In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter how much effort you put in optimizing your meta description, if Google feels that another snippet of your pages answers their visitor’s search query better, it will use that snippet instead of your meta description. Is that a problem, you think? I think it isn’t. It’s Google helping people understand your page better.

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Let’s look at that snippet preview

You can find the snippet preview in the so-called meta box, right below the edit field in WordPress:

Yoast SEO's snippet preview - How to make your site stand out in search results

As you can see, the meta description needs optimizing and the title is perhaps a bit long. Now, where do we change all these things?

Your site’s title

If you want to make your site stand out in search results, this will always have to be optimized one page at a time. Branding should be consistent on all pages, by the way. Looking at a single search result, the page title is the thing that gets the most attention in the search result pages. It’s in the largest font, the blue color pops. It’s usually also the most consistent thing in there. Your titles look like this by default (due to settings in our plugin): ‘page title’ – ‘site name’. Now if that is something you’d like to change for this specific post, simply click ‘Edit snippet’ and you’ll get this screen:

Edit Yoast SEO snippet preview

As you can see, the template of the title is displayed here. %%page%% will give you the number of the page is you have spread the article over multiple pages, %%sep%% is the separator or divider you can pick in our plugin as well. If you want to adjust the title, you can do that here. For tips on how to set that title up, please read Crafting good titles for SEO.

Read more: ‘Titles and meta variables in Yoast SEO’ »

Meta descriptions

We have written quite a lot about that meta description. It’s the only ‘tool’, besides the title, that Google gives us to optimize our invitation to our website. In the meta description, you highlight what your page is about and why the user should visit it.

Note that the meta description is a suggestion for Google, as I mentioned earlier. If Google doesn’t use the meta description you enter or edit here; some reasons could apply:

  • Your meta description doesn’t match the search query of the user. If you optimize your meta description for a certain keyword, which differs from the query, Google might decide to pick some sentences that fit the query better instead. Again, that might be a good thing.
  • Your meta description is over-optimized for a certain keyword, or considered to be too focused on sales/spam. Sometimes you may manage to squeeze in an emoji or icon of some kind, most of the times Google prefers text. I think most users do, by the way. It allows for more characters if you leave the fluff out, so your sentences are easier to read.

The length of that meta description

Now let’s discuss the length of that meta description. At the moment, we stick to approximately 160 characters, but times they are a-changing. Just recently, Google mentioned longer meta descriptions. This means we can squeeze in a few extra lines of text. However, Google will display this in some cases, not all. It might be just the meta descriptions that Google creates for us.

Longer meta descriptions also means that the first result will get some more attention, which fits Google’s aim of showing you the best result right away. And, think along the lines of voice search as well. MOZ’s example of our meta description post aligns nicely with the voice search example Joost used here. It’s consistent this way. Not sure if that’s the thought behind it, but it came to mind.

At Yoast, we keep a keen eye on what’s going on here and if we find the logic behind this new length, or Google tells us, we will find a way to incorporate this in our plugin. For the time being: results are still perfectly fine in the current length!

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Optimizing your slug

Last but not least, you can also alter your slug. That’s the post-related part of the URL for that post. In our snippet preview editor, you can change that slug. Remove some clutter, make sure there’s focus. If possible, add the preferred focus keyword in there. Google could change that slug into ‘breadcrumbs’ a lot of the times, by the way. But if your URL is in the results, it’s nice to have the focus keyword in bold there as well.

One more thing: site links

Last but not least: site links. Site links are the links that you sometimes find below your main mention:

Site links for Yoast

As you can see, it’s one mention, with multiple extra site links below it. Now, this isn’t in our plugin or snippet preview, since we as site owners can’t control or suggest these. Google even removed the option to demote any links here last year. So it’s out of our reach, to be honest. Just wanted to clarify that :)

In conclusion

That’s it. You can easily optimize your mention in the search result pages if you use the snippet preview, and editor, in our free and premium Yoast SEO plugin. It’s an easy, convenient way to present Google with a ready-to-use, optimized snippet for their search result pages. Now go and optimize :)

Keep reading: ‘The beginner’s guide to Yoast SEO’ »

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A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve rebuilt the content analysis in React.

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More accessible content analysis results

While the content analyses itself haven’t changed, the way we present the results has changed in Yoast SEO 5.9. To improve the user experience and accessibility of the results, we’ve decided to group these into several groups: Good, Considerations, Needs improvements and Problems. These follow roughly the colors of the bullets from green to red. This allows you to focus on your most important SEO issues first.

By grouping the results this way, colorblind users, for instance, can easily discern the difference between the results. Also, every header is collapsible. You can get the green bullets out of the way to focus on the red ones.

Thanks to this new grouping of the results you get a more structured overview of the SEO of the piece you’re working on. Before, it was one big list that became more cluttered with every added check. Now, we’ve added a new focus to the analysis, making it easier to use. You’ll fix your SEO in no time!

new content analysis yoast seo 5_9

Reactify all the things

Rebuilding stuff in React probably doesn’t mean much to you but is an important part of making Yoast SEO futureproof. React is a JavaScript library for building user interfaces. By using React, we can break up Yoast SEO into several parts so we can more easily maintain it and significantly improve it. Not only that, by dividing everything into blocks, we make it easier to adapt Yoast SEO to that new challenge called Gutenberg.

