1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

simplify

simplify

I need to confess something to you.

Remember the big comparison feature I did on the top productivity / to-do tools out there?

Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever.

So yeah, pretty offline. Actually as offline as it can get.

But why?

 

The superiority of paper

Quite randomly, I stumbled upon this video by Neville from AppSumo -»

His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve decided to give it a go.

And boy was I in love with it from literally task one!

If I were to point out a single reason why paper to-dos still manage to be more efficient than apps, it would have to be the simplicity of paper.

When you look at it, a to-do list shouldn’t have a big learning curve. You should just be able to use it right away because in the grand scheme of things, the to-do list itself is not important. It’s the tasks that are listed on it that are important.

Paper is something everyone can use, and with some general guidelines, they can use it very effectively. There’s very little learning curve.

 

The problems with apps

Apart from the steep learning curve of most apps, there’s also something that’s potentially even more problematic.

And that is the implied encouragement to cramp your list with 10-20 tasks at a time (for a single day’s worth of work).

It’s the design of the screen, the structure, and the functionality that encourages us to do so.


Paper has very little learning curve. #to-do #productivity
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Just look at the following example. It’s my all-time-favorite app for to-dos – Remember The Milk (by the way, it’s still THE top app in my opinion, so if you’d like to stay with apps, I strongly encourage you to test it out):

rtm

This’s been taken on a 1920p HD screen. Just notice how much space there is. The app is literally begging for you to fill it out with more and more tasks.

This isn’t healthy.

And it sure as hell ain’t productive.

There’s no such problem with paper. You can only fit so much stuff on a piece of paper.

 
 

Why you shouldn’t have too many tasks on your list

So you can pretty much already see where I’m going with this whole message. It’s this:

 

The main idea is to not have too many tasks on your to-do list.

 

I don’t know why that’s the case; maybe it’s human nature or something, but chances are that if you have 15+ tasks on your list, you will do almost next to nothing during that day.

But if you have just, say, five then you’re very likely to take care of them all.

 
 

“But Karol, I have to do more during my day than just five things!”

-says you.

Okay, I get that … but you’re wrong.

And please don’t get all defensive with me; I was there too!

I too thought that I needed to handle 15+ things at the minimum each day, or the world would stahhppp!

However, every interview and every podcast I listened to kept trying to teach me otherwise. I mean, there were all those successful business people on the air talking about pretty much the same productivity method again and again. It went something like this:
 

Have just one crucial task per day – the task that needs to be done no matter what. And apart from that have only 2-4 more side tasks.
Don’t do anything that doesn’t get you closer to your goals, and don’t add more tasks after you’re done with the initial set.

 
Now here’s the thing – and also the thought I had in the back of my head – if those uber-successful people can build their legacy on just 3-5 tasks per day then why can’t I, damn it?!

Or maybe I can?

Eventually, and inevitably, I’ve decided to give this a go. And guess what, it does work!

I’m way more productive doing just 3-5 tasks every day than I’ve ever been trying to plan for 10+.


Join the #productivity challenge – just 3-5 important tasks every day, no more!
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The paper to-do solution

So finally, after friggin’ 700 words of introduction, here’s one of the two productivity solutions I want to share with you.

(The other one will go live as a guest post shortly, I will keep you informed. I know that there’s no one-size-fits-all solution for everyone, so I want to give you two alternatives. Both paper-based and both effective.)

The one I have for you here is called:

 

the daily action cards (or the daily task cards)

 
The idea is to follow the process that’s used in most restaurants. I know, weird, but hear me out.

In a restaurant, there’s often an area called the pass. It’s where the final plating is done, and it’s also where you can find the check rail. Looks like this -»

rail
So with the daily action cards, we’re creating something very similar. Here’s my actual setup with the task rail:

 

card2
card1
Each card represents a single (yet not all that simple) task. When the task is done, the card can be discarded or kept for reference.

Let’s break down an individual card:

 

task card
Here’s the download link for the printouts (no opt-in … but please do opt in if you like this stuff; I have way more goodies waiting on the other side).

