Yoast SEO 12.1: Snippet preview updated

Yoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your favorite SEO plugin.

Updating the snippet preview

Google is always testing different iterations of its search results pages. Sometimes a test sticks and ends up as the new default. In Yoast SEO 12.1, we’re adapting our snippet preview to match two of the latest changes: favicon in mobile search and new font sizes in desktop search.

In Yoast SEO 11.5, we added the default favicon Google uses when it can’t detect a correct favicon on your site — or you simply don’t have one. Now, we pick the one you’ve added to WordPress and show it right in the mobile snippet preview, just like Google would. You now have a good sense of how your site will appear in the mobile search results.

The mobile snippet preview now shows how your favicon would appear in the results

Here’s how to add a favicon to your WordPress site in order to get it to show in both search results as well as our mobile snippet preview.

The other new tidbit we have for you is matching Google’s new font sizes for the desktop search results. Google now uses slightly larger letters and we’ve followed suit to make the desktop snippet preview appear exactly right. Go check it out.

New Schema filters

We’ve added a couple of new filters to allow for a more granular control over a site’s Schema output. Julià Mestieri suggested the first one. He made a filter called wpseo_schema_organization_social_profiles to filtering an organization’s social profiles in the schema output. You can use this filter to modify social profiles (sameAs attribute) in the Organization schema object.

Andrew Gillingham suggested two other filters. His wpseo_schema_company_name and wpseo_free_schema_company_logo_idfilters make it possible to filter the company name and company logo from the theme options whenever it hasn’t been set in the Yoast SEO settings. This way, both can still be used by the schema output without having to set it manually.

Last but not least, we added a filter called wpseo_enable_structured_data_blocks that makes it possible to turn off Yoast’s structured data block editor blocks.

Find out all about our structured data implementation and how you can enhance it by reading our Schema documentation.

Other improvements

The WordPress Gutenberg project keeps chugging along nicely, but sometimes stuff changes or breaks. In one of the latest releases, our structured data content blocks hit a little snafu, which we fixed in this release. The styling of the How-to and FAQ blocks is now compatible with latest version of the WordPress blocks editor.

Our latest community additions are a new method suggested by Brady Williams and a bug fix by David Herrera. Brady’s get_robots method retrieves the robot HTML without it being output, while David fixed a bug where the primary term selector would not display HTML entities properly.

As mentioned in the Yoast SEO 12.0 release post, we’re actively working on improving input validation in the plugin, among many other things. We’ve continued that in Yoast SEO 12.1 and improved the validation on the settings page. We’ve also updated the plugin icons to be more consistent.

Update now to Yoast SEO 12.1

That’s it for Yoast SEO 12.1! We’ve updated our snippet preview to the latest changes by Google, including those shiny favicons in the mobile search results. We’ve added new Schema filters, fixed several bugs and rolled out several other enhancements. Go test the new version and update whenever you’re ready!

The post Yoast SEO 12.1: Snippet preview updated appeared first on Yoast.

Yoast SEO 12.0: UX improvements and new Portuguese checks

Contrary to what the version number might suggest, Yoast SEO 12.0 isn’t a huge release. It’s simply the next release in our current release schedule, but after hitting 11.9 a couple of weeks ago we had no choice but to go for 12.0. That’s how it goes! But don’t worry, there’s enough interesting stuff in this release, including two new checks for the Portuguese language.

Continuing UX improvements

Over the past couple of release, we’ve been steadily improving the way we handle validation. In the past, it wasn’t always clear if the stuff you input in fields was formatted the way it should. There wasn’t too much feedback from the plugin. We’re now actively improving this and looking at each field to see what should go in there. So if something should be a URL, we now verify that what you enter is really formatted as a URL. No longer can you add gibberish in the fields!

In the same vain, we are now updating the document title in the settings whenever we find something wrong with a form. The W3C suggests this technique as a way of improving the accessibility of a page. One of the first things a screen reader encounters on a page is the <title>, so now it can read that to find errors on a page. It can now read these out loud to notify the user. Great, right?

We’ve also improved the wording in several places to make it more clear what something means. For instance, Emily Leffler Schulman suggested to improve the feedback the plugin shows when you haven’t set a focus keyphrase for a post. It used to show a grey Yoast icon with the not very helpful line: SEO: Not available. We’ve changed that to Focus Keyphrase not set. Much more helpful. Don’t forget people: set your focus keyphrase.