Gutenberg forces us to rethink our product and the way we build said product. It brings us loads of challenges, but also opportunities to bring Yoast SEO to new heights. But before we can do cool new stuff, we need to format our work in such a way that we can easily adapt it to the new Gutenberg editor environment. We’ve already rebuilt several parts of Yoast SEO, like the Configuration Wizard and the Help Center, in React. This process will continue for a little while until every visual aspect of Yoast SEO is ‘reactified.’

So, what else is new?

Besides fixing a load of bugs in Yoast SEO 5.9, we’ve also added several enhancements that make the plugin easier to use. We’re also adding a new focus on our onboarding wizard that has helped so many first-time users set up their Yoast SEO install in record time. We’re now showing a notice nudging users to open the onboarding wizard when the plugin is installed for the first time. We’ve also made the ‘Next’ and ‘Back’ buttons in the onboarding wizard focusable, to improve accessibility.

We’ve also introduced the wpseo_add_opengraph_additional_images filter so you can add additional OpenGraph Images with a lower priority. The order in which you place OpenGraph images determines which one  Facebook shows, which is usually the first one. This led to issues with WooCommerce SEO as their Gallery images always appeared on top. With the new filter, you can add additional images to the OpenGraph image list. These should not be shown as the default image, but you could use these for more advanced purposes. Some sites allow you to pick any image found in the list.

Update now!

That’s Yoast SEO 5.9 for you! With this new release, we’re continuing the renewal of our foundation to make sure we can build an awesome new house in the future. We’ve also fixed loads of bugs and enhanced some parts of the plugin to make sure you can do work in the best possible fashion. Happy updating!

Read on: ‘Why every website needs Yoast SEO’ »

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The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all redirect tasks, so you don’t have to think about that as much. In the end, it will save you lots of time and money. Here, we’ll shed some more light on the invaluable redirects manager in Yoast SEO.

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What is a redirect?

Before we get into the awesomeness of the Yoast SEO redirects manager lets take a brief look at redirects. A redirect happens when a particular URL is deleted or changed and the browser gets served another URL in exchange. If a site owner deletes a page and does not redirect that old page, visitors to that page will see a 404 error message/page. So, to send visitors to a substitute URL or another relevant page, you need a redirect.

There are loads of reasons for why you would need a redirect:

  • When you delete a post or page;
  • When you change an URL structure;
  • If you move from HTTP to HTTPS;
  • Whenever you move a domain;
  • If you edit the slug of a category;
  • Etc.

Historically, deleting a page and making the correct redirect was a nasty chore. You had to do it manually in the .htaccess file or with scripts on the server-side, like Apache’s mod_rewrite or ngix rewrite module. In all cases, there was code involved. Not something anyone was remotely comfortable doing. Today, with Yoast SEO Premium that process is dead easy. If you are in need of a WordPress redirect plugin, give this one a try!

What does Yoast SEO do with redirects?

Using Yoast SEO Premium, making a redirect becomes a straightforward process. It takes just a couple of quick steps. Let’s say you want to delete a post:

  • Open the post that needs to be deleted
  • Move it to trash
  • Choose if it should receive a 410 content deleted redirect or a redirect to another page
  • Hit OK and you’re done!
  • Easy peasy, right?

redirect deleted post redirects manager

As you can see, the redirects manager in Yoast SEO Premium is an incredibly simple tool to work with redirects. It asks you what you want to do with an old URL whenever you change or delete a post or page. This process takes place in the redirects manager or the post editor. The tool asks you if you want to redirect the post to another URL or to serve a 410 content deleted header, for instance.

Correctly redirecting pages keeps your site usable, fresh and healthy. Visitors won’t stumble upon dead links and neither would Google. Google loves sites that are perfectly maintained. The cool thing is that everyone can do this and you won’t even need to call in your developer to fix it for you.

Not sure how the redirects manager in Yoast SEO works? Check this video and it becomes much clearer:

Types of redirects

The redirects manager supports the most essential redirects. Below you can find the supported redirects. If you need more information about these different redirects, please read the Which redirect post. Want to know the difference between a 302 and a 307? We’ve got you covered which this post on HTTP status codes.

  • 301 – Moved permanently
  • 302 – Found
  • 307 – Temporary redirect
  • 410 – Content deleted
  • 451 – Content unavailable for legal reasons

Inside the redirects manager in Yoast SEO

The redirect manager can do a lot more cool stuff. You can bulk edit your existing redirects to, for instance, change them from a 307 to a 301. Or you can filter for redirects to see which ones need changing or you can find a specific redirect on an article and change it to something else.

edit redirect redirects manager

Integrates with Google Search Console

If combined with the power of Google Search Console, you’ll get the ultimate in site maintenance power at your fingertips. Let Yoast SEO Premium access your Search Console account and you’ll see all the crawl errors appear. After that, you can use the redirect manager to create redirects of all 404 errors instantly. Spring cleaning, anyone?

Michiel did an excellent job explaining how you can connect Yoast SEO to Search Console and how to fix crawl errors. Read that if you want to know more about the combined power of these two killer site maintenance tools.

redirects search console yoast seo

edit redirects search console yoast seo

REGEX redirects

Not for the faint-hearted, but for the true redirect kings. That doesn’t mean you can’t learn to use it as well because you should. Making redirects with regular expressions is different because you have to determine what should happen and how it should happen. It is an incredibly powerful tool that can do crazy smart stuff and is your go-to tool if you need to do very specific or large-scale redirects.