It’s a PDF. Just print it out on a standard A4 sheet of paper. Each page holds 6 cards.

cards5

 Looking for some online business advice for normal people
and more resources just like this one? Jump in. 

By the way, when doing my research, I found that Dave Seah designed something similar a couple of years ago. Feel free to check it out if my version is not 100 percent up your alley.

1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-) | NewInternetOrder.com

Hey You! You’ve Lost Control in Your Business. Here’s Why, and What to Do About It

control

So you’ve been working on your online business, testing different things, playing with new methods…overall, just trying to make things go a little better.

Inevitably, however, comes the day when you will start having doubts.

 

Don’t deny it.

YES, YOU WILL EXPERIENCE THIS.

It happens to everyone.

 

Pat Flynn’s recent hit – Let Go – is basically about the path from panic to profits and purpose (his own words).

let-go

Corbett Barr – the creator of Fizzle (and the killer of Think Traffic) – has his own two cents to share about overcome self-doubt too.

fizzle

Almost every big name out there faces this. If it didn’t hit you yet, it will. Sorry for being the bearer of bad news.

I did go through this too, by the way. A number of times. Probably a lot more times I’m comfortable admitting.

 

The thing with doubts is that they are not always that relevant to the reality we’re in. Sometimes, we’re simply worried about things that don’t make sense.

Other times, we’re worried because we don’t feel like we’re in control. We’re worried that we’re only a victim of circumstances and everything we do is kind of reactive or even accidental in nature.

not all worries are real
For example, why are you trying to utilize a certain promotional method in your business at the moment? Is it because it’s part of your overall yearly plan of action or something? Or did you just see it somewhere on the internet and decided to give it a shot? If it’s the former, then cool, you rock! If it’s the latter, then welcome to the party, you’re just like the rest of us…

 
 

The goal: re-gaining control

 
 

Re-gaining control is by far the most important thing on my list for 2014, and I think it should play a role just as strong on yours.

Please don’t get me wrong. I’ve been doing okay, but I feel that taking this to the mysterious next level won’t happen if I’m not in control of my projects and my actions entirely.

So here’s my plan and the approach I’m taking to make it happen. A big part of this is mindset-related, so proceed with caution if you’re more about the direct go-do advice.

 

clock

Taming time

 

Working in the computer era is very confusing and very difficult, even though we don’t have to deal with hard physical labor all day. But maybe that’s exactly the problem…

 

Here’s the deal. If you’re a construction worker then your work and relaxation environments are very separate and distinguishable. Basically, if you’re at a construction site, you’re at work. If you’re sitting in your chair at home, you’re relaxing.

I know this sounds drop-dead basic so far, but bear with me.

Now, when you’re working on a computer, or even worse, the internet is your main work tool then you’re pretty screwed. That’s because distinguishing work from relaxation is virtually impossible.

construction
For example, picture the following two scenarios:

  1. Work. You’re sitting at your desk, looking at your screen, browsing through the admin panel of yourdomain.com and typing a message.
  2. Relaxation. You’re sitting at your desk, looking at your screen, browsing though someone’s profile at facebook.com and typing a message.

These are essentially the same environments. I mean, the difference for your conscious brain is obvious, but for your primal brain, it’s not obvious at all. This small change – the specific website you’re on, makes it really confusing for your brain to determine if you’re at work or trying to relax.

For ages, we’ve only been doing physical work, and our brains got used to that concept. That’s why physical workers have no problems at all relaxing after a day’s worth of hard work. They can switch in a matter of seconds due to the environment change. We cannot.

 

This whole probably a bit boring story brings me to one conclusion. And it’s this:

If we want to tame our work time entirely, which is the first step to re-gaining control, we need to start using our main work tool (our PC or Mac) for work only.
 

This means no relaxation time by your computer. No YouTube, no Facebook, no video games, etc.

And I don’t only mean the obvious, which is avoiding distraction during your work time. I actually mean not using them at all for relaxation purposes.

Once this habit is set for good, our brains will learn, adapt, and eventually let us be in control when we’re working.