The last UX change we’d like to highlight is limiting the width of the meta box. This change, suggested by Louise Ann Apostol, makes sure that the meta box doesn’t overstretch on very large screens.

Portuguese language SEO improvements

As you know, most of our content checks work for every language out there. But some parts of our readability checks are tailored for different languages as not every language is interchangable. We currently support a whole slew of languages in some form or another. We have listed the languages and the features each language supports.

In Yoast SEO 12.0, thanks to Dilmar Ames, we’ve enhanced our support for the Portuguese language. We now support two new checks for Portuguese:

  • Consecutive sentences check: this is the assessment that checks whether multiple sentences in a row begin with the same word;
  • Sentence length check: this assessment checks the length of your sentences to warn you if you use too many long sentences.

We are hard at work adding new languages and improving the ones we already support. Don’t see your language yet? Hang tight, we might get there soon.

Update now to Yoast SEO 12.0

While Yoast SEO 12.0 is not the huge release you might expect if you see that version number, it’s a nice release with quite a few improvements. Please update to the latest version when you are ready.

Thanks for using Yoast SEO!

The post Yoast SEO 12.0: UX improvements and new Portuguese checks appeared first on Yoast.

Yoast SEO 11.9: More fixes and enhancements

Are you ready for another exciting release to round up the Yoast SEO 11 cycle? Because we are! In Yoast SEO 11.9, we have improvements for Schema and security, we have bug fixes and updates for Local and News SEO!

Improving Schema once again

With the closing of the Yoast SEO 11 releases we’ve yet again improved Schema in the plugins! The Yoast WooCommerce SEO plugin had a bug showing invalid Schema when a product used the placeholder image, so we fixed that. We’ve also improved Schema output in the News SEO plugin.

With Yoast SEO 12.0 around the corner, you might fear that we think we’re done with Schema output in the Yoast SEO plugins. Fortunately, this is not the case! We’ll continue to improve and work on Schema in future releases as well.

Curious for more Schema? Looking for a way to extend our Schema implementation? Why don’t you dive into our Schema documentation?

Tightening the security of the plugins

Somehow security is something people find not very interesting. But you do lock up your house when you leave it because you don’t want anyone to steal your tv, right? Updating to the latest version of a plugin is essentially locking your website to make sure no one can get in. A criminal does not need an open door, an open window or even thin glass won’t stop them. It’s the same with software: they don’t need a password to maybe do malicious things to your website. That’s why we always give high priority to possible security issues in our plugins. For this release, the incomparable Juliette Reinders -Folmer — helped us improve the security of the plugins to make sure there won’t be possible malicious data.

Local SEO improvements

We’ve updated our Local SEO plugin, because Google went from two different API keys to just one. New users of the Local SEO plugin will see a field in the API key tab where they can enter their API key. Existing users can add their API keys the regular way, but we encourage you to use the new API key.

Local SEO now also gives you notifications when you have set an API key in a constant in your wp-config.php file. In addition, we fixed a bug that caused the map settings tab to show an empty panel without an API key present. It now shows a notification.

News SEO improvements

We gave the News SEO plugin quite some love this release! The add-on now has its own tab in the Yoast SEO meta box.

We’ve also fixed a bug where the @type in the schema output would be NewsArticle instead of Article for articles which were excluded from the news sitemap. And we’ve fixed a bug where news article pages and custom post types included in the news sitemap, would not receive an author in the schema output.

Bug fixes in Yoast SEO 11.9

In Yoast SEO for WordPress, we’ve fixed a bug where the image from the configuration wizard notification was missing an empty alt attribute. No need to read that sentence again, we’ll explain what this means! In absence of an alt attribute, screen readers will try to announce something to you. This means in most cases the screen readers will try to announce a part of the image URL, which is far from ideal. Decorative images need an empty alt and that’s what this fixes!

Another bug we squashed concerned missing translations from the meta box, sidebar, configuration wizard and the help center. We love our translators and it’s much easier to read the information in your native language.

Bug fixes in Yoast SEO Premium

In Yoast SEO Premium, we’ve fixed a bug where multiple redirects would be created when editing taxonomies on a multisite environment. In addition, the social preview forms no longer appears on taxonomies twice. We love social media, but there’s no need to let you fill in those forms multiple times.

Update to Yoast SEO 11.9

That’s it! We’re very proud to deliver the last release of the Yoast SEO 11 cycle. Don’t forget to update!