Have Team Yoast install and configure Yoast SEO premium for you! »

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WordPress redirect plugin

(The redirects manager in) Yoast SEO Premium is an excellent tool, not just as an SEO tool but as a site maintenance tool as well. But don’t just take our word for it. As writer Jody Lee Cates told us:

“I hesitated to pay for Yoast Premium because I am a new blogger without much income yet. But I’m so, so happy I did! The time the redirect manager is saving me is priceless! And it’s giving me the freedom to change URL’s to improve SEO without worrying about creating redirects on my own.”

How’s that for an endorsement?

Read more: ‘Why every website needs Yoast SEO’ »

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In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a large site, the number of crawl errors might scare you. In this post, I’ll explain a bit more about crawl errors and show you how to fix them, using Yoast SEO Premium.

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What are crawl errors?

Google uses so-called Googlebots to crawl and index your page. Crawling, in layman’s language, is the process of Googlebot going over your pages, one link at a time. When crawling, its goal is to get to every important page on your site by following links on pages, in sitemaps, etc. Indexing, on the other hand, is what Googlebot does to take in all the content on your pages, to include it in its search result pages.

There are two types of crawl errors:

  • Site errors that affect your entire site. Think along the lines of connectivity issues with your web server, and problems fetching your robots.txt file.
  • URL errors that affect a specific page on your website. Googlebot tried to crawl the URL but did not succeed somehow. It was able to resolve your DNS, connect to your server, fetch/read your robots.txt file, and then request the URL. But after that, something went wrong.

Viewing crawl errors in Yoast SEO

In our Yoast SEO plugin (free and paid), you can view the crawl errors that Google came across on your website. All you have to do is connect Google Search Console to Yoast SEO. In our plugin, we guide you through that process. Let me explain the steps here as well.

Connect Google Search Console to Yoast SEO

To connect Google Search Console to the Yoast SEO plugin, all you have to do is navigate to this page in WordPress: SEO › Search Console.
Connect Google Search Console to Yoast SEO

The next step is to connect them. In our plugin, just click the ‘Get Google Authorization Code’ button:Search Console - Yoast SEO

It’ll take you to Google Search Console. There, you’ll be asked to confirm that you want to connect Google Search Console to Yoast SEO and let our plugin view and manage the data for your sites. Click ‘allow’:Search Console - Yoast SEO

Lastly, you’ll get a key to include in our plugin:GSC copy paste code

Now simply copy-paste that code and insert it into the box in our plugin, hit ‘Authenticate.’
Google Search Console pick profile

Choose the profile you’d like to connect and save it. Done! Now, you can continue in the first tab of that same section in our plugin (Desktop). Be sure to check the other tabs as well to find specific crawl errors.Yoast SEO crawl errors

Here, you will find the information we collected from your Google Search Console. In this table, you see the URL that gave an error, the date Google crawled it last, the date when Google detected the error first and the response code Google sent. In the screenshot, all response codes are 404 Not Found.

So, if you connect Google Search Console to Yoast SEO, you will have a great overview of how many crawl errors Google finds on your website. Now, you can go and create redirects for these 404s, or simply change them to 410s if that page is of absolutely no use to you anymore. More on status codes in this article. When you have ‘fixed’ the error, hover over the URL in Yoast SEO and click ‘mark as fixed’.

Is there an easy way to create that redirect?

Yes! There is an easier way to complete this process, and it is called Yoast SEO Premium. Besides a lot of extras that plugin has to offer, it allows you to immediately create your redirect in our plugin:create redirect in Yoast SEO Premium

Simply click ‘Create redirect,’ and, unlike in our free plugin (which will prompt that it’s only featured in our premium plugin), you’ll get this screen:
redirect and fix crawl errors in Yoast SEO

Our plugin will give you the option to create a redirect, or add another status code (301, 302, 307, 410, 451 are all possible). In case of a 301 redirect, like in the example, simply insert the URL you’d like that ‘old’ URL to redirect to. If you want to tell Google Search Console about this fix, simply leave the check ‘Mark as fixed’ as is and hit ‘Create Redirect.’ It’s as simple as that. In tomorrow’s article, we’ll shine a light on the redirects manager.

Now go and connect Google Search Console to Yoast SEO!

I hope this sheds some light on why you want to connect Google Search Console to Yoast SEO. You’ll be able to monitor crawl errors in our free plugin, and for a few bucks a year, our premium plugin will even help you fix them!

If you by any chance have already used this feature in our premium plugin, I’d love for you to share your thoughts and experiences in the comments!

Read more: ‘Which redirect should I use?’ »

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As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features that help you drastically improve your site structure, make it easier to avoid 404s, and give more insight into your content. In this Ask Yoast, I discuss Yoast SEO premium features that are especially interesting for bloggers.

Alexa emailed us this question:

My audience are travel bloggers and I think they all use the free version of Yoast SEO. I don’t think they would pay for Premium unless they really understood the value. Can you share the main differences of the free vs. the paid version?

Watch the video or read the transcript further down the page for my answer!

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Yoast SEO: the #1 WordPress SEO plugin Info

Yoast SEO premium features explained

Well, there’s nothing I like more than an opportunity to tell you why you should give me money. So let me do that. There’s a couple of things in Yoast SEO Premium that I think are awesome for regular bloggers. One of those things is the redirect manager: if you change a URL somewhere you can easily redirect it; if you delete a post we will give you options to do something with that.

