For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise. And for the great responses you gave us after receiving the reviews:
Yoast, I have to say, that this was one of the best thousand bucks I’ve spent in IT – ever. What a phenomenal amount of insight and advise you’ve given us. Thanks, and I’m sure we’ll use you again on future projects.
Henry Meyne, CTO of Hoozon
We are very keen on serving you quality information that will help you improve your website, both for visitors and Google.
Over the last number of months, we realized that customers want to know everything. Not just what’s wrong, but also all that is right. We’ve had a number of responses saying ‘have you checked this or that?’. That is why we decided to open up the entire scope of things we check during a review.
We have set up a huge list of over 200 checks we perform for a review, and have written clear and to-the-point right and wrong chapters per check, like this:
This means we will be able to do a more time-efficient review for your website, in which it will be very clear what we have checked and what areas need attention, in our expert opinion. Note that while the chapters in this checklist are templates, our team of experts will manually go over your website to see what’s right and wrong.
The reason for still doing this manually is simple: automatic checks should only be done when you are absolutely right that the check result is correct. We check the things that we feel are important for improving your website, and your rankings or user experience along with that.
Yes. We do around 30 extra checks for WordPress websites. Simply because we know WordPress, publish a lot of plugins that will help you improve your website and know a lot of plugins that actually work. And of course we will also check the use and settings of the WordPress SEO plugin as well. This all as a free bonus, just because you are running WordPress.
Since e-commerce websites have more specified issues to take in account for SEO and user experience, we added quite a few extra checks (50+) in our e-commerce checklist.
These checks include specific URL structure and for instance have an extra focus on duplicate content. Conversion is also a larger part of these checks than in the regular checklist. Of course there also are a number of extra, valuable pages on e-commerce sites like product pages.
It will not be as extensive as our Conversion Review, but will give you some great insights on usual suspects for your website.
We will also be offering an improved version of our current review: the Platinum Review. We will take more time to do that review and test more aspects of your website. We’ll be digging into SearchMetrics data much more and will not only be checking your website itself (as it was), but will be looking into for instance your link profile as well.
We will also ask for Google Analytics and Webmaster Tools access, for instance to check crawl errors and to see how your main landing pages compare to your preferred keywords.
This is a major change
We hope this setup will allow our review team to help more customers, by reviewing a website in a more time efficient way. With all the Yoast knowledge we also share on this website and more.
One more thing
There is one more change. As the vast majority of our clients is from abroad (not from The Netherlands), and the euro-dollar exchange rate is more steady than it has been over the last two years, we have decided to switch back to US dollars for the reviews. As we had already done for our plugins.
This post first appeared on Yoast. Whoopity Doo!