So the concept of blogs is a pretty well-known thing on the internet. We all read blogs every week, if not every day. However, not everyone knows what’s the main benefit of launching a blog as a promotional tool for an online business.
Here’s what I mean. One of the main problems for online businesses is that there’s no apparent reason why prospective customers might want to keep returning to your business website. If the only thing that’s being published is the offer and some promotional information then no one (I repeat, no one) will ever want to visit such a site more than twice.
This is where a blog comes into play. A blog is exactly this missing reason for repeat visits. If you manage to launch an interesting blog and arouse some interest in the community, you will be able to use it as an additional promotion tool.
Of course, the idea is not to promote your products or services directly inside your posts, but to make your blog’s content go alongside your offerings and strengthen your expertise in the niche.
Essentially, the blog is your resume. The proof that you indeed know what you’re doing.
So, what I have for you today are three guest posts of mine. All talking about blogging and its value for almost every online business.
If you’re still not convinced to blogging then I hope the first article will make everything clear to you. It’s titled simply:
To be honest, it’s actually a list of six very good reasons why a blog is a must-have for every online business.
The second guest post I want to show you is titled:
Quite surprisingly, naming a blog or a website is not as simple as it might seem. We have to remember that the name should say a thing or two about our blogs and that going with some random stuff is never a good idea.
This article presents five things you should never do, along with some how-to advice on the proper ways of handling this.
The final guest post is about something not particularly nice… It’s titled:
Frankly, just launching a blog won’t make it a valuable asset for you business. Actually, you can even make things worse if you’re not careful about what you’re doing.
The most challenging part of realizing that you’re managing your blog all wrong is that most of the time you won’t even get any direct clue that there’s something bad going on. Your readers will not always take the time to send you a private message… That’s why it’s important to have your finger on the pulse at all times.
The post presents six blog-killing practices you should never do.
This concludes my package of resources for today. I hope they’ll come helpful for you and your new business blog. Feel free to ask me anything, and see you next time.