The post Yoast SEO 11.9: More fixes and enhancements appeared first on Yoast.

Yoast SEO 11.8: Improving Yoast SEO with the help of the community

Release history tells us that the releases in the months of July and August are usually very quiet. Due to vacations from team members, the focus usually lies on fixing bugs and cleaning up. Not for Yoast SEO 11.8! This new release gives you an enhanced meta box, an improved Schema output and bug fixes, some of which powered by contributors from outside the company! Here, we’ll tell you everything about the all-new Yoast SEO.

Meta box enhancements

The observing Yoast SEO user might have already noticed the changes in the plugin’s meta box the past few releases. In this all-new release, we’ve updated the meta box once more! The advanced tab has been moved to the SEO tab – you’ll find it as a collapsible header now – and the social settings have been updated as well. This is how the meta box looks right now:

metabox 11.8 screencast

We’ve also fixed a bug where the snippet title and meta description fields would still be left-to-right when the website was set to a right-to-left language.

Bug fixes

Of course, we’ve fixed more bugs! In Yoast SEO Premium we’ve fixed a bug where RegEx redirects that started with a forward slash could not be deleted.

And thanks to contributors, Yoast SEO 11.8 also fixes a bug where the plugin used the WP_query->get_posts() function wrong. This could cause the return of wrong results. So, good job, contributors! And that’s not the only contributor fix; find them all in the Yoast SEO changelog!

On top of this, we’ve fixed a bug in Video SEO. You can find the entire changelog here.

Schema updates: we’ve got them!

Were you waiting for the Schema updates again? We’ve got that covered for you!

A quick recap: in Yoast SEO 11.7 we’ve added a subset of HTML tags for the HowTo and FAQ blocks when creating a post. Among those, is the ability to link to other posts. When Google shows your HowTo or FAQ block as a rich search result, they might also display the internal links you added. This way, you can get more people to click through to your content directly, instead of just giving them the full answer in Google search results.

In Yoast SEO 11.8, we’ve also improved the sanitization of the Schema output. This means that with this new update, the plugin has become even more secure.

Contributor Emily Leffler Schulman

Recently, we’ve received no less than 9 contributions from Yoast SEO user Emily Leffler Schulman. At Yoast, we understand why contributing to open source projects is important and it seems like Emily shares the same philosophy as we do! We’ve asked her several questions that might be on the tip of your tongue as well.

Emily is a freelance WordPress and UI developer, and she’s a true problem solver: she works with small business, associations, and universities. You can find more about her on her website.

When asked why she decided to contribute to Yoast, she answered: “Open source projects offer such an amazing opportunity to learn and expand in a team environment. After freelancing for over a decade, I’d found that the technical skills I needed to collaborate with other developers were becoming atrophied so I started contributing to WordPress plugins to stay fresh. Yoast SEO has been a mainstay of every site I’ve built, so it made sense to work on something that was both familiar and valuable to me. ”

She uses Yoast SEO for everything and is a frequent visitor of the Yoast blog as well: “Yoast’s blog posts are really helpful reference material for explaining SEO techniques to my clients in laymen’s terms and the developer portal is a professional go-to for staying abreast of changes in the SEO ecosystem. I’m so impressed by how supportive and positive Yoast’s contributor community is.”

Want to contribute to Yoast SEO?

Do you want to contribute to Yoast SEO just like Emily or the other contributors do? Emily has one last tip for you:

“Just do it! If you’re into making things, open source projects are a great way to give back to something awesome.”

At Yoast, we’d love to be able to write your name in our changelog as well!

Update to Yoast SEO 11.8!

Yoast SEO 11.8 is out now and as always, you can update this through your website’s dashboard. Go update!

The post Yoast SEO 11.8: Improving Yoast SEO with the help of the community appeared first on Yoast.

Yoast SEO 11.7: Are podcasts the new blogs?

The last couple of months a true change has been noticeable within the Yoast HQ. That’s why the marketing team is so excited for the newest release of Yoast SEO: 11.7! Every week we share our favorite podcasts with each other. Or we come in earlier and stay in longer to finish a podcast episode and share it. It’s not the most ideal situation to spread awareness for podcasts, though. That’s why in the newest release of Yoast SEO podcasts are now set to index by Google – thank you development team. Now we can get back to less talking and more searching.

Will podcasts replace blog posts?

