions for links as you write
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Yoast SEO 8.4 is out now. It’s not a very big release, but we’re putting just as much love into small releases as we do in big releases. That being said, there’s something brewing at Yoast HQ, but it’s all very hush-hush. Keep an eye on our SEO blog or subscribe to our newsletter to keep up with the latest!

Read more: Why  you should buy Yoast SEO Premium »

The post Yoast SEO 8.4: Helping you optimize taxonomies appeared first on Yoast.

After introducing a slew of new features, an improved meta box, and fully supporting Gutenberg in the previous three releases, it’s time to take a little breather with Yoast SEO 8.3. That’s not to say that this release is nothing but fluff — one look at the changelog will make you think twice. This release is all about fixes and enhancements, a lot of them suggested by our loyal users. Let’s get going!

Community help

A big part of Yoast SEO 8.3 is about improvements as suggested by our users on GitHub. As you know, our plugin is open source, and we encourage everyone to add their fixes or enhancements to GitHub so we can do something with them. So, if you have a good idea for a feature, please add it! Encounter a bug? Please add it! While we find and fix a lot of stuff ourselves, we can’t fix something we don’t know about it, right?

In Yoast SEO 8.3, no less than five user contributions made the cut. These range from fixing the link to a particular article (thank you Nikhil Barar!), to the introduction of a new API function to get all the Yoast SEO-related capabilities (thanks Jory Hogeveen!). Today, we also like to thank Aminul Islam for fixing a bug related to the unwanted localization of the article:published_time and article:modified_time meta properties. Mathieu Aubin helped us remove the executable bits on SVN assets, which makes checking for malware/viruses and/or other types of unwanted files a lot easier and faster. Last but not least, Marco Lipparini found some inconsistent code. He changed the second argument of the wpseo_sitemap_exclude_empty_terms filter call to the correct type. This is used when determining which taxonomies should have a sitemap.

Thanks, everyone!

Changes to structured data content blocks

In Yoast SEO 8.2, we introduced an awesome new feature: structured data content blocks for WordPress’ new Gutenberg editor. These blocks make it incredibly easy to add structured data to your FAQs and how-to articles. Since these blocks are built from the ground up, they still need some fine-tuning. In Yoast SEO 8.3, we’re improving the way the plugin handles the structured data and fix some bugs in the process.

The most significant changes happen inside the FAQ structured data content block. We’ve reformatted the rendered code a bit to follow Google’s guidelines better. Here are the changes:

  • Changed the @context property from http://schema.org to https://schema.org structured data output.
  • Renamed the associatedMedia property to image.
  • Moved the @type and name properties to the root of the FAQ block’s output.
  • Nested the Question objects in the newly introduced mainEntity property in the FAQ block’s structured data output.
  • Removed the superfluous position property from the How-To block’s output.

Other fixes and enhancements

The long list of changes continues. We fixed several other bugs including one where snippet variables would not be replaced in the og:description of taxonomies after being added to the Facebook Description input field. You can see the rest of the bug fixes in the changelog of Yoast SEO 8.3.

Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords
  • Never a dead link in your site again
  • Previews for Twitter and Facebook
  • Get suggestions for links as you write
More info
Enhancements include a new option to add a colon as a title separator and you can find a new help text in the readability analysis. We’ve also added a setting and a filter (wpseo_duration_text) to the How-to structured data content block. Users can now edit the text that describes the time needed to perform the task you’re explaining.

Ready to update?

Yoast SEO 8.3 is not about new features, but it is chock-full of bug fixes and enhancements that improve how the plugin functions. We’d like to thank everyone how has contributed to this release. If you feel the need to help improve Yoast SEO, please check out our GitHub. Thanks for using Yoast SEO and happy updating!

Read more: Why you should buy Yoast SEO Premium »

The post Yoast SEO 8.3: Community improvements appeared first on Yoast.

While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the Yoast SEO structured data content blocks! The content blocks automatically add valid structured data code to the content that is added to these blocks. Our initial line-up consists of How-to and FAQ content blocks, plus address and map blocks for our Local SEO plugins, but we’re looking to add more in the future.

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Yoast SEO: the #1 WordPress SEO plugin Info

Adding structured data in Gutenberg

Structured data is important but pretty hard to implement. By adding Schema.org structured data to your pages you can tell search engines exactly what’s on there. For most people implementing it comes down to asking their developer to hard-code it into the site. Or learning to master Google Tag Manager so you can inject the necessary code into your pages — this is what we teach you in our Structured data training. This complexity is one of the reasons structured data has been struggling to reach critical mass, even though Google has been pushing it for years. This is now changing with Gutenberg structured data content blocks in Yoast SEO 8.2!