Even more important for bloggers is the internal linking feature that we have. We give you options for posts that you could link to from your current post. Based on what you’re writing about, we’ll tell you, “Hey, this looks similar to that post, you should link to that post.” We’ll give you that option. This will hugely increase how many internal links you have in your site. And because of having more internal links, people will stay on your site longer, your site will rank better, there’s lots and lots of benefits.

Yoast SEO Premium comes with a few more options; I’d encourage you to check out the Yoast SEO Premium page and well, go buy Yoast SEO Premium, is not that expensive. Good luck.

Ask Yoast

In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related question? Let us help you out! Send an email to ask@yoast.com.
(note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.)

Read more: ‘Why you should buy Yoast SEO premium’ »

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For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload of fixes and enhancements. I’ll share some of them in this release post and I’ll shine a light on all those smart community members who helped enhance this release.

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Thanks to our community

If you read the full changelog, one thing becomes instantly clear: this is a community effort. And that is something we’re grateful for. In Yoast SEO 5.8, we’ve got fixes and enhancements from no less than ten GitHub developers. Let’s go over some of these additions, shall we?

Shane GreySaša Todorović and Damian Luszczymak all made suggestions to fix the layout of the Yoast SEO metabox. These fixes make sure that everything in the readability section now performs better on all screens.

Both Chris Wilcoxson and Eivin Landa suggested introducing the wpseo_breadcrumb_single_link_info filter for modifying breadcrumb data. Soulseekah introduced the wpseo_redirect_orphan_attachment action to allow unattached attachment pages to be redirected in tune with the relevant setting.

Tim Nolte suggested removing the max-width on alerts which leads to a better UI. Thanks to William Patton the default Twitter Card option in the social sharing settings of Yoast SEO is now set to ‘Summary with large image.’

SEO roles and capabilities

In Yoast SEO 5.5, we introduced SEO roles. These make it possible to give certain editors access to particular features of Yoast SEO, like the redirect manager. This gives site managers a more fine-grained way of access management. In Yoast SEO 5.8, we’ve enhanced this features, thanks in large part to Jory Hogeveen.

We now integrate better with most role/capability manager plugins using the `members_get_capabilities` filter. We’ve also added a Yoast group to the Members and User Role Editor plugins to find the Yoast SEO capabilities easily. This makes picking and setting the roles even easier.

Cleaning up

This release not only fixes some bugs, but it also contains an extensive clean up of the code base. We’ve removed the old Knowledge Base Search code and now solely rely on the new search feature that was added to the revamped Help Center. Also, we’ve improved the codebase to make it comply with the latest WordPress Coding Standards.

Checking Gutenberg content

While a full integration into Gutenberg is still months away, we did add the possibility to check the content you made in Gutenberg. If you use the Gutenberg plugin to create your content, you can now switch to the regular editor and fine-tune your content with Yoast SEO’s readability and SEO analyses. As you might know, we’re actively working on integrating Yoast SEO in Gutenberg and improving the new editor where we can.

Update!

Yoast SEO 5.8 is a great release chock-full of fixes and enhancements. In this release, we’re both cleaning up after us and looking forward to the future. We’d like to thank our community members that contributed to this and many other releases. We love your input. Now, update!

Read more: ‘Why every website needs Yoast SEO’ »

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Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and simply follow the advice given in that plugin. Within a week, your website will be topping the charts in Google. Or not? No, to be honest. It’s not that simple.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Our plugin helps you to optimize your website for search engines. And it does that well, but it needs your input. In this beginner’s guide to Yoast SEO, I’ll try to explain the basics of SEO that our plugin guides you in. I’ll take you through the steps that every user, who tries our plugin for the first time takes, and help you optimize your site in the process.

It’s a beginner‘s guide to Yoast SEO

Before we start, I should point out that this isn’t a beginner’s guide to every single detail of our plugin. I’d just like to show you some things I think you should use or configure. As our plugin has quite some settings, it’s good to know which features to configure first.

The Yoast SEO configuration wizard

Our Yoast SEO configuration wizard is a great place to start. You can find the configuration wizard at SEO > Dashboard > General:

Beginner's guide to Yoast SEO: Where to find the Yoast SEO configuration wizard

In that configuration wizard, we will guide you through twelve steps that help you configure our plugin, specifically for your site. Even if you have a website that is already a year or so old, I encourage you to use the wizard and see if there are some things that you might have missed. Each step includes some questions; your answers will determine specific settings. In the wizard, we have also included video material to show you even more options.

Read more: ‘The Yoast SEO configuration wizard and why you should use it’ »

But there is so much more in this SEO section of Yoast SEO!?

Unquestionably, as there are many aspects to SEO. With the help of your answers in the configuration wizard and our own SEO knowledge, we can configure most of the general settings of our plugin for you. As a result of this, you can focus on your content!

SEO analysis

When you start writing a post or page, you will find our analyses. In WordPress, our so-called meta box is right below the larger text area where you write your content:

Beginner's guide to Yoast SEO: the meta box

For you, as a user, this Yoast SEO box will prove very valuable. As you can see, there are a couple of tabs here.

  • One tab where you can insert the keyword you want to optimize the page for (focus keyword), in this case: “beginner’s guide to Yoast SEO.”
  • One tab that says Readability and I’ll get into that one later.

On the tab where you can insert that focus keyword, we’ll tell you if you have used that focus keyword the right way in that specific post.

