We just released Google Analytics by Yoast 5.4.3. This is not a big release, but we do want to highlight one of the changes you’ll see in there.
Our Google Analytics plugin has had the remarketing tag incorporated for quite some time, but it was kind of hidden, so not many people were able to actually find this feature. So now we’ve made it a lot clearer in the settings of our plugin:
All you have to do to add the remarketing tag is check the box that is highlighted.
Targeting your website’s audience
For those of you who don’t know or are unsure of what the remarketing does, let me briefly explain. Remarketing allows you to target your website’s visitors on other sites than your own. So if a person has visited your site, and you have the remarketing tag incorporated in your site, you’re able to serve him or her your AdSense ads, even when they’re not on your site.
Note that there are privacy and cookie laws active worldwide. These differ from one area to the next, so be sure you’re in compliance with the cookie laws applicable to your target audience.