As of today, we’re adding that structured data metadata automatically to the content that’s added to two new Gutenberg blocks inside Yoast SEO, namely How-to and FAQ. Local SEO and WooCommerce SEO have blocks for addresses and maps. So, if you have an FAQ page on your site you can now build these pages inside Gutenberg. Yoast SEO will automatically add the necessary Question Schema.org to that block. The same goes for How-to. Build your how-to article with the How-to content block in Gutenberg, including all the necessary steps and even images, and see a valid piece of structured data appear in the source of your page. It is now easier than ever for Google to find and understand that particular piece of content. Fantastic, right?

Our CEO Joost de Valk and CTO Omar Reiss explain the how and why of Yoast SEO structured data content blocks in this interview »

How-to structured data

How-to structured data is a fairly new addition to the Schema.org vocabulary. You use it to mark up content that teaches you how to do something following a series of steps. This could be how to cat-proof your apartment or how to install Yoast SEO Premium or something else entirely. We published a post a while back on how to add how-to structured data to your how-to articles. Please read that if you need more background information.

The structured data content blocks come with default styling, but we made it easy for you to change these. Our UX designer Luc wrote a post detailing how you can give the How-to content blocks your own styling so they fit right in with the rest of your site. There will be a post about styling your FAQ content blocks later on.

Using the Gutenberg How-to structured data content blocks is incredibly easy.

  1. Choose the Yoast SEO structured data block for How-to
  2. Type the description for the how-to
  3. Enter the time needed to do the how-to
  4. Fill in the first step title
  5. Fill in supporting text for the step
  6. If necessary, add an image using the Add image button
  7. Hit the Add step button to add a new step
  8. Use the Insert step button to insert a new step between existing steps
  9. Done? Save your draft!

Here’s an example how-to on how to install Yoast SEO Premium:How-to content blockAnd here’s what Google’s Structured Data Testing Tool says of that page:the result in the structured data testing toolEpic, right? Remember, due to restrictions by Google it is not possible to add more than one How-to content block on a page.

Want to dive into the mark-up and styling of our HowTo block? Read this post from our UX designer Luc.

FAQ structured data

If you have a section on your site for frequently asked questions — an FAQ— then you’ll enjoy the new FAQ structured data content block. Schema.org/Question is “A specific question – e.g. from a user seeking answers online, or collected in a Frequently Asked Questions (FAQ) document.” You can now easily add the structured data needed for search engines to understand FAQ content. Just fill in the questions, add the answers and maybe an image if needed. Hit publish and your perfectly structured FAQ block is ready!

Local SEO & WooCommerce SEO with Gutenberg blocks

Of course, we had to give some of our other SEO WordPress plugins some Gutenberg love as well. Do you own a local business or are you doing a lot of local SEO? If so, you need our Local SEO or WooCommerce SEO plugins. These plugins help you to improve your site so it can more easily rank in your local search results.

Today, the two local SEO plugins get structured data content blocks for Gutenberg as well: you can now add valid structured data to your site by adding the new address block. The fields will appear automatically if you’ve filled in the fields in the plugin settings. Of course, you can finetune what you do and don’t want to appear. In addition, you can use the new Google Maps structured data content block to easily add a good looking map with structured data to your site.Address content block

More to come

Gutenberg’s block-based design makes it a very interesting platform to design for. These structured data content blocks are our first tools specifically built for the new WordPress editor. We hope to expand our offering of structured data blocks in the near future. We can’t wait to bring you blocks for job postings, events and recipes, among others! And please, do give us your feedback so we can make these blocks even more awesome.

Polish readability analysis

Yoast SEO 8.2 also brings a new supported language: Polish! We can now analyze text written in Polish and make suggestions to improve the readability. In addition, we will now also suggest articles to link to using our internal linking tool in Yoast SEO Premium. The Polish readability analysis was made possible by contributions from the community. We’re thankful for the great support from the people at Macopedia, who sent us word lists which make a vital part of our analysis. We’re always super enthusiastic when people in the community show us their love for our products and also a commitment to the open source spirit by contributing to our code base!

Bug fixes and enhancements

As always, we’ve fixed a couple of annoying bugs. This time we focused on fixing bugs related to slugs, user input incorrectly triggering analyses, zooming issues on iPhones and several others. You can read up on them in the changelog. We do want to thank mt8, who helped us fix a bug related to OpenGraph images that wouldn’t correctly show for the front page in a couple of situations.

Update now!

Yoast SEO 8.2 is a very exciting release. With the launch of the structured data content blocks for Gutenberg, we’re heading into unknown and very exciting territory. We can’t wait to see what you do with the current set of blocks and hope to bring even more blocks to you in the near future. Try it, tell us what you think and enjoy using Yoast SEO 8.2!

Read more: Why you should buy Yoast SEO »

The post Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks appeared first on Yoast.

Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview. Also, a much better experience in the content analysis thanks to webworkers!