So, the big question is what to do when you want to relax with some internet entertainment by your side? Considering my strict rules regarding your work-PC, the only solution I can see is using an entirely different device for relaxation.

For example, if you want to relax, you can take your iPad, or your spouse’s tablet and sit in this nice chair by the window, instead of remaining at your desk.

 

plan

Planning long term

 

The other building block to re-gain control in your online business is getting into the habit of long term planning.

We all know the basics of constructing a plan. What you do is pick a goal, write an outline on how you’re going to achieve it, and then start executing it. But short term planning doesn’t protect you from falling victim to those one-off techniques and methods that you’ll stumble upon on the web almost every day.

 

It’s just that even despite having a good plan, you are likely to find yourself in a situation where you’re chasing after the new cool method that someone has described on a blog somewhere. So the solution I advise for this is practicing the art of long term planning.
Here’s what you do:

  • Focus on handling the tasks that you’ve planned for first, before going after anything new and exciting.
  • Whenever you do come across something interesting, ask yourself if it has the potential to make the execution of your main plan better or faster. If not, then don’t even bother testing the thing out.
  • In general, focus 80% of your time on executing your core plan and handling the tasks specified in it, and only 20% of your time testing new things.

Being on the top of the mountain and knowing every new technique out there is very trendy these days, but try looking at it from an old-school perspective… Let’s take Nike as our example. Do you think that the overall man-hours spent in that huge company is on new technique and idea development, or on simple sneakers-assembly? Since we do have Nike sneakers in the stores all over the world, I guess it’s the latter.

So there you have it. These are my two main methods for re-gaining control. And I really do intend to implement them as soon as possible.

The benefits can be huge. I’m sure of it. No one has ever gotten to the next level by just going through the motions and dealing with their business on a day-to-day reactive basis. The real success is about being in control of your business and your career as a whole.

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Hey You! You’ve Lost Control in Your Business. Here’s Why, and What to Do About It | newInternetOrder.com

The 10 Online Snake Oil Salesman Commandments

snake-oil-salesman

 

Yes, today we’re all over online snake oil salesman! Maybe you’ve noticed that I quite enjoy writing posts on the dark side of online business, or more precisely, the dark side of online business education. In other words, I love to stumble upon some hip new douchebag marketer techniques, also known as online snake oil salesmen (in memory of their idols from back in the day in the wild west).

Anyway, I’ve decided to compile these 10 commandments of an online snake oil salesman. This post was not written for pure entertainment though. Each commandment presents a common practice done by real people who call themselves marketers. Try to look at this list as a big warning sign – whenever you see someone using a technique described in here, they may indeed be a snake oil salesman.

Warning. This is a reverse tutorial. I actually don’t want you to take part in anything I’m describing in this post.

1. Thou shalt employ crack-head price lowering

I love this technique. Here’s how it plays out (it’s easier to explain this with an example):

  1. You come to a sales page and see an offer.
  2. The offer isn’t that impressive so you decide to leave.
  3. As soon as you hover your mouse over the “x” button a pop-up appears with a new deal and a slightly lower price.
  4. You still don’t want a part in this so you click the “x” button to close the window, but…another window appears with one more discount.
  5. That’s a “no” again.
  6. Another window appears; this time trying to convince you to subscribe to an email list.
  7. And the craze continues for a couple more steps…

I’m sure you’ve seen those sales pages a number of times. The offers just keep returning like a crack-head who needs some drug money, hence the name.

2. Thou shalt get on board every product launch in thy niche

Everybody knows this. To make serious money, you have to promote everything there is in your niche to promote. Period. And I mean, jump on any crappy product launch out there. Promote the big guys as well as the wannabe snake oil salesmen. In a word, everything.

The best way to do it? Your email list.

3. Thou shalt send only promotional emails

That one’s obvious. These days, no one has time to produce their own original newsletter content, so the only way out of this is to send promotion, exclusively. But here’s the kicker, you don’t even need to write those promotional emails yourself. Every launch or affiliate product will come with a set of pre-written email templates that you can use successfully.

Those templates are deceptive as hell, by the way. They promise one thing, only to send the reader to a webpage where the only thing they can do is buy some crap product.

