It’s great to help people write better content in their own language. Of course, Yoast SEO works with any language, but languages that have full readability support get access to an even better content analysis. In Yoast SEO 9.5, we’re adding a new language to our roster: Swedish! In addition, we also improved the transition word support for German. Find out what else is new in Yoast SEO 9.5.
An improved understanding of Swedish
There’s an ever-increasing quest for quality. We know customers value a flawless piece of content aimed at wherever they are in their journey to find out what they need. But, we’re also increasingly aware of how much search engines value a great piece of content — and they can judge quality more easily every day. Luckily, our content tools can help you improve your content. What’s more, the Yoast SEO content analysis even has checks that are tailored to specific languages. Today, we’re adding a new one: Swedish.
Swedish joins a growing list of language that fully supports the specific Yoast SEO readability checks. The list as of today consists of English, Russian, Dutch, German, Italian, Spanish and French, with more on the way. For these languages, we understand and recognize, among other things transition words and passive voice, so we can calculate an accurate Flesch Reading Ease score, give relevant suggestions for related links and generally give better feedback on how to improve your writing. English language users can also enjoy the awesome word form support, which we’re developing for other languages as well.
Besides providing readability support, we’re also improving the keyword functionality. This means that we can make a distinction between content words and function words, so we can provide better feedback based on words that have true meaning.
Reminder: Help us test a new SEO analysis!
Almost 80.000 people are helping us beta test the new SEO analysis that will arrive in Yoast SEO 10.0. Can we add you to the list? The more the merrier!
Our new analysis is the result of months of hard work by a dedicated team of experts looking to align the plugin with research. This gave us a lot of insights into what works and what doesn’t, what’s old and outdated and what’s missing. We used these insights to improve the analysis in Yoast SEO. At the moment, we’re testing this before we roll it out.
While Yoast SEO 9.5 mostly consists of bug fixes and enhancements — which you can find in the changelog —, we’ve added a new language to our roster and updated support for German. Flawless content is incredibly important in this day and age and we hope our tools can help you to improve yours!
If you haven’t signed up for testing the new analysis of Yoast SEO, please do. Together we’ll make Yoast SEO 10 an incredible release. Thanks!
Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. As with everything, after a while, you need to evaluate what you are doing and see if you can make improvements. That’s what we did — in Yoast SEO 9.4, you’ll find an updated SEO analysis that you can beta test. It will be released in Yoast SEO 10.
Help us test the new SEO analysis, due for Yoast SEO 10
SEO is always changing. What worked years ago, might not work anymore. Sometimes ‘rules’ have become stricter, while other times looser. Since there is no SEO rulebook, we need to rely on experience, common sense and expert insights to make the right decisions. We need to keep up-to-date so we can keep our plugin up-to-date so we can keep you up-to-date, so to say.
Our latest project does just that. We carefully selected several Yoasters from different backgrounds — SEO experts, content specialists, linguists and developers — to form the research team that needed to align Yoast SEO with the latest insights in SEO. The outcome of this research, combined with your feedback, inform the choices we make that will result in the release of a new and improved SEO analysis in Yoast SEO 10.
Ready to help? Great! Activate the beta analysis and fill in the questionnaires you’ll receive. We’ll use your feedback to make the final version even better! Here’s more information on why you should test the new SEO analysis.
We need you!
As mentioned, we need feedback. We’re not going to change anything without your input. By activating the beta analysis, you can provide us with insights into how you experience the new analysis. Please use the new version of the SEO analysis like you normally do and report back. You’ll notice that it grades your content slightly different. We’ve made it extremely easy for you to take part in our beta test. Here’s how you can start:
Switch on the toggle for the new SEO analysis in SEO > General > Features
We’ll automatically add you to a special mailing list
Start using the new SEO analysis
Fill out the questionnaires we send you periodically
Done testing? Simply turn off the beta analysis
What’s changing in the new Yoast SEO analysis?
The project team thoroughly researched current SEO knowledge. They evaluated other SEO tools and writing software and carefully looked at all the analyses in Yoast SEO. Together, they came up with a solid set of improvements for the plugin. You can read more about the project or watch the documentary that gives a great overview of the how and why.
We launched parts of the updated analysis already, like keyword distribution, word form and synonym support in Yoast SEO 9.0. The bulk of the changes, however, will be in Yoast SEO 9.4 — which will eventually become Yoast SEO 10. Here are some of the changes you’ll notice once you activate the new SEO analysis:
A new single H1 assessment: The single H1 assessment checks whether the body of the text contains an H1 at any position other than the very beginning.