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

Gutenberg, meet the Yoast SEO snippet preview

Yoast SEO 8.0, unfortunately, had to make do without a snippet preview inside Gutenberg. There were still some kinks to iron out before we could add that snippet preview to our WordPress plugin. The code for that new modal — the pop-up screen — had to be written from the ground up, exclusively for Gutenberg. That code has now been added to Gutenberg’s core so every WordPress developer can make use of the modal inside the new editor. How awesome is that!

Here’s what snippet preview pop-up inside Gutenberg looks like:

You see that it looks just like the regular Yoast SEO snippet preview. It has all the features you know and love, like the true-to-life rendering of your snippet on both mobile as well as desktop screens, SEO title field editor with snippet variables, slug editor and meta descriptions, also with snippet variables. To open the snippet preview, you simply click on the Snippet Preview button in the Yoast SEO Gutenberg sidebar.

snippet preview button yoast seo 8.1Another cool thing now available in Gutenberg is the Primary Category picker. This has been a staple for many years in Yoast SEO. It lets you make and set the primary category for a post. This will be automatically selected whenever you make a new post. We will port more features over to Gutenberg shortly.

What’s next

We, of course, have big plans for Gutenberg. There’s still a lot to be done and not everything we’re dreaming up is possible right now. Step by step, we’re turning Yoast SEO and Gutenberg into a dream combination. We’re not just porting over existing features to the new Gutenberg, but actively exploring what we can do and what we need to do that. In some cases that means we have to develop the support inside Gutenberg’s core ourselves, this way loads of developers can benefit from the results as well.

Speeding up the content analysis with webworkers

Speed = user experience. To keep Yoast SEO performing great, we added a dedicated webworker to our content analysis. Webworkers let you run a script in the background without affecting the performance of the page. Because it runs independently of the user interface, it can focus on one task and does that brilliantly. Webworkers are very powerful and help us to keep Yoast SEO stable, responsive and fast even when analyzing pages with thousands of words of content. Try it!

The update is available now

Yoast SEO 8.1 has a lot of improvements behind the scenes that should drastically improve how the plugin functions. We are dedicated to giving you the best possible user experience, while also improving our current features and laying the groundwork for new ones. And not to forget that new WordPress editor, right? Update and let us know what you think!

Read more: Why you should buy Yoast SEO Premium »

The post Yoast SEO 8.1: Gutenberg part 2, introducing the snippet preview appeared first on Yoast.

With the launch of Yoast SEO 8.0, we’re revealing our first real integration of with Gutenberg. We’ve been working on this for a long time, and it hasn’t always been easy. Today, we’d like to take you behind the scenes of what it took to bring Yoast SEO to Gutenberg, why we took the approach we did, and how you can follow in our footsteps. Find out how we designed Yoast SEO for Gutenberg.

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Yoast SEO: the #1 WordPress SEO plugin Info

Don’t know what Gutenberg is? Catch up by reading our Gutenberg explainer article.

The long road

Before we get to the juicy details, a little history (feel free to skip ahead):

Around this time last year, I was made aware of the Gutenberg project by the Yoast leadership. My task was to envision how Yoast SEO could best integrate with this new editor experience. I spent some time playing around with it, and I was impressed by the new UI. The concept of blocks is really cool, both in design as well as functionality. Our conclusion at the end, however, was: this is nowhere near ready for any plugin to integrate with it.

The problem was two-fold:

  • Gutenberg was in its early stages, with layout and functionality changing every week.
  • It seemed as if minimal effort was put into thinking about how plugins should integrate.

It was understandable; the Gutenberg team was still prototyping. But their planning suggested it would launch by the end of the year, so we immediately treated it as an MVP that wasn’t ready.

Over the course of the next few months, we created a project team and started participating in the Gutenberg GitHub repo. We helped out in architecture discussions, made designs, and took the lead on building an API that allows plugins to register their sidebar, as well as building a modal component for when you need more space.

It took us a while to align our internal processes with that of the Gutenberg team. Over time we’ve become better at working together with them, and we’re still working side-by-side to improve the UI, UX and accessibility of Gutenberg to great effect.

We also started the Gut Guys video series, to inform people about this coming change to WordPress.

Best laid plans…

So how do you adapt a plugin as big as Yoast SEO to this entirely new environment?

Our initial plan was to integrate everywhere. Instead of being contained in a single metabox, could we break our plugin apart and put all the pieces in context? Maybe even some kind of SEO mode revealed at the flip of a switch like the gadgets in a James Bond car. This was a fascinating idea; it would mean we could give feedback exactly where it was relevant. Unfortunately, to date, this is still a bit difficult. We expect this will improve as Gutenberg gets closer to its release date.

So instead, we came up with a different solution: if every plugin has to integrate into the sidebar, the least we can do is give them their space, right? The sidebar isn’t very wide, and on small screens the default sections already fill the entire screen, let alone if you imagine a dozen plugins piling up in there, fighting for the top spot.