Unfortunately the obsession with podcasts by some coworkers is not the reason why podcasts are suddenly to be indexed by Google. Google now indexes podcasts through the RSS feeds and displays these in the search results. Previously this was not yet the case, so the feeds in Yoast SEO were set to noindex. This caused podcasts and other feeds to be no indexed. As podcasts are getting more and more popular, you do want to be able to be found on Google as well and not just through mouth to mouth and through the podcast apps.

A few years ago the buzz went around the web that blogging was dead. And look at blogs today: they’re still alive and kicking. Podcasts will not replace radio, just as ebooks are not replacing the printed books. And blogs are still as relevant as ever! And you can translate your podcasts into blog posts as well.

Schema, Schema, Schema

By now you probably know the 11.x releases of Yoast SEO are all about Schema. And if you didn’t yet know, you can read up about what it is in this ultimate guide. To give you a quick summary: Schema.org takes care of all the structured data needs on your website. Search engines can pick up data marked up this way to understand it better. We couldn’t have released Yoast SEO 11.7 without Schema improvements!

It’s now possible to use a subset of HTML tags in the FAQ and HowTo blocks! This means that you can now add links in your blocks and with a bit of luck, Google will show these links in your FAQ or HowTo rich results. Why this is useful, you might wonder? With this feature, you will give people more reasons to click through to your content and they won’t just stay on Google to read what you’ve written. We’ve also fixed a bug where the avatar in the knowledge graph settings would incorrectly overwrite the default user profile picture.

UX improvements and bug fixes in Yoast SEO Premium

Both Yoast SEO and Yoast SEO Premium have gotten quite some usability enhancements, bug fixes and accessibility improvements. In Yoast SEO Premium we’ve improved several messages regarding the internal linking tool. You’ll now get more accurate feedback when we’ve calculated the prominent words for a text, but no matching articles to link to were found. Also, the site-wide internal linking analysis now comes with more extensive explanation texts.

To see all enhancements in Yoast SEO Premium, read the Yoast SEO Premium changelog here.

Local SEO updates

Are you wondering whether you should start a local ice-cream parlor that also delivers at home in the direct area this summer? Our Local SEO plugin has gotten quite some attention this release! Not only did we pay attention to the user experience, but we’ve also fixed bugs with the 12h and 24h notation. Check the full Local SEO changelog here.

PS: if you have a bakery, a local company or any other local store, these improvements are, of course, for you as well!

Update to Yoast SEO 11.7

It’s always smart to keep your software up to date. But if you’re not yet convinced to hit that update button right now: Yoast SEO 11.7 gives you more Schema advantages and has slight plugin improvements to get and stay ahead of your competition!

The post Yoast SEO 11.7: Are podcasts the new blogs? appeared first on Yoast.

Yoast SEO 11.6: HowTo Schema update and UI changes

Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier to use tabbed interface for the meta box and an updated HowTo structured data content block for WordPress. Find out all about Yoast SEO 11.6!

Looking for an extra pair of hands to help you improve your site? Yoast SEO Premium is all you need. Get it now for 11.6% off! »

UX improvements to the meta box

This summer, we’re steadily improving the user interface and user experience of the Yoast SEO meta box. As this is the spot where you probably spend quite some time, we have an obligation to make it easy to use and discover.

After moving the focus keyphrase field to the top of the meta box in Yoast SEO 11.3 and introducing the new mobile snippet preview in Yoast SEO 11.4, you’ll now find a new menu at the top of the box, including a new set of tabs. As of today, this is how the meta box looks in the Classic Editor:

In Yoast SEO 11.6, you’ll notice that we’ve changed the old vertical alignment of menu items to a horizontal one. This makes it easier on the eyes and improves the findability of the features.

In addition, you’ll notice that the old content optimization tab in the meta box is now two tabs: one called SEO and the other Readability. Both have smiley icons that light up showing you the status of that particular post. The naming of the tabs should be self-explanatory, but inside the SEO tab you’ll find the snippet preview and SEO-related checks. The Readability tab has everything related to improving the language of your post.

Look forward to more graphical changes soon!

Revamped HowTo structured data implementation

The free Yoast SEO structured data content blocks for the WordPress block editor make it incredibly easy for you to add specific content with automatically attached Schema structured data. Want to build an FAQ and get those cool new featured snippets from Google? Use our FAQ content block. Want to enhance your how-to guides with valid structured data and build a page without breaking a sweat? Use our HowTo content blocks.