What we analyze in our SEO analysis

At present, we perform these checks in our SEO analysis:

A beginner's guide to Yoast SEO: SEO analysis

Following the image, as shown above, we analyze these characteristics of your text (from top to bottom):

  • If you want your page to rank for a specific keyword, you must write at least 300 words about it. Otherwise, it may be considered a ‘thin content’ page by Google, and you want to avoid that.
  • Add a meta description; it will invite visitors in Google to your website.
  • You want to make clear right from the start what the page is about, so start adding the focus keyword from the beginning.
  • Add images to create a vivid experience for your users. Use the focus keyword in the ALT text so that Google can relate that image to the keyword.
  • To set up a proper site structure, link to at least one other related page on your site. It keeps visitors on your site and shows them more (background) information.
  • We want sites to link to other websites as well, as this opens up the web. Point people to the websites where you get your information. It’ll tell Google what websites relate to each other on what subjects.
  • A short page title allows you to add a trigger for a visitor in Google to click to your website.
  • If you add that focus keyword at the beginning of your title, it will have the most value. Also, it will immediately stand out when your post is shared
  • Repeat your focus keyword in your URL. As a result, even without context, it will be clear what clicking that link will bring you. Furthermore, Google also likes having it in there.
  • You optimize a page for a certain keyword – not a website. Prevent competing pages! Yoast SEO will warn you if you write more than one post about the same keyword. When this happens, use a variation, or a long tail keyword.

    New to SEO? Learn the Basics of SEO in our Basic SEO course »

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What’s more: Cornerstone content and snippet preview

If your page is the main page for a topic/keyword in a group of pages you plan to write, you could mark it as cornerstone content here. Not sure if that is a subject for a beginner’s guide to Yoast SEO, by the way. It might be wise to take our basic SEO course first :)

Besides all the checks, we provide an editable snippet preview, which tells you how our plugin displays your website to Google and other search engines.

Readability analysis

Since SEO is one of those areas where content is indeed king, we also provide a convenient readability analysis for you. The thing is: not all people have the same skills to process certain texts. I laughed out loud when I found out someone thought it would be wise to use our readability analysis to analyze the readability of books like Hamlet’s First Soliloquy by William Shakespeare. Oh, the time wasted! If Hemingway would have a blog, he’d probably love our readability analysis. It would allow him to translate his offline writing to a nice readable online text.

Online vs. offline

Please understand that online and offline writing are two different stories. While we take the time to read, digest and daydream about all the great stories we read in books, we tend to scan, process and use (in any way) the things we read online. Where we follow the old man on his journey over sea, struggling with that marlin for days, feel his frustration, motivation, you probably scanned this beginner’s guide to Yoast SEO to see if there’s something here you didn’t know already.

This post isn’t a page in a book. It’s information for you to process like most online pages are. With that purpose in mind, we wrote our readability analysis.

Government rulings

Our Dutch government has ruled that the text on all government websites should be at B2: Upper intermediate level. It’s a rule that makes sure that every citizen, regardless of the level of education, can read and understand the information on these websites. We aim to help them with that. Our readability analysis works for websites in English, Spanish, Dutch, French, and German, by the way.

The readability analysis itself

Let’s see what’s in our readability analysis:

A beginner's guide to Yoast SEO: Readability analysis

We analyze these things:

  • Use subheadings so that people can scan your pages faster. It helps you group topics, which makes it easier to process them.
  • The Flesh Reading Ease test makes sure every reader can understand your texts. If you are writing for a more educated audience, a lower score is acceptable – it’s a guideline, you decide how strict to follow it.
  • Transition words help to improve the ‘flow’ of your page. To put it another way, they send a signal to your visitors that something is coming up, prepare them for the next sentence. You’ll find that the recommendation of using transition words in 30% of your sentences isn’t that hard to achieve.
  • Long paragraphs in an online article are more difficult to understand. You’ll find yourself lost in all the words. Bite-sized chunks are easier to process.
  • While in a book you can stretch a sentence over half a page, shorter sentences are that much easier to read online. We use 20 words as a target length.
  • Passive voice results in distant writing. Active voice is much more engaging. It’s almost impossible to write a ‘natural’ text without any passive voice at all (IMHO), and we ‘allow’ 10% passive voice in our analysis.

If you want more insight into how we decided on all these target numbers, please read the article Content analysis: methodological choices explained.

The last step of this beginner’s guide to Yoast SEO is an advanced one

When you first install Yoast SEO, we hide all advanced settings. We don’t want to bother you with these and have set them up to our standards. But I’d like you to check just two of the settings in there. Go to SEO > Dashboard > Features. Toggle the switch as in the image below to enable the advanced settings. Don’t worry; we’ll close these advanced settings right after this section.

beginner's guide to Yoast SEO: advanced settings pages

Titles and Metas

If you set that switch to “enable” and click the “Save settings” button, your menu, which used to look like the menu on the left, (this example is in WordPress) will expand to the one on the right. You’ll now have access to the way we set up, for instance, your titles and metas for you. I want you to check that section for me. No need to alter anything, by the way. I just want you to know it’s there and realize what you can configure here.