Gone from the SEO analysis:
The assessments that check the length of your URL and whether your URL contains stopwords.
Changes to the SEO assessments:
Keyphrase density. This assessment now takes the length of the focus keyphrase into account, because it can be much harder to use a longer keyphrase in your text. In the new version, you’ll need to use your longer keyphrase less often in the text than a shorter keyphrase to get a green bullet. In addition, if you write in English, Yoast SEO Premium recognizes various word forms of your focus keyphrase — for instance, [dog], [dogs] or [dogged]. Naturally, your keyword density becomes higher. This is not because you are trying to over-optimize your text, but just because the plugin became smarter. We adjusted the formula so that you do not get penalized.
Outbound links. We now show a red bullet instead of an orange one whenever we find no external links in a text. The web is built on links and you can help sustain that by adding relevant outbound links wherever it makes sense.
Image alt attributes. As of now, the plugin not only looks at the number of images with alt text on a page but also whether the number of images with the keyphrase in the alt text falls within a certain percentage when you have multiple images, preventing you from over-optimizing.
Keyphrase in title. For various languages, we’ll now filter out function words that precede the keyphrase in the title. This means that if you use words like [the], [on] or [what] before your keyphrase in the title, it won’t affect your score. The analysis will understand that you use your keyphrase at the beginning of your title and you’ll get a green bullet.
Keyphrase length. In the new Yoast SEO analysis, languages without function word support can have longer focus keyphrases, because there might be function words like [the] or [for] between your content words.
Keyphrase in subheading. Depending on whether we’ve already added support for your language, different rules apply when it comes to checking if you used the focus keyphrase in the subheading or not. For supported languages, you need to use all content words in your subheading for it to be recognized as reflecting your topic. For non-supported languages, we will check if you used at least half of the words from your keyphrase within a subheading.
Text length. We’ve upped the word limit for taxonomy pages to a minimum of 250. This gives you more incentive to write enough, good quality content on your tag and category pages, making it easier for search engines to rank these pages.
You can find all the different checks in Yoast SEO on the assessment overview page. Please use the new SEO analysis like you always do and give us your feedback. Together, we make Yoast SEO better than ever!
What else is new in Yoast SEO 9.4
Yoast SEO 9.4 is mostly about the new SEO analysis, but you can find plenty of other enhancements and bug fixes under the hood. For instance, we’ve improved the accessibility of the analysis results and the Title Separator settings. We’ve fixed numerous bugs, including one where pagination elements were not shown in the Genesis theme. In addition, we’ve had a lot of help from Saša Todorović for this release, mostly with WooCommerce related improvements. You can find all the changes in the changelog for this release.
Update and help us improve the next generation SEO analysis!
There you have it. Yoast SEO 9.4 gives you a glimpse of what’s coming to Yoast SEO 10 in the near future. We took a long hard look at the current state of SEO and how Yoast SEO fits into that picture. Where necessary, we made changes that bring Yoast SEO into the now and maybe even the future. What’s more, you can help build that future! We would love for you to help us improve this new SEO analysis. Thanks!
Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus point in this release: languages.
We like to know a language inside and out to be able to offer the best possible content and readability analysis. That’s why we’re continually improving the support we provide for languages and add new languages in the process. This release, we’re doing a lot of work on our language support. The highlight? Thanks to Abramo Tesoro, we’re now offering complete Italian Insights and Linking Suggestions in Yoast SEO 5.1 Premium.
Our Italian friends can now write a couple of hundred words to see the related post tool automatically suggest internal links to add to their posts. It’s a helpful tool that helps you build a solid site structure, and we’re happy that our Italian speaking users can use it now. Additionally, we’ve improved the Internal Linking Suggestions and Insights for Spanish, Dutch, French, English, and German.
Even more language news
In this release, we have a lot of new language additions. For instance, we’ve added additional English and French transition words, that last one thanks to Vianney Andre who also helped us with the Yoast SEO 5.0 release.
Yoast SEO can now filter out plural ordinal numbers for Spanish, Italian, and French. That means we can filter out things like octavo, ventunesimo or zéroième, when we encounter them in illogical places. This way, we can build a clean and useful prominent words list. Also, we’ve added filters for time words for English, Dutch, German, French, and Spanish. Words like afternoon, middag, nachmittag, matin or tarde will no longer influence the link suggestions.