In Yoast SEO 11.6, you’ll see that the new HowTo blocks are nicely following Google’s latest changes. In addition, all the structured data code generated will now also end up in the graph of your website. This tells search engines that your how-to page is connected to the rest of your site. For more information on this, please see the Yoast SEO 11.0 release post or read our Schema documentation.

An empty HowTo content block in the block editor. Just fill in the fields to get going

Schema fixes

The updated HowTo content blocks are the star of this release, but we’ve also fixed several Schema related bugs. For instance, we fixed a bug where the Schema @id for Person turned out to be incorrect on posts when author archives where disabled, or the one where the Schema would contain WebPage instead of CollectionPage for a latest posts homepage and the static posts page type. Another one concerned a bug where the Organization and Article Schema nodes outputted incorrectly when a website didn’t set the name and/or logo of the organization.

Security fix

Yoast SEO 11.6 also fixes a security issue regarding term pages in WordPress. Unfiltered code was allowed in some fields. This, however, does not pose a problem for single user sites. In specific cases, on multisite installs, this might become an issue because of the way user roles function.

Update to Yoast SEO 11.6

Yoast SEO 11.6 brings more structured data enhancements, including a much improved HowTo structured data content block. We’re continuing our work on the Schema standard and hope to have more to show soon. Don’t forget to check out the blocks.

The post Yoast SEO 11.6: HowTo Schema update and UI changes appeared first on Yoast.

The Yoast SEO configuration wizard

Have you ever done a fresh install of Yoast SEO for WordPress on your WordPress website? Or perhaps you haven’t installed Yoast SEO yet, and you’re wondering what to expect? Perhaps the better question would be: have you ever tried our Yoast SEO configuration wizard? Our wizard takes care of all the little things that you should configure in Yoast SEO. Things that you might forget in your eagerness to get started with your newly set up website. But how do you start the configuration wizard? And what exactly do we cover in each step? Let’s dive in!

Where can I find the Yoast SEO configuration wizard?

Of course, you want to jump right in and configure the plugin, using that Yoast SEO configuration wizard. Once you have installed the Yoast SEO plugin, you’ll see this notification in Yoast SEO > General > Dashboard:

The configuration wizard helps you to easily configure your site to have the optimal SEO settings.
We have detected that you have not finished this wizard yet, so we recommend you to start the configuration wizard to configure Yoast SEO.

There is a link in this message, which takes you to the Yoast SEO configuration wizard.

Configuration wizard notification in Yoast SEO dashboard

Note that if this isn’t the first time you’re using the configuration wizard, you’ll still find a link to run the wizard again, but the message will instead say:

Want to make sure your Yoast SEO settings are still OK? Open the configuration wizard again to validate them.

The wizard

Once you’ve opened the wizard, we’ll guide you through the steps via a few questions. If you answer these, we’ll implement the right settings for your website, based specifically on your answers.

Step 1: Is your site ready to be indexed?

Yoast SEO configuration wizard step 1

The first question determines whether you want your site to be indexed or not. The reason we ask, is that one of the most important checks in our plugin determines whether Google can index your site or not. Google needs to be able to reach your website and index it, unless you don’t want that. And there could be good reasons why you might not want that: perhaps you’re working on a development site, on a staging server or just don’t want the public to see your site yet. If that’s the case, no problem! Just set your preference in the first step of our wizard, then click ‘next’ to continue.

Step 2: What kind of site do you have?

Yoast SEO configuration wizard step 2

In the next step, we will ask you about the type of site you have. It could be a blog or an online shop, but might as well be a news site or a portfolio.

One of the reasons we ask this question is because it’s essential for you to take a moment and think about this. What is your site about? Having a clear idea of this will help you focus on what’s important for you site.

Let’s take yoast.com, for example. We have two different sections on our website yoast.com:

  • Our blogs: an SEO blog and a dev blog. In these blogs, we share knowledge about both SEO and software development in all its facets.
  • Our online shop. We run an online shop and you’ll find our premium plugins and online courses in there.

Following our mission, “SEO for everyone”, both parts of our website are equally important. Sharing knowledge is our main goal. We use our products to provide even more insights and tools, or to deliver our knowledge to you in a structured package.

So, decide for yourself what your answer to this question should be. That’ll make it easier to configure several features of our plugin and, in fact, of your website later on. For us, as plugin developers, the information we get from this question is also useful for future improvements. For instance, it can help us to prioritize future additions to our plugin for specific types of sites.