So we built the sidebar API. This gives you an entire blank sidebar to play with. You can pin it to the interface for quick access, and it puts your plugin in the spotlight.

After that, we began to adapt each feature of the Yoast SEO metabox to work in the sidebar.

Remastering Yoast SEO

We wanted to stick as close to the Gutenberg design language as we could so that the integration would appear seamless. Fortunately, Gutenberg uses a lot of modern design patterns and these mirrored things we were already doing in MyYoast. So merely by modernizing the UI and choosing JavaScript as the base, Gutenberg gave us the opportunity to unify our design across platforms much easier than we could before.

metaboxNeedless to say though, having to fit a 640px metabox into a 280px sidebar isn’t easy. But it did force us to cut away a lot of the cruft. We used to have tabs above the metabox, tabs on the side of the metabox, sections within sections – it was a lot. When moving things to the sidebar, we had to be as economical with space as we could.

Collapsible headers

For the analysis, we introduced collapsible headers for each section. This vertical design helps keep things organized and focused. It’s also a much nicer pattern to work with in an increasingly mobile world. Similarly, Readability is no longer a separate tab but appears right above the focus keyword analysis.headers in gutenberg

And even when collapsed, you can see your focus keyword and the resulting SEO score at a glance. We hope to bring this back to the publish box again too, so you can always keep an eye on your SEO.

Because some of these sections have a lot of features, we had to bump the font size of the headings up to 16px (from the default 13px for sidebar text and headings). That was one of the details where we intentionally departed from Gutenberg’s design language to improve the clarity of our interface.

The toggle and the input fields, too, are little details where we chose to use our version instead of the default Gutenberg one to give things a bit more depth and usability.

New smileys

We also introduced smileys to the bullets, to improve the clarity for people with visual impairments. Our accessibility expert Andrea is very pleased with those.

Multiple focus keywords

Since we can’t do horizontal tabs anymore in the sidebar, we’ve made adding multiple focus keywords an inline action. Whenever you’ve added a keyword, the option to add another one appears just below it. It only shows precisely what is needed, and that saves space.additional keyword

Cornerstone content

You’ll find the cornerstone content setting in its own section, with some extra explanation text. We’ve added this kind of context to every section so you can get a quick idea about what each section does, and a link to learn more if you want.

cornerstone content toggle

Internal linking

Internal linking is now also integrated into the meta box instead of being a separate section. We have a lot of exciting ideas with this feature in the future.

gutenberg sidebar internal linking

Snippet and social previews

The snippet and social previews present a unique challenge because you cannot reduce these to 280px. If we want to give you an accurate preview of a post on Facebook or Twitter, you have to see it exactly as it will appear. Therefore these functions are still in our ‘old’ meta box format. But we’ve got a plan for this in Yoast SEO 8.1 – which brings us to the next section:

What’s next

This new version of the Yoast SEO meta box is a big step forward in design, but you could argue that regarding functionality it hasn’t changed all that much, and you’d be right. But just as the Marvel Cinematic Universe operates in phases, so too is this just Phase One of our Gutenberg integration timeline.

The first thing we’ll be doing for Yoast SEO 8.1 (regarding our Gutenberg integration) is introducing modals.

New modal in GutenbergThis will put Google, Facebook, Twitter et al. into one convenient box that will appear over the content. This will provide plenty of space to house everything, and it will all be presented with the new UI and template variables introduced in Yoast SEO 7.7.

dockWith these modals in place, we can entirely switch from our classic metabox to our new sidebar – that is, if you want, because we’ll offer the ability to toggle between the two. And that includes the classic editor. All of the above design improvements will come to the current WordPress editing experience too, so even if you decide not to use Gutenberg, you will still be able to enjoy our improved interface.

We’re also updating our extensions like News SEO and Local SEO to work with Gutenberg. These settings will soon also be available in the sidebar, and come with some accessibility improvements too.

howto structured data with yoast seoAnother thing we’re working on are some blocks that make it easy to add Schema support for specific types of content. The how-to block above is one of the first but we’ve got more planned, stay tuned.

What you can do now

You may not have a whole team of developers at your disposal, but you can still do a few things to prepare your plugin or theme for Gutenberg.

First of all, check if your plugin works well with Gutenberg

Like we said, plugins will by default appear as a classic metabox in Gutenberg, and should still work if they don’t do too many fancy things. But check that. Install the Gutenberg plugin right now and see how your plugin or theme handles it.

Learn how you can make your plugin or theme compatible with Gutenberg

Basic compatibility with Gutenberg shouldn’t be a lot of work. There isn’t a ton of official documentation yet, but here are a few helpful links:

If you want to get a bit more technical:

Start thinking in blocks

Not everything about a plugin needs to be put in the sidebar. You can solve a lot of things with custom blocks. We’re building a few too for specific Schemas and Local SEO widgets. So spend some time using Gutenberg and building different things with it, so you get a feel for how blocks work. It might give you some unexpected ideas.