Here’s an example of such an email >>

crap-product

4. Thou shalt spam

Contrary to a common belief, spam is extremely profitable.I’m sure you can buy a list of email addresses off Craigslist to get started… And let’s face it, emails are not the craziest thing you can get on Craigslist.

5. Thou shalt use boiler rooms to sell stuff

Believe it or not, Alec Baldwin is not the only one involved in the boiler room business.(The Boiler Room – movie starring Alec Baldwin, for which he won an Oscar despite being in the movie for only 7 minutes!)

There’s a really big number of marketers using modern boiler rooms as part of their so-called business. The procedure is this: they get some email addresses, sell them to an “agency” (= a boiler room), and then they begin calling people up, targeting senior citizens specifically and offering them all kinds of BS.

6. Thou shalt use sales videos that are supposed “to go down soon”

Hey, this video will go down! Seriously, you guys!

video-not-down

I don’t know what’s the deal with this, but for some reason, more and more people believe that the only thing they have to do at the beginning of a sales video is to say something like:

Hey, you need to act fast because I’m only testing this offer and this video will go down soon. Heck, it may not even be online the next time you visit this page.

Oh really? Really? There’s not one time when I saw a video promised to go down that actually went down.

7. Thou shalt always quote the exact amount of money you’ve made

Does this sound familiar to you:

Here’s how I made exactly $16,456.37 and how you can do the same.

You obviously have to quote the size of your wallet to the nearest cent, otherwise people won’t believe that you’re for real.

exact-money

8. Thou shalt align yourself with genuine experts

There’s no simpler way to distract someone and pretend you’re not an online snake oil salesman than to align yourself with genuine experts. All it takes is quoting a legitimate study here, mentioning a well recognized name there, or better yet, lying about knowing someone credible personally, and it’s a home run. For instance, one of the lamest ways of doing this is to use a fake “as seen on” block on your sales page. Like these.

9. Thou shalt publish only fake product reviews

Fake product reviews are those that have been written without actually putting your hands on the product.Such reviews are written purely from the promotional material that’s available for the product, and are designed to show the product in the best light possible.Fake flaws are another common thing in this department (flaws that are very insignificant and have no impact on the overall impression of the product).

10. Thou shalt steal content and say it’s yours

Stealing content is way too easy these days. What you do is take an article published anywhere on the web, and I do mean anywhere, and then put it through a translator, to say, Spanish. Then, to English again, and voila! You have a shiny new piece of content that’s slightly reworded and much more unreadable than the original.Now, the trick is to publish this piece on as many spam blogs as you can, and pointing all links back to your money site – the one with your constant promotion on fake promises.

thieves

{Reality check}

There we have it, my 10 online snake oil salesman commandments. I’m really amazed at how many people actually try to do business online using the techniques and tactics described above.

I know that apparently they do work and can bring big profits, but come on… Is annoying 95% of your audience really THE way to do business online?

Again, this was a reverse tutorial, which means that I don’t want you to do anything that was described in this post. This is just a warning sign of sorts, so you can have your finger on the pulse and notice any suspicious figure who tries to trick you into buying some snake oil.

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Does Sending Mass Emails (Spam) Work for Grey-Area Online Entrepreneurs?

So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while.

It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself:

best-spam

Just to be clear, even though you surely know this, I don’t have anything about IP video surveillance practice published on my site. Well, at least until today I didn’t.

Anyway, it got me thinking. How effective can email spam actually be? I mean, since there’s so much stuff circulating around then maybe it is profitable for those with thick enough skin to push the send button every day?

These are the things I wanted to find out so I did some sniffing around, also known as researching. Here’s what I found:

(Disclaimer. I’m not encouraging you to spam in any way. I’m just telling you what the reality is and reporting about the numbers I’ve found. You’re a responsible human being so you can surely do the right thing with this information.)

Problem no. 1 – new stats on sending mass emails are hard to come by

stats

Although there’s much stuff about the volume of spam circulating on the web in general, there’s not nearly as much about the results that spam brings to the ones sending it out.