Step 3: Is it you or an organization?

Yoast SEO configuration wizard step 3

For the right metadata, we ask you to choose between organization and person here. Is your website about you, or an organization you represent? If you are a person, we would like to include your name. If you are a company, you can add the name and logo.

This information will be included in the metadata of your website, with the goal to provide Google with the right information for their Knowledge Graph. The Knowledge Graph is the block of information you see on the right-hand side of the search results, for instance when you do a company search for Sony or Apple.

In addition to your name or company name, we also ask you to let us know which social profiles you have. Again, so we can provide Google with the right information for their Knowledge Graph. Google seems keen on delivering answers to their visitors right away, so you’d better make sure your information is on Google.

With social being a part of the Knowledge Graph, and your website being linked on all your social profile pages, be sure to fill this out as completely as possible.

Step 4: To show or not show posts and pages

Yoast SEO configuration wizard step 4

The description in the image below is pretty clear: this is where you can set posts and pages to hidden or visible for the search engines. If you already know that you don’t want posts on your site to show up in the search results, you can set this to ‘no’. Not sure? Read more about indexing in Yoast SEO.

Step 5: How many people are publishing content on your site?

Yoast SEO configuration wizard step 5

We want to know if your website has multiple authors. There’s a reason for that: when your site only has one author, WordPress will still generate author pages. And if you write all the content on your blog yourself, your blog page will show the exact same collection of posts as your author page. Which, indeed, is duplicate content.

We call something duplicate content when the majority of a page is the same as the content on another page. Google will get confused, won’t know what page to rank first, and might decide to rank both a bit less. You obviously want to prevent that. As we can guide you in this case, we added this check to our Yoast SEO configuration wizard.

Step 6: Optimizing your page title

This step in the wizard asks you to think about your branding. The website name you enter here is the name that our default page title template will put at the end of each page title. The default page title template looks like this:
title - page - sep - sitename

Yoast SEO configuration wizard step 6

The last part of that template is sitename, and that’s what you fill out here. Be sure to add it, but keep it short, so the focus will be on the page or post title. It’s nice to have some of your branding in here so people will recognize your pages in the search result pages. If they already know you and your site, they’re more likely to click on one of your links.

The third part of the page template is sep, which stands for separator. A page title that follows our template could be “Some title of a post – Yoast”. The hyphen in there is the separator you set at this step in the Yoast SEO configuration wizard. Using an uncommon separator might make you stand out from your competitors in the search result pages. You could also choose to pick the smallest separator, to squeeze in another character or two.

Read more: Titles and meta variables in Yoast SEO »

Step 7: Awesome tips and new products in your inbox

Yoast SEO configuration wizard step 7

As SEO is an ongoing process, our goal is to keep you up-to-date on any changes in Google’s search result pages or Google’s algorithm. We do that by posting on our SEO blog, but also with our newsletter. In the newsletter, we highlight new developments in search, in WordPress, and in our company – if relevant. Simply insert your email address, and we’ll keep you in the loop on all things SEO!

Step 8: Upsell: you might like…

Call it whatever you want (upsell, spam, useful information), but we have to tell you about our premium plugin in our configuration. Because we deliver incredibly useful SEO extras with that premium plugin, for a reasonable price. To name but a few:

  • Better keyword optimization, because you can optimize not only for your focus keyword, but also for synonyms, and taking word forms into account.
  • What about a redirect manager? We’ll not only show you your 404s, but will also make it very easy to redirect, and thereby fix them.
  • Social previews, so you’ll know exactly what your website will show on Facebook and Twitter, and the option to tweak that.
  • A year of updates for all premium features, so your entire plugin will always be 100% up-to-date.
  • Email support for as long as you have Premium. This means you can email our 24/7 support team with any questions you have about the plugin.
Yoast SEO Configuration wizard step 8

In addition, we offer some hands-on online courses to improve your SEO game even more. Be sure to check them out; you can always decide later which SEO aspects you want more guidance on.

Step 9: Get started with the Yoast SEO and readability analysis

All the steps above have one goal: prepare you and your website for SEO. But while this wizard will help you get the general settings of your plugin right, your job optimizing your content is far from done.