Enhancements & fixes
Since releasing Yoast SEO 5.0 a couple of weeks ago, we’ve been hard at work improving that version and getting things ready for future releases. Besides fixing bugs and enhancing the performance of the plugin, we’ve made some changes that will improve the way the plugin works. In addition to that, we’re also fine-tuning some workflows and thanks to a couple of UX changes you’ll have to guess less what some little things mean. Lastly, we’ve added an importer for Jetpack SEO data.
Yoast SEO 5.1 is a significant step forward in the language department. We now support multiple languages: English, Dutch, German, French, Spanish and Italian, and our understanding of these languages is only increasing. With this knowledge, we can provide you with helpful information that not only helps you to write brilliant content but also to build a solid site structure by suggesting internal links based on what you write.
I hear you thinking:
“Maybe my language is next?”
Could be! Let us know in the comments which language we should look into, and we’ll see what we can do.
Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other things, an internal linking tool and cornerstone content checks. Now, we’re taking the next step: Yoast SEO 5.0 features a brand new, and awesome, text link counter.
SEOs can probably build solid site structures in their sleep, but for the rest of us, it’s hard work. We need every kind of help we can get. This process requires a lot of work. That’s why we’re starting to make Yoast SEO a tool that can not just help you with improving your content and different kinds of on-page optimizations but transcend that to a site-wide level.
Yoast SEO 5.0 kicks things off with the introduction of the text link counter. It’s the first tool that looks at your site from a site-wide SEO perspective. We all know how important – internal and external – links are. The web is based on links. We all form connections that lead us from one place to another. Links build a site structure. We, however, often encounter sites that hardly use links to form connections between different parts of the site. Without a well-thought-out linking structure, there will be no site structure. But how do I link correctly? Is there a way to check the links I have on my site and how do I know which articles link back? Well, now there is.
New icons in Yoast SEO 5.0. The arrow pointing out is the number of internal links in an article. The arrow pointing in is the number of internal links to this article. The traffic light is the SEO score, while the feather represents the readability score.
Hover over the icons to see more information.
Yoast SEO text link counter
The text link counter in Yoast SEO 5.0 analyzes every part of your site and presents all the internal links found on your WordPress site in two new columns. The first one – the icon with an arrow pointing out – shows the number of internal links an article has, while the second column – arrow pointing in – shows the number of internal links pointing to this post. By browsing the overview, you can easily see which posts and pages are linked. You can also discover which posts don’t have enough links or which links could be improved. You might even find pages that have just one or no links at all. This way, you can prioritize the posts and pages you need to fix to build up your site structure. Read Marieke’s post on why you should use the text link counter.
We’re making this tool available to every user of Yoast SEO because we think everyone can use a little help in building a solid site structure. The absence of a strong structure is one of the main reasons many sites fail to live up to expectations. Let us help you fix it. We want to improve your site from a holistic SEO perspective and lower the barriers to do so. Every part of your site has to be perfect to be the best possible result.
To keep track of your linking structure, we have to add a table to your database. If you are running into problems with this, you can get more information in this entry on our Knowledge Base.
Enhancement for Italian and French
New features are cool, but we’re also still focussing on expanding Yoast SEO’s language abilities. In the past releases, Yoast SEO received initial Italian support: transition word and sentence beginning assessments. In Yoast SEO 5.0, we can now calculate the Flesch Reading Ease score for Italian. This way, you can see exactly what the perceptive level of the text is. We’re continuously researching better ways of implementing language support. In this case, after much deliberation, we’ve upped the maximum sentence length from 20 to 25 based on in-depth research into the use of the Italian language.
The second supported language we’ve enhanced in this release is French. Thanks to Sylvain Perret and Vianney Andre we can now offer full insights and linking suggestion in French. Full support for French is expected soon.
Upwards and onwards
Yoast SEO 5.0 is another milestone release that makes SEO a bit easier for everyone. We’re offering you a new way to look at your site and the content within. We’ve made links visible and usable, so you have to spend less time figuring out how everything is connected. Now, hit that update button and go work on your site structure!
Today, we’re releasing new versions of all our plugins, including Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Read on if you want to know more.
Yoast SEO received the most attention this time around. In Yoast SEO 4.9, we fixed a bug that caused certain assessments to go missing after the switch to cornerstone content. There was also an instance where certain users without sufficient rights to access the configuration wizard could see the configuration wizard button. In addition to that, we also fixed a bug with an ambiguous column ID that caused an SQL error. The last one was a bug where the category URL in the sitemap was encoded twice. As of today, we only load the translations when the configuration wizard endpoint is called, instead of every time rest_api_init is called.