As a designer, take advantage of this Sketch template for WordPress mockups by 10up. It already includes Gutenberg interface elements to get creative within your mockups.

For developers, there is a great block starter kit by Ahmad Awais, and Atomic Blocks has some fun custom blocks to look at for inspiration. Shortcodes too are an excellent fit for blocks. Gary Pendergast wrote a useful script that shows how you can convert shortcodes into blocks.

Start small

Above all, start small. If your plugin or theme isn’t broken, don’t go crazy rebuilding it in React. Try making a custom block, and play around with the sidebar elements until you are comfortable with this new design language. That design language is still evolving every day, so stick with the basics. Use what there is and see what you can build with it.

Dream big

The future of Gutenberg goes well beyond just text editing. Eventually blocks will also be available in sidebars and maybe even directly in the WordPress customizer. If you’re a little creative, you can already use Gutenberg for page layouts now. Atomic Blocks offers some useful layout blocks for example and a theme that goes with it. And heck, look at what XWP made with a few custom blocks. If you’re up for it, this could be a chance to pave the way for modern design in WordPress.

The future of WordPress is exciting. We can’t wait to see what you make with it.

Read more: What is Gutenberg? »

The post How we designed Yoast SEO for Gutenberg appeared first on Yoast.

Please welcome the Yoast SEO Gutenberg sidebar! Update to Yoast SEO 8.0 and you’ll see our first steps to the – Gutenberg – future. If you’ve activated the Gutenberg plugin you’ll find a brand new version of the Yoast SEO meta box, in the sidebar! Not on Gutenberg yet? We’ve got good news for you too: we gave the existing Yoast SEO meta box a more intuitive design and a cleaner appearance so it’s easier to use for everyone. Here, we’ll explain everything: what you’ll encounter in this update if you’re on Gutenberg and what if you’re not. On top of that, we’ll share a glimpse of what you can expect from us shortly! 

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Yoast SEO: the #1 WordPress SEO plugin Info

Why a Gutenberg sidebar?

Gutenberg is coming. Step one of Gutenberg is a new WordPress editor. This new editor gives you a brand new writing and editing experience;  you’ll be editing your content in blocks, instead of the one big field you’re used to. In the classic editor you’ve always found the Yoast SEO meta box below the post editor. But because of the block design in Gutenberg, most meta boxes will fit best in the sidebar. To make our meta box fit and work in the sidebar, we had to completely rethink and redesign it. The result of that we’re presenting you today!

While we were at it, we applied some of the changes required for the move to the sidebar onto the existing Yoast SEO meta box as well. These changes improve the usability and accessibility of our meta box and give it a cleaner and more organized look.

What happens if you run the Gutenberg plugin?

Are you using the Gutenberg plugin already? If you update to Yoast SEO 8.0 you’ll see two meta boxes: one below your post and one in the sidebar. This is not a bug, but our first move to a future where you can choose between showing one of the two. For now, we’re showing you the sidebar and the meta box below your post, as not all optimization options are available in both yet.

What happens if you don’t run the Gutenberg plugin?

You won’t see Yoast SEO in the sidebar if you don’t activate the Gutenberg plugin on your website. What you will see is a revamped, collapsible meta box below your post. We’ll get back to you on the revamped meta box further down this post. First, Yoast SEO in the Gutenberg sidebar!

So let’s dive in! If you run Yoast SEO and Gutenberg, you’ll now see collapsible Yoast SEO items in the sidebar. It’ll show a selection of the optimization areas you’re used to, nicely arranged next to your post. This will give you a convenient overview, in which the green smileys for Readability and Focus keyword will confirm if you’ve done a good job optimizing:

gutenberg sidebar yoast seo premium

The Gutenberg sidebar with collapsible sections. Please note that Add additional focus keywords, Internal linking suggestions and Insights are premium features.

Let’s go through the sections one by one!

Readability

As you probably know, Yoast SEO assesses the readability of your copy by checking your text for use of passive voice, sentence length, paragraph length and more. If you click on Readability in the sidebar, this section will unfold and you’ll see the assessments you’re used to, right there, next to the copy you’re creating. This prevents you from scrolling up and down a lot and makes reading and implementing the feedback on your writing much easier.

Focus keyword

If you click on Focus keyword in the sidebar the SEO analysis of your text will unfold. Here you can enter your focus keyword and Yoast SEO will analyze your content for those terms:

Are you using your keyword often enough and in the right places? Like your title, alt text and a heading? Have you added internal links? You can find these assessment here, conveniently placed next to the text you’re writing. 