Yoast SEO configuration wizard step 9

If you have used our plugin before, you’ll know it also analyses your content in real time, while you write your posts or pages. On the page/post edit screen, where you write your content, you’ll find this analysis in the sidebar and the so-called meta box. For more insights into how to use the SEO and readability analysis, we finish our Yoast SEO configuration wizard with a helpful video. It tells you more about that specific part of the plugin, so you don’t just set it and forget it. Be sure to watch that video!

The configuration wizard makes things easier for everyone

Now you know why you should give our Yoast SEO configuration wizard a spin, and why it asks certain questions. The wizard’s got you covered by setting things correctly under the hood of your website, so you can focus your efforts on optimizing your content.

Ready for the next step in using Yoast SEO? Check out our beginner’s guide to Yoast SEO. And, if you want to learn all the ins and outs of our plugin, get the Yoast SEO for WordPress training!

The post The Yoast SEO configuration wizard appeared first on Yoast.

Yoast SEO 11.5: An updated mobile preview + favicon!

Yoast SEO 11.5 is out today. This release features a big change that gives you a better idea of how searchers see your snippets on mobile. Yep, we’ve overhauled the mobile snippet preview and brought it up-to-date with Google’s latest changes. And that, of course, includes that shiny favicon. Here’s Yoast SEO 11.5. 

Revamped mobile snippet preview

In Yoast SEO 11.5, the main star is the overhauled mobile snippet preview. This preview shows you how your search result will appear in the mobile search results. It looks exactly like a mobile search result in Google, including bolded keywords and a favicon.

In this release, we’re using the default favicon Google uses when they can’t find a favicon on your site. In a future release, we’re going to extract the favicon from your site and show it here, right in the snippet preview. How cool is that.

Of course, you can switch between the mobile and desktop views to see the differences between the search results.

The improved mobile snippet preview and the new location of the focus keyphrase in the Yoast SEO meta box

The focus keyphrase field in the block editor

We’re cleaning up the interface of the meta box and snippet preview to improve user experience and discoverability. In the previous release, we moved the focus keyphrase input field to a new location, right at the top of the meta box. Now, this all-important feature has the prominent place it deserves. You can see the new location of the focus keyphrase in the meta box in the screenshot above.

In the block editor, you’ll find the field at the top of the sidebar. See the screenshot on the right. It works the same as before, but it is now in a much more prominent place.

Only a little bit of Schema this time

After all the Schema structured data additions and finetuning, we’re taking it a bit easier in Yoast SEO 11.5. Regarding structured data, the only thing we’ve changed in this release is take out the primary image for a page of the WebPage piece and move it into its own graph piece. This way, it easier for search engines to discover the relation between the image, the page and the entities.

Update to Yoast SEO 11.5

Yoast SEO 11.5 isn’t a huge release, but the updated mobile snippet preview alone is worth the price of admission. The snippet preview is an essential tool to help you stand out in the search results, so use it to your advantage! 

The post Yoast SEO 11.5: An updated mobile preview + favicon! appeared first on Yoast.

Yoast SEO 11.4: FAQ structured data in the graph

Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our FAQ blocks and added them to the graph. Find out what Yoast SEO 11.4 is all about!

First: Our next live SEO webinar is coming up! Be sure to join us on June 26 for the Big “Is it a ranking factor??!!” Show! »

Once again: Schema

We’re still working hard on making our new structured data implementation even more awesome. In Yoast SEO 11.4, we’re not only improving the way we handle some things, but also reintroducing our FAQ structured data blocks.

As a reminder, please read our Schema documentation if you are interested in why we’re doing this and how it all came together. The release post of Yoast SEO 11.0 has a lot of background information as well.

FAQ structured data now in the graph

One of the latest rich results Google shows is the FAQ. To stand a chance of getting these highlighted in Google, you not only need an FAQ on your page but also FAQPage structured data. Luckily, Yoast SEO comes with structured data content blocks for adding FAQ pages to your site. These only work with the WordPress block editor.

The Yoast SEO structured data blocks let you add FAQ content quickly

The blocks are incredibly easy to work with:

  • Pick the FAQ block
  • Add a question
  • Give an answer to that question
  • Add an image, if necessary
  • Repeat for all your question for this particular FAQ

Our blocks automatically generate valid FAQPage structured data in the background. Google is now ready to pick it up, like it did with this page:

The Yoast Diversity Fund page has a nice FAQ listing

In Yoast SEO 11.4, we’ve improved the code generated by our FAQ structured data block following Google’s latest changes. In addition, we made sure all data is nicely stitched into our graph. For FAQ pages, search engines now not only can identify these pages as an FAQ but they can also figure out how these pages fit in the grander scheme of things.