Spam has become a real no-no topic and it’s probably not politically correct to talk about its effectiveness. Well, I don’t care about being politically correct… So here goes.

The data I found came from the year 2006 up to today. I do realize that a lot could have changed along the way, but I believe that the general principles are still the same. This is purely because people don’t evolve that much over a 7 year period, so most basic impulses should still be there.

Starting with:

Click-through rates are surprisingly high

Sort of…

Before I reveal the market that scores the biggest click-through rates (CTR), let me talk some raw numbers:

  • The no. 1 market scores up to 5.6% CTR.
  • The no. 2 market scores only 0.02% CTR.
  • The no. 3 market is at mere 0.0075% CTR.

It’s clear that the winner outperforms all the others by a long shot. As it turns out, not every market/topic or type of product is good for sending mass emails.

So…who’s the leader in spam? No real surprise here, it’s porn. No. 2 is pharmaceutical spam, no. 3 is advertising Rolex watches.

As explained by Francis de Souza:

Successful spam is about impulse purchases. Things like home mortgages have a lower success rate than things you’d buy on impulse. Things like Viagra, porn.

Conversion rates are predictably low

While CTRs were somewhat of a surprise to me, the story levels out with conversion rates.

To say it simply, there’s on average just 1 sale for every 12.5 million (!) spam emails sent.

This is not just an estimated number. In 2008, a team of researchers from the University of California took control over a spam network of hijacked computers and decided to use them to send their own fake spam and see what results it will produce.

After 26 days of the experiment and nearly 350 million emails sent out, they only got 28 sales. These were sales for a fictitious herbal remedy to increase one’s sex drive (seems the researchers knew what markets work for sending mass emails).

If you ask me, the small number of 28 doesn’t really make the results statistically significant. A lot can be attributed to pure chance with the numbers so low. But it’s still worth noting down that the actual conversions are surely not impressive.

Here’s the kicker, though:

Spam is still extremely profitable

money

Despite the fact that there’s one sale in 12.5 million emails, it still represents revenues of around $100 per day – as reported by the researchers.However, the thing with spam is that some “pros” scale it to bigger volumes and send tens of millions of such email a day. The researchers estimated that with the simple setup they had, they could make $7,000 per day if they kicked it up a notch.

The technical setup needed to send spam on a large scale is not that expensive, so it turns out that the ROI should be quite high for spammers. Basically, spammers use zombie-computers with infected software for sending out emails. The owners of those computers don’t even know that they’re sending anything. In other words, spammers use other people’s machines, bandwidth, electricity and whatnot to send the emails.

Most active spam markets

null

The markets most active in the spam space are:

  1. Sex/dating – 42.51% of all spam.
  2. Pharmaceutical – 32.61%.
  3. Watches – 8.55%.
  4. Jobs – 6.85%.
  5. Software – 5.86%.
  6. Casino – 1.60%.
  7. Weight loss – 0.11%.

As you can see, the list tightly follows the things that spam is proven to be most effective for – mentioned earlier in this post.

For me, the only surprise is a relatively low position of weight loss on the list. It might seem that weight loss is something that a lot of people are interested in, yet it’s not that popular when it comes to the overall spam volume.

Spam is not only email

Email is the oldest type of computer-based spam, but these days we also witness Twitter spam (both via @mentions and DMs), social media spam in general, search engine spam (hey, if a site has nothing on it yet it ranks for a popular keyword then it’s still spam), YouTube spam (videos optimized for certain keywords, with only a picture throughout the whole video and a link to a spam page), and more.

The social media spam space gets a bit ridiculous if you ask me. For example, there are 3.5 billion (that’s billion) spam tweets posted on Twitter every day. A staggering 40% of social media accounts are spam accounts, and 8% of all social media posts are spam (and if you add all of people’s pictures of their children and their pets this will probably make it more like 60%).

Conclusion

In the end, sending mass emails and spam in general is huge on the web. It’s the new black. Scratch that; it has always been the new black. And it’s not going anywhere.

But again, I am not writing this to encourage you to join the spam-world. I’m just reporting on the reality that we have to face when working on the web. It’s always better to know this stuff than to believe in a fairy tale that spammers are just stupid. They’re not. They make a ton of money off our frustration.