Are you using Yoast SEO Premium? Then you can add possible synonyms and up to 5 related keywords! Just click on + Add synonyms or + Add another keyword, if you’d like to add them.

Cornerstone content

The next section of the Gutenberg sidebar is Cornerstone content. Here you can indicate if the post you’re working on is one of your most important articles. Marking your content as cornerstone content will help you create the best content for these posts and link often enough to them. Just move the toggle to the right if your post is cornerstone content.

If you use Yoast SEO premium, you’ll find two more sections in the sidebar: Internal linking and Insights. 

Internal linking

Internal linking can help you create an awesome site structure, which is indispensable if you want to rank high. Yoast SEO premium’s internal linking tool makes linking to your (best) posts as easy as pie! This internal linking tool used to be in the sidebar already, but now it’s integrated into a collapsable section of the Gutenberg sidebar. So all your post optimization to do’s are in one place!

gutenberg sidebar internal linking

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Yoast SEO: the #1 WordPress SEO plugin Info

Insights

Our insights tool runs through your copy and finds the most prominent words. If you’ve written a text and you want to make sure it stays on topic, you can check that with this tool. Do you see a lot of words that you don’t want to rank for with this post? Take another look at your post, because you might have lost focus somewhere along the way!

Insights in Yoast SEO Premium in the Gutenberg sidebar

The snippet preview and social previews

We hear you think: “So where can I find the snippet preview and my social previews now?” Well, those you can still find in the Yoast SEO meta box below your post, just like the advanced and video settings of Yoast SEO. Integrating those functionalities in the Gutenberg editor will require some more development work and will therefore be a second step.

The revamped Yoast SEO meta box

If you’re not using the Gutenberg plugin you’ll notice some significant changes too. While redesigning various sections of our meta box to fit into the sidebar, we realized the usability of the existing meta box would benefit from some of these changes too. So we applied some of the sidebar principles to the meta box as well. This resulted in a meta box with organized, collapsible sections where you can find the Yoast SEO tools you’re used to. When collapsed, they’ll provide a clear overview of the various optimization functionalities we provide for a post. Plus, the green smileys show you at a glance if you’ve done a good job optimizing:

collapsible yoast seo meta box

When you unfold one, it’s easier to stay focused on the optimization area you’re working on.

So, let’s unfold them one by one:

The snippet preview

The section on top is the snippet preview, where you can see what your post might look like in the search results. Not much changed here! You can still edit the SEO title, meta description and slug. It’s unfolded by default, so when you scroll down from your post you’ll directly see its most likely appearance in the search results:

snippet preview collapsible

Readability

Instead of finding the readability analysis in a separate tab, you’ll now encounter it as the second collapsible section. Check whether you’ve written a post that’s easy to read here:

collapsible readability meta box

Focus keyword

Where to add your focus keyword? In the third collapsible section you’ll find the field to enter the term you’d like your post to rank for. You’ll find your scores in the analysis results below the field, the way you’re used to.

focus keyword collapsible meta box

The next collapsible section is Add additional focus keyword. This is a feature that is only available to premium users. You can add up to five related keywords in this section. In addition to this, premium will enable you to add synonyms of your focus keyword too.

Cornerstone content

Have you written a post on your most essential topic, covering the core elements of your business? Make it your best post with our cornerstone analysis and don’t forget to link to it. Marking it as cornerstone content in the fifth collapsible section of the meta box will help you do so. Move the toggle to the right and give it a little extra!

cornerstone content collapsible

Insights

The last section we’d like to mention is Insights. Unfold it and find the most prominent words that you used in your copy. Check if you’ve staid on topic or digressed!

If you want to read more about the design choices we made check this post by our UX designer Tim.

What’s ahead?

Modals

As explained above we haven’t been able to move all sections of the Yoast SEO meta box to the sidebar yet. Some elements, like the snippet and social previews, require some additional development work. At the moment we’re, for instance, working on modals to be able to display accurate previews for snippets and social posts directly from the sidebar.

A sidebar for everyone!

Once all optimization functionalities are available in both the sidebar and current meta box, it’s up to you! Choose where you’d like to find Yoast SEO: below your post or in the sidebar? With a toggle you can select which interface you prefer. And by everyone we mean everyone, it doesn’t matter if you’re on Gutenberg, or not.

Gutenblocks

Now this is exciting! We’re working on our own Gutenblocks, something you’ll definitely hear more about soon. As we’ve explained Gutenberg uses blocks to build pages. A block can have its own styling, but also its own meta data, like structured data. So how awesome would it be if you could create a block with the correct structured data attached to it automatically? So Google will know instantly if your block is about a book, a recipe or a certain product?  You won’t need a developer anymore to add your schema.org data. If you think about this, the possibilities seem endless and opportunities are omnipresent. You can expect more from us on this soon. So keep a keen eye on our updates!

But first, update! Or check the changelog here.