To get this done — and to make it as flexible as possible —, we’re introducing a new action and a new filter. The wpseo_pre-schema_block-type_<block-type> action allows you to change the graph output based on the blocks on the page. The wpseo_schema_block_<block-type> filter lets you filter graph output per block.

You can read more about this new API in our Gutenberg Blocks Schema documentation.

Now also on Reader mode AMP pages

The new Yoast SEO Schema implementation works perfectly well with modern AMP pages, but there where some issues with the Reader mode (formerly known as Classic mode). These issues have now been fixed.

The focus keyphrase field is now right at the top

UX improvements

We’re doing a number of design changes to clean up the sidebar and meta box in order to improve UX. In this release, we’ve moved the Focus keyphrase field to the top of the meta box and sidebar, making this essential item much easier to find. We’ve also linked the SEO and readability scores in the Classic Editor. A click on these items now leads to the corresponding fields in the Yoast SEO meta box below. Stay tuned for more UX improvements in coming versions of Yoast SEO.

Update now

In the release cycle ending with Yoast SEO 11.4, we’ve fixed a number of bugs and enhanced our Schema implementation. The FAQ is the next item to be added to the graph and there’s more coming up. We’ve also started work on improving the UX of the meta box, making it easier to use and enhance the discoverability of the features.

Find all changes in the changelog for Yoast SEO 11.4.

The post Yoast SEO 11.4: FAQ structured data in the graph appeared first on Yoast.

Yoast SEO 11.3: Even more enhancements

High-time for another release, namely Yoast SEO 11.3. This release features enhancements and bug fixes aimed at improving the way your favorite SEO plugin performs. In this post, you’ll find everything you need to know about Yoast SEO 11.3! Plus, a word on supporting older versions of WordPress and helping people upgrade their PHP versions.

But first: on supporting older version of WordPress

While developing Yoast SEO, we’ve always had a rule of supporting the two most recent versions of WordPress. This helped us focus our efforts on the platforms that needed it most. With the release of WordPress 5.0, we stretched that rule. We kept supporting WordPress 4.9, because we wanted to give users ample time to get ready to switch to WordPress 5.0 and its new editor — or keep using the Classic Editor, of course.

Now, as soon as WordPress 5.3 comes out, Yoast SEO will go back to supporting the two most recent versions — WordPress 5.2 and 5.3 in this case. We’d also like to urge users to upgrade their PHP software on their hosting platforms to at least 5.6, the minimum requirement of WordPress 5.2. Better yet, if possible, we’d like everyone to make the jump to the 7 series of PHP. Everyone will thank you!

Joost wrote a post explaining why we have this policy and why we’re deciding to go back to it.

With that said, let’s move on to Yoast SEO 11.3.

Enhancements and fixes

As in the last couple of releases, we’re still fine-tuning and improving our new Schema implementation. We launched this huge addition in Yoast SEO 11.0 and we’ve been stunned by the enthusiastic reception it got. But, of course, we won’t rest on our laurels just yet.

In Yoast SEO 11.3, we’re now letting users set an image for persons as well. Just go to SEO → Search Appearance → Knowledge Graph & Schema.org and pick or upload an image. This image will now be added to the structured data graph for this particular user.

You can now upload an image, photo or logo to go with the person

In addition, we fixed several bugs in the Schema implementation. These mainly concerned issues with setting and picking the Person for the site and the Schema output it generated.

Other enhancements in the plugin include a new wpseo_should_index_links filter which you can use to disable the link indexation. Plus, we’ve added support for builtin taxonomies so you can add the blog archive page to the breadcrumbs.

You can find all changes in the changelog for this release.

Update now and be sure to come back soon

So there you have it. Yoast SEO 11.3 is a release focused on ironing out some kinks to make your experience as smooth as possible. We added several enhancements that’ll prove beneficial for our Schema implementation, for instance. Try out Yoast SEO 11.3 and update whenever you’re ready!

One more thing. Seeing all these updates make you wonder why we release so often? Would you like to know why we have a two-week release schedule? Well, you’re not the only one. Soon, our very own Caroline will go into detail on how our development process functions and how the release schedule actually works. Stay tuned!

The post Yoast SEO 11.3: Even more enhancements appeared first on Yoast.