Become a technical SEO expert with our Technical SEO 1 training! »

Technical SEO 1 training Info

At “post types,” you will find the default template we use for your post titles:
%%title%% %%page%% %%sep%% %%sitename%%

This simply means we will use the page/post title you use when writing posts, and add the page number if your post is divided over multiple pages. Then we add a separator, like a dash, and then the site name you have set when creating your site. The outcome for this Beginner’s guide to Yoast SEO could be:
Beginner's guide to Yoast SEO: page titlesNote that this example doesn’t include a page number after the page title, as this post is just one page. This is the setup we recommend. It’s focused on the page title (“Beginner’s guide to Yoast SEO”) and has proper branding at the end (“Yoast”).

The purpose of me showing you this is that I want you to know it’s there, so you don’t have to look for it in the future. It explains why your titles are shown this way in Google.

Keep reading: ‘Titles and meta variables in Yoast SEO’ »

Google Search Console

You can find the search console settings a bit further down the SEO menu. Now if you have completed our configuration wizard, you most probably connected Google Search Console to our plugin already. If you haven’t done that yet, you can do it at any time using the Search Console section here.

If you’re happy with the way these two are set up, please go back to the features tab in our dashboard and disable the advanced setting pages again.

That concludes our beginner’s guide to Yoast SEO. I trust your website is ready for Google now, so please add awesome content!

Read on: ‘Why every website needs Yoast SEO’ »

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We’ve just hit ‘publish’ on the next release of Yoast SEO. Yoast SEO 5.7 isn’t so much about killer new features, but more about ironing out some kinks to make sure we’re offering you the best possible experience with the plugin. In this release, among other things, we’re adding some new notifications and improvements to the logic that determines how you use keywords in your post. Let’s take a look, shall we?

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Reminding you about glue plugins

One of the core reasons for the existence of Yoast SEO is helping you make improvements to your site. In a perfect world, you’d be able to do everything by yourself. Yoast SEO takes care of a lot of improvements under the hood of your site, but sometimes it needs your input. That’s why we use a system of notifications. These notifications bring certain issues or potential improvements to light that might influence your rankings. Paying attention to these might save you a lot of work.

In Yoast SEO 5.7, we added some new notifications that will trigger when your site runs a particular plugin. In this case, whenever you run the official AMP plugin or the Advanced Custom Fields (ACF) plugin, the notification will remind you to install our Glue plugins: Yoast SEO AMP Glue and Yoast SEO ACF Glue. Installing these plugins make sure that Yoast SEO and AMP and ACF work together seamlessly.

Community patches

As always, there were a number of community patches from our awesome community members. In this release, Shane Grey and Pedro Mendonça receive all the credits. Shane Gray made sure that we could replace the link to Google AdWords with the HTTPS variant, while Pedro Mendonça suggested changing the preferred spelling of plugin and setup. Thanks so much, guys.

If you want to help improve Yoast SEO or any one of our other plugins, please head over to GitHub. We’re looking forward to your input. We highly value our community members as they helped us to get where we are now.

Update away!

While Yoast SEO 5.7 doesn’t feature killer new features like the last couple of releases, it does improve how the plugin performs. We fixed several bugs and enhanced the plugin where possible. It takes a new step in helping you get the most out of your site. We hope you enjoy working with Yoast SEO and we’re looking forward help you tackle those rankings!

Keep reading: ‘Why every website needs Yoast SEO’ »

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Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: have you ever tried our Yoast SEO configuration wizard? Our wizard takes care of all the little things that you should configure. Things that you might forget in your eagerness to get started with your newly set up website.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Where can I find the Yoast SEO configuration wizard?

Of course, you want to jump right in and configure our plugin, using that Yoast SEO configuration wizard. Once you have installed our plugin, you’ll see a notification on your Yoast SEO dashboard:

The configuration wizard helps you to easily configure your site to have the optimal SEO settings.
We have detected that you have not finished this wizard yet, so we recommend you to start the configuration wizard to configure Yoast SEO.

There is a link in this message, leading you to a tab that’s located next to your SEO dashboard: “General”. You can set a number of things here, but you’ll also find a button that takes you to the Yoast SEO configuration wizard:

Where to find the Yoast SEO configuration wizard

The wizard

Once you’ve opened the wizard, we’ll guide you through the steps via a few questions. If you answer these, we’ll implement the right settings for your website, based specifically on your answers.

Step 1: Welcome to the Yoast SEO configuration Wizard

Let’s look at the first screen of the configuration wizard:
Yoast SEO configuration wizard: Welcome

You have two options here. You can start the wizard by clicking the purple button in the left box. This will continue the process as described below in this article.

The other option, on the right, will take you to our shop. Because we can do the configuration process for you, if you feel that there’s more to configure, and want to be sure it is done right for your particular site. We’ll check all the things in the wizard, but first, we will have a quick look at your website to see how you implemented things. And how we can optimize these settings for your specific business. Especially the technical side of things may feel challenging for the average site owner. This is where the configuration service is of great help. For the best result, you can also purchase our configuration package, which also includes our Yoast SEO Premium plugin, and the installation of that plugin.

For this post, let’s assume you want to use the Yoast SEO configuration wizard first.

Step 2: Is your site ready to be indexed?

The first question determines whether you want your site to be indexed or not. Perhaps you are working on a development site, on a staging server or just don’t want the public to see your site yet:
Yoast SEO configuration wizard

The reason we ask, is that one of the most important checks in our plugin determines whether Google can index your site or not. Google needs to be able to reach your website and index it unless you don’t want that. If you don’t want that, we merely need to know. You can set your preference for this in the second step of our wizard.