Some time ago, DMOZ ceased to exist. And with it, the noodp tag died. This tag was necessary to block search engines from using the description for a page in DMOZ as the snippet for your page in the search results. Recently, Google announced that it would stop using the tag as a source for search snippet information. This prompted us to remove the deprecated advanced robots meta value.
More fixes for other plugins
Several other plugins also received bug fixes, like Yoast SEO News for example. In this plugin, we fixed a bug where sticky posts show up in the editors’ pick RSS feed without marking it as an editors’ pick and one where the date format was invalid in the editors’ pick RSS feed. In Yoast SEO for WooCommerce, we added a filter to set the primary category in the permalink and fallbacks for several deprecated warnings. We also fixed a bug where not all Yoast SEO columns were hidden when the columns output by Yoast were removed. As usual, you can find all the changes to the plugins in their respective changelog files.
Hit that update button!
The new releases of all the plugins are now live and waiting for you to download. So, please update as soon as possible and enjoy the latest and greatest of Yoast SEO. As always, thanks for your support and we hope this release makes your work a little more streamlined.
In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.
Cornerstone content analysis
For some time now, Yoast SEO checks your articles and gives you feedback so you can fix readability and SEO issues. This analysis has always been one-size-fits-all, but that’s about to change. These last couple of weeks, we’ve been investing heavily in site structure. One of the most important parts of a solid site structure is cornerstone content: authoritative articles based on the keywords you most definitely want to rank. These should form the basis of your site.
In Yoast SEO 4.6, we added the possibility to mark a certain article as cornerstone content. This way, it is given a higher value in Yoast SEO, which causes this article to show on top sooner in the suggestions the internal linking tool provides.
Starting from Yoast SEO 4.8, we can now analyze your cornerstone content following a particular, stricter set of specifications. These checks will help you build killer cornerstone articles. Among other things, we now check if a cornerstone article has 900+ words and if the keyword is in at least two subheadings:
Buy now » Info While the rest of this release mostly consists of bug fixes and enhancements, there’s also a couple of other changes. We now remove the prominent words option for unsupported languages and change the string ‘current url’ to ‘old url’ in the Search Console Redirect to match the language in the Redirect Manager. We’ve also made several improvements to the Local SEO plugin.
As always, we hope you enjoy this new release. Don’t forget to update!
Yoast SEO now supports transition words for the Italian language so the content analysis feature can give you more detailed information about the readability of your post. This is the first step in providing full support for Italian. The Insights and Internal Linking Suggestion features will soon follow. We’ve also added a new check to see if your post has at least one internal link. Find out what else we’ve done in Yoast SEO 4.7.
Transition words – or signal words – are words that guide your readers in a text. These words show that you are summarizing, comparing or concluding something. Words like because, as a result, and most of all are the cement in your text. Use these to create a pleasant, easy to read article. Yoast SEO’s readability analysis checks the use of transition words in a variety of languages, and we’re adding a new one in Yoast SEO 4.7: Italian.
It is the first step in supporting Italian for our other helpful features, like Insights and Internal Linking Suggestions. These two features use Yoast SEO’s knowledge and command of a language to give you more information on how often you use certain words. These insights are used to suggest internal links that would be an excellent fit for the article you are currently writing. With these tools, working on your site structure becomes as easy as pie. Full support for Italian will arrive in the coming months.
A brand-new check: internal links
Building a solid site structure should be an essential part of your SEO strategy. One way of building a site structure is by creating relevant internal links to other parts of your site. In Yoast SEO 4.6, we added a checkbox to determine if a certain article is a cornerstone article. These articles should form the basis of your site. All other, relevant posts should link to these articles.
Our newest addition to the site structure checks is the internal link checker: this check appears in the regular list of bullets and will warn you if your new post doesn’t seem to have any internal links.
We’d like to speak more languages
Yoast SEO is gradually speaking more languages, but we’re not ready yet. Not by a long shot. If your mother tongue is missing or has incomplete support and you’d like to help us understand it better, please contact us at the following address:
In Yoast SEO 4.7, we’ve also fixed numerous bugs and made several enhancements. As always, you can find the full changelog on WordPress.org. We hope you enjoy this new release. Hit that update button!
Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the chance of these articles ranking in the search engines. Build your site as the ancient Egyptians built pyramids. Block by block on a solid foundation. Yoast SEO 4.6 adds another new feature to help you create your site structure.