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Does Sending Mass Emails (Spam) Work for Grey-Area Online Entrepreneurs? | newInternetOrder.com

The Real Truth About Social Media for Business

social-selling-smallSo…social media. The holy grail of online business promotion, it seems. Quite frankly, if you’ve ever been pitched by a PR agency of any kind via a generic email then you’ve noticed that they generally try to sell you on two things. Usually goes something like this:

(1) We will help you to grow your traffic and exposure by applying top-notch SEO techniques that Google loves.

And:

(2) We will include cutting-edge social media promotion to get you hundreds of engaged followers itching to buy your products and use your services.

Although the SEO part is well-known to be a huge factor in any online business’ lifespan, there’s not that much info regarding the actual effectiveness of social media. At least for the average (online) business.

This is something Social Media Examiner decided to look into in their “2013 Social Media Marketing Industry Report.” The results are quite interesting…

(Scroll down to see a nice infographic created from the Social Media Examiner’s data.)

As it turns out, the main goal for businesses using social media is to increase exposure, then traffic, then a handful of other things, and finally the list is closed by improving sales. The fact that social media is not good at direct selling is very likely the first thing any business discovers soon after launching their social media presence…

Now, about the individual platforms businesses use. No surprise here, Facebook comes first on the list, followed by Twitter. Next, there’s LinkedIn, and then, YouTube. The only thing that’s kind of surprising is a relatively low position of photo sharing sites like Instagram. While they are highly used by the general public, businesses are not that crazy about them.

But what about measuring the exact effects social media can bring to your business? Quite interestingly, only one in four marketers measure their ROI with social media in any way. In other words, everyone’s on social media, but the majority has no tracking mechanisms implemented.

Should you join the game?

If your business doesn’t have a social media presence yet then yes, you should join the game. According to Social Media Examiner, 92%+ of marketers indicate that social media increases exposure for their businesses with a relatively low amount of time spent doing active social media work.

The best idea would be to start by tuning up your profiles on Facebook, Twitter, and LinkedIn to showcase your brand better and make it more interesting to the general audience.

Then, set up a basic tracking system, for example by hooking up your social accounts to a tool like Buffer. Additionally, to get some automation going, you can also check out IFTTT – it creates connections between various social platforms and sends updates between them based on a set trigger.

No one actually has any “right solution for social media” so you’ll need to experiment with the way you’re presenting your business and the things you post on your social profiles. I guess it all comes down to testing, like with all other marketing methods.

The infographic

As promised, here’s a nice infographic that illustrates the data from Social Media Examiner’s report (source):

social-selling

What’s your take on this? Do you use social media as part of your business promotion?


The Real Truth About Social Media for Business | newInternetOrder.com

Behold! The Great Huge Secret of YouTube Traffic Finally Revealed by Internet Marketing Gods

secretWell, you don’t have to know me for that long to know that I’m not the biggest fan of all these “next big thing” internet marketing products.

The thing that has gotten my attention lately is called “Tube Kaboom.” It’s said to be the holy grail of YouTube Marketing.

Disclaimer. I am in no way affiliated with that product. Nor do I recommend you to buy it. In fact, I strongly recommend against buying it. That being said, I don’t have any actual first-hand experience with it, so I may be completely wrong with my short assessment here. I guess my lawyer would advise me to label this post as: “For Entertainment Purposes Only.”

First of all, what’s the deal with YouTube marketing and what benefits it can bring to the average online business.

Benefits of YouTube marketing

YouTube is one of the most popular sites on the web. Currently, 490,000,000 people visit it every day (that’s 490 million). This translates to 5,671 visits every second. (Stats by WolframAlpha.)

In short, no wonder that so many online entrepreneurs desire to get a piece of this traffic for themselves…

And it’s not only entrepreneurs. YouTube is responsible for promoting people in many areas, so to speak. For instance, remember the young pop-singer girl by the name of Justin Bieber? YouTube created her. Or Ken Block – the rally car drifting sensation? Essentially, YouTube again. Or the epic cooking show – Epic Meal Time?