Read on: Why you should buy Yoast SEO Premium »

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At Yoast we’re convinced readability is essential if you want to rank high and give users a pleasant experience on your website. That’s why we’re so happy we’re now capable of fully analyzing content in yet another language: Dutch! Plus, if you write in a language with diacritics, i.e. marks on a letter that indicate the pronunciation, like in mot-clé in French, we have some good news for you:  Yoast SEO is now able to identify those keywords too.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Leesbare teksten in het Nederlands

In Yoast SEO 7.9.1 we’ve completed all Yoast SEO content checks for Dutch. By adding the final assessment: the passive voice check, we’re now able to fully check all assessments that belong to the readability and SEO analysis. We’ve added Dutch to the list of completed languages, as we’ve already did for English, Spanish, French, Russian, German an Italian. Dutch might not be the most-used language on the planet, but it’s dear to our heart being the native language of most Yoasters. We’re so glad we can now ban passiveness from our mother tongue too!

Improved keyword recognition

In addition to the above language enhancement, we’ve smashed some linguistic bugs. Our content analysis sometimes had trouble recognizing the keyword while it was there, leading to some frustration among users. For instance, if it was present in possessive form (e.g. `Natalia` in `Natalia’s fix`) or if it had special diacritics in the URL (e.g. mañana in Spanish) Yoast SEO would fail to recognize it. Also, it would have difficulties to find the keyword if it was flanked by a Spanish inverted exclamation and question mark. All these issues are solved now: ¡Con mucho gusto!

Contributions

Together with some skilled developers of our beloved WordPress community we’ve also took on some performance issues and other bugs to make our plugin run smoother. We humbly thank Piero Bellomo and Jaska120 for contributing to the quality of Yoast SEO.

What’s ahead?

As we’ve already mentioned, exciting times are coming. Soon you’ll see how Yoast SEO will evolve thanks to Gutenberg. On top of that, we’re working hard to make Yoast SEO analyze your text the way Google does. Not something you’d want to miss. Stay tuned!

But for now, go update! Want to check the details first? Go read our changelog.

P.s. Did you know claiming your website on Pinterest is super easy with Yoast SEO?

Pinterest is one of the bigger – visual – search engines in the world. So as a blogger or online shop owner, promoting your imagery on Pinterest can bear fruit. If you prove to Pinterest that your website is yours by claiming it, this will give you added benefits. Pinterest will show your profile picture on your Pins and, most importantly, you’ll get access to Pinterest Analytics. This will give you lots of insights and ways to use this tool more effectively.

It can be a hassle to verify your website on Pinterest if you’re not a developer though, because you’d need to add the verification code to the <head> section of your site. But with Yoast SEO everyone can do it! We’ve updated the link to Pinterest’s guidelines on the Pinterest tab in the social section of Yoast SEO. Just follow those and you’re all set!

Read more: Why you should buy Yoast SEO Premium »

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Say hi to a brand new version of Yoast SEO! As it’s summertime, our hard-working developers went out on a collective bug hunt. Together with the community – we’re so happy to be part of – they’re giving their all to make our plugin work better for everyone using it. For instance, to make the various sections of all Search Appearance tabs collapsible, so they’re easier to scan and edit. On top of that, we’re preparing for exciting times to come! What about Gutenberg? And further development of our best-known feature, the content analysis? 

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Less scrolling in Search Appearance

The Search Appearance section of Yoast SEO is a true power tool. It allows you to control which sections of your site should appear in the search results and what they will look like. For instance, you can choose to hide certain archives from the search results or to set a template for SEO titles for your product pages. If you have an extensive website though, all different sections and options could create a long list on a tab. On the content types tab, you could already collapse the various content types. Now, we added this functionality to the other tabs as well, for example the archives tab:collapsible sections yoast seo search appearance

This way you’ll have a better overview, making it easier to select and edit the section you want to work on. Also, we’ve improved the accessibility of these collapsible sections, as they should work for everyone.

Bugs killed

When working on this release, we again realized how fortunate we are to be part of the WordPress community. No fewer than 4 voluntary contributors went together on this bug hunt with us. A big thanks to schurigbainternetdawnbirthmikeschinkel to help us fix stuff. Mad props to all of you!

One of the issues we fixed was a residue of our 7.7 release. In that update we introduced the new snippet variables in the snippet preview and templates of the Search appearance tab. In some instances, templates would not be saved correctly though, causing the default template to show under a post or page. This is one of the issues we resolved in Yoast SEO 7.9. Did this bug – or any of these annoy you? Update and get rid of them now!

Preparing for Gutenberg

Slowly but surely Gutenberg is heading our way. Not sure what Gutenberg was again? Check Edwin’s post about Gutenberg here. Gutenberg will have an impact on everyone using WordPress. Whether you’re a copywriter, editor or plugin developer.