As you know, cornerstone content is the most important content on your site, but until now we didn’t have an option to mark these as such. In today’s release of Yoast SEO 4.6, you’ll find an option to indicate that the selected article should be treated as a cornerstone article. This way, the article receives priority over a regular article. These articles are analyzed more thoroughly to increase the chance of them popping up as must-link articles.
You can now mark your articles as cornerstone content.
We’ve also included a visual aid in determining whether an article is cornerstone content. These links will appear above the list of regular suggestions the internal linking tool in Yoast SEO Premium makes. Now, you only have to start marking your cornerstone articles as such, and they will rise to the top of the suggestion list so you can easily link to them. Working on your site structure has never been easier.
The internal linking tools highlights cornerstone articles.
It’s also possible to see your cornerstone articles in the post overview.
What else is new
Besides the new cornerstone content feature, we’ve mostly fixed some bugs. In addition to that, we’ve improved some language strings, enhanced compatibility with WooCommerce 3.0 and made some changes in the configuration wizard, so it’s easier to understand for everyone.
As always, happy updating! And if you want to see all the changes we made in this release, you can find the complete changelog over on WordPress.org.
This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent version. To move the web forward, we need to take a stand against old, slow and unsafe software. Updating to PHP 7 will give your site an enormous speed boost. In this post, you’ll find out why we’re showing this notice in WordPress and what you can do to upgrade PHP.
WordPress is built on PHP. This programming language takes care of the heavy lifting for the CMS. WordPress was always built with backward compatibility in mind, but we’ve reached a point where that’s just not feasible anymore. WordPress needs a minimum of PHP5.2 to function, but that version will not get updates, fixes or patches. This makes it inherently insecure. If you are on an old version, Yoast SEO 4.5 will show you a message in the backend. Please update to at least 5.6, but rather PHP 7 to take advantage of all the awesomeness of this new version. Not just for you as a user, but for developers as well.
The why is three-pronged: security, speed, and future-proofing. PHP 5.2 hasn’t been updated for years and has serious issues. PHP 7 is lightning fast, up to 400% faster than 5.2. You might even regard this as a green move; you can use 50% fewer servers to get the same results from PHP 7. Last but not least, developers can finally use all the modern technologies to bring WordPress to the next level.
We understand this move might be annoying for some, but it is necessary to speed up the development of the web and to bring it some must needed security. That being said, updating your PHP version is rather easy.
How can I update my PHP version?
How to update your PHP version depends on your host. Most hosts have an article on their site explaining how to update PHP yourself. Here’s the one from SiteGround, or WP Engine. Go to your hosts’ website to find out more on how to go about this. If you can’t find the information you need, please contact your web host. We have made an example email that you can edit and send to your hosting company.
Don’t forget to backup your site before doing any major changes!
And how do I choose a different hosting company?
It might be entirely possible that your host is not willing to work with you. Maybe you just don’t feel valued at your current host or it could be that their future plans don’t fit yours. If so, think about moving web hosts. A web host provides the engine your site runs on and that better be a damn good engine. To help you with your quest for a well-regarded and forward-thinking web host, we’ve compiled a list of hosting services that got the Yoast stamp of approval.
Today marks the release of the next version of our flagship WordPress plugin: Yoast SEO 4.4. In Yoast SEO 4.4 you’ll find many small changes and a couple of new features that make it even easier to work with the plugin. In this release post, we’ll give a brief overview of the changes that we’ve made, starting with Yoast SEO Premium.
New features in Yoast SEO Premium
If you’re an avid user of Yoast SEO and Google Search Console, you’ve probably connected these together so that they can work in tandem. Your crawl errors will show up in Yoast SEO so you can work on them from there. It was always possible to redirect 404 error pages using a 301, but with Yoast SEO 4.4 you can now use every type of redirect that Yoast SEO supports. These include 301, 302, 307, plus the 410 and 451 redirects. This makes it even easier to tell crawl bots exactly what should be done with the specific content.
You can find the second cool new feature in the internal linking tool. Yoast SEO Premium shows you the links that have already been added to the text. You can quickly discern the different links because they have a different icon, namely a checkmark. Of course, you’re still free to copy that link if you need to add it to the text again.
Besides fixing a number of bugs, we’ve been working on some enhancements to improve the flow of the plugin. To start off, we’ve improved the styling of tables, so they are viewable on mobile. In addition to that, we’ve moved the option to disable the keyword and content analysis from the general tab to the features tab.
The newest release of Yoast SEO is now live, so head on to your WordPress install and hit that update button. We hope you enjoy this new release. If you need more information on this release, you can check out the changelog on WordPress.org. Thanks!