Step 3: What kind of site do you have?

In the next step, we will ask you about the type of site you have. It could be a blog or an online shop, but might as well be a news site or a portfolio.
Yoast SEO configuration wizard

One of the reasons we ask this question is because it’s essential you take a moment and think about this. What is your site about? Let’s take yoast.com, for example. We have two different sections on our website yoast.com:

  • Our blogs: an SEO blog and a dev blog. In these blogs, we share knowledge about both SEO and software development in all its facets.
  • Our online shop. We run an online shop and you’ll find our premium plugins and online courses in there.

What makes this question hard for ourselves, is the fact that following our mission “SEO for everyone”, both are equally important. Sharing knowledge is our main goal. Making sure all companies large and small and all individuals rich and poor, wherever on this planet, can optimize their websites and have an equal chance to rank in the search result pages. We use our products to provide even more insights or to deliver our knowledge to you in a structured package. That is also the reason we charge prices for our software that fit well into the offers of most online agencies. Charging $5,000 for a website, and including a mere $89 for our Yoast SEO Premium plugin seems like a no-brainer. Especially since it just makes your work / the work of your client so much easier. But enough with the promotional talk.

Think for yourself what your answer to this question should be. That’ll make it easier to configure several features of our plugin and, in fact, of your website later on.

For us, as plugin developers, the information we get from this question is also useful for future improvements. For instance, it can help us to prioritize future additions to our plugin for specific types of sites.

Step 4: Is it you or your company?

For the right metadata, we ask you to choose between company and person here. Is your website about you, or the company you represent? If you are a person, we would like to include your name. If you are a company, please add the name and logo.
Yoast SEO configuration wizard

This information will be included in the metadata of your website, with the goal to provide Google with the right information for their Knowledge Graph. The Knowledge Graph is the block of information you see on the right-hand side of the search results, for instance when you do a company search for Sony or Apple. My search for “Apple” actually returned details for our local Apple premium reseller, with a sort of ‘footer’ about the global Apple company details.

To make sure you give Google proper suggestions for that Knowledge Graph, we have added this question.

Step 5: Tell us your social profiles

In addition to your name or company name, we also ask you to let us know which social profiles you have. Again, so we can provide Google with the right information for their Knowledge Graph. Google seems keen on delivering answers to their visitors right away, so you’d better make sure your information is on Google.
Yoast SEO configuration wizard

With social being a part of the Knowledge Graph, and your website being linked on all your social profile pages, be sure to fill this out as completely as possible.

Step 6: To show or not show certain post types

The description in the image below is pretty clear: this is where you can set posts and pages to hidden or visible. Besides that, you can also choose to hide the Media post type.
Yoast SEO configuration wizard

If you set your Media post type to ‘visible’, WordPress will generate separate pages for your images, and we will generate an XML sitemap for your images as well. Now, unless you have a very specific reason to generate these pages, we recommend setting this to ‘hidden’ instead. That way, most websites prevent the generation of a ton of pages that just contain an image and no further content. Google will spend time indexing all these pages, but they add little value to your content. Keep in mind that when an image is on your page, post, or a specific gallery, Google will find it anyway.

Step 7: How many people are publishing content on your site?

We absolutely want to know if your website has multiple authors. There’s a reason for that: when your site only has one author, WordPress will still generate author pages. But if you write all the content on your blog yourself, your blog page will show the exact same collection of posts as your author page. And that, indeed, is duplicate content.
Yoast SEO configuration wizard

We call something duplicate content when the majority of a page is the same as the content on another page. Google will notice this, get confused, won’t know what page to rank first, and might decide to rank both a bit less. You obviously want to prevent that from happening. As we can guide you in this case, we added this check to our Yoast SEO configuration wizard.

Step 8: Google Search Console integration

There is a ton of information about your website in Google Search Console. We have written many posts about webmaster tools like Google Search Console, but did you know we also have an integration for it in our plugin? It connects your website to Google Search Console and allows you to keep a keen eye on your 404 Not Found errors. In our Yoast SEO Premium plugin, we’ll even guide you in preventing these 404 errors by helping you change them to for instance a 301 (so redirect the page to another page), or a 410 status code (which tells Google the page is gone forever).
Yoast SEO configuration wizard

In this step of the Yoast SEO configuration wizard, we guide you in connecting Google Search Console to our plugin. After that, we’ll start showing you your 404s so you can monitor and fix them!

Step 9: Optimizing your page title

At the title settings step in the wizard, we ask you to think about your branding. The website name you enter here is the name that our default page title template will use to put at the end of each page title. The default page title template looks like this:
%%title%% %%page%% %%sep%% %%sitename%%

The last part of that template is %%sitename%% and that’s what you fill out here. Be sure to add it, but keep it short, so the focus will be on the page or post title. It’s nice to have some of your branding in here so people will recognize your pages in the search result pages. If they already know you and your site, they’re more likely to click on one of your links.
Yoast SEO configuration wizard

The third part of the page template is %%sep%%, which stands for separator. A page title that follows our template can be “Some title of a post – Yoast”. The hyphen in there is the separator you can set at this step in the Yoast SEO configuration wizard. Using another separator than the average person might make you stand out from your competitors in the search result pages. But beside that, you can also pick the smallest separator, which could mean you can squeeze in another character or two.