Of course our own plugins need to be ready to integrate seamlessly with the Gutenberg editor when it’s there. Not something to take lightly! So we have a special team that’s fully dedicated to make sure we’re ready when Gutenberg is. They’re completely rebuilding all parts of the Yoast SEO plugin in the JavaScript library React, amongst others. Soon we’ll be able to tell and show you more on this. So make sure to keep an eye on our updates.

Working towards a more complete content analysis

Our 7.8 release was all about adding synonyms and keyword distribution in Yoast SEO Premium. Our plugin is now able to recognize synonyms of your focus keyword in English and sees how you’ve distributed them throughout your copy. This was just the first step to a more complete content analysis and understanding of the topic of a text. Apart from identification of synonyms we’re working on morphology (other forms of the same word) and related words recognition and an entire recalibration of our SEO analysis. Curious about the changes that lie ahead? Marieke sheds light on them here.

Read more: Why every website needs Yoast SEO »

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Semantics is hard. What does a certain word mean in a specific situation? Which ‘mars’ are you talking about? Have you ever tried to discover all definitions of ‘run’? In most cases, context is everything. You can help humans and machines understand a text better by adding context. This is one of the reasons Yoast SEO is now adding support for synonyms and related keywords, giving you more flexibility to improve your text! Now available for Premium users of Yoast SEO 7.8.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

New Premium feature: Synonyms

Content SEO has long been about finding out what your main keyword was and adding that focus keyword in a couple of places in your text. While that worked pretty well, there’s a lot more going on at the moment. Not only is search intent more important than ever, but search engines get smarter and smarter every day. They increasingly ‘know’ what a text is about by looking at the context in which these focus keywords appear. This context is what makes or breaks a text.

Yoast SEO always worked by a single focus keyword or multiple focus keywords in our Premium plugin. We understand this can be a bit restrictive; we’re not even looking at plural instances of the keyword. Luckily, that’s about to change!

We’re working on some very nice new language-based SEO checks, and we’re presenting the first updates today: synonyms and keyword distribution! Yes, you read that right: Premium users can now add synonyms and related terms to check. Writing about bikes? Your synonyms will probably include ‘bicycle, cycle, ride, two-wheeler,’ and now you can add those terms. The Yoast SEO plugin will check how you use these terms in your article.synonyms in Yoast SEO 7.8

New Premium feature: keyword distribution

The new synonym feature also works in conjunction with another new feature in Yoast SEO Premium: keyword distribution. If you added a couple of synonyms for your focus keyword, Yoast SEO now checks to see if these are distributed well throughout the text. Before you could add your focus keyword in the intro a couple of times and that would be fine by us. That’s over. We’re taking the complete text in regard and want you to evenly and realistically distribute your focus keyword and synonyms. The gif below shows what the highlighting of keywords and synonyms looks like.
keyword synonyms yoast seo premium 7.8
We keep using the focus keyword exclusively to determine keyword density. In our opinion, optimizing your post for the most common keyword — the one that your keyword research uncovered as being most used by your audience — continues to be imperative. 

More on the way

This is just the start. At the moment, we’re hard at work to improve the language capabilities of Yoast SEO. Marieke wrote a post describing what you can expect from Yoast SEO in the coming months. Read about morphology, related keywords and the upcoming recalibration of the SEO analyses in Yoast SEO.

Feedback welcome!

We’ve added these new checks for you to try out. We’re very much looking forward to your feedback. How are you using synonyms and related topics in your texts? What do you want Yoast SEO to do with your synonyms? Are there ways to improve how we handle the analyses of your text? As we’ve said, this is the first step to a Yoast SEO that is far more capable of understanding language and using that knowledge to provide you with the best possible feedback. Help us get there! You can either add an issue to GitHub or comment on this post. We’re looking forward to your help!

Language improvements for French, Spanish and Italian

Yoast SEO 7.8 has turned out to be a release focused on language because we’ve also expanded the language functionality for French, Spanish and Italian. Users writing French and Spanish can now use the Flesch Reading Ease assessment to check the perceived difficulty of their texts. Users writing Italian can now improve their texts using the new passive voice assessment. French, Spanish and Italian now fully support all Yoast SEO features.

Other improvements and fixes

As always, we’ve fixed loads of bugs and improved various parts of the plugin. For instance, we’ve improved the way we determine the OpenGraph for front pages, especially in the case of static front pages. We’ve also fixed several bugs regarding the look and feel of the new snippet variables that we introduced in Yoast SEO 7.7.

Update now to Yoast SEO 7.8

Yoast SEO 7.8 is an exciting new release, one that marks a new direction for us. We’re giving you much more flexibility to enhance your articles by using synonyms and providing you with more tools to determine how well you present your keywords. This is the first step to an even more relevant, useful and indispensable Yoast SEO!

Read on: ‘Why every website needs Yoast SEO’ »

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