WordPress 5.5 Beta 3 is now available! This software is still in development,so it’s not recommended to run this version on a production site. Consider setting up a test site to play with the new version. You can test WordPress 5.5 Beta 3 in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding […]
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Yoast SEO 14.6: New languages with word form support
We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements, plus new additions for Yoast SEO Premium users. We’re continuing our run of languages that get word form support with two new ones: Indonesian and Portuguese. Find what’s new in Yoast SEO 14.6! Word form recognition in Yoast […]
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What is a landing page? And how does it work?
As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is […]
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5 ways to boost your Core Web vitals
“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers […]
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WordPress 5.5 Beta 2
WordPress 5.5 Beta 2 is now available! This software is still in development, so it’s not recommended to run this version on a production site. Consider setting up a test site to play with the new version. You can test WordPress 5.5 beta 2 in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” […]
5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a […]
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The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]
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Parent and child pages: Linking hierarchical post types for SEO
When we talk about site structure on WordPress we often focus on blogs post: “Use tags and categories and link to your the best fitting related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, […]
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Yoast SEO 14.5: New internal linking blocks for Premium
Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarchical pages. Let’s find out more! Meet the new internal linking […]
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WordPress 5.5 Beta 1
WordPress 5.5 Beta 1 is now available for testing! This software is still in development, so it’s not recommended to run this version on a production site. Consider setting up a test site to play with the new version. You can test the WordPress 5.5 beta in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding […]
A linguistic approach to creating content that ranks
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have […]
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The Month in WordPress: June 2020
June was an exciting month for WordPress! Major changes are coming to the Gutenberg plugin, and WordCamp Europe brought the WordPress community closer together. Read on to learn more and to get all the latest updates. WordPress 5.4.2 released We said hello to WordPress 5.4.2 on June 10. This security and maintenance release features 17 […]
Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]
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Which pages to noindex or nofollow on your site?
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]
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What are sponsored, nofollow and ugc links, and why use them?
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
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Yoast SEO 14.4: An improved publishing flow
Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]
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The welcoming community of WordPress
“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around it. These people are […]
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Announcement: Duplicate Post joins Yoast
Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as […]
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Checking mobile site speed and SEO with Google Lighthouse
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]
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WordPress 5.4.2 Security and Maintenance Release
WordPress 5.4.2 is now available! This security and maintenance release features 23 fixes and enhancements. Plus, it adds a number of security fixes—see the list below. These bugs affect WordPress versions 5.4.1 and earlier; version 5.4.2 fixes them, so you’ll want to upgrade. If you haven’t yet updated to 5.4, there are also updated versions […]