Long story short, huge careers can be made at YouTube, so figuring the platform out is surely a great skill to posses. But how to actually do it?

kaboom

Why Tube Kaboom is NOT the solution

Tube Kaboom is a YouTube marketing service. Some of the things on offer include:

  • Link building to YouTube videos directly.
  • Social bookmarking.
  • Video embeds onto a “quality” network of sites – syndication partners.
  • Actual views of your videos – viewer buying.
  • Fool the “time watched” parameter service (not actually called that; more on this below).

Right off the bat, the first major drawback is that it’s promoted by Mike Fil.saime (yes, with a dot right in the middle – it’s his new name according to the “from” line in my inbox). But that’s not all.

Even more importantly, I don’t believe that the product can actually match the potential of another well-known YouTube marketing technique … creating great videos.

Sorry for using the cliché, I really feel terribly bad about it, but the best approach at YouTube actually is to create quality content. (I really hate when anyone says “quality content,” as it’s the most useless piece of advice online, but in this case it really makes sense.)

If you take a look at who succeeds at YouTube, you’ll see that it’s almost exclusively people who have figured out how to create great videos that are very entertaining to watch. They didn’t build links, build embeds, social bookmarked anything, etc. The only thing they’ve focused on was recording great videos.

YouTube viewers these days are much smarter than a couple of years ago. Right now, everyone expects a well-produced show, and if you can’t adhere to the standards of quality then no one will watch you no matter how well your “Kaboom” is performing in the background.

The main difficulty for new youtubers isn’t the lack of links or embeds, it’s the fact that it’s no longer easy to produce a great video. There are essentially four elements of a quality YouTube video from what I can see:

  1. The idea/topic quality.
  2. The execution quality (how well you can present the idea).
  3. The video quality (technical production).
  4. The audio quality (technical production).

And you need all of them to get noticed on YouTube. Yet Tube Kaboom helps you with none.

In essence, the approach presented by Tube Kaboom simply isn’t how YouTube marketing should be done. Getting big on YouTube doesn’t involve building a network of syndicated embeds and thousands of links. It involves focusing on the content itself.

YouTube has made a lot to recognize which videos are the quality ones in their collection. That’s why they’ve introduced the “time watched” parameter. Basically, if a big percentage of viewers watch your video all the way through then it’s certainly a quality one. But if everyone stops after two seconds then it’s not.

What Tube Kaboom offers as part of their service are video views longer than 30 seconds each. In plain English, this is a way to fool the “time watched” parameter. Well, if you think that YouTube won’t get a grasp on what’s going on at some point and ban you completely for doing such a thing then you have a surprise heading your way…

The actual client base for Tube Kaboom

As you can see, this isn’t any cleverly disguised promotion, I’m really being genuine and advise you not to buy this. However, as I’m sitting here and writing this post, I’m starting to realize that there actually is one group of people who can benefit from Tube Kaboom after all.

Basically, if you have a set of crappy videos that you want to promote anyway then this product is tailor made just for you. And I mean it. I’m not being sarcastic or witty.

Think about it, since this product provides various promotional mechanisms based on fake views, embeds, and so on, only to create YouTube presence and improve rankings (both on YouTube and Google) then it’s actually the only possible way to get by for anyone with crappy videos.

If you have good videos then there are many other options to promote your content, and you can even go the 100% organic way (focusing on content exclusively), but for crappy ones, Tube Kaboom is basically the only solution…

Just like I said in the beginning, I don’t really know for sure what this product is, so if you bought it and it turned out to work great for you then feel free to correct me in the comments or send me an email and I shall update this post or even take it down. But for now, stay away from Tube Kaboom.


Behold! The Great Huge Secret of YouTube Traffic Finally Revealed by Internet Marketing Gods | newInternetOrder.com

How Often Should an Online Business Redesign Their Website

new-designFor some websites, big redesigns tend to turn into major events in the online community. For instance, every time YouTube rolled out an update, there were tons of people commenting it, expressing their opinions, and being ultra-interested in the whole thing in general.

But YouTube is YouTube, it has millions of users, and even the slightest change can be reflected by a rise or fall in the number of overall video views. So what about small online businesses? Do they need to change their designs too, or is sticking with one design for a number of years perfectly okay? In other words, should an online business redesign their website often?

Unfortunately, it isn’t okay… And I’m using the word unfortunately because changing the design usually involves some investments. However, sometimes it’s inevitable. Here are the reasons and the best moments to change your current design.

Follow the trends

Even though following the trends doesn’t have the best publicity among people (many don’t believe that following trends brings any improvements to our lives), the internet is a constantly evolving environment, and if you want your site to be successful, you need to let it evolve too.

Now, I’m not trying to say that you should try out every new practice in online business design, but if one day your site is the only one left using some outdated solutions then it’s most certainly about time to introduce something new.

The thing with online trends is that with time, the best of them become the new standard, and you should never let your website fall below the standard.

Change is good

Sometimes change is good just for the sake of it.

For example, have you noticed how your local stores and supermarkets change their layouts every once in six months or every year? They don’t do it because the previous layout was not performing well. They do it just in order to introduce some change, and to force people to walk around the store more when searching for stuff.

Just one thing that’s different when it comes to online business is that confusing your visitors is not a good idea, so your new design can’t be any less intuitive. Other than that, launching a new design will always restore your site’s freshness and make it more attractive.

Act when your goals change

Business goals change for every business at some point. Unless you’re Coca-Cola or something.

And when it comes to online business, the website needs to reflect these goals very precisely. This mainly depends on two areas:

  • The way you’re making money as a business.
  • The way your visitors interact with the website (more on this in a minute).

For instance, it’s really difficult to sell anything using a standard blog-like design (with two sidebars, big header and footer), so if your website started as a traditional blog, but later on it shifted to a product-based model, a change is required.

For instance, take a look at what happened at Copyblogger – one of the top copywriting blogs on the internet.

A couple of years ago the site was constructed as a standard blog. Here’s a screenshot via archive.org:

copyblogger-old

And here’s a current screenshot:

copyblogger-new

As you can see, the site has changed substantially. Right now, the homepage presents the different elements of Copyblogger Media, instead of just displaying the latest blog posts. Currently, Copyblogger is mostly a product company, and their site makes it as clear as it can be.

Getting rid of an outdated structure

The internet is really quite a lively environment (like I said a moment ago). Literally everything changes. Technologies change, Google changes, WordPress changes, SEO changes, user interface design changes, and so on.

Every website is built with a specific piece of web engineering. For instance, a number of years ago everyone was using HTML tables as the pillar of layout building. Then <div> tags got introduced and HTML tables became an outdated and underperforming technology.

These days, HTML 5 is the new player. I’m sure that in a year or two every website will have to support HTML 5 just to be compatible with the web, so to speak.

The rule of thumb is therefore simple: If your site’s structure is based on technologies and approaches that no one uses these days, it’s time for a change.

New WordPress features

It’s no surprise that WordPress evolves quite rapidly as well. There are new features being introduced in every version. However, an outdated theme will not allow you to use any of them.

The best thing to do is to build your site with a quality theme framework (like Genesis or ThemeFuse). Such frameworks get updated almost as frequently as WordPress itself, giving you the possibility to take full advantage of the new features.

In the meantime, if your site still doesn’t support things like the custom menus, widgets, responsive layouts, and other basic WordPress functionality then it really is about time to make some changes.

Your user interaction model changes

Sounds fancy, but what I actually mean here is the way visitors interact with your site. Depending on the nature of your business, some forms of interaction might perform better than the others.

For instance, customer reviews and bonuses work well for all kinds of online stores. In a completely different scenario, some Instagram integration with the possibility to comment is the thing for most photo blogs.

Basically, whenever you set some new goals for your online business, make sure to enable the possibility for your readers to take part in those goals. In most cases, this calls for a new design.

How old is your current design? Are you planning to change it anytime soon, or is it still working perfectly well for your business?


How Often Should an Online Business Redesign Their Website | newInternetOrder.com