Read more: ‘Titles and meta variables in Yoast SEO’ »

Step 10: Awesome tips and new products in your inbox

As SEO is an ongoing process, our goal is to keep you up-to-date on any changes in Google’s search result pages or Google’s algorithm. We do that by posting on our SEO blog, but also with our newsletter. In the newsletter, we highlight new developments in search, in WordPress and in our company – if relevant.
Yoast SEO configuration wizard

Simply insert your email address, and we’ll keep you in the loop on all things SEO!

Step 11: Upsell: buy our Premium plugin

Call it whatever you want (upsell, spam, useful information), but we have to tell you about our premium plugin in our configuration. Because we deliver incredibly useful SEO extras with that premium plugin, for a reasonable price. To name but a few:

  • What about a redirect manager? We’ll not only show you your 404s, but will also make it very easy to redirect, and thereby fix ’em.
  • An internal linking tool that will help you optimize your site structure to the max. Link suggestions and an easy way to copy these into your text. Optimize your cornerstone content even further.
  • Social previews, so you’ll know exactly what your website will show on Facebook and Twitter, and the option to tweak that.
  • A year of updates for all premium features, so your entire plugin will always be 100% up-to-date.
  • Email support for as long as you have Premium. This means you can email our 24/7 support team with any questions you have about the plugin.

Yoast SEO configuration wizard

Next to that, we offer some hands-on online courses to improve your SEO game even more. Be sure to check them out; you can always decide later if they add value for you, right? We think they do :)

Step 12: Even more free information about the plugin: then you’re ready to get started!

All the steps above have one goal: prepare you and your website for SEO. These steps are focused on the general settings of our plugin.

If you have used our plugin before, you’ll know it also provides a thorough SEO analysis in real time, while you write your posts or pages. On the page/post edit screen, where you write your content, you’ll find a so-called meta box with our SEO and readability analysis. For more insights on both, we finish our Yoast SEO configuration wizard with a helpful video, which tells you more about that specific part of the plugin. Be sure to watch that video!
Yoast SEO configuration wizard: finished

The configuration wizard makes things easier for all of us

All in all, I trust this article gives you a pretty good insight in why you should give our Yoast SEO configuration wizard a spin. And why we ask what we ask in there!

And again, if you want us to configure the plugin for you, feel free to use our Yoast SEO configuration service instead.

Keep reading: ‘Why every website needs Yoast SEO’ »

The post The Yoast SEO Configuration Wizard appeared first on Yoast.

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important you make sure you link to all of your content. That sounds ridiculously simple, but if you’re creating and publishing a lot of content, your linking structure might not be a top priority. That’s why we’ve added a new functionality to Yoast SEO premium, which will warn you about posts that aren’t linked to at all: the orphaned content feature.

Learn how to structure your site well with our Site structure training! »

Site structure training Info

What is orphaned content?

The term ‘orphaned content’ refers to articles that don’t get any links from other articles or posts. As a result of that, these articles are hard to find, both by Google and by users of your site.

If you create a new post, it’ll appear on your homepage. That does create a link, of course. If you add categories or tags to your post, it’ll have a few more links. Orphaned content can have these kinds of links, but lacks text links.

Why is orphaned content important for SEO?

To rank with content in Google, Google obviously needs to know about it. Google and other search engines follow links and save all the content of pages in their index. Orphaned content has few internal links from other pages or posts linking to it. Google will consider this type of content less important. So, if an article is important to you, you should make that clear to Google (and your visitors). Link to that specific article from other (similar) content.

How is orphaned content created?

If you write a new blog post, publish it and then forget about it, you probably won’t link to it anymore in your new posts and pages. Is this a bad thing? Well, that depends on the quality of the blog post. It is definitely a bad thing if you want people and Google to find your post because it’s important. In that case: make sure Google and your audience can find that orphaned blog post. Linking to it from articles that generate a lot of traffic in the search engines will help Google and your audience get to your blog post.

How do I use the orphaned content check?

You can find the orphaned content filter in your post overview. If you’ve installed Yoast SEO premium, your post overview will look like this:

orphaned posts Yoast SEO 5.6

Clicking on the orphaned content filter will give an overview of all the posts without text links linking to them. At Yoast, we have quite a few orphaned articles as well (content-team are you reading this? We have some work to do here ;-)).

Scrolling through our own orphaned articles, made me very aware of the fact that recent articles are often orphaned. We just don’t get around to adding links to these articles in our existing blog posts. Still, for articles that are important to our SEO strategy or to our brand, we should make sure to add links in posts that generate a lot of traffic. That’ll help Google and our audience to find those important posts.

You’ll receive a notification in your SEO dashboard if your site has orphaned content.

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Should you always ‘solve’ orphaned content?

For some articles, it isn’t that important to solve an orphaned content status. Some blog posts are only important for a short period of time. At Yoast, we’re writing a lot about YoastCon at the moment, because that’s a big event coming up. Announcing such an event makes for a great blog post, but such a blog post probably has less value next year. It’s no problem for such a post to remain orphaned. In fact, perhaps you should consider deleting these pages (properly of course!) altogether. That’ll clean up your site a bit.

Conclusion: keep an eye on that orphaned content!

As I have shown, it’s easy to unwittingly create orphaned content, if you’re writing a lot of posts. From now on, you can use the orphaned content feature of Yoast SEO premium to stay on top of things. You can easily check which posts and pages are orphaned, and add links to important content, so both Google and your users can find it!

Read more: ‘Site structure: the ultimate guide’